Proposal of competitive strategy for sce consultants (indo china) ltd in the period of 2011 to 2015

TRUONG DAI HQC MO TP HCM UNIVERSITE LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY MBAVB3 SOLVAY BRUSSELS SCHOOL „2279 DANG HOANG TUNG PROPOSAL OF COMPETITIVE STRATEGY FOR SCE CONSULTANTS (INDO-CHINA) LTD IN THE PERIOD OF 2011 TO 2015 {audi a woe MO THOM [rau VIEN MASTER PROJECT MASTER IN BUSINESS ADMINISTRATION (PART-TIME) Tutor’s name: Dr NGUYEN QUYET THANG Ho Chi Minh City (2011) ee iv Table of Content CHAPTER 1:INTRODUCTION — thhtttrttttiiitirrtrrrrrrrrtniiiir 1.1 5+ S2eterttrrererrtittrririeerrreererereree Rationale of the StUdy . 55- 1.2 Problem statemen( -. -s55+ +93 111111 rkekrkrreieee 1.3 Obj€CUV€S che 01g rrrrrrererre 2° 1.4 Scope and limitation of StUdy . < «se sxsxsrstsrerertereererrrierrrsrrrierererree 1.5 Methodology and framework of the study ++c+cessxeexseertererrrsree 1.6 Structure of the study CHAPTER 2: LITERATURE REVIEW 2.1 Competitive advantage 2.1.1 Definition ccccccecccreereriterrreeerrriireriiririrrrririrrrerrreerrre 2.1.2 Generic building blocks of competitive adVantage -. -‹ c+ -+ 2.2 Competitive strat€gy .- c6Ăccccttt#thhhrtrrrrrrrrrrrrrrrrrrrrree PA Non 2.2.2 Three levels of strategy .sccsssssssssseseeeesesssesesesenenseeseeneseneneneeeeeesenensnees 10 2.3 Process of strategic manag€In€II - ++++sssesrterretereererrrrereeree 12 2.4 Strategy formulation pfOC€SS . +-