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Corporate Social Responsibility The New Strategic Marketing Battle pot

Corporate Social Responsibility The New Strategic Marketing Battle pot

... wastage by providing customers with the opportunity to move to electronic statements Finally, Westpac engages in corporate giving through getting staff involved with the Generation W volunteer ... reputations” for Corporate Social Responsibility There is a high expectation with these contracts that the multinational companies will contribute to the local community and economic development ... tend not to represent the community sector No the opponents tend to be academics, consultants, members of think tanks and professional opinion writers.” Another aspect to be aware of is that if...

Ngày tải lên: 27/06/2014, 23:20

10 420 1
a study on incorporating corporate social responsibility in a tea manufacturing company a case study on hung cuong trading limited company

a study on incorporating corporate social responsibility in a tea manufacturing company a case study on hung cuong trading limited company

... objective is to present the benefits that CSR can bring to company and stakeholders - The next objective is to show the implementation of CSR of the tea company - The last objective is to recommend a ... and there is no prior agreement between parties The last advantage is that it can provide a better view to researcher about the topic 20 On the other hand, primary data also has many disadvantages ... Corporate Social Responsibility (CSR) is a trend in the world today, but it is still relative new in Vietnam Companies want to compete, to grow, they need to implement CSR CSR is a competitive tool...

Ngày tải lên: 13/03/2014, 14:19

67 742 0
corporate social responsibility in viet nam a study of its importance for vietnamese investors

corporate social responsibility in viet nam a study of its importance for vietnamese investors

... many investment asset categories RI is not only the target but also the process It is the target in the sense that investors want to achieve that Furthermore, it is also the manner with which ... for the researcher due to the limitation in the secondary data available in Viet Nam Distribution of the survey sheets to the targeted population is the way the researcher uses to collect the ... development of the firm Moreover, when the firm has efficient and effective CSR program, the investors can see that the firm care about the investors, customers and others stakeholders in the society Therefore,...

Ngày tải lên: 13/03/2014, 14:20

64 736 0
corporate social responsibility in viet nam a study of stakeholders’ perceptions of corporate social responsibility

corporate social responsibility in viet nam a study of stakeholders’ perceptions of corporate social responsibility

... by the researcher base for the limitation in the secondary data available in Viet Nam Distribution to the survey sheets to the targeted population is the way that researcher uses to collect the ... responsibility to that stakeholder, rather than the power of that stakeholder has over the organization On the other hand, the managerial branch of Stakeholder Theory shows that instead of responding to ... CSR reporting loses worth The stakeholders have to doubt about the reliability, fairness and the content interpretation of the report There is a need to complete the cycle with independent and professional...

Ngày tải lên: 13/03/2014, 14:20

74 835 2
corporate social responsibility in vietnam; a study of its importance

corporate social responsibility in vietnam; a study of its importance

... environment and society In other words, managers also take strategies to meet the expectations of shareholders and stakeholders relating to their attitude toward society The key word of this concept ... survey, the answers of respondent suggest that the accounting student‟s behavior toward CSR is positive In statement 5, there is 37% of accounting students, who agree that they should pay attention ... marketing strategy 34 In additional, the descriptive statistics of survey show that respondents at young age not pay strong positively attitude toward CSR like people at old age Even they state that...

Ngày tải lên: 13/03/2014, 14:20

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research on awareness and implementation of corporate social responsibility in a multinational company in vietnam case study nestle vietnam

research on awareness and implementation of corporate social responsibility in a multinational company in vietnam case study nestle vietnam

... to be proactive is limits by the reactive nature of the laws Therefore, although the laws attempt to circumscribe the limits of tolerable business behavior, but they neither define neither ethics ... affect to the health, time of work is too much but the wage is too lower, the employees can not live with this wage, The boss was hires the police with hooligans, using batons and put a gun to ... Nai) theft of waste discharge into Dong Nai river According to initial estimates, the plant was discharged into the environment with the amount of 14 millions m3 In there, at high tide, the company...

Ngày tải lên: 13/03/2014, 14:20

73 706 2
CORPORATE SOCIAL RESPONSIBILITY IN VIET NAM  a STUDY OF STAKEHOLDERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY

CORPORATE SOCIAL RESPONSIBILITY IN VIET NAM a STUDY OF STAKEHOLDERS’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY

... development In order, RI is not only the target but also the process It is the target in the sense that investors want to achieve that Farther more, it is also the manner with which RI is used to identify ... in Viet Nam Distribution to the survey sheets to the targeted population is the way that researcher uses to collect the raw data needed As the researcher mentioned in the preview part, the components ... this research Through it, the investors understand that the company will develop more in the future if it implements CSR activities From these activities the investors can evaluate the long-term...

