MỤC LỤC
(3) Horizontal combined strategies: strategies search ownership or control to the competitors of the business through other forms of acquisition, merger, with the aim of searching profit from large-scale; This strategy is used when the company is capable of being monopoly in one area or region; business conditions are competitive and business is growing strongly; competitors are struggling due to their poor management and a lack of resources that are owned by these businesses. This strategy is used when the revenue from existing products in the enterprise will improve markedly if you add new products without contact; level of competitiveness of industries is high, which associates with low growth in sector or even not grown; distributors currently afford to provide new products to existing customers. This strategy is used in case the project is profitable but has high requirement of capital, management experiences, and other resources that a business can not satisfy; other small businesses have difficulties in competition; dispersing risks (especially in the case of joint ventures between domestic enterprises and foreign enterprises);implementing and introducing new technologies.
The macro-economic factors which businesses operate, even in other countries in the world, such as growth, inflation, unemployment, exchange rates etc profound effect on the selection of a business strategy as well as the implementation of business objectives which were set out. In the era of fast scientific and technological development as today, elements of technology are considered the most dynamic factor, which is also the most unstable elements among the factors of external environment of enterprises. To maintain competitive advantage, administrators often classify competitors according to different criteria such as degree of influence, the nature or classification of competition over time etc so that they can strategically appropriate.
This also means that the entire work from product research, pricing, distribution channels, sales promotion, customers, competitors and the companies themselves research are involved in marketing. Financial factors expressed by the financial index is considered the best method for evaluating competitive position of a business and it is also the basis to make investment decisions of investors as well as own business. The financial indicators show level of availability and financial strength of the business before the investment projects in business strategy; on the other hand, it also shows the strength of the business prior to their competitors.
Furthermore, some enterprises are responsible for setting up the special work of internal controls include personnel with expertise in all aspects of business management.
INPUT PHASE
COMBINATION PHASE
So, facing with the big changes that are likely to alter the beliefs and values standards, members of organizations are likely to have certain defensive reactions to maintain or restore the order of former culture. Although the culture of the organization does not affect much to the construction of the strategy, its impact is enormous for the process of implementing the strategy. Therefore, in many cases, business strategy is only achievable if and only if it is built on the basis of analysis and evaluation, consistence with existing cultural values of the business where it is organized and implemented.
Or otherwise, the strategist must be able to change the current culture of the business at the right time, in synchronization with the necessary changes to business strategy. Within this topic, the political element in a business is considered as an alliance to create a personal power operation for the purpose of negative benefits for individuals (the favoritism, career ambitions). Indeed, unnecessary bias or personal prejudice seriously affects the implementation of general objectives of the business by direction of capacity, the minds of the members into different directions with the aim of strategy set out.
Requirement is that without established clear business objectives right before embarking on analyzing the strategic choices, political factors will have many opportunities to influence strategic decisions. Consequently, the primary responsibility of the administrators is to orient political factors into the general purpose to make the power of the whole enterprise. Political factors always exist in every business as an indispensable objective, so the management of political factors is required as part of the process of strategic management.
There are many solutions to limit the negative impact of political factors but the most basic is that administrators must gather and exploit a thorough power of all internal resources, especially human resource issues.
If telecommunication has such a saturation point of the number of subscribers per 100 people, the postal service stays the pace GDP growth as growth that is difficult to reach saturation point. In Viet Nam, post service is strongly intervened of Government, in which only VN Post – a biggest and longest history enterprise - is provided some exclusive service. - Only for Viet Nam Post to provide information express service in writing that defines received address with weight and fee level regulated by Telecommunication post Ministry in each period.
This exclusive scope doesn’t include to provide transport and delivery service of periodic books, newspapers, magazines, and printed matter;. - Other enterprises of transport and delivery are provided information express service in writing that defines received address with deferent weight and fee level compared with exclusive level of Viet Nam Post;. - Ministry of Telecommunication Post declared opened road map of transport and delivery service market that was suitable with commitment of Viet Nam when it jointed WTO for transport and delivery service.
- Enterprise established that was sitable with Viet Nam Law will be traded transport and delivery service if haved Certificate of business registration of transport and delivery for domestic invested capital emterprise or haved Certificate.
INTRODUCTION ABOUT THE VIETTEL POST JOINT STOCK COMPANY
HANOI
CAN THO
- Implementing the policy of the Ministry of Defense, after a preparation time Viettel Post mainly change to operate in the model of Joint Stock Company from July 2009 according to the certificate of business registration issued by the Hanoi Department of Planning and Investment. However, for convenience of analysis and consistent with business characteristics of the company, within the scope of this topic, Viettel Post JSC services are classified into four groups: Delivery service, Press publishing service, the group of foreign services and groups of other services (agents of telecommunications, office products, ..). - Objective of 3 year privatization (2009-2012) of Viettel Post JSC was the General Assembly of Shareholders identified as: becoming an enterprise providing the leading delivery service in Vietnam, to 2012 the revenue of the company reaches 1000 billion dong, the network covers 100% District Administrative Units.
In addition, we can say in the current context, there are growing number of companies providing wide network as the current, changing from using the services of this business to using services of other enterprises or simultaneous use of multiple services of customers become easier than ever before, the cost of this conversion may be really zero. However, in future, route of opening delivery service market under WTO commitments ( "Foreign investment capital enterprises with the foreign contribution over 51%, 100% foreign capital enterprises are allows to trade in delivery service since November 1st, 2001") is executed, the market of postal services will have to compete very fiercely with the participation of foreign enterprises. - About the service: the delivery is still the core service, enhance the care for customers to improve service quality, product diversification in the direction of increasing value for traditional services; boost the research to develop more new services, firstly is insurance service, office products, advertising on the envelope, import and export.
Services impacted most from cultural - social factors is service mail delivery, sending postal mail is one of the culture of Vietnam, although in an era of information technology, features culture is gradually being tomorrow by means of an information such as phone, email,. In addition, Viettel Post also subjects to competition of enterprises in the group's top five business (accounting for 94.6% market share), in addition VNPOST, these enterprises now include Merger Express Joint Stock Company, Postal Service Joint Stock Company, Saigon Telecommunication (Saigon Post) and Tin Thanh Logistic. Business units of Viettel Post (center, post office) is organized by model dependent accounting, under which companies apply policies of securities sales, costs to individual units according to regions, scale markets and according to each type of service.In addition, Viettel Post requires business units to ensure that future a year after work, restricted work distribution costs from the company down.
- Distribution: In addition to working diligently to expand the scope of service providers and development of post offices, service points, Viettel Post has also built communication process, get the customer to make sure customers always served to take place, right time agreed. This company has many advantages compared with Viettel Post is the postal business has a long history in Vietnam and has the big support from government, though their weaknesses are the heavy cumbersome apparatus, lack of flexibility, bureaucratic management mechanisms, far from practical, the unification of control from higher downward met many difficulties. Through analysis of the GREAT model above we can see, in future, the strategy of Viettel Post is still the low cost strategy (expand and dominate the market), besides which the different strategies chemical products as international development strategy to coordinate and complement the strategy was.
- Get the most, effective strength of the network, improve and supplement the process of exploitation and application management in-depth information technology in addition to self-service network and its availability welcome cooperation from foreign companies due to difficulties in network development;. On the basis of theory of strategies and strategic management to Viettel Post, evaluating business activities of enterprises from 2006 to 2008 as well as environmental analysis business period 2010 to 2012, the author group have identified strategies "Blue Ocean" as a development strategy period 2010-2015.
“Modeling of Dynamics of Strategic Fit: A Normative Approach to Strategic Change, “Strategic Management Journal (4- 2000), pp 429 – 453. Hill, W.P.Wan, and D.Yiu, (1982), “Theory an Research in Strategic Management: Swing of the Pendulum”, Journal of Business.