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Question 1 : What is communication? How does a communication process happen? What is communication? Communication is a means of communication that conveys the objects of one subject (be it an individual or a group) to another through the use of signs, symbols and communication rules that both sides understand. How does communication work? SourceSender: When communicating a message, you need to know why you are communicating, and what you want to communicate about or about. You also need to be confident that the information you are saying is useful and accurate. Message It is an effective and important communication process in your life that you need to follow. The message is the information that you want to convey. Coding… communication principles in the communication process This is the process of converting the information to be communicated into a form, which can be presented orally or in writing, which can be successfully decoded by the receiver. Your success in coding depends on your ability to communicate clearly and simply, and eliminate potential triggers for confusion such as: cultural issues, misinformation, false assumption... Equally important is understanding your audience: Failure to understand who you want to communicate with will lead to confusion in the delivery of the message. Transmission channel… Messages are transmitted mainly through 02 channels: facetoface including telephone, facetoface, video chat and written channels such as emails, letters, memos and reports. Different channels will have different strengths and weaknesses. For example, you should not be verbal when giving a series of lengthy examples while using a written letter or responding to a negative opinion. Decryption… Encryption or decryption both require communication skills in life (including skills such as: listening attentively or reading the message carefully), but the confusion in the encoding process will create many errors in the decoding process. code. This is an effective communication process in life Receiver… When a message is delivered to the recipient, you visualize how that person will react or act upon receiving your message. However, it should be remembered that each individual involved in the communication process will interpret those messages and feelings with different attitudes. And if you want to be successful, you need to consider those factors to convey your message and act in the most appropriate way. Feedback… When receiving a communication message, surely the listener will respond in some way. And you need to pay special attention to those responses because that will be the only evidence that tells you that the recipient understands your message or not. In case you find out that the person has misunderstood your message, you will at least have a chance to resend the message a second time. situation analysis With great advancements in recent years, nothing can match the power of information technology in changing the world. It fundamentally changes our lives at 3 where we are always present: at work, at home and at play. Over the next decade, it will lead us to places we cant even imagine right now. With those dramatic changes, one company has taken the lead in all three areas: HP. HP was founded in 1939 by Bill Hewlett and Dave Packard. After more than 6 decades of operation, with the core business idea of applying science and technology for the development of mankind, the future vision is to achieve To maximize brand awareness, HP has constantly researched and created technology products to serve consumers as well as businesses: Printers, computers, digital cameras, color printers, disc recorders DVD. Smart Office Hp solutions for small and mediumsized businesses include a trusted base of computers, PCs, notebooks, and printers that work together, with financing options that help and for service and support. aid. In a world where IT decisions are made, CEOs in large corporations must balance these demanding information technology needs managing selling prices, reducing risk. risk, increase service quality with new requirements to improve business agility. Based on accumulated knowledge and experience, HP launched Adaptive Enterprise to help businesses change for the better and benefit from investment programs in information technology HP is also one of the top 10 innovative corporations in the world, with more than 11 new products being invented every day, the highest innovation rate in the history of corporations. ACHIEVEMENTS 1 HP is ranked No. 1 in consumer technology in the world by gross income, the leading supplier of technology components to small and mediumsized businesses, and a supplier of industrial products. technology, solutions and services for large companies and associations everywhere I Information about laptop product market in Vietnam: 1. Product market situation: While the picture of the IT market in the first months of the year is bleak because consumption has halved compared to the same period last year, the laptop segment is taking the throne with a pretty good sales rate. At the end of 2019, laptop sales were approximately 20% of the total number of computers sold in the country. According to calculations of businesses, by the end of this year, the market share that this device will win will reach 2530%. In the first quarter of this year, sales from desktop computers increased only 12% compared to the same period last year, while laptop sales increased 45%. It can be said that laptop products are gradually becoming popular for all Vietnamese consumers because of its portable convenience, which can be carried anywhere, as well as the price competition among manufacturers. make products easier for todays consumers. The following products are constantly improving the defects of the old products to satisfy consumers. The trend of consumers is increasingly wanting to have a compact laptop and especially with a long battery life, especially those who often carry a lot like business people who often go on business trips. Currently, there are many ultracompact laptops on the market, but they are still not as perfect as consumers want: no drive, weak configuration, not long battery life – machines This is mainly for surfing the web. Therefore, the product is not supported much. Maybe the above are opportunities as well as holes of the market that HP should overcome and exploit. 