above the line agency

Hoạch định chiến lược truyền thông Above the line (ABL) về vị cho thương hiệu Lavie.pdf

Ngày tải lên : 28/09/2012, 11:46

... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà khách hàng cần dịch vụ của Publicis. Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... trên nền tảng “Sự tinh khiết bậc nhất” với câu tagline “Vị ngon của sự tinh khiết” được thể hiện trên bất cứ phương tiện tuyền thông nào, kèm theo hương vị dễ uống thực sự từ sản phẩm, Aquafina ... nhưng vẫn còn kém khá xa so với đối thủ Aquafina, trong khi thị phần dù đang dẫn đầu nhưng bị theo đuôi bởi Aquafina vô cùng sít sao. Nguyên nhân là do Lavie đã để mất một thời gian dài hoàn...

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Hoạch định chiến lược truyền thông Above the line (ABL) về vị cho thương hiệu Lavie

Ngày tải lên : 08/11/2012, 12:52

... Lớp: Marketing 1 K32 3 CHƢƠNG 1: CƠ SỞ LÝ LUẬN 1.1. Lý luận cơ bản về Above the line- ATL: 1.1.1. Khái niệm Above the line- ATL: Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ (Nguồn: ... tế. Đây là những lý do khiến em quyết định chọn đề tài: “Hoạch định chiến lƣợc truyền thông Above the line (ATL) về vị cho thƣơng hiệu Lavie” GVHD: Th.S ĐINH TIÊN MINH SVTH: ĐẶNG THU THỦY CHUYÊN ... và Vĩnh Hảo. Theo khảo sát của TNS vào tháng 6/2009, Lavie chiếm 31% thị phần tuy hiện dẫn đầu thị trường nhưng đang bị theo đuổi bởi Aquafina với một khoảng Dẫn đầu thị trƣờng Theo sau Khác...

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Hoạch định chiến lược truyền thông Above the line (ATL) về vị cho thương hiệu Lavie

Ngày tải lên : 29/03/2013, 15:09

... Lớp: Marketing 1 K32 3 CHƢƠNG 1: CƠ SỞ LÝ LUẬN 1.1. Lý luận cơ bản về Above the line- ATL: 1.1.1. Khái niệm Above the line- ATL: Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ (Nguồn: ... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà khách hàng cần dịch vụ của Publicis. Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... nhưng vẫn còn kém khá xa so với đối thủ Aquafina, trong khi thị phần dù đang dẫn đầu nhưng bị theo đuôi bởi Aquafina vô cùng sít sao. Nguyên nhân là do Lavie đã để mất một thời gian dài hoàn...

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Topics this issue: Above the Fold docx

Ngày tải lên : 05/03/2014, 15:20

... lecturer? Check out the new “Resources For” page on the IUSM web site. Resources For is accessible from the school’s home page (medicine.iu.edu) – look on the right-hand side of the page. If you ... “topping out” ceremony at the construction site of the first phase of the new neuroscience complex along 16th Street on the campus of IU Health Methodist Hospital. The new six-level, 270,000-square-foot ... oversight of the program and responsibility for the design and evaluation of the educational program, for the selection of students, and for mentoring, counseling and monitoring the academic...

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Above the Battle doc

Ngày tải lên : 17/03/2014, 02:20

... recognize their weakness and their strength, that they may know their true position in the universe. They have illumined the path with the brightness of their lives and their example, like the star ... annexed against their will, the equitable division of productive labor and the riches of the world? Must the stronger forever darken the others with the shadow of his pride, and the others forever ... those other nations oppressed by Russia the Finns, the Letts, the Lithuanians, the Esthonians, the Armenians, the Jews will they too have justice done them? These questions are probably devoid of...

