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... Germany John Wiley & Sons Australia Ltd, 33 Park Road, Milton, Queensland 4064, Australia John Wiley & Sons (Asia) Pte Ltd, Clementi Loop 02–01, Jin Xing Distripark, Singapore 129809 John Wiley & Sons ... Aristotle University, Greece A S Pomportsis Aristotle University, Greece JOHN WILEY & SONS, LTD Copyright q 2003 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England ... should be sought Other Wiley Editorial Offices John Wiley & Sons Inc., 111 River Street, Hoboken, NJ 07030, USA Jossey-Bass, 989 Market Street, San Francisco, CA 94103–1741, USA Wiley- VCH Verlag GmbH,...

Ngày tải lên: 13/09/2012, 10:21

... Concepts Every Manager Needs To Know Philip Kotler John Wiley & Sons, Inc Copyright © 2003 by Philip Kotler All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously ... visit out web site at www .Wiley. com Designations used by companies to distinguish their products are often claimed as trademarks In all instances where John Wiley & Sons, Inc is aware of a claim, ... addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: permcoordinator @wiley. com Limit of Liability/Disclaimer...

Ngày tải lên: 21/09/2012, 17:33

... Anu Garg John Wiley & Sons, Inc Copyright © 2005 by Anu Garg All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada Composition by Navta ... addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www .wiley. com/go/permissions Limit of Liability/Disclaimer ... (1676–1731), who was given one of those models by John Rowley, a London instrument maker They were invented by George Graham around 1700 ● “The lamp at the center of the orrery demonstrates the...

Ngày tải lên: 05/10/2012, 09:47

... Interview Book Fourth Edition Jeffrey G Allen John Wiley & Sons, Inc Copyright © 2000, 2004 by Jeffrey G Allen All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published ... Q&A Job Interview Book Fourth Edition Jeffrey G Allen John Wiley & Sons, Inc The Complete Q&A Job Interview Book Fourth Edition Other books by Jeffrey G Allen, J.D., C.P.C HOW TO TURN AN INTERVIEW ... addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: permcoordinator @wiley. com Limit of Liability/Disclaimer...

Ngày tải lên: 05/10/2012, 09:47

... ESSENTIAL VOCABULARY ® ESSENTIAL VOCABULARY by David A Herzog Webster’s New World® Essential Vocabulary Copyright © 2005 by Wiley, Hoboken, NJ Published by Wiley, Hoboken, NJ Published simultaneously ... singer’s voice is almost inaudible, but the sound engineer will amplify it to make it stand out [amplified, amplifying, amplification, amplifier n.] amusement (uh MYOOZ mnt) n the condition of being ... landed on water [amphibious adj.] amplify* (AMP li fy) vt to make bigger and stronger; increase or extend (power, authority, etc.); to strengthen by adding details, examples, etc.; (electronics) to...

Ngày tải lên: 05/10/2012, 09:47

... MANAGEMENT EDITED BY ERIC VERZUH John Wiley & Sons, Inc ➇ This book is printed on acid-free paper Copyright © 2003 by John Wiley & Sons, Inc All rights reserved Published by John Wiley & Sons, Inc., ... material is used by permission of John Wiley & Sons, Inc Chapter is from The Pfeiffer Book of Successful Team-Building Tools, edited by Elaine Beich Copyright © 2001 by John Wiley & Sons, Inc This ... used by permission of Pfeiffer/JosseyBass, Inc., a subsidiary of John Wiley & Sons, Inc Chapter is from Managing Sof tware Development Projects, 2nd edition, by Neal Whitten Copyright © 1995 by John...

Ngày tải lên: 07/02/2013, 09:32

... Interview Book Fourth Edition Jeffrey G Allen John Wiley & Sons, Inc Copyright © 2000, 2004 by Jeffrey G Allen All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published ... Q&A Job Interview Book Fourth Edition Jeffrey G Allen John Wiley & Sons, Inc The Complete Q&A Job Interview Book Fourth Edition Other books by Jeffrey G Allen, J.D., C.P.C HOW TO TURN AN INTERVIEW ... addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: permcoordinator @wiley. com Limit of Liability/Disclaimer...

Ngày tải lên: 07/02/2013, 09:37

... large time window to their deployment, both the telecommunications scene and the services offered by 4G systems and beyond are not yet known and as a result aims for these systems may be changing ... students for some feedback that we received while trying the manuscript in class Many thanks to Wiley s editors and editorial assistants for their outstanding work ...

Ngày tải lên: 29/09/2013, 21:20

... and the collective knowledge in the company.” And a booklet by Johnson & Johnson reaffirms this: “Our company’s name and trademark are by far our most valuable assets.” Companies must work hard ... the ad agency to define how much reach, frequency, and impact the ad campaign should achieve Suppose you want your advertising campaign to deliver at least one exposure to 60 percent of the target ... sales and even that the drop would have been deeper had it not been for the ad campaign Now for measurement Ad campaigns require premeasurement and postmeasurement Ad mock-ups can be tested for...

Ngày tải lên: 24/10/2013, 08:20

... (New York: John Wiley & Sons, forthcoming—2003) Regis McKenna, Total Access: Giving Customers What They Want in an Anytime, Anywhere World (Boston: Harvard Business School Press, 2002) Heidi ... 83–91 29 Jack Trout with Steve Rivkin, Differentiate or Die: Survival in Our Era (New York: John Wiley & Sons, 2000) 30 Gregory S Carpenter, Rashi Glazer, and Kent Nakamoto, “Meaningful Brands from ... Pringle and Marjorie Thompson, Brand Soul: How Cause-Related Marketing Builds Brands (New York: John Wiley & Sons, 1999); Richard Earle, The Art of Cause Marketing (Lincolnwood, Ill.: NTC, 2000) 56...

