Advertising and Public Relations
... corporate image, and handling or heading off unfavorable rumors, stories, and events Functions include: a Product publicity: publicizing specific products b Public affairs: building and maintaining ... used by national advertisers A) radio and television B) television and magazines C) direct mail and billboards D) radio and digital media E) newspapers and direct mail Answer: B Diff: Page Ref: ... partnership between which two elements? A) advertising and Internet B) message and media C) image and strategy D) technology and creativity E) brand and objective Answer: B Diff: Page Ref: 433 Skill:...
Ngày tải lên: 08/09/2013, 22:43
Private blogs and public places
... blog? Probably not On the other hand, you’re not likely to go to jail for stealing your neighbor’s newspaper every morning Keeping your web postings honest (and your hands off of your neighbor’s news) ... or diary, some blogs are standalone That is, they don’t link to other sites However, most blogs contain links to other blogs and sites of interest While it can look, and sometimes function, like ... appeared in 1993, but Private Blogs and Public Places 139 there’s some question whether Mosaic’s What’s New Page really meets the criteria of a blog as we understand it today While it certainly...
Ngày tải lên: 05/10/2013, 15:20
... audiovisual aids, and handling tough questions Communication Skills and Public Speaking Workshop Becoming a Confident and Persuasive Presenter Program Objetives This highly interactive and experiential ... never-to-be-read hand-out which you project on the screen Handling the Media and Media Training Acquire the insights and strategies necessary to manage your image and enhance your reputation and that ... • MA in Theatre and Speech, University of South Carolina, USA • CNN Anchor and Reporter • Communication and Media Training Consultant and Coach • Actress and Director of films and theatre worldwide...
Ngày tải lên: 20/01/2014, 13:03
... emerged about the design and evaluation of educational and management programs for asthma, strategies for recruiting patients and staff, and techniques and resources for community and professional education ... staff, volunteers, and children with asthma and their parents, provided education for physicians and other professionals, as well as parents, children, and neighborhood volunteers and staff References ... understanding of urban living and its effects on children and their parents or guardians, using simple and appropriate levels of communication, and working hard to be perceived as honest and trustwor- 23...
Ngày tải lên: 14/02/2014, 09:20
Tài liệu Public Administration and Public Policy in Ireland doc
... in Publication Data Public administration and public policy in Ireland: theory and methods/edited by Maura Adshead and Michelle Millar p.cm Includes bibliographical references and index Ireland—Politics ... pluralism and the politics of morality in Ireland Our case study dealing with pluralism and moral issues in Ireland can be traced back to Public administration and public policy in Ireland 22 the ... above’ and more besides Also to: John and Theresa Adshead, Helen and Jim Cahill, Armelle and John Mangan, Noel and Veronica McMahon, Maureen Ryan, Chris Smith, Cecil and Maureen Williamson and Rosemary...
Ngày tải lên: 15/02/2014, 20:20
Tài liệu Indoor air pollution in developing countries: a major environmental and public health challenge doc
... lung fibrosis and bronchiectasis (localized destruction and infection of the lung) (45), and disease was attributed to indoor air pollution and 1081 Special Theme – Environment and Health repeated ... with other fuels, and there were significant differences between men and women and between urban and rural residents Adjustment was made for a number of socioeconomic, housing and geographical ... energy and cultural needs and improving safety, fuel efficiency and environmental protection Interventions should be affordable, perhaps requiring income generation and credit arrangements, and...
Ngày tải lên: 17/02/2014, 22:20
Tài liệu NASA’S MANAGEMENT OF MOON ROCKS AND OTHER ASTROMATERIALS LOANED FOR RESEARCH, EDUCATION, AND PUBLIC DISPLAY doc
... To understand the relevant procedures, requirements, and controls we interviewed the Education Curator and reviewed NPD 1387.2F, “Use, Control, and Loan of Lunar Samples for Public and Educational ... out of date and not accurately reflect current practices and organizational responsibilities NASA has strengthened the Curation Office’s role in educator and public display loans and has begun ... astromaterial samples to researchers and shared lunar and meteorite exhibits with educators and the public However, the materials remain the property of the U.S Government and may only be borrowed for...
Ngày tải lên: 18/02/2014, 05:20
The New Managerialism and Public Service Professions pot
... The New Managerialism and Public Service Professions This page intentionally left blank The New Managerialism and Public Service Professions Change in Health, Social Services and Housing Ian Kirkpatrick, ... Cataloging-in-Publication Data Kirkpatrick, Ian, 1965– The new managerialism and public service professions : change in health, social services, and housing / Ian Kirkpatrick, Stephen Ackroyd, and Richard ... on Health, PSS and Housing in Real Terms UK Public Sector Employment in Health, Social Services and Housing 1979–2002 Local Authority and Housing Association Stock Holdings in England 1971–2000...
Ngày tải lên: 06/03/2014, 07:20
AIR POLLUTION AND PUBLIC HEALTH: A GUIDANCE DOCUMENT FOR RISK MANAGERS doc
... fleets, energy conservation and efficiency measures in municipal buildings, public education to promote awareness and behaviour change, transportation and land use planning; and bylaws (anti-idling ... specially important and if so why? Collapse the expensive world-wide standard-setting process and simply rely on a more comprehensive world wide level after negotiation with WHO and Europe and US EPA? ... magnitude of public health benefits associated with emission reduction measures, and the extent to which present day and future transboundary and intercontinental airflows will compromise local and regional...
