Improving search engine marketing a study of mis company limited

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1.2. Company structure and mission

3.1.2. Lack of positioning strategy

3.1.3. Advertising is not accessible to potential users

4.1.1. Lack of SEO tool

4.1.2. Website content is not updated regularly

4.1.3. Content is not different and attractive

4.2. Lack of understanding about search engine user’s behavior

5.3. Improving quality score of advertising

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