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Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

... the issues regarding the use of each To recognise some problems marketers encounter in setting objectives for their IMC programs To understand the process of budgeting for IMC To understand the ... spending IfIf the the increased increased cost cost is is less less than than the the incremental incremental (marginal) (marginal) return return Hold Hold spending spending IfIf the the increased ... equal to to the the incremental incremental (marginal) (marginal) return return Decrease Decrease spending spending IfIf the the increased increased cost cost is is more more than than the the incremental

Ngày tải lên: 18/01/2020, 23:01

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Lecture Advertising and promotion – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion – Chapter 8: Establishing objectives and budgeting for the IMC program

... the issues regarding the use of each To recognise some problems marketers encounter in setting objectives for their IMC programs To understand the process of budgeting for IMC To understand the ... spending IfIf the the increased increased cost cost is is less less than than the the incremental incremental (marginal) (marginal) return return Hold Hold spending spending IfIf the the increased ... equal to to the the incremental incremental (marginal) (marginal) return return Decrease Decrease spending spending IfIf the the increased increased cost cost is is more more than than the the incremental

Ngày tải lên: 02/03/2020, 13:03

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Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

... the issues regarding the use of each To recognise some problems marketers encounter in setting objectives for their IMC programs To understand the process of budgeting for IMC To understand the ... spending IfIf the the increased increased cost cost is is less less than than the the incremental incremental (marginal) (marginal) return return Hold Hold spending spending IfIf the the increased ... equal to to the the incremental incremental (marginal) (marginal) return return Decrease Decrease spending spending IfIf the the increased increased cost cost is is more more than than the the incremental

Ngày tải lên: 05/11/2020, 03:18

47 23 0
Tài liệu Developing skills for the toefl ibt transcript part 8 ppt

Tài liệu Developing skills for the toefl ibt transcript part 8 ppt

... offers suggestions to solve the problem. The problem the woman has is that her grandfather’s funeral is at the same time as her final exam. One thing the man suggests is for the woman to take the exam as scheduled ... explained where these creatures live. He said that they live in the ocean on the east side of Mexico, the United States, and Canada. The last thing that the professor talked about was one of the organs in ... idea: Geographic distribution Step 4 The reading and the lecture center on the topic of DINOSAURS and whether they were WARM or COLD blooded. The reading presents the HISTORIC point of view of this

Ngày tải lên: 21/01/2014, 08:20

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Tài liệu How to prepare for the foefl part 30 docx

Tài liệu How to prepare for the foefl part 30 docx

... Cloud formations over the ocean O A model of the ocean's movements a The location of sea ice 10. Look at the word tli8%? in the passage. Click on the word or phrase in the bold ... in a theater provides performers with an auditory symbol of approval. In other cultures, if done in unison, applauding can be a symbol of the audience's discontent with the performance. ... in a theater provides performers with an auditory symbol of approval. In other cultures, if done in unison, applauding can be a symbol of the audience's discontent with the performance.

Ngày tải lên: 26/01/2014, 06:20

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Tài liệu Practical mod_perl-CHAPTER 8:Choosing a Platform for the Best Performance docx

Tài liệu Practical mod_perl-CHAPTER 8:Choosing a Platform for the Best Performance docx

... does the work for them. If it fits their needs, they will keep using it and eventually come to know it well enough to be able to provide support for others in trouble. Why would they do this for ... This is the Title of the Book, eMatter Edition Copyright © 2004 O’Reilly & Associates, Inc. All rights reserved. 313 Chapter 8 CHAPTER 8 Choosing a Platform for the Best Performance Before you ... One reason is the spirit of the first days of the Internet, when there was no commercial Internet and people helped each other because someone else had helped them first. We were there, we were

Ngày tải lên: 26/01/2014, 07:20

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Tài liệu Speaking and Writing Strategies for the TOEFL iBT part 30 pptx

Tài liệu Speaking and Writing Strategies for the TOEFL iBT part 30 pptx

... from the dialogue, make sure it is the problem. If you can only remember the problem, and not the solutions, then offer your own solutions to the problem. There is a chance they might ... Identify the problem and the solutions, then state which solution you think is best and why. Prompt The students discuss two solutions to the man’s problem. Identify the problem and the ... they might be similar to the two solutions suggested. Don’t stop talking. The more you talk, the more you think. The more you think, the more you might remember the solutions.