Ngày tải lên: 06/03/2014, 16:20
The Importance of Reporting Incentives: Earnings Management in European Private and Public Firms potx
... and demand for information created by public debt and equity markets, while holding accounting standards constant At the same time, the European setting provides variation in institutional factors ... factors and market forces in determining the properties of earnings and accounting quality In attempting to hold standards constant and to isolate the influence of reporting incentives, our paper ... accounting harmonization (e.g., Gernon and Wallace, 1995, or Saudagaran and Meek, 1997, for an overview) and accounting convergence (Land and Lang, 2002; Joos and Wysocki, 2002) Our findings show...
Ngày tải lên: 06/03/2014, 21:20
Social Marketing and Public Health Lessons from the Field pptx
... and support focusing on encouraging physician referral, public information, and public relations; consumer education, community organization, and outreach; local service delivery and policy and ... recognition and publicity; public service and paid media; training, direct mail, and systematic person-to-person contact designed to stimulate positive word of mouth The initiative was renewed and expanded ... displays at public libraries and community centers Retail/food service workers Newspaper articles and editorials, postcards, transit ads, radio, posters General public Newspaper articles and editorials,...
Ngày tải lên: 07/03/2014, 00:20
Societal Burden of Child Maltreatment and Public Health’s Role in Prevention docx
... training and materials CDC is funding demonstration sites Berrien County, MI and Pitt County, NC Implemented by public health and federally qualified health centers within Health Resources and ... ensure children are safe and nurtured and live in stable environments that promote well-being Inform and instruct education and law enforcement communities Monitor and evaluate plan implementation ... Maternal and Infant Early Childhood Home Visitation Program Led by Health Resources and Services Administration in collaboration with the Administration for Children and Families and other...
Ngày tải lên: 14/03/2014, 09:20
Imprisonment and women’s health: concerns about gender sensitivity, human rights and public health pdf
... health services Politicians and the general public still seem to be unaware of these evident and unacceptable inequities Human rights and, in some cases, even basic standards of decency are unmet; ... 2011] 19 Handbook for prison managers and policymakers on women and imprisonment Vienna: United Nations Office on Drugs and Crime; 2008 Available from: http://www.unodc.org/documents/justice -and- prison-reform/ ... 2% and 9% with a median of 4.3% in 2006.7 Women who enter prison usually come from marginalized and disadvantaged backgrounds and are often characterized by histories of violence, physical and...
Ngày tải lên: 14/03/2014, 14:20
Encyclopedia of Public Administration and Public Policy ppt
... between public administration and business management may pose a challenge to the ‘ public ’ nature of public service, perpetuate its identity crisis, and adversely affect the pride and morale of public ... Administrative Law and Politics: Cases and Comments, 3rd Ed.; Longman: New York, 2000 Cleveland Board of Education v Loudermill, 470 U.S 532 (1985) Cooper, P Public Law and Public Administration; ... development plans and programs, Indonesia and Thailand have emphasized these marketbased normative and attitudinal standards In the case of Singapore, the current reform initiatives for the public service,...
Ngày tải lên: 15/03/2014, 05:20
Research " INEQUALITY AND PUBLIC POLICY: THEORETICAL INVESTIGATIONS " pptx
Ngày tải lên: 16/03/2014, 03:20
Research " RISKY HEALTH. BEHAVIORS AND PUBLIC POLICY " ppt
Ngày tải lên: 16/03/2014, 03:20
IS LOOKISM UNJUST?: THE ETHICS OF AESTHETICS AND PUBLIC POLICY IMPLICATIONS potx
... would be maximum attractiveness, also known as “beauty” (for women and, sometimes, boys and certain men), or “handsomeness” (for men and certain women) Being judged to be at the negative pole is an ... also both evident and obtrusive It is abnormal in the sense of exceptional and immediately recognizable, and it too works subliminally, only in this case to attract others and thus to create ... increasing importance of social ethics, and the application of concepts of rights and discrimination to more and more areas of life, it is wholly understandable that lookism has taken on an entirely...
Ngày tải lên: 16/03/2014, 18:20
TRADITIONAL, COMPLEMENTARY AND ALTERNATIVE MEDICINE Policy and Public Health Perspectives potx
... m,, TRADITIONAL, COMPLEMENTARY AND ALTERNATIVE MEDICINE Policy and Public Health Perspectives TRADITIONAL, COMPLEMENTARY AND ALTERNATIVE MEDICINE Policy and Public Health Perspectives editors ... clinical and experimental dimensions of complementary and traditional therapies, this newer focus on the public health and policy dimensions will bring research and policy attention to a new and wider ... national and local levels, and the growing trend towards global and regional analysis of utilisation patterns and formalisation, there is now a clear need for a set of public health and policy...
Ngày tải lên: 22/03/2014, 20:21
Earth Materials and Health: Research Priorities for Earth Science and Public Health pptx
... Materials and Health: Research Priorities for Earth Science and Public Health http://www.nap.edu/catalog/11809.html EARTH MATERIALS AND HEALTH RESEARCH PRIORITIES FOR EARTH SCIENCE AND PUBLIC HEALTH ... Materials and Health: Research Priorities for Earth Science and Public Health http://www.nap.edu/catalog/11809.html 14 EARTH MATERIALS AND HEALTH presented for the public health community and basic ... reserved Earth Materials and Health: Research Priorities for Earth Science and Public Health http://www.nap.edu/catalog/11809.html 20 EARTH MATERIALS AND HEALTH gins and island arcs In contrast to...
Ngày tải lên: 22/03/2014, 23:20