2. HPs rival situation: Strong competition with HP are giants Dell, Sony Vaio, Toshiba, Lenovo, Nec, cheap Asian giants Acer in addition to other small firms launching a series of cheap compact laptops such as Axioo, Fujitsu .. . We can analyze the characteristics of competitors as follows: competitor strength weakness Sony vaio Nice design, strong brand High price, low market share Dell Strong brand competitive price with HP The style is not very good Lenovo Cheaper price should be more competitive, beautiful design Despite acquiring IBM, the brand is not very trusted . 2 Chiến lược marketing sản phẩm HP Premium It can be noticed that although compact laptop products appear a lot, most of HPs competitors have launched this type of product, but it is still not perfect because of the contrast in technology: machine function and weight. machine, and there is no technology for longlasting batteries. 3. State of science and technology: Modern computer technology uses SSD hard drives that are more resistant to shocks and run faster. Carbon fiber in the construction of car and airplane shells is 8 times stronger than steel and ½ as light as aluminum. The US Air Force Research Laboratory announced the experimen
Họ Tên : Hồng Quốc Bảo Khóa/lớp : K104 STT Mã sinh viên : 9704151721847253 ID Phòng thi : 103 : 11 Giờ Thi : 14h00 Ngày Thi : 07/10/2021 BÀI THI MƠN : GIAO TIẾP TRUYỀN THƠNG Hình thức thi : Bài tập lớn/ Tiêu luận Mã đề thi : 01 Thời gian thi : 24h COMMUNICATION STRATEGY LAPTOP HP PREMIUM THE NO CHOICE FOR YOU Chiến lược marketing sản phẩm HP Premium Question : What is communication? How does a communication process happen? What is communication? Communication is a means of communication that conveys the objects of one subject (be it an individual or a group) to another through the use of signs, symbols and communication rules that both sides understand How does communication work? Source/Sender: When communicating a message, you need to know why you are communicating, and what you want to communicate about or about You also need to be confident that the information you are saying is useful and accurate Message It is an effective and important communication process in your life that you need to follow The message is the information that you want to convey Coding… communication principles in the communication process This is the process of converting the information to be communicated into a form, which can be presented orally or in writing, which can be successfully decoded by the receiver Your success in coding depends on your ability to communicate clearly and simply, and eliminate potential triggers for confusion such as: cultural issues, misinformation, false assumption Equally important is understanding your audience: Failure to understand who you want to communicate with will lead to confusion in the delivery of the message Transmission channel… Messages are transmitted mainly through 02 channels: face-to-face including telephone, face-to-face, video chat and written channels such as emails, letters, memos and reports Different channels will have different strengths and weaknesses For example, you should not be verbal when giving a series of lengthy examples while using a written letter or responding to a negative opinion Decryption… Encryption or decryption both require communication skills in life (including skills such as: listening attentively or reading the message carefully), but the confusion in the encoding process will create many errors in the decoding process code This is an effective communication process in life Receiver… When a message is delivered to the recipient, you visualize how that person will react or act upon receiving your message However, it should be remembered that each individual involved in the communication process will interpret those messages and feelings with different attitudes And if you want to be successful, you need to consider those factors to convey your message and act in the most appropriate way Feedback… When receiving a communication message, surely the listener will respond in some way And you need to pay special attention to those responses because that will be the only evidence that tells you that the recipient understands your message or not In case you find out that the person has misunderstood your message, you will at least have a chance to re-send the message a second time situation analysis With great advancements in recent years, nothing can match the power of information technology in changing the world It fundamentally changes our lives at where we are always present: at work, at home and at play Over the next decade, it will lead us to places we can't even imagine right now With those dramatic changes, one company has taken the lead in all three areas: HP HP was founded in 1939 by Bill Hewlett and Dave Packard After more than decades of operation, with the core business idea of "applying science and technology for the development of mankind", the future vision is to achieve To maximize brand awareness, HP has constantly researched and created technology products to serve consumers as well as businesses: Printers, computers, digital cameras, color printers, disc recorders DVD Smart Office Hp solutions for small and medium-sized businesses include a trusted base of computers, PCs, notebooks, and printers that work together, with financing options that help and for service and support aid In a world