MỤC LỤC
Synthetize, evaluate internal and external factors by IE Matrix
SWOT analysis helps to produce feasible strategies which can select by disposing, combining important internal and external factors.
Evaluate, select strategies by QSPM Matrix
Statistics on average in 2008 - 2010, the profits brought back from the main products and services have the following results.
169/2006/QD-TTg on investment of purchasing information technology products by agencies and organizations using state budget funds, which stipulates that: "the agencies and organizations using state budget funds, funds originated the state budget or by preferential loans from investment and development credit fund of the State (hereinafter referred to as the capital budget) for investment, procurement, project implementation and application of information technology development (hereinafter referred to as information technology projects), to prioritize the procurement and use of information technology products produced in the country”; “prioritize investment, procurement and use of software products with open source, especially products of domestic firms exploit, provide which give functions, features, quality equivalent commercial software, meet using requirements of state agencies and organizations". 142/2010/TTLT-BTC-BTTTT dated 22/9/2010 of Ministry of Finance and Ministry of Information and Communication guides the management and use of funds for industrial development in information technology industry assign to support enterprises to apply CMMI process (no more than 25000 USD / business), support hiring consultants to build, apply and adjust production processes under CMMI (no more than 1100 USD / day),. In one hand, the cultural characteristics of Vietnam tell an attractive part to information technology enterprises to work in Vietnam, but on the other hand also hinder the activities related to join-venture, association in investment in information technology applications, hinder the implementation of information technology services which require high specialization such as export software ….
Vietnamese government specified information technology as one of the key industries to promote economic and social development and has had many programs and investment plans in research in information technology application activities such as Decision 235/QD-TTg dated 02/03/2004 approved the overall project "Application and development of open source in Vietnam period 2004- 2008", Decision 51/2007/QÐ-TTg dated 04/12/2007 approved the development programs for Vietnam software industry until 2010 with a budget of about $70 million, Decision 56/2007/QD-TTg dated 03/5/2007 approved the development program digital content industry in Vietnam until 2010 with funds of about 1280 billion VND. Truong Tri Trung at a seminar on management of public debt and foreign debt of the country held on 18/10/2011 "world economy today is in the context of slow economic growth, risk factors increase with the existence of double- dip recession risk is warned and associated global stock markets plunged, together with no clear vision of the public debt situation and intensive fiscal deficit in the developed countries (the Euro area, U.S., Japan ..), unemployment rate continued at a high level, especially in developed countries”. Currently in the traditional market of Hoang Anh: providing computers for the Ministry of Education and schools, providing testing telecommunications services for VNPT, there is beginning to form and engage in business with a number of new entrances in the same business sectors such as: Thang Long Service Development JSC, Anh Dung Telecommunications and Informatics Ltd.
At present, staff’s qualifications of Hoang Anh JSC are evaluated better than other companies operating in the verifying telecommunications industry and some companies providing IT equipment due to high requirements when recruitment such as professional degrees must be above average, graduated from the top universities like University of Technology, Post and Telecommunications Institute of Technology. However currently Hoang Anh Company still lacks some critical equipment and expensive because the company is not eligible to invest, leading to slower processing work speed and earnings are not desired, costs of providing products and services are still high. In addition to create good condition in working and income, the maximum opportunity to be promoted for everyone, the company also has a lot of activities together such as a sport club, skilled competition, organizing meaningful events for employees and their families.
+ Conducting measurement, providing test results, consulting to improve quality of post, telecommunications and information technology including products, projects, postal services, networks and telecommunications services electronics, information technology and Internet.
Synthetize, evaluate internal and external factors by IE matrix
Market, product development strategy: strategy that based on finance capability, highly qualified human resource, attachment to the company, experience in the field of measurement and optimization of equipment and take advantage of the government support policy, the need for technological innovation, globalization, for development, provision of specialist services in telecommunications, processing software, production of electronics and telecommunications equipment. In that specialist service on telecommunications technology focus on high-tech services such as network optimization (RNO), the services on NGN / IMS network, core network, value- added services; production of electronics and telecommunications equipment to focus on the switches, security devices for network communications (firewall, VPN), outsourcing activities primarily focused on providing software services telecommunications network for foreigners. Organizational Development Strategy: Strategy to overcome the weaknesses of the company's management and marketing, R&D through the utilization of government support by applying the standard production process according to international standard CMMI, take advantage of globalization to the transfer and receipt of the modern manufacturing processes to develop human resources potential, machinery and equipment in the enterprise.
