The global economic environment

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The global economic environment

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Chapter The Global Economic Environment PowerPoint by Kristopher Blanchard North Central University © 2005 Prentice Hall 2-1 Introduction to Chapter Market definition – People or organizations with needs and wants; both have the willingness and ability to buy or sell The global economic environment plays a large role in the development of new markets for organizations © 2005 Prentice Hall 2-2 The World Economy – An Overview The new realities: – Capital movements have replaced trade as the driving force of the world economy – Production has become uncoupled from employment – The world economy, not individual countries, is the dominating factor © 2005 Prentice Hall 2-3 The World Economy – An Overview The new realities continued: – 75-year struggle between capitalism and socialism has almost ended – E-Commerce diminishes the importance of national barriers and forces companies to reevaluate business models © 2005 Prentice Hall 2-4 Economic Systems main types of economic systems – Market Capitalism – Centrally planned socialism – Centrally planned capitalism – Market socialism © 2005 Prentice Hall 2-5 Economic Systems Resource Allocation Market Private Resource Ownership State © 2005 Prentice Hall Command Market Capitalism Centrally Planned Capitalism Market Socialism Centrally Planned Socialism 2-6 Economic Freedom Rankings of economic freedom among countries – Ranges from “free” to “repressed” Variables considered include such things as: – Trade policy – Taxation policy – Banking policy – Wage and price controls – Property rights © 2005 Prentice Hall 2-7 Economic Freedom Free – – – – – – – – – Hong Kong Singapore Ireland New Zealand United States United Kingdom Netherlands Australia Switzerland © 2005 Prentice Hall Repressed – – – – – – – – – Bosnia Vietnam Laos Iran Cuba Iraq Libya North Korea Congo 2-8 Stages of Market Development World Bank has defined four categories of development – – – – High-income countries Upper-middle income countries Lower-middle income countries Low-income countries Based upon Gross National Product (GNP) © 2005 Prentice Hall 2-9 Stages of Market Development © 2005 Prentice Hall 2-10 Purchasing Power Parity (PPP) – The Big Mac Index Is a certain currency over/under- valued compared to another? Assumption is that the Big Mac in any country should equal the price of the Big Mac in the US after being converted to a dollar price © 2005 Prentice Hall 2-21 Managing Economic Exposure Economic exposure refers to the impact of currency fluctuations on the present value of the company’s future cash flows – Transaction exposure is from sales/purchases – Real operating exposure arises when currency fluctuations, together with price changes, alter a company’s future revenues and costs © 2005 Prentice Hall 2-22 Managing Economic Exposure Numerous techniques and strategies have been developed to reduce exchange rate risk – Hedging involves balancing the risk of loss in one currency with a corresponding gain in another currency – Forward Contracts set the price of the exchange rate at some point in the future to eliminate some risk © 2005 Prentice Hall 2-23 Looking Ahead Chapter – The Global Trade Environment: Regional Market Characteristics and Preferential Trade Agreements © 2005 Prentice Hall 2-24 Market Capitalism Individuals and firms allocate resources Production resources are privately owned Driven by consumers Government should promote competition among firms and ensure consumer protection Return © 2005 Prentice Hall 2-25 Centrally Planned Socialism Opposite of market capitalism State holds broad powers to serve the public interest; decides what goods and services are produced and in what quantities Consumers can spend on what is available Government owns entire industries Demand typically exceeds supply Little reliance on product differentiation, advertising, pricing strategy Return © 2005 Prentice Hall 2-26 Centrally-Planned Capitalism Economic system in which command resource allocation is used extensively in an environment of private resource ownership Examples: – Sweden – Japan Return © 2005 Prentice Hall 2-27 Market Socialism Economic system in which market allocation policies are permitted within an overall environment of state ownership Examples: – China – India Return © 2005 Prentice Hall 2-28 Low-Income Countries GNP per capita of $785 or less Characteristics – – – – – – Limited industrialization High percentage of population involved in farming High birth rates Low literacy rates Heavy reliance on foreign aid Political instability and unrest Of these, only China and India are BEMs Return © 2005 Prentice Hall 2-29 Lower-Middle-Income Countries GNP per capita between $786 and $3,125 Sometimes called less-developed countries (LDCs) Characteristics – Early stages of industrialization – Cheap labor markets – Factories supply items such as clothing, tires, building materials, and packaged foods BEMs: Poland, Turkey, Indonesia Return © 2005 Prentice Hall 2-30 Upper-Middle-Income Countries GNP per capita between $3,126 to $9,655 Characteristics – Rapidly industrializing – Rising wages – High rates of literacy and advanced education – Lower wage costs than advanced countries Sometimes called newly industrializing economies (NIEs) BEMs: Argentina, Brazil, Mexico, South Africa Return © 2005 Prentice Hall 2-31 High-Income Countries GNP per capita above $9,656 Sometimes referred to as post-industrial countries Characteristics – Importance of service sector, information processing and exchange, and intellectual technology – Knowledge as key strategic resource – Orientation toward the future Return © 2005 Prentice Hall 2-32 Group of Seven (G-7) Leaders from these high income countries work to establish prosperity and ensure monetary stability – United States – Japan – Germany – France – Britain – Canada – Italy Return © 2005 Prentice Hall 2-33 Organization for Economic Cooperation and Development 30 nations each with market-allocation economic systems Mission: to enable its members to achieve the highest sustainable economic growth and improve the economic and social wellbeing of their populations www.oecd.org Return © 2005 Prentice Hall 2-34 The Triad Dominant economic centers of the world – Japan – Western Europe – United States Expanded Triad – Pacific Region – North America – European Union Return © 2005 Prentice Hall 2-35 ... both have the willingness and ability to buy or sell The global economic environment plays a large role in the development of new markets for organizations © 2005 Prentice Hall 2-2 The World... compared to another? Assumption is that the Big Mac in any country should equal the price of the Big Mac in the US after being converted to a dollar price © 2005 Prentice Hall 2-21 Managing Economic. .. Hedging involves balancing the risk of loss in one currency with a corresponding gain in another currency – Forward Contracts set the price of the exchange rate at some point in the future to eliminate

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Mục lục

    Chapter 2 The Global Economic Environment

    The World Economy – An Overview

    Stages of Market Development

    Marketing Opportunities in LDCs

    Influencing the World Economy

    Marketing Implications of the Stages of Development

    Overview of International Finance

    Foreign Exchange Market Dynamics

    Purchasing Power Parity (PPP) – The Big Mac Index

    Group of Seven (G-7)

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