where IT decisions are made, CEOs in large corporations must balance these demanding information technology needs - managing selling prices, reducing risk risk, increase service quality - with new requirements to improve business agility Based on accumulated knowledge and experience, HP launched Adaptive Enterprise to help businesses change for the better and benefit from investment programs in information technology HP is also one of the top 10 innovative corporations in the world, with more than 11 new products being invented every day, the highest innovation rate in the history of corporations ACHIEVEMENTS HP is ranked No in consumer technology in the world by gross income, the leading supplier of technology components to small and medium-sized businesses, and a supplier of industrial products technology, solutions and services for large companies and associations everywhere I/ Information about laptop product market in Vietnam: Product market situation: While the picture of the IT market in the first months of the year is bleak because consumption has halved compared to the same period last year, the laptop segment is taking the throne with a pretty good sales rate At the end of 2019, laptop sales were approximately 20% of the total number of computers sold in the country According to calculations of businesses, by the end of this year, the market share that this device will win will reach 25-30% In the first quarter of this year, sales from desktop computers increased only 12% compared to the same period last year, while laptop sales increased 45% It can be said that laptop products are gradually becoming popular for all Vietnamese consumers because of its portable convenience, which can be carried anywhere, as well as the price competition among manufacturers make products easier for today's consumers The following products are constantly improving the defects of the old products to satisfy consumers The trend of consumers is increasingly wanting to have a compact laptop and especially with a long battery life, especially those who often carry a lot like business people who often go on business trips Currently, there are many "ultra-compact" laptops on the market, but they are still not as perfect as consumers want: no drive, weak configuration, not long battery life – machines This is mainly for surfing the web Therefore, the product is not supported much Maybe the above are opportunities as well as "holes" of the market that HP should overcome and exploit HP's rival situation: Strong competition with HP are "giants" Dell, Sony Vaio, Toshiba, Lenovo, Nec, cheap Asian giants Acer in addition to other small firms launching a series of cheap compact laptops such as Axioo, Fujitsu We can analyze the characteristics of competitors as follows: competitor Sony vaio Dell Lenovo strength Nice design, strong brand weakness High price, low market share Strong brand competitive price The style is not very good with HP Cheaper price should be more Despite acquiring IBM, the competitive, beautiful design brand is not very trusted Chiến lược marketing sản phẩm HP Premium It can be noticed that although compact laptop products appear a lot, most of HP's competitors have launched this type of product, but it is still not perfect because of the contrast in technology: machine function and weight machine, and there is no technology for long-lasting batteries State of science and technology: Modern computer technology uses SSD hard drives that are more resistant to shocks and run faster Carbon fiber in the construction of car and airplane shells is times stronger than steel and ½ as light as aluminum The US Air Force Research Laboratory announced the experiment successfully a new technology to produce Betavoltaic batteries With this battery, yes Can be used on laptops for 30 years without needing to be charged The battery is made from semiconductor chips and uses radioactive isotopes as a source of energy quantity When this radioactive isotope material decomposes, it emits parts Microscopic particles can be converted into electrical energy enough to power electrical devices like a laptop that works for many years This type of battery is very small and thin A silicon material is used to collect the tritium isotope is produced during energy generation React This doesn't generate heat, so small devices like cell phones can stay cooler than when powered by a lithium-ion battery The reason this battery can be used in long time is because the breakdown of neurons into protons is the focus maximum amount of electrical energy, according to Einstein's formula needs of consumers, at the same time overcome the weaknesses of previous generations of products, raise the brand name, increase market share and profit margin In the past, HP rarely produced really high-end and outstanding products like sony vaio and Apple, so if the product is not really different, it will fail HP could also run the risk of competitors imitating the technology and offering competitively low-cost products Therefore, the company needs to have a carefully considered product strategy and price strategy accordingly Marketing objectives: marketing objectives assessment basis increase brand awareness marketing objectives assessment basis efficiency from 75% to 80% efficiency from 75% to 80% increase brand awareness Hire a market research company Hire a market research company increase market share by 8% after increase market share by 8% after year year increase profit margin ten% (from 25% in 2019 to monthly sales report and close) 35% in 2021) year-end math increase profit margin ten% (from 25% in 2019 to monthly sales report and close) 35% in 2021) year-end math Chiến lược marketing sản phẩm HP Premium III/ Analysis of marketing strategy: Market segment: Step 1: The market research results show that the factors affecting consumers' decision to buy a laptop are as follows: Price Income Occupation: each job has