Marketing strategy: strategy to overcome the weaknesses of the company marketing through the utilization of government support by the application of the standard production process according to international standards CMMI, take advantage of globalization to the transfer, receipt the task management process including modern marketing process in order to promote enterprise comprehensively, which helps customers to know the best products and services of the business.
1605/2011/QD-TTg approved applications of information technology in management activities for the period 2011-2015 with expected expenditure of about 1700 billion VND, Decision No. Beside information technology application projects with the national scale of government, Ministries, industries and localities also plan to promote IT applications in 2011-2015 as IT application program in State statistical work until 2015 according to Decision No. 1075/QD-BKHDT dated 26/7/2011 of Minister of Planning and Investment with an estimated costs of 422.5 billion VND, IT application plan in activities of Ministry of Planning and Investment during 2011-2015, which is based on Decision No.
IT market is accessible to the products and IT services are expected to reach 4.1 billion VND by year 2015 "," Vietnamese Government has committed to invest 8.5 billion USD in information technology and telecommunications industry in the next ten years”.
It may say this is very convenient context and forecast for information technology businesses in period 2011-2015.
External elements: 1- Poor response action of company; 2- average response action of company; 3- above average response action of company; 4- Excellent response action of company. Based on the above table, the results of external and internal environmental factors analysis, the company should choose development strategy, providing expert services in information technology - telecommunications, outsourcing software, electronic equipment manufacturing telecommunications. This strategy in the short time focuses on product development for traditional clients such as VNPT, and on that basis to expand senior expert services for the electronics and telecommunications in foreign market, develop outsourcing sector for export.
This strategy promotes the professional services in information technology - telecommunications, in the short term focus on the traditional customers that are Ministry of Education and Vietnam Portal Telecommunications Group, on that basis to expand abroad, develop software process for export.
Products manufactured and assembled by Hoang Anh JSC will be high-tech products, contributing to the development of IT infrastructure and telecom network in Vietnam, in accordance with the directions of Government in the development of broadband and industrial content. This can be considered as a lighting time solution of Hoang Anh because in normal condition, many firms have more reputation than Hoang Anh ready to invest in building factories in high technology zone and Hoang Anh will have difficulty when persuading the management committee of high-tech Lang - Hoa Lac Zone to accept its projects when competing with larger rivals. In the current period, some big companies in the information technology - telecommunications field are in difficulty due to investment in a number of sectors other than telecommunications technology such as securities, real estate and have difficulty when the macro-economic is uncertain, the stock market goes down, real estate market freezes and have to put all resources to resist difficulty, not have any resources left to invest in developing information and telecommunications technology.
The reduction of administrative costs is also consistent with the implementation of production processes under CMMI standards (implementation of this process will enable the production processes of the enterprise is standardized, organizations reasonable than).
Hoang Anh JSC objective is within the next one or two years, a number of high technical services such as network optimization (RNO), the services on the NGN / IMS, core network, the added value services. Reducing the administrative costs (paperwork, meetings) through the application, reducing costs associated with providing products or services on the basis of the principle of ensuring product quality. Investment in human resource training in the form of training to gradually penetrate new markets such as processing software for export, and expert service of telecommunications, building factories for production of telecommunications equipment, creating new road for the company.
Based on the results of period 2011-2012, perform the development of new markets such as processing software for export, and expert service of telecommunications, creating new road for the company.
Implementation of financial solutions for debt management, reduce unreasonable costs in order to lower prices, cost savings in terms of inflation, macroeconomic is in difficulty. With Vietnam's integration deeply into the world economy and gradually integrate comprehensively, business environment, especially with information technology - telecommunications enterprises, it always has very rapid fluctuations. With the knowledge imparted, on the basis of theory, group 3 has analyzed, built business strategy for Hoang Anh technologies JSC in 2011-2015 and proposed to implement.
The group hopes to provide a good reference for the company in developing its strategy to meet the requirements to overcome the problems and sustainable development, contributing to the prosperity of the company.