Ngày tải lên: 24/10/2013, 08:20

... improving by 30 percent and you by 20 percent, you are losing competitive advantage Singapore Airlines kept improving its quality, but Cathay Pacific was improving its quality faster, thereby gradually ... as your close ones My guess is that your company is more likely to be buried by a new disruptive technology than by nasty look-alike competitors Most fatal competition will come from a small ... shouldn’t overrely on an advertising approach Corporate image is more effectively built by company performance than by anything else Good company performance plus good PR will buy a lot more than corporate...

Ngày tải lên: 24/10/2013, 08:20

... could easily be pushed by the average man but was too heavy to be pushed by most women It turned out that many of the users would be women, and this had been overlooked by the designers Toyota ... an outsider in our business—he is a part of it We are not doing him a favor by serving him he is doing us a favor by giving us the opportunity to so.” Products come and go A company’s challenge ... textures Walk into a Ritz-Carlton hotel and appreciate the lobby’s regal quality ifferentiation The stock market is a perfect example of an undifferentiated market If you want to buy 100 shares...

Ngày tải lên: 24/10/2013, 08:20

... the niche, but it also enjoys high volume through owning a portfolio of niches A good example is Johnson & Johnson, which aside from being a strong force in a few mass consumer markets, is the ... store’s climbing wall, or test out a rainproof coat by going under a simulated rainfall Or we enter Bass Pro to buy a fishing rod and test it by casting in the store’s pool of fish All merchants ... Professor Hermann Simon, in his Hidden Champions,34 lists scores of midsize German companies that enjoy over 50 percent market shares in well-defined global niches Examples include Steiner Optical with...

Ngày tải lên: 24/10/2013, 08:20

... target market whose needs are not being met by the current sellers By inventing new values for this target market that are difficult to replicate and by building a strong company culture to serve ... prospects, and competitors by tapping into the wealth of information on the Internet and by carrying out focus groups and surveys on the Internet • You can send ads, coupons, samples, and information ... • John Chambers, CEO of Cisco, aims to Web-ify Cisco’s entire business: “Every customer interaction provided by a Cisco employee that does not add value to the business ought to be replaced by...

Ngày tải lên: 24/10/2013, 08:20

... representative information by interviewing a larger sample of the target population The sample is drawn using statistical techniques, and the persons are reached either in person or by phone, fax, mail, ... a committee: Never arrive on time; this [punctuality] stamps you as a beginner Don’t say anything until the meeting is half over; this stamps you as being wise Marketing Assets and Resources ... Marketing Ethics 107 Should he conduct selling in ways that intrude on the privacy of people, for example, by door-to-door selling ? Should he use methods involving ballyhoo, chances, prizes, hawking,...

Ngày tải lên: 24/10/2013, 08:20

... its passengers avoid a boring flight by supplying personal videos, massages, ice cream, and other treats only later imitated by its major competitors Johnson & Johnson prefers to prioritize its ... You can test a sample of names from a promising list If the response rate is high, buy more names on the list; if low, don’t use that list You can reach the chosen prospects by phone, mail, fax, ... be made by a follow-on product Earl Wilson, the columnist, observed: “Benjamin Franklin may have discovered electricity, but it was the man who invented the meter who made the money.” By analogy,...

Ngày tải lên: 24/10/2013, 08:20

... the most profit by paying the least to their suppliers, employees, distributors, and dealers This is zero-sum thinking, namely that there is a fixed pie and the company keeps the most by giving its ... 10 PR agencies are owned by advertising firms Advertising agencies make more money putting out ads than putting out PR So they don’t want PR to get an upper hand Ad campaigns have the advantage ... a lot of consultants, and say good-bye to thrift Then they painfully lay off a large number of workers when the recession strikes Companies can save money by switching their salespeople to economy-class...

Ngày tải lên: 24/10/2013, 08:20

... is more likely to be buried by a new technology than by its current competitors Horse-drawn carriage makers were not defeated by a better horse-drawn carriage but by the horseless carriage Transistors ... cafeteria, or concert Therefore, marketers must start by dividing up the market Companies that moved away from mass market thinking started by identifying large market segments Procter & Gamble, ... approach is to segment the market by behavior groups, such as “women who order their food from Peapod and other home delivery groups.” This group is defined by their actual behavior, not just...

Ngày tải lên: 24/10/2013, 08:20

... runny and gross [-d, coddling] [Syn pamper] coerce (koh ERS) vt to persuade by use of force; to persuade by use of threats, legal or otherwise; to constrain by use or threat of force • The U.S ... civilization [(to) assimilate vt.] assuage (uh SWAYJ) vt to lessen; allay (for example, pain); to calm; pacify (for example, anger); to relieve hunger or thirst • Take two aspirin or acetominophen ... you for the next week” is either an example of bombast or an indication of child abuse • Nikita Khrushchev’s “We shall bury you!” speech is a better-known example of bombast [-ic adj., -ically...

Ngày tải lên: 01/11/2013, 14:20

... singer’s voice is almost inaudible, but the sound engineer will amplify it to make it stand out [amplified, amplifying, amplification, amplifier n.] amusement (uh MYOOZ mnt) n the condition of being ... landed on water [amphibious adj.] amplify* (AMP li fy) vt to make bigger and stronger; increase or extend (power, authority, etc.); to strengthen by adding details, examples, etc.; (electronics) to ... of rugby, the game appears to be governed by amorphous rules • When Gino tried to pin Hailee down to a specific time, all he could get from her was an amorphous response [amorphously adv.] amphibian...

Ngày tải lên: 01/11/2013, 14:20