Các xu hướng thực phẩm được tổng kết bởi các kết quả khảo sát của các công ty lớn, về các xu hướng thực phẩm được phân loại theo từng cấp độ, vùng miền. sở thích và các yếu tố khác. Mang lại kiến thức tổng quát khi nghiên cứu thị trường, tổng quan sản phẩm
Sugar confectionery Corbion September 2018 1 Key sugar confectionery insights Novel packaging and format: Colorful packaging with playful concepts and fun details are captivating consumers Occasion and play based inventive packaging and formats are becoming increasingly popular among both kids and adults Innovation highlights include miniature formats, functional sweets, gelatin free and applying a twist on a well-known concept • Global • • • • Europe is the leading region for confectionery launches, followed by Asia Free from related claims are top across regions, however for Middle East and Asia the halal positioning is still relevant In Australasia, no additives/preservatives is one of the top claims for confectionery Top claims for APAC regions are: halal, no additives/preservatives, vegetarian, sugar free and gluten free Claims hh & Flavors 2 • • • • Regional Growth in reformulation of confectionery with free from, vegan, GMO free and organic claims On a global scope as well as in the APAC region, fruit flavors remain a firm favorite while sour flavors are on-trend Launches with multiple textures and unusual flavors like sweet & hot; specific fruits (e.g Muscat grape) and salt thrive Sugar confectionery includes: Fruit Flavored Snacks, Gummies/Jellies, Hard Candy, Licorice, Lollipop, Marshmallow, Mints, Other Sugar Confectionery, Toffee & Fudge Top growing claims in sugar confectionery differ across regions Global APAC HFCS free Vegan GMO free Low sugar +36% +31% +25% +23% +23% Vegan +19% +12% High in fiber Organic +7% Immune health Top growing claims in new sugar confectionery launches tracked (CAGR 2013-2017) 3 Decrease in confectionery consumption is reflected in number of new launches ASIAN CONSUMERS CHOOSE TO EAT LESS SWEETS …REFLECTED IN # OF CONFECTIONERY LAUNCHES • Asian countries score above global average when it Have you increased or decreased your consumption of other sugar confectionery over the last year? (2017) Answer: decreased comes to saying they decreased their sugar confectionery consumption The industry responds and a 7% average annual decline in number of sugar confectionery launches is found Thailand Vietnam India Number of new sugar confectionery launches tracked Indonesia Russia 10,000 China South Korea 6,000 Australia 4,000 United States +3% -7% 2,000 United Kingdom Japan 0% APAC 8,000 Global average* Global CAGR 2013-2017 20% 40% 60% *Global average = average of 19 surveyed countries around the globe 80% 2013 2014 2015 2016 2017 Top flavors for different type of sweets in Asia-Pacific # of new product launches Peanut Almond Honey 1000 900 800 700 600 500 400 300 200 100 938 798 Number of new sugar confectionery launches tracked by market subcategory (APAC) Orange Strawberry Red grape 762 2013 2017 Lemon Cow milk Herbs 639 515 391 Peanut Chocolate Almond 176 175 Lemon Strawberry Orange 228 163 Strawberry Cow milk Chocolate 96 92 Strawberry Vanilla Chocolate 97 67 Mango Strawberry Green apple 27 Flavors (highlighted in green) are 2017’s top flavors per subcategory (APAC) 5 ‘Other Sugar Confectionery’ includes: nougat, mixed assortments, liquids & sprays, medicated confectionery (soft), taffy, popping/dipping candy, foam candy, Turkish delight, marzipan, jelly beans, malt candy (excludes malt chocolate products), milk candy, zefir, halva, halwa, meringue confectionery, fondant (excl chocolate fondant) and any other sugar confectionery not included in the other confectionery subcategories 26 11 Flavor lifecycle: sour flavor surges Top flavors APAC Strawberry – 8% Orange – 6% Lemon – 4% Red grape – 4% Honey – 4% Top growing flavors Global APAC Sour +112% Sour +98% Muscat grape +35% Blue raspberry +76% Tropical fruits +57% Salt +26% Sea salt +36% Durian +20% Chili +32% Matcha +19% 6 Global Strawberry – 11% Orange – 6% Sour – 5% Lemon – 4% Cherry – 4% Top declining flavors APAC Lemon-lime –35% Loquat –28% Butterscotch –28% Pear –25% Plum –23% Global Toffee –23% Plum –21% Lychee –12% Lemon-lime –10% Green tea –7% Top growing flavors: Fastest growing flavors over past years (CAGR 2013-2017) Note: flavors without a sufficient amount of launches tracked in 2017 are excluded from the analysis Top flavors: Most used flavors in terms of; flavor as percentage (%) of new sugar confectionery launches tracked in 2017 Top declining flavors: Fastest declining flavors over past years (CAGR 2013-2017) Note: flavors without a sufficient amount of launches tracked in 2017 are excluded from the analysis Sour emerges – resulting that 3% of the new sweets in 2017 are sour flavored Number of new sugar confectionery launches tracked with a sour flavor (APAC, 2017) # of new product launches 14 13 12 10 10 6 5 3 India Taiwan Singapore 7 Australia Philippines China Japan Malaysia Import vs local sour sweets LOCAL 39%* IMPORT 61%* Philippines, Feb 2018 Philippines, Jun 2018 China, Jul 2018 Japan, Sep 2017 Singapore, Apr 2017 Malaysia, Dec 2017 8 Australia, Nov 2017 Launch type as percentage (%) of new sugar confectionery launches tracked with a sour flavor (2017) China, May 2017 Halal, no additives and gluten free are general yet important claims in sweets Top health claims as percentage (%) of new sugar confectionery launches tracked (APAC) % of new product launches 2013 12% 10% 11% 10% 7% 8% 7% 8% 7% 7% 6% 6% 3% 4% 2% 4% 2% 0% Halal 9% 2017 No Additives/Preservatives Vegetarian *low sugar, sugar free and no added sugar claims **countries with a sugar related claim penetration