Test 5

Product position in the market Business strategy Organization in charge Sales network Schedule for marketing & sales 6 Month Sales Plan... Products position in the market Product Positio[r]

Marketing Plan in Vietnam 2010 11 18 Company Overview • Platin Joint-Stock Company, establish in 2005 • Production and sales educational software, with a software for creating presentation (Violet), and a social network • Organization Chart • History and performances General Information Company Address Phone President phone Mobile email Established No of Employees Capital Revenue Person in charge Business Scope & Activities in E-Learning fields Organization Chart History and performances Market Overview • Market statistics • E-Learning Market Overview • Major competitors Market statistics E-Learning Market Overview Describe market situation for government, K-12, higher education, vocational education, corporate, etc Market Overview Strategy Marketing Plan K-12 Higher Education Vocational Corporate Others Major Competitors 10 Business Plan • • • • • • Product position in the market Business strategy Organization in charge Sales network Schedule for marketing & sales Month Sales Plan 11 Products position in the market Product Position Competition Products Sales Point LectureMAKER TeachingMATE TeachingMATE Academy system Others Total 12 Business strategy 13 Organization in charge 14 Sales Network 15 Major Sales Network to be Used Initially Sales Network Provinces Resellers Location Coverage Remarks 16 Schedule for Marketing & Sales Plan 17 Month Sales Plan (thousand US$) Nov Dec Jan Feb Mar Apr Total LectureMAKER TeachingMATE TeachingMATE Academy system Others Total 18 Suggestions & Requirements 19