above the line advertising media

... cũng lớn mạnh theo, tiếp tục đầu tư vào những thị trường khác nơi mà khách hàng cần dịch vụ của Publicis. Đầu thập niên 1990, khi nền kinh tế thị trường bắt đầu khởi sắc kéo theo các công ty ... các website được truy cập nhiều nhất bởi đối tượng 17-30 tuổi, ABCD (Nguồn: Công ty Optimedia Việt Nam) Theo khảo sát về các website được truy cập nhiều nhất bởi độ tuổi 17- 30, tầng lớp ABCD ... trên nền tảng “Sự tinh khiết bậc nhất” với câu tagline “Vị ngon của sự tinh khiết” được thể hiện trên bất cứ phương tiện tuyền thông nào, kèm theo hương vị dễ uống thực sự từ sản phẩm, Aquafina...

Ngày tải lên: 28/09/2012, 11:46

... Lớp: Marketing 1 K32 3 CHƢƠNG 1: CƠ SỞ LÝ LUẬN 1.1. Lý luận cơ bản về Above the line- ATL: 1.1.1. Khái niệm Above the line- ATL: Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ (Nguồn: ... tế. Đây là những lý do khiến em quyết định chọn đề tài: “Hoạch định chiến lƣợc truyền thông Above the line (ATL) về vị cho thƣơng hiệu Lavie” GVHD: Th.S ĐINH TIÊN MINH SVTH: ĐẶNG THU THỦY ... và Vĩnh Hảo. Theo khảo sát của TNS vào tháng 6/2009, Lavie chiếm 31% thị phần tuy hiện dẫn đầu thị trường nhưng đang bị theo đuổi bởi Aquafina với một khoảng Dẫn đầu thị trƣờng Theo sau Khác...

Ngày tải lên: 08/11/2012, 12:52

... Lớp: Marketing 1 K32 3 CHƢƠNG 1: CƠ SỞ LÝ LUẬN 1.1. Lý luận cơ bản về Above the line- ATL: 1.1.1. Khái niệm Above the line- ATL: Hình 1.1. Sơ đồ chiến lược truyền thông tiếp thị 360 độ (Nguồn: ... vụ ATL  PGM: công ty tư vấn và mua phương tiện truyền thông (gồm 3 bộ phận ZenithMedia, OptiMedia, StarcomMediaVest)  Venus: PR và event Hình 2.2. Sơ đồ cơ cấu tổ chức của Liên Doanh Saatchi ... Hegarty.  Tư vấn và mua kênh truyền thông: thông qua 2 mạng lưới toàn cầu là ZenithOptimedia và StarcomMediaVest. Tại Việt Nam, Liên doanh Saatchi & Saatchi thuộc tập đoàn Publicis bao gồm...

Ngày tải lên: 29/03/2013, 15:09

Ngày tải lên: 13/08/2014, 14:20

... 24 PwC Appendix Survey scope The Interactive Advertising Bureau (IAB) retained PwC to establish a comprehensive standard for measuring the growth of Internet/online advertising revenues. ã The IAB Internet Advertising ... media into consideration and more are using online advertising as part of their campaigns. Consumers are shifting more of their time to digital media, watching television shows and movies online, ... online services, ad networks and e-mail providers, as well as other companies selling online advertising. The report is conducted independently by PwC on behalf of the IAB. PwC does not audit the...

Ngày tải lên: 18/02/2014, 01:20

... on women in the media, and from recent research articles on media gender inequity. The report is intended to provide a broad overview of the status of women in the U.S. media at the beginning ... percent. REPORT WOMEN’S MEDIA CENTER womensmediacenter.com Robin H. Pugh Yi, Ph.D. Craig T. Dearfield, M.A. WOMEN’S MEDIA CENTER The Status of Women in the U.S. Media 2012 www.womensmediacenter.com ... WOMEN’S MEDIA CENTER The Status of Women in the U.S. Media 2012 www.womensmediacenter.com 1 Executive Summary This report summarizes the recent available statistical data on women who determine the...

