Factors affecting effectiveness of petroleum market development of cagico in ho chi minh city and the neighboring provinces, vietnam masters of business administration

MEIHO UNIVERSITY Graduate Institute of Business and Management MASTER THESIS Factors affecting Effectiveness of Petroleum Market Development of CAGICO in Ho Chi Minh City and the Neighboring Provinces, Vietnam In partial fulfillment of the requirements for the degree of Masters of Business Administration Advisor: Dr Kuo-Hung Tseng Co-advisor: Dr Nguyen Trung Truc Graduate Student: Nguyen Duc Thao December, 2010 ACKNOWLEDGMENTS At first, I would like to say many thanks so much to the Boards of Rector of both Meiho University, Taiwan and Ho Chi Minh City University of Industry, Vietnam for giving me the opportunity participating EMBA program in the last two years Secondly, I would like to express my great thanks to Prof & Dr Kuo-Hung Tseng, Chair of Graduate Institute of Business and Management, Meiho University, Taiwan; Dr Nguyen Trung Truc, Professor of Business Administration Faculty, Ho Chi Minh City University of Industry, Vietnam for useful guide and advice to finish the thesis Special