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Loại |
Chi tiết |
| 3. Baldauf, C. (1997). Metapher und Kognition. Grundlagen einer neuen Theorie der Alltagsmetapher. Frankfurt am Main: Peter Lang |
Sách, tạp chí |
| Tiêu đề: |
Metapher und Kognition. Grundlagen einer neuen Theorie der Alltagsmetapher |
| Tác giả: |
Baldauf, C |
| Năm: |
1997 |
|
| 4. Chennan Yu (2009). Metaphors in Food advertising Slogans. C-essay in English Linguistics, Kristianstad University College. Available at www.diva- portal.org/smash/get/diva2:293746/fulltext01 |
Sách, tạp chí |
| Tiêu đề: |
Metaphors in Food advertising Slogans |
| Tác giả: |
Chennan Yu |
| Năm: |
2009 |
|
| 5. Creswell, John W. (2005). Educational research: planning, conducting and evaluating quantitative and qualitative research. 2 nd ed. Pearson: Merrill Prentice Hall |
Sách, tạp chí |
| Tiêu đề: |
Educational research: planning, conducting and evaluating quantitative and qualitative research |
| Tác giả: |
Creswell, John W |
| Năm: |
2005 |
|
| 6. Croft, W and Cruse, D.A. (2004). Cognitive Linguistics. Cambridge University Press |
Sách, tạp chí |
| Tiêu đề: |
Cognitive Linguistics |
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Croft, W and Cruse, D.A |
| Năm: |
2004 |
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| 7. Denzin, N. K., & Lincoln, Y. S. (2000). Handbook of qualitative research. Thousand Oaks, Calif: Sage Publications |
Sách, tạp chí |
| Tiêu đề: |
Handbook of qualitative research |
| Tác giả: |
Denzin, N. K., & Lincoln, Y. S |
| Năm: |
2000 |
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| 8. Elizabeth M. Anderson. (1998). The use of metaphor in on-line advertising. University of Florida, the U.S.A |
Sách, tạp chí |
| Tiêu đề: |
The use of metaphor in on-line advertising |
| Tác giả: |
Elizabeth M. Anderson |
| Năm: |
1998 |
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| 10. Gibbs, R.W. (1994). The poetics of mind: Figurative thought, language, and understanding. Cambridge University Press |
Sách, tạp chí |
| Tiêu đề: |
The poetics of mind: Figurative thought, language, and understanding |
| Tác giả: |
Gibbs, R.W |
| Năm: |
1994 |
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| 11. Isaac, S., & Michael, W. B. (1981). Handbook in Research and Evaluation: a Collection of Principles, Methods, and Strategies Useful in the Planning, Design, and Evaluation of Studies in Education and the Behavioral Sciences ( 2nd ed.) |
Sách, tạp chí |
| Tiêu đề: |
Handbook in Research and Evaluation: a Collection of Principles, Methods, and Strategies Useful in the Planning, Design, and Evaluation of Studies in Education and the Behavioral Sciences |
| Tác giả: |
Isaac, S., & Michael, W. B |
| Năm: |
1981 |
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| 12. Kửvecses, Z. (2002). Metaphor: A Practical Introduction. New York: Oxford University Press |
Sách, tạp chí |
| Tiêu đề: |
Metaphor: A Practical Introduction |
| Tác giả: |
Kửvecses, Z |
| Năm: |
2002 |
|
| 13. Lakoff, G. and Johnson, M. (1980). Metaphors We Live By. Chicago: University of Chicago Press |
Sách, tạp chí |
| Tiêu đề: |
Metaphors We Live By |
| Tác giả: |
Lakoff, G. and Johnson, M |
| Năm: |
1980 |
|
| 14. Lakoff, G and Johnson, M. (2003). Metaphors We Live By, 2 nd ed. Chicago: The University of Chicago Press |
Sách, tạp chí |
| Tiêu đề: |
Metaphors We Live By |
| Tác giả: |
Lakoff, G and Johnson, M |
| Năm: |
2003 |
|
| 15. Lakoff, G and Turner, M. (1989). More than Cool Reason: A Field Guide to Poetic Metaphor. Chicago: The University of Chicago Press |
Sách, tạp chí |
| Tiêu đề: |
More than Cool Reason: A Field Guide to Poetic Metaphor |
| Tác giả: |
Lakoff, G and Turner, M |
| Năm: |
1989 |
|
| 16. Lundmark, C. (2005). Metaphor and Creativity in British Magazine Advertising. PhD Thesis, Luleồ University of Technology. Available at http://epubl.ltu.se/1402- 1544/2005/42/LTU-DT-0542-SE.pdf |
Sách, tạp chí |
| Tiêu đề: |
Metaphor and Creativity in British Magazine Advertising. "PhD Thesis, Luleồ University of Technology. Available at |
| Tác giả: |
Lundmark, C |
| Năm: |
2005 |
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| 17. Mai, Nguyen Thi Chi. (2010). A study on metaphorical expressions in English advertising slogans from the semantic approach. M.A. Minor Programme Thesis, University of Languages anf International studies, Vietnam National University |
Sách, tạp chí |
| Tiêu đề: |
A study on metaphorical expressions in English advertising slogans from the semantic approach |
| Tác giả: |
Mai, Nguyen Thi Chi |
| Năm: |
2010 |
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| 18. Ngan, Bui Thi Kim. (2012). A descriptive analysis of linguistic features of advertising language used in English slogans for food and drinj products. M.A.Combined Programme Thesis, University of Languages anf International studies, Vietnam National University |
Sách, tạp chí |
| Tiêu đề: |
A descriptive analysis of linguistic features of advertising language used in English slogans for food and drinj products |
| Tác giả: |
Ngan, Bui Thi Kim |
| Năm: |
2012 |
|
| 19. Ortony, A. (1993). Metaphor, Language and Thought. Metaphor and Thought. Cambridge: Cambridge University Press |
Sách, tạp chí |
| Tiêu đề: |
Metaphor, Language and Thought. Metaphor and Thought |
| Tác giả: |
Ortony, A |
| Năm: |
1993 |
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| 20. Richards, I.A. (1929). Practical Criticism. New York |
Sách, tạp chí |
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Practical Criticism |
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Richards, I.A |
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1929 |
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| 21. Richards, I.A. (1936). The Philosophy of Rhetoric. New York |
Sách, tạp chí |
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The Philosophy of Rhetoric |
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Richards, I.A |
| Năm: |
1936 |
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| 22. Richards, I.A. (1938). Interpretation in Teaching. London |
Sách, tạp chí |
| Tiêu đề: |
Interpretation in Teaching |
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Richards, I.A |
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1938 |
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| 23. Rein, D. P. (1982). The Language of Advertising and Merchandising in English. New York: Regent |
Sách, tạp chí |
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Language of Advertising and Merchandising in English |
| Tác giả: |
Rein, D. P |
| Năm: |
1982 |
|