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24/09/2016, 18:03
... attitudinal measures such as the ones based on intentions to repatronize a service provider Such attitudinal measures have an advantage over behavioral measures (e.g repeat patronage) in that they can provide ... risk and its components: a model and empirical test'', Journal of Marketing Research, Vol 10, pp 184-9 Bharadwaj, S.G., Vanradarajan, P.R and Fahy, J (1993), ``Sustainable competitive advantage ... Czepiel, J .A. , Congram, C .A and Shanahan, J (Ed.), The Services Challenge: Integrating for Competitive Advantage, American Marketing Association, Chicago, IL, pp 91-4 Darby, M.R and Karni, E (1973),...