Ngày tải lên: 27/11/2015, 17:44

73 396 1
a study on social and environmental accounting, the corporate social responsibility awareness, benefits and problems facing by vietnamese companies

a study on social and environmental accounting, the corporate social responsibility awareness, benefits and problems facing by vietnamese companies

... actions with negative impacts on the environment; as a result, they have to pay the penalty for their actions when the consumers and the society boycott their products This fact forces the enterprises ... unavoidable The Vietnamese enterprise community has not yet paid attention to the implementation of CSR with typical examples such as: wastewater treatment, failing to conform to the obligations of the ... goodwill between the labour and the enterprise Ms Ha also judged that the biggest difficulty of the Vietnamese enterprises at the present is information which leads to the situation that the enterprises...

Ngày tải lên: 13/03/2014, 14:19

68 686 1
corporate social responsibility strategic integration and competitiveness for vietnam companies

corporate social responsibility strategic integration and competitiveness for vietnam companies

... In the South, an environmental company dumped more than four hundred tons of waste into the lake for years without treatment Vedan Vietnam dumped wastes into the Thi Vai River that damage to the ... conflict, business has an obligation to attain optimal balance among them On the other hand, managerial branch of stakeholder theory attempt to explain when corporate management likely attend to the ... four statements have mode of showing that there is a positive attitude toward CSR from customers This means that CSR is familiar and important thing to customer However, their support for efforts...

Ngày tải lên: 13/03/2014, 14:20

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how can corporate social responsibility (csr) effect company performance

how can corporate social responsibility (csr) effect company performance

... decisions can be first asked to update the accounting information system to capture the necessary information Putting together the annual CSR report to the parties concerned may be related to a higher ... ‗Our Common Future‘ The report states that ‗Sustainable development seeks to meet the needs and aspirations of the present without compromising the ability to meet those of the future‘ (World ... donations, contributions and commitment to the product of voluntary environmental standards all the costs that the company is difficult to implement in the short term return Although long-term...

Ngày tải lên: 13/03/2014, 14:20

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the impact of corporate social responsibility about the environment issue of vietnamese limited companies

the impact of corporate social responsibility about the environment issue of vietnamese limited companies

... exactly what their responsibilities to society and they always try to complete their duties to have advantages from Government even though they must to pay a lot of money to them(statement 2) ... high negative attitude to the situation that they will continue buying more product from responsible companies even they express their agreement to the important of companies to complete their environment ... protect the environment So, in the future, there is a need to expand the study of attitude about CSR and environment duties to different areas in Vietnam to have the perception and action related...

Ngày tải lên: 13/03/2014, 14:20

67 560 0
the relationship between corporate social responsibility implementation and the development of five selected companies in hanoi

the relationship between corporate social responsibility implementation and the development of five selected companies in hanoi

... expected to bring the overall picture of collected data The questionnaire is given to about 160 respondents, but according to the result, there are only 111 people respond to the questionnaire, other ... established, then they choose “Others” 37 From these result, it can be said that both Tam Viet and Vinamilk have performed CSR for years, and they choose to perform CSR in the field relating to their ... tasks/ activities, researchers should use direct observation to 21 collect data The collecting method of direct observation allows researchers to pay attention to what they are interested, to real...

Ngày tải lên: 13/03/2014, 14:20

67 845 0
A CASE STUDY OF CORPORATE SOCIAL RESPONSIBILITY A SUSTAINABLE TOOL OF COMPANIES’ DEVELOPMENT IN VIETNAM

A CASE STUDY OF CORPORATE SOCIAL RESPONSIBILITY A SUSTAINABLE TOOL OF COMPANIES’ DEVELOPMENT IN VIETNAM

... products, customers not only care about the quality of goods and services but also the friendly one to the environment Investors also choose to invest into the ethical companies rather than maximizing ... remuneration package to motivate the employees’ performance Planet element is about the environment The company has been prohibited from the unethical activities so that can cause damages to the ... as the following: Question 5: The Company pays attention to the need and expectation of market stakeholders (customers, employees, creditors, suppliers, distributors, etc) Question 6: The interest...

Ngày tải lên: 06/06/2015, 04:35

61 609 2
Tài liệu CSR - Corporate Social Responsibility ppt

Tài liệu CSR - Corporate Social Responsibility ppt

... conduct in all of their operations ü Respect for the rights of all individuals ü Respect for the environment • Brands/Retailers expect the same commitment from their supply chain • CODE OF CONDUCT ... European Multinational brands/retailers ü ü ü Manufacture and import products in developing countries Expect factories to treat their employees with human decency Expect suppliers to comply with local ... Recognize the same product quality standards must apply to social standards § Directly impacted by damage to brands’/retailers’ images: Ø Negative media attention can reduce demand Ø Reduced orders can...

Ngày tải lên: 10/12/2013, 11:15

36 791 3
Tài liệu Dùng CSR (Corporate Social Responsibility) để giữ người tài pptx

Tài liệu Dùng CSR (Corporate Social Responsibility) để giữ người tài pptx

... cao việc thực CSR, vừa thu giữ nhân viên t t Gắn k t nhân viên CSR M t tồn phổ biến nhân viên thường bi t nỗ lực thực CSR doanh nghiệp Ví dụ, thường bi t doanh nghiệp làm để xử lý ch t thải hay ... công ty đồ gỗ cho nhân viên tham gia dự án trồng rừng; công ty thực phẩm thăm, ph t quà cho trường học, viện mồ côi… Những chương trình trở thành ho t động thường xuyên doanh nghiệp giúp ph t huy ... t t để gắn CSR với nhân viên đáp ứng t t phân khúc nhu cầu nên nhân viên t đề xu t tổ chức thực chương trình CSR Ví dụ, nhân viên đề nghị nên thực ho t động xã hội gì, đâu, nên t i trợ cho t ...

Ngày tải lên: 20/01/2014, 23:20

6 617 1
analyse the importance and impacts of corporate social responsibility (csr) in business towards the social and environmental issues in vietnam

analyse the importance and impacts of corporate social responsibility (csr) in business towards the social and environmental issues in vietnam

... their lives devoted to the protection and restoration of the country, so they have awareness of environmental protection as a part of their body To sum up, the results showed the positive attitude ... at the store In these countries people are not considered waste junk that tries to take advantage of what is beneficial to bring benefits to the State, and clean up their environment Thus, not ... judgments and accepts the vertical measure of the results of the study subjects The weaknesses of the quantitative method include: + Cannot give researchers the information about the context of the...

Ngày tải lên: 13/03/2014, 14:20

64 783 4
corporate social responsibility – csr  some theoretical problems and demand for managing changes related to csr in vietnam.

corporate social responsibility – csr some theoretical problems and demand for managing changes related to csr in vietnam.

... 25% others totally not pay any attention to the effort of the company on CSR (statement 4) The result shows that among the consumers 37 who pay many attention to the CSR activities, there still ... questions in the table in chapter They are divided into two parts: the attitude toward CSR and the statement that consumers support for CSR The survey for the accountants has questions in the table ... attention to the quality 36 than the price of the products, 35% consumers in neutral, they say it is up to different products and 22% consumers say that they pay attention to the price first...

Ngày tải lên: 13/03/2014, 14:20

66 704 3
corporate social responsibility strategies for sustainable development for small and medium enterprises in the village of bac ninh province, vietnam

corporate social responsibility strategies for sustainable development for small and medium enterprises in the village of bac ninh province, vietnam

... institutional credit, bank loans The relationship between the business sector: The trade unions through the system to understand the institutional sector, the sector policies, the State b) The ... products in the marketplace - To maintain the prestige of the business to the customer - To develop business through marketing on strong market - Protect the investment value - Better meet social ... structure compact, the specialization of the stage production technology, according to commodities, creating products to meet customer needs The products you create are superior to other competitors,...

Ngày tải lên: 13/03/2014, 14:20

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influence of corporate social responsibility disclosure on corporate governance and company performance

influence of corporate social responsibility disclosure on corporate governance and company performance

... career Therefore, the most difficult of Vietnam enterprises at present is the information leads to confusion not know where to start before the jobs related to CSR To promote the implementation ... responsibility of a business are the acts and activities that society wants to exist in the business but not defined in the legal system, not been institutionalized into law This aspect is related to ... workers to the enterprise CSR is often related to the enterprise‟s commitment to balance different interests of stakeholders so that it can contribute to sustainable development Some aspects of CSR...

Ngày tải lên: 13/03/2014, 14:20

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the effect of corporate social responsibility on company’s financial performance

the effect of corporate social responsibility on company’s financial performance

... CP-TTg, 17th August, 2004) By commitment to the Millennium goals to show that Vietnam doesn t ignore people's quality of life for the target growth in the short term But that requires the system ... to reduce competitiveness, and undermine the attractiveness of the business market On the other hand, to protect the interests, some monopolist will transfer all cost of production to product ... In Literature Review chapter, the researcher presented concepts and the benefits that CSR can bring to the enterprise We can see that in the current economic situation, the business company can...

Ngày tải lên: 13/03/2014, 14:20

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