above the line security
Hoạch định chiến lược truyền thông Above the line (ABL) về vị cho thương hiệu Lavie.pdf
Ngày tải lên :
28/09/2012, 11:46
... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà
khách hàng cần dịch vụ của Publicis.
Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... trên nền tảng “Sự tinh khiết bậc nhất” với
câu tagline “Vị ngon của sự tinh khiết” được thể hiện trên bất cứ phương tiện tuyền
thông nào, kèm theo hương vị dễ uống thực sự từ sản phẩm, Aquafina ... nhưng vẫn còn kém khá xa so với đối thủ Aquafina, trong khi thị phần dù
đang dẫn đầu nhưng bị theo đuôi bởi Aquafina vô cùng sít sao. Nguyên nhân là do
Lavie đã để mất một thời gian dài hoàn...
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Hoạch định chiến lược truyền thông Above the line (ABL) về vị cho thương hiệu Lavie
Ngày tải lên :
08/11/2012, 12:52
... Lớp: Marketing 1 K32
3
CHƢƠNG 1: CƠ SỞ LÝ LUẬN
1.1. Lý luận cơ bản về Above the line- ATL:
1.1.1. Khái niệm Above the line- ATL:
Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ
(Nguồn: ... tế. Đây là những lý do khiến em quyết định
chọn đề tài: “Hoạch định chiến lƣợc truyền thông Above the line (ATL) về vị
cho thƣơng hiệu Lavie”
GVHD: Th.S ĐINH TIÊN MINH SVTH: ĐẶNG THU THỦY
CHUYÊN ...
và Vĩnh Hảo. Theo khảo sát của TNS vào tháng 6/2009, Lavie chiếm 31% thị phần
tuy hiện dẫn đầu thị trường nhưng đang bị theo đuổi bởi Aquafina với một khoảng
Dẫn đầu
thị trƣờng
Theo sau
Khác...
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Hoạch định chiến lược truyền thông Above the line (ATL) về vị cho thương hiệu Lavie
Ngày tải lên :
29/03/2013, 15:09
... Lớp: Marketing 1 K32
3
CHƢƠNG 1: CƠ SỞ LÝ LUẬN
1.1. Lý luận cơ bản về Above the line- ATL:
1.1.1. Khái niệm Above the line- ATL:
Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ
(Nguồn: ... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà
khách hàng cần dịch vụ của Publicis.
Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... nhưng vẫn còn kém khá xa so với đối thủ Aquafina, trong khi thị phần dù
đang dẫn đầu nhưng bị theo đuôi bởi Aquafina vô cùng sít sao. Nguyên nhân là do
Lavie đã để mất một thời gian dài hoàn...
- 80
- 1.1K
- 2
Topics this issue: Above the Fold docx
Ngày tải lên :
05/03/2014, 15:20
... lecturer? Check out the new “Resources For” page on the IUSM
web site. Resources For is accessible from the school’s home page (medicine.iu.edu) – look on the
right-hand side of the page.
If you ... “topping out” ceremony at the construction site of the first phase of the new
neuroscience complex along 16th Street on the campus of IU Health Methodist Hospital.
The new six-level, 270,000-square-foot ... oversight of the program and responsibility for the design and evaluation of the
educational program, for the selection of students, and for mentoring, counseling and monitoring
the academic...
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A Beginner’s Guide to Network Security: An Introduction to the Key Security Issues for the E-Business Economy doc
Ngày tải lên :
14/03/2014, 22:20
... enforce and manage the policies?
The individual or group of people who police and
maintain the network and its security must have access to
every area of the network. Therefore, the security policy ... online and
deploy them without much understanding of how they
work or their effects.
Unaware Staff
As employees focus on their specific job duties, they often
overlook standard network security ... morale.
Legislation is another force that drives the need for
network security. Governments recognize both the
importance of the Internet and the fact that substantial
portions of the world’s economic...