different requirements for machine configuration as well as requirements for mobile features of the machine more or less Trademark Product features Design Quality Step Make a graph showing the dispersion of these determinants We see that the decision to buy a laptop is affected by many factors, which makes it difficult for us to choose the segment because, to a certain extent, these factors are relatively related Therefore, we can group together similar factors for easier analysis It can be divided into the following four groups: Group of characteristics "price": for many consumers, price is the first concern when wanting to buy a product, especially those with low and middle incomes Therefore, we can group the two factors of price and income into this group Chiến lược marketing sản phẩm HP Premium Group of characteristics "brand": the brand of the product also largely shows the class of its users, people can spend more money to buy branded products (i.e don't care much to the price), choosing branded products also shows the customer's confidence in product quality Group of characteristics "features": because of work needs, many people attach importance to the features as well as the quality (durability) of the product above all We can group features, quality, and profession into this group Group of "aesthetic" characteristics: many customer groups value the form and color of a laptop because it also reflects their style and fashion personality Designs and colors also attract customers a lot Thus, we have a map of brand characteristics as follows: Feature - low price - many positions - branded - many positions ability, quality quantity - high price possible accept - have quality pirce Trademark - low price - nice model - branded - nice model High price still - available acceptable Beauty Chiến lược marketing sản phẩm HP Premium Step 3: Product/brand/market share segment chart: Feature 50% 35% - branded - - many functions,qualiy - price is quite high ( Dell,HP, Toshiba , Asus, Sony Vaio) - low price many functions, quality ( Acer, Lenovo) pirce Trademark 10% 5% - low price - nice mode ( Acer, Lenovo, Axioo, msi ) - branded - nice mode - price is quite high ( HP, sony Vaio) Beauty Step 4: Determine the relationship between the labels and select the segment: We find that in aesthetic segments - brand and brand - features have many products and many competitors, we can equate This segment has become one because almost all brands are constantly building their products with good quality and beautiful designs This segment has a very large market share, if you want to exploit this segment, it requires the product to be from a large, well-branded company with enough potential to be able to compete with other big companies HP's position is a big company, strong brand, so HP will target feature segments - brand and brand - aesthetics The core ideology in the company's activities is to constantly research "Contributing science and technology to mankind" therefore must always be at the forefront of constantly creating high-class products with differences to serve customers' needs to be able to survive in the segment The segment has many competitors and a large market share like this Producing cheap products does not match what HP has positioned for its brand Chiến lược marketing sản phẩm HP Premium Select target market: As analyzed in the segment selection section above: "premium products with differences", we see that the target customers that HP will target will have to be people with high income, need In terms of high-end products, there are differences first to serve high demand and moreover to show their class Observing consumer behavior, the marketing research team found that high-level business people have high incomes, they often go on business trips at home and abroad, and the laptop is always the first thing in their luggage to serve their customers Work The need for compact but complete when traveling is very necessary Therefore, needing a laptop that is compact but must have a long battery life is more necessary because then they not want to have to carry around a messy plug all the time for fear of running out of battery halfway At the same time, when working with partners, they also need a high-end business-class laptop The demand for such a laptop is really not on the market yet It can be said that this is an opportunity for HP to exploit: take advantage of new applications in science and technology as mentioned above to launch new high-end products aimed at business customers Rich people often go on business trips Positioning: High-end brand - high-end products - high prices for wealthy businessmen Positioning table: label and personality edge position painting target audience Other HP Premium outstanding distinction, convenience and class Stylish Sony Vaio, Apple, Dell there are products successful businessman, rich often go to work far away Fame insight benefits of labels the only reason IV/ Marketing plan - mix: Product strategy: After studying consumer behavior as well as understanding the needs of target customers for a laptop as analyzed above, HP decided to launch a new product strategy called HP premium as follows: after The product has much more differences than existing products on the market that is an ultra-light laptop but with a powerful enough configuration, full functionality and above all without having to charge the battery: The most striking difference is the use of new battery technology that can last up to 30 years without having to be recharged HP will use its abundant financial resources to buy the technology to produce this battery for $ 500,000 With this type of battery, users can carefreely use the device without worrying about running out of battery as well as not having to carry around charging cables when going away The ultra-light laptop is only 0.9kg but fully functional with a powerful enough configuration that can install many programs, satisfying all needs thanks to the application of the production of the machine's chassis made of all carbon fiber – times stronger than iron and half as light as aluminum and ultralight materials The old hard drive system has been replaced with a new one, SSD hard drives have very good impact resistance and run extremely fast At the same time, HP also overcomes the disadvantages of its previous generations, which many customers complained that the machine was very hot after a short time of booting by installing a side radiator The design of the product is also very attentive to ensure convenience and bring added value to show the style and class of the user The 13.3-inch 360-degree touch screen can shoot and take pictures with a webcam that is extremely clear at any angle and folds up neatly The screen case uses highquality leather with two colors: black and cowhide The specifications of the machine are as follows: High resolution (1440 x 900 pixels versus 1280 x 800 pixels) A 64GB SSD can be selected The keyboard is spill-resistant and shock-resistant The keyboard is very comfortable with spacious, well-placed keys Users will be able to enjoy DVDs or listen to music on the HP Premium's built-in, paper-thin optical drive, while Apple can only design the optical drive as a peripheral Not much thicker than the Air, but the feature list of HP Premium is much better: USB 2.0 ports (Air only has USB port), VGA output for secondary monitor, built-in Webcam, headphone/mic jack and ethernet port (With the Air, to connect via the internet, you need an external adapter.) There are shortcuts to enable the backup feature, to set the machine's security, to search for a wireless data connection And if the machine won't boot, the shortcut will allow the computer to start a small, non-Windows operating system from a "hidden" area on the hard drive In terms of connectivity, Wi-Fi 802.11 a/b/g/n, wireless WAN, wireless USB and Bluetooth Finally GPS Chiến lược marketing sản phẩm HP Premium HP Premium is also proud to be the first "green" product with environmentally friendly materials used to manufacture it: batteries that not contain lead, cadmium, mercury, extremely long battery life to avoid battery discharge damage from the environment and when the battery life is over, the battery turns itself into an inert substance that is not harmful to the environment; At the same time, the product also minimizes hexavalent chromium, plastics, flammable substances, and PVC as recommended by the FDA environmental protection organizations "Green" products are also the concern and support of "ethical consumers" Thus, it can be said that HP Premium is considered a new achievement HP contributes to humanity with excellent pioneering features to best serve consumers as well as pioneer in producing environmentally friendly products Pricing Strategy: Because HP Premium targets wealthy businessmen, the product will have an initial high price of 54 million VND This price has been carefully considered: Chi phí sản xuất cao The higher price of HP Premium than the Macbook Air is storming in Vietnam to attract the attention of this elite as well as affirm this price difference is worth it for the outstanding features that HP Premium offers Probably Macbook Air The product must be priced high to show the distinct difference of the product, if the price is only a few million more than the previous products, customers are willing to spend a few million more to own this special product That will inadvertently "kill" other HP products High-end products with a limited customer base, so the product cannot be mass-produced but very little, so it has to be priced high to make up for it Target customers are those who are willing to accept high prices At the same time, if using a soft price, many people can own the product and so it is normal for a rich businessman to buy the HP Premium because so many people use it HP Premium must charge a high price to match the added value that represents the class it brings to that entrepreneur Use the skimming price strategy of the pioneer position as well as suitable for the industry: digital technology products become obsolete in a short time The skimming price strategy is also for the company to achieve short-term profit goals to prevent losses due to competitors jumping in at low prices Capture market share and increase profit margin with premium product lines Distribution system: The product is expected to hit the market in December 2021 HP Premium products are distributed only at Nguyen Kim, the distributor enjoys million The distribution plan is drawn up like this for the following reasons: The product's customer base is also limited and does not need to have a wide distribution system In Vietnam, Nguyen Kim has a pretty solid foothold in the minds of consumers because of its good service quality, reputable genuine products as well as a large and luxurious shopping center Every day, thousands of people come to visit and shop and it is impossible not to have "giants", so word of mouth about this new product is impossible without HP is willing to spend 10 million/day to choose a very special location to display the HP Premium for weeks: as soon as customers enter the door of the shopping center, they can immediately see the laptop on a prominent podium In the middle, in order to attract attention, there are more models dressed very luxuriously and prominently standing to provide more information about the product as well as instructions on how to use the product for customers when needed but for the main purpose The key is to draw people's attention towards the product Because it is a high-end product, only pieces are displayed One is left on the high platform and one below so that customers can try it with their hands and see the great features of the machine Promotion strategy: First use email marketing to target customers who are big businessmen, famous businessmen - introduce HP Premium, state its outstanding features, make them curious about the product Then send an invitation to them to attend the HP Premium launch ceremony at the luxury hotel NEWWORLD Because the number of guests is the elite, it is not crowded, only displaying pieces to enhance the value of the product rather than displaying it in bulk as well as for the giants to focus on the product At this launch, VIPs will meet to comment as well as try the product with their own hands For a high-class product in a meeting like this, the giants will be very interested in who owns it and of course some want to buy the product right there to be known by many people more my own HP also conducted extensive information to the public about the product display at Nguyen Kim with banners there weeks in advance, banner content "event to welcome new giants in the digital world", the appearance will be unexpected, so no announcement about the product Information about this event should only be made weeks in advance because if it is too long, it will cause oblivion, if it is too fast, it will not create a "fever" and will not meet the public's expectations for the event The research team found that for the above target customers, the choice of advertising location is considered appropriate and effective indeed in the following places The first is in the elevators of the office buildings, this is where anyone who works there uses, on average, they can enter the elevator at least times a day: in the morning, start work work, take a break at noon, continue working in the afternoon and leave work in the afternoon - all basic times, during the working process 10 Chiến lược marketing sản phẩm HP Premium There is also a move to other departments Therefore, it is reasonable to place LCD in the product advertising film elevator Because the time in the elevator is not long, the people standing in the elevator tend to stand opposite the door and in a state of being ready to step out, so placing the LCD in front of the door is the most reasonable so that the advertising film can hit the level their eyes Besides, we also have to pay attention to the duration of advertising The time to go up a floor is only about seconds, so it is necessary to shorten the length of the film as much as possible so that viewers can know the full product, seconds is considered reasonable When is it necessary to increase the frequency of film screenings? Those are the basic times as mentioned above because at this time most people focus on the elevator, it is the ideal time because a lot of people will see the advertisement as well as the product being spread by word of mouth and common sense products – increase customer awareness of the product Second, as analyzed above, the target customer group is big business people, often go on long business trips, so we will choose another place for advertising, which is in the waiting room at the airport and on the airport bus So what is the idea of advertising film? As analyzed above about advertising duration, the advertising script is built in seconds as follows: Scene 1: For second, a luxurious house with amenities and the words “Sunday, power is cut, but…” appears Scene 2: In the next seconds, a series of activities happen very quickly and at the same time: the vacuum cleaner wriggles in every corner, the washing machine vibrates, the dishwasher speeds up, and a series of All other machines were working and the rich couple in that house sat leisurely watching TV on a big LCD There is an important point that all devices work during a power outage…that is by plugging in the cord and using the battery power of the laptop in the middle! The screen also appears and the clock runs really fast - to show that with the battery power of this machine, time is not an issue The details in this ad may be unrealistic as it is not possible to connect devices to a laptop to use battery power but that doesn't matter because the basic purpose of the ad is to shock to showcase a great feature Just great about the battery of this laptop Scene 3: the last second is directed at the open laptop, the original purpose is to be able to see its beautiful skin and then open the close-up projection screen with the HP logo and the message "power isn't matter” In addition, HP will conduct product advertising in business magazines On those pages will clearly inform customers about the special features of the product, the technical parameters of the machine and at the same time Promotion of a synchronized product with a premium leather bag of the same color when buying the product V/ Expected budget to implement marketing strategy: Market research: 60 million Advertising film: 300 million VND Launching ceremony: 80 million VND 11 Chiến lược marketing sản phẩm HP Premium Exhibition at Nguyen Kim: 10 million VND/day, model cost 500 thousand VND/day, weeks exhibition totaling 147 million VND Advertising screening: million VND/time It is estimated to spend 700 million VND on advertising films in a month and a half Advertising in magazines: 150 thousand VND/page Expected to spend 40 million VND for and a half month Cost for banners "event to welcome new giants in the digital world": 10 million VND Expenses incurred: 30 million VND Total cost for strategy implementation: billion 367 million VND 12 ...Chiến lược marketing sản phẩm HP Premium Question : What is communication? How does a communication process happen? What is communication? Communication is a means of communication that conveys... 80% increase brand awareness Hire a market research company Hire a market research company increase market share by 8% after increase market share by 8% after year year increase profit margin ten%... value the form and color of a laptop because it also reflects their style and fashion personality Designs and colors also attract customers a lot Thus, we have a map of brand characteristics as