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Báo cáo khoa học: "Entailment above the word level in distributional semantics" docx

Ngày tải lên : 17/03/2014, 22:20

... not vice versa). The F u features are ranked according to their PMI value so that f r is the feature in F u with rank r, i.e., r-th high- est PMI. Then the sum of the product of the two terms P ... a threshold (determined on the test set) to the co- sine similarity of the pair. The results of these baselines shown in Table 2 use SVD; those with- out SVD are similar. Both baselines outperformed more ... examining the phenomenon of entailment, we took a mere few moments of man- ual effort to select the 256 restrictive adjectives from the most frequent 300 adjectives in the cor- pus. We then took the...

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Governance and organizational structure of the inter-agency secretariat to the United Nations International Strategy for Disaster Risk Reduction (ISDR) pot

Ngày tải lên : 23/03/2014, 02:20

... confirmed that the Guidelines are applicable to the ISDR secretariat and that there are different ways in which the GCO and the ISDR secretariat can cooperate in their efforts to engage with the private ... that the ISDR secretariat could benefit from participating in the forum together with the other UN agencies; however, at the time of the audit, it had not yet requested membership in the forum. ... and (ii) reflect the reporting lines and responsibilities of the inter -agency secretariat head as the Special Representative of the Secretary-General for the implementation of the Hyogo Framework...

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the marketing agency blueprint the handbook for building hybrid pr, seo, content, advertising, and web firms

Ngày tải lên : 29/05/2014, 21:47

... build trust, remove the friction from the cli- ent -agency relatio nship, and make it simpler to sell services to the mass market. The problem was that the billable-hours model was the only one I had ... $2,500. The burden was on the agency to build systems and processes, and put the right talent in place, to proﬁtably deliver at the set price. In the traditional billable-hour model, the basic ... his agency led me to take a risk and evolve my marketing efforts. I am an old- sch ool numbers guy, and the proof is in the results. What Roetzer presents in The Marketing Agency Blueprint is the...

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wings above the diamantina

Ngày tải lên : 31/05/2014, 01:56

... from the doctor and the airman to hurry back to his house for his bag. The sun was low in the western sky. The air was motionless and painted a deep gold where in it hung the dust raised by the ... and the two separate mobs of goats being driven to yards on the outskirts of the town. On passing opposite the post office, he noted that the main door was shut, and that at the door of the ... of the chares. Then on again, through the gate into the great Emu Lake paddock, a fenced area eighteen miles square. The stock having been excluded for two years, the grasses lay beneath the...

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Response of the Affected Agency Comments on Agency Response We transmitted a draft of this report potx

Ngày tải lên : 18/06/2014, 20:20

... version www.adultpdf.com 53 Comments on Agency Response Response of the Affected Agency We transmitted a draft of this report to the Department of Health on February 23, 2004. A copy of the transmittal letter to the department ... 1. The response of the department is included as Attachment 2. The department recognizes our audit as a constructive one that will benefit not only its staff but also the general public. The ... department acknowledges that the audit findings and recommendations provide an opportunity for the department to continue to improve efficiency and effectiveness in its financial oversight, as well as in the procurement procedures. The...

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Good practice guidelines to the environment agency hydropower handbook pdf

Ngày tải lên : 28/06/2014, 21:20

... route and the diversion channel has the majority of the flow, then the fish may be attracted to the higher flows. If the migratory fish enter the tailrace this may prevent migration (if there is ... consider the species and sizes that need protecting, the mortality rates associated with the turbine to be deployed, and the overall impact the proposed scheme may have on the fish population. There ... 5). These factors include: • Placing the screen at a diagonal angle to the flow, guiding the fish to the lower end of the diagonal and towards a bywash with sufficiently high flow. • The...

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The line graph below shows the number of annual visits to Australia by overseas residents ppt

Ngày tải lên : 07/07/2014, 12:20

... example, there were 20 million more visitors to Australia in 2005 than in 1975. That's a jump from 10 million to 30 million in 20 years. The second table gives statistics showing the countries ... both years, the largest number of visitors came from Japan, followed by South Korea and Europe. Britain, the United States and China also had many people traveling to Australia in these years. ... Australia in these years. In fact, the number of people visiting Australia grew in every one of these countries. For example, in 2005, 12 million people went there from Japan compared with only...