Ngày tải lên: 21/02/2014, 21:20

... AM 5:30 AM 2:30 AM Subject to Change Bio Library Bio Library The A List The A List The A List Famous Faces Our Stories The A List Our Stories The A List Bio. FALL 2009 Famous Faces Bio-By-Day Our Stories Bio ... dramatic insight into the lives of some of television’s biggest reality stars. Famous Faces You know their faces. You know their names. But how much do you really know about them? Famous Faces ... how much do you really know about them? Famous Faces takes viewers beyond the headlines and delves into the lives of the hottest stars from today and yesterday. Our Stories Our Stories takes...

Ngày tải lên: 21/02/2014, 21:20

... scientist. - 13 - The MedTVs are located in public areas of the HITS building, the VanNuys Medical Science Building atrium, the Daly Center, Research II, Walther Hall (R3) and the Cancer Research ... other resources that would be beneficial and could be added to this list, contact the Office of Public and Media Relations at medschl@iupui.edu. BACK TO TOP MedTV The Office of Public and Media ... “topping out” ceremony at the construction site of the first phase of the new neuroscience complex along 16th Street on the campus of IU Health Methodist Hospital. The new six-level, 270,000-square-foot...

Ngày tải lên: 05/03/2014, 15:20

... concentration, the rate of their passive diffusion through the plasma membrane and then the kinetic parameters characteristic of their P-gp-mediated efflux. Our data show that the efficiencies of the P-gp-mediated efflux ... the cytosol. This observation allows the further determination of the concentration of drug free in the cytosol of resistant cells. The determination of k a requires also the measurement of the ... diffusion of the dye through the plasma membrane. This cannot be done by the simple measurement of the increase of the fluorescence signal (F cyto ) of the cells when they are incubated with the dye. Actually,...

Ngày tải lên: 08/03/2014, 08:20

Ngày tải lên: 09/03/2014, 19:20

... recognize their weakness and their strength, that they may know their true position in the universe. They have illumined the path with the brightness of their lives and their example, like the star ... annexed against their will, the equitable division of productive labor and the riches of the world? Must the stronger forever darken the others with the shadow of his pride, and the others forever ... those other nations oppressed by Russia the Finns, the Letts, the Lithuanians, the Esthonians, the Armenians, the Jews will they too have justice done them? These questions are probably devoid of...

Ngày tải lên: 17/03/2014, 02:20

... approach to the digital media For parents, teachers and caregivers www.jugendundmedien.ch YOUTH AND THE MEDIA NATIONAL PROGRAMME FOR THE PROMOTION OF MEDIA SKILLS GOLDEN RULES These ... children need their parents’ support. Talk to your children about their experiences with the digital media. Children need media- competent role models. When it comes to using the digital media, key ... possessing their own smart phone, they have the Internet at their fingertips. Even pre-school children are coming in contact with the digital media at an increasingly early age. Digital media –...

Ngày tải lên: 17/03/2014, 20:20

... not vice versa). The F u features are ranked according to their PMI value so that f r is the feature in F u with rank r, i.e., r-th high- est PMI. Then the sum of the product of the two terms P ... a threshold (determined on the test set) to the co- sine similarity of the pair. The results of these baselines shown in Table 2 use SVD; those with- out SVD are similar. Both baselines outperformed more ... examining the phenomenon of entail- ment, we took a mere few moments of man- ual effort to select the 256 restrictive adjectives from the most frequent 300 adjectives in the cor- pus. We then took the...

Ngày tải lên: 17/03/2014, 22:20

... however, they do not focus on the results or outcomes of an organization’s communications practices after they are implemented or among their target audiences. Rather, they focus on the organization ... and of itself. The advantages to using outside experts are their objectivity, time and availability, the knowledge they bring from other organizations for comparison purposes, and the credibility ... as credible by the target audiences, and can be recruited and available to the cause. f. Choose communications mechanisms/outlets Outlets (e.g. both in the air (media) and on the ground) are...

Ngày tải lên: 23/03/2014, 02:20

... Network Media 16  Communication across a network is carried on a medium. The medium provides the channel over which the message travels from source to destination  Network media: The medium ... Permit or deny the flow of data, based on security settings Intermediary Devices and their Role on the Network  Intermediary devices to provide connectivity and to work behind the scenes to ... The Internet – A Network of Networks 20  ISPs (Internet Service Providers) Often also TSPs Connect their customers to the Internet.  The Internet – ISPs connected to other ISPs Intermediary...

Ngày tải lên: 01/04/2014, 12:20

Ngày tải lên: 29/05/2014, 21:25