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U.S. Combat Commands’ Participation in the Proliferation Security Initiative pptx
Ngày tải lên :
15/03/2014, 22:20
... center
sponsored by the Office of the Secretary of Defense, the Joint Staff, the Unified Combatant
Commands, the Department of the Navy, the Marine Corps, the defense agencies, and the
defense intelligence ... development center sponsored by the OSD, the Joint Staff,
the Unified Combatant Commands, the Department of the Navy, the Marine Corps, the
defense agencies, and the defense Intelligence Community ... carrying illicit WMD items: “Either one of the parties to
this agreement can request of the other to confirm the nationality of the ship in question and,
if needed, authorize the boarding, search, and...
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Above the Battle doc
Ngày tải lên :
17/03/2014, 02:20
... recognize their weakness and their strength,
that they may know their true position in the universe. They have illumined the path with the brightness of
their lives and their example, like the star ... annexed
against their will, the equitable division of productive labor and the riches of the world? Must the stronger
forever darken the others with the shadow of his pride, and the others forever ... those other nations oppressed by Russia the Finns, the Letts,
the Lithuanians, the Esthonians, the Armenians, the Jews will they too have justice done them?
These questions are probably devoid of...
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Báo cáo khoa học: "Entailment above the word level in distributional semantics" docx
Ngày tải lên :
17/03/2014, 22:20
... not vice versa). The F
u
features are
ranked according to their PMI value so that f
r
is the feature in F
u
with rank r, i.e., r-th high-
est PMI. Then the sum of the product of the two
terms P ... a
threshold (determined on the test set) to the co-
sine similarity of the pair. The results of these
baselines shown in Table 2 use SVD; those with-
out SVD are similar. Both baselines outperformed
more ... examining the phenomenon of entail-
ment, we took a mere few moments of man-
ual effort to select the 256 restrictive adjectives
from the most frequent 300 adjectives in the cor-
pus. We then took the...
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The impact of and responses to HIV/AIDS in the private security and legal services industry in South Africa potx
Ngày tải lên :
22/03/2014, 18:20
... results from the legal services sector. Chapter 5
presents the findings on the impact of HIV/AIDS and the response of businesses in the
private security sector. Chapter 6 does the same for the legal ... the questionnaire to
the manager.
Interviews were face-to-face. In the private security sector, most of the security personnel
were guards on site. Nurses were directed to the posts where the ... policies in both sectors
The following are the main findings:
The bigger security firms (and SASSETA) and the larger legal firms have developed •
policies. However, in the smaller security firms and...
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botnet detection - countering the largest security threat
Ngày tải lên :
25/03/2014, 11:07
... that is the case, it makes sense that at the end of the time
specified by the botmaster all the remaining bots end the scanning.
There is one event different from other events, in which the bots ... of
the other highly correlated flow pairs. In other words, the nine botnet C2 connections
all correlate extremely well with each other. This again confirms our hypothesis.
The final step in the ... arrived at the beginning part of the events. This might cor-
respond to the case that after the botmaster typed the scan command in the command
and control channel, immediately the bots in the channel...
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FUTURE OF THE NUCLEAR SECURITY ENVIRONMENT IN 2015 pptx
Ngày tải lên :
29/03/2014, 18:20
... management. In the last
two areas, they have built on the plan for nuclear energy cooperation they established jointly in
2006.
22
They work together to make these new tools available to other states ...
that the Navy turned to the Kurchatov Institute for help. The Institute has worked together with
the Navy for many years. Practically all of the naval nuclear reactors and the fuel for them ... meeting in the framework of the IAEA’s
Board of Governors decide to meet to consider this issue they can do so with the full range of
information available. Hopefully they will then take the right...
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The Future Security Environment in the Middle East - Conflict, Stability, and Political Change pptx
Ngày tải lên :
29/03/2014, 20:20
... As a result, they also
threaten to undermine confidence in the U.S. security guarantee.
In the Middle East, the use of WMD is not a hypothetical threat. The
Iran-Iraq war witnessed the repeated ... on the public debt,
and the military. The last two were sacrosanct, forcing all adjust-
ment on the spending side onto the first two.
As new foreign lending dried up in the latter half of the ... and they may calculate that even
limited increases in participation will strengthen their survival
prospects in the long term.
22
They therefore grant legislatures
enough power to generate the...
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