đo lường hình ảnh đến theo echtner và ritchie 1991
marketing-management.pdf
... Addison-Wesley, 1991) ; Martin Christopher, Adrian Payne, and David Ballantyne, Relationship Marketing: Bringing Quality, Customer Service, and Marketing Together (Oxford, UK: Butterworth-Heinemann, 1991) ; ... competitors in creating, delivering, and communicating customer value to its chosen target markets Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: ... often been described as “the art of selling products.” But Peter Drucker, a leading management theorist, says that “the aim of marketing is to make selling superfluous The aim of marketing is...
Ngày tải lên: 31/08/2012, 23:38
slide marketing quốc tế
... vi hđộng rộng, qtrình liên tục • Theo đuổi lợi nhuận tối ưu 4) Phân loại • Theo thời gian • Theo khơng gian • Theo chất kinh tế • Theo nội dung ứng dụng MKT • Theo phát triển cơng nghệ tin học ... tt) Phân biệt: Ý nghĩa: Sản phẩm • KN: Sp đưa vào tt, tạo ý, mua sắm, sdụng, tdùng, nhằm thoả mãn ncầu hay mong muốn Phân loại: • Sp hữu hình • Sp vơ hình Đặc điểm • Phân loại mang tính chất tương ... profit.) Igor Ansoff • Marketing quốc tế khoa học lĩnh vực trao đổi quốc tế, theo đó, hoạt động từ sản xuất đến bán hàng cơng ty vào nhu cầu biến động thị trường nước ngồi, nghĩa lấy thị trường làm định...
Ngày tải lên: 24/10/2012, 16:23
Nhập Môn Marketing Management
... ảnh hưởng đến mô hình marketing hành Cuối cùng, hậu chương vắn tắt xem xét phương hướng thực hành marketing phát triển Vào cuối chương, phụ lục chương liệt kê địa Web công ty nhãn hiệu nhắc đến ... nhập tai họa năm vào loại máy bay 20 đến 90 chỗ việc mua De Havilland (DH) vào năm 1986 Sản phẩm DH bán cho loại khách hàng khác với khách hàng truyền thống mà Boeing phục vụ Vào năm 1992 bán ... việc marketing nói riêng Thảo luận yếu tố ảnh hưởng đến mối liên hệ công ty khách hàng logic đưa ta đến việc đưa lý lẽ biện minh cho thay đổi tổ chức hướng đến công ty tập trung bên nhiều hơn, cấp...
Ngày tải lên: 26/10/2012, 09:12
Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons
... universe Invent a theory that is consistent with what you have observed Use the theory to make predictions Test those predictions by experiments or further observations Modify the theory in the light ... have numerous theories about why things are the way they are, but few companies have taken the steps necessary to validate Team-Fly® MARKETING IS NOT AN ART—IT IS A SCIENCE these theories The ... scientific knowledge about your current business, and you may even have a few theories of your own The trouble is, too many theories are like old wives’ tales—stories repeated so often, and with such...
Ngày tải lên: 07/02/2013, 09:52
Marketing management, millenium edition
... Addison-Wesley, 1991) ; Martin Christopher, Adrian Payne, and David Ballantyne, Relationship Marketing: Bringing Quality, Customer Service, and Marketing Together (Oxford, UK: Butterworth-Heinemann, 1991) ; ... competitors in creating, delivering, and communicating customer value to its chosen target markets Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: ... often been described as “the art of selling products.” But Peter Drucker, a leading management theorist, says that “the aim of marketing is to make selling superfluous The aim of marketing is...
Ngày tải lên: 13/08/2013, 13:59
Marketing ebook - Marketing Management for 21 century
... Addison-Wesley, 1991) ; Martin Christopher, Adrian Payne, and David Ballantyne, Relationship Marketing: Bringing Quality, Customer Service, and Marketing Together (Oxford, UK: Butterworth-Heinemann, 1991) ; ... competitors in creating, delivering, and communicating customer value to its chosen target markets Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: ... often been described as “the art of selling products.” But Peter Drucker, a leading management theorist, says that “the aim of marketing is to make selling superfluous The aim of marketing is...
Ngày tải lên: 15/08/2013, 14:09
Marketing management 14th edition
... marketing strategy and planning, and branding His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies His research ... Postpurchase Behavior 172 Moderating Effects on Consumer Decision Making 173 Behavioral Decision Theory and Behavioral Economics 174 Decision Heuristics 174 MARKETING MEMO Calculating Customer ... leading marketing text because its content and organization consistently reflect changes in marketing theory and practice The very first edition of Marketing Management, published in 1967, introduced...
Ngày tải lên: 09/09/2013, 16:41
Giáo trình: Marketing Management_ Chapter 06
... Engineering Plant Tours Internet Newsgroups - 28 6- Game Theory Game theory is a formalized, mathematical approach to decision making Noncooperative game theory predicts the behavior of rational, intelligent ... entrant’s optimal entry strategy? - 36 Game Theory Applying Game Theory – Industries with four or fewer competitors offer the best potential for applying game theory – When purchases are few, but large ... (and game theory) more valuable – Game theory is also valuable in industries where costs are largely fixed – Situations requiring competitive bidding are particularly appropriate for game theory...
Ngày tải lên: 18/10/2013, 04:15
Tài liệu Marketing Management pptx
... Addison-Wesley, 1991) ; Martin Christopher, Adrian Payne, and David Ballantyne, Relationship Marketing: Bringing Quality, Customer Service, and Marketing Together (Oxford, UK: Butterworth-Heinemann, 1991) ; ... competitors in creating, delivering, and communicating customer value to its chosen target markets Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: ... often been described as “the art of selling products.” But Peter Drucker, a leading management theorist, says that “the aim of marketing is to make selling superfluous The aim of marketing is...
Ngày tải lên: 13/12/2013, 14:15
Marketing Management, Millenium Edition
... Addison-Wesley, 1991) ; Martin Christopher, Adrian Payne, and David Ballantyne, Relationship Marketing: Bringing Quality, Customer Service, and Marketing Together (Oxford, UK: Butterworth-Heinemann, 1991) ; ... competitors in creating, delivering, and communicating customer value to its chosen target markets Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: ... often been described as “the art of selling products.” But Peter Drucker, a leading management theorist, says that “the aim of marketing is to make selling superfluous The aim of marketing is...
Ngày tải lên: 13/12/2013, 14:58
Marketing management
... Addison-Wesley, 1991) ; Martin Christopher, Adrian Payne, and David Ballantyne, Relationship Marketing: Bringing Quality, Customer Service, and Marketing Together (Oxford, UK: Butterworth-Heinemann, 1991) ; ... competitors in creating, delivering, and communicating customer value to its chosen target markets Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: ... often been described as “the art of selling products.” But Peter Drucker, a leading management theorist, says that “the aim of marketing is to make selling superfluous The aim of marketing is...
Ngày tải lên: 18/12/2013, 14:47
Tài liệu Marketing Management Millenium Edition doc
... Addison-Wesley, 1991) ; Martin Christopher, Adrian Payne, and David Ballantyne, Relationship Marketing: Bringing Quality, Customer Service, and Marketing Together (Oxford, UK: Butterworth-Heinemann, 1991) ; ... competitors in creating, delivering, and communicating customer value to its chosen target markets Theodore Levitt of Harvard drew a perceptive contrast between the selling and marketing concepts: ... often been described as “the art of selling products.” But Peter Drucker, a leading management theorist, says that “the aim of marketing is to make selling superfluous The aim of marketing is...
Ngày tải lên: 20/12/2013, 18:15