Ngày tải lên: 26/01/2014, 13:20

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Tài liệu The Decline of Traditional Banking: Implications for Financial Stability and Regulatory Policy doc

Tài liệu The Decline of Traditional Banking: Implications for Financial Stability and Regulatory Policy doc

... terest income and therefore overstates the decline in the profitability of traditional banking Another indicator of the decline in the profitability of traditional banking is the fall in the ratio of ... addition, the same forces that drove the securitization process in the United States are at work in other countries and will undercut the profitability of traditional banking there Thus, although the ... been conducted by the Bank for International Settlements (the “Promisel Report”), the Bank of England, the Group of Thirty, the Office of the U.S Comptroller of the Currency, the Commodity Futures

Ngày tải lên: 16/02/2014, 11:20

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CONSOLIDATED FINANCIAL RESULTS FOR THE FIRST QUARTER ENDED JUNE 30,2007 potx

CONSOLIDATED FINANCIAL RESULTS FOR THE FIRST QUARTER ENDED JUNE 30,2007 potx

... effect of other income and expenses. The lower net effect of other income and expenses was a result of the recording of a net foreign exchange loss in the current quarter versus the net foreign ... information to investors regarding operating performance. Outlook for the Fiscal Year ending March 31, 2008 Our forecast for the fiscal year ending March 31, 2008, is unchanged from the ... and thereafter have been revised to reflect a decline in value of the yen compared to the May forecast. However, we are more cautious about the business environment for the remainder of the

Ngày tải lên: 23/03/2014, 02:20

20 373 0
STATE OF OREGON STATEWIDE SINGLE AUDIT REPORT FOR THE FISCAL YEAR ENDED JUNE 30, 2011 doc

STATE OF OREGON STATEWIDE SINGLE AUDIT REPORT FOR THE FISCAL YEAR ENDED JUNE 30, 2011 doc

... opinion on the responses This report is intended solely for the information and use of the management of the State of Oregon, the Governor of the State of Oregon, state boards and commissions, others ... fund information of the State of Oregon, as of and for the year ended June 30, 2011, and have issued our report thereon dated January 17, 2012 Our audit was performed for the purpose of forming ... basis for designing our auditing procedures for the purpose of expressing our opinion on the financial statements, but not for the purpose of expressing an opinion on the effectiveness of the State

Ngày tải lên: 23/03/2014, 04:20

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Old Mutual plc Interim results for the six months ended 30 June 2012 Good strategic and operational progress ppt

Old Mutual plc Interim results for the six months ended 30 June 2012 Good strategic and operational progress ppt

... information For the six months ended 30 June 2012 D1: Sensitivity tests The tables below show the sensitivity of the MCEV, value of in-force business at 30 June 2012 and the value of new business for the ... 2012 111 Notes to the MCEV basis supplementary information For the six months ended 30 June 2012 C: Other key performance information continued C2: Drivers of new business value for covered business ... performance Old Mutual’s performance in the first six months of the year reflected the benefit of our substantial exposure to emerging markets and the resilience of the Group’s operations in the

Ngày tải lên: 23/03/2014, 08:21

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ABLV Bank, AS: public quarterly report for the period ended on 30 September 2012 ppt

ABLV Bank, AS: public quarterly report for the period ended on 30 September 2012 ppt

... bonds by performing another issue of ABLV Bank, AS bonds. Under the Second Bond Offer Programme, there was issue of 2-year bonds performed in July, the issue size being USD 50 million. The annual ... At present, the legal address of the bank is Elizabetes Street 23, Riga. The bank operates in accordance with the legislation of the Republic of Latvia and the license issued by the Bank of ... (jointly – the group), as well as separately about the bank. The bank is the parent entity of the group. Members of the consolidation group as at 30 September 2012: No Name of the company

Ngày tải lên: 29/03/2014, 03:20

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Báo cáo Y học: Barley a-amylase Met53 situated at the high-affinity subsite )2 belongs to a substrate binding motif in the bfia loop 2 of the catalytic (b/a)8-barrel and is critical for activity and substrate specificity pot

Báo cáo Y học: Barley a-amylase Met53 situated at the high-affinity subsite )2 belongs to a substrate binding motif in the bfia loop 2 of the catalytic (b/a)8-barrel and is critical for activity and substrate specificity pot

... over kcat/Km for amylose DP17 in the range of 100–140, while the ratios were around 60 for Met53Trp/Tyr and for wild-type The noted expansion to fourfold variation of the ratio of the activity ... of the global structure of the AMY2 (top) and TAA (bottom) complexes [16,17] The inhibitors are in green and the arrow indicates the nitrogen (in dark blue) that corresponds to the oxygen of the ... of the wild-type value for Met53Trp and Met53Tyr, respectively, while the Km increased about 10-fold as for other Met53 mutants For Blue starch activity a (mg)1) Fig Isoelectric focusing in the

Ngày tải lên: 31/03/2014, 08:20

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iec 61131-8 programmable controllers - guidelines for the application and implementation of programming languages

iec 61131-8 programmable controllers - guidelines for the application and implementation of programming languages

... Full information on the voting for the approval of this technical report can be found in the report on voting indicated in the above table This publication has been drafted in accordance with the ... contact the Customer Service Centre (see below) for further information • Customer Service Centre If you have any questions regarding this publication or need further assistance, please contact the ... Part 8: Guidelines for the application and implementation of programming languages FOREWORD 1) The International Electrotechnical Commission (IEC) is a worldwide organization for standardization

Ngày tải lên: 04/04/2014, 13:46

112 619 4
A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part1 ppt

A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part1 ppt

... and the related University Component Units- Combined Statements of Activities for the scal years then ended. e information contained in these nancial statements is the responsibility of the ... material effect on the financial statements. In performing the audit work, the audit staff uses standards set forth by the American Institute of Certified Public Accountants and the United States ... regarding the methods of measurement and presentation of the required supplementary information. However, we did not audit the information and express no opinion on it. Our audit was conducted for the

Ngày tải lên: 18/06/2014, 20:20

11 263 0
A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part2 pdf

A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part2 pdf

... million. For the 2008 – 2009 Montana Biennial budget, the Governor established the College Affordability Plan, in which approximately $50 million in additional funding was directed toward the state’s ... retiree healthcare (called the OPEB Annual Required Contribution). See Note 15 to the financial statements for further discussion. Operating revenues contain the majority of the University’s income, ... million. For the 2008 – 2009 Montana Biennial budget, the Governor established the College Affordability Plan, in which approximately $50 million in additional funding was directed toward the state’s

Ngày tải lên: 18/06/2014, 20:20

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A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part3 potx

A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part3 potx

... increased State funding. The State was able to direct one-time funds to the University, primarily the two-year campuses, for the 2006-2007 biennium. For the 2008-2009 biennium, the Governor’s budget ... No. 14, The Financial Reporting Entity, consists of the primary government, organizations for which the primary government is financially accountable and other organizations for which the nature ... has the means to otherwise access, a majority of the economic resources received or held by the separate organization. The resources of the separate organization must also be significant to the

Ngày tải lên: 18/06/2014, 20:20

11 262 0
A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part4 pdf

A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part4 pdf

... because, in the event that there is a forced unwind of the swap, the University would be required to pay market prices to unwind. The University or DBAG may terminate the swap if the other party ... exceed the amounts receivable from the borrowers. Investment risks – The University’s investments are concentrated primarily with the State of Montana; therefore, discussion of the risks of the ... may terminate the constant maturity swap if the other party fails to perform under the terms of the contract. In addition, the University may be required to pay an amount equal to the swap’s fair

Ngày tải lên: 18/06/2014, 20:20

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A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part5 ppt

A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part5 ppt

... payments on the defeased issues. Accordingly, neither the trust account assets nor the liability for the defeased bonds are included in the University’s financial statements. Certain of the transactions ... of and for Each of the Years Ended June 30 (continued) payroll totaled $180,287,302 as of the last actuarial valuation. The University does not contribute to the plan for retirees or their dependents. ... was 0% for both years, and the net OPEB obligation was $18,321,610 and $8,970,186 for 2009 and 2008 respectively. The funded status of the plan as of June 30 was 0% for both years. The University’s

Ngày tải lên: 18/06/2014, 20:20

11 296 0
A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part6 doc

A Report Montana Legislature Financial Audit to the Montana State University For the Year Ended June 30, 2009_part6 doc

... control the timing or amount of receipts from these entities, the majority of the revenues or incomes thereon that the entities hold and invest are restricted by donors to the activities of the ... Foundation (including the Sting Athletic Association and the Alumni Association), the MSU-Northern Foundation, the MSU-Bozeman Alumni Association, the MSU Bobcat Club, the MSU-Bozeman Bookstore, ... (406-265-3711), the MSU Bobcat Club (406-994-3741), and the Museum of the Rockies, Inc (406-994-3466). Condensed financial information for each of the University’s component units follows. Certain of the

Ngày tải lên: 18/06/2014, 20:20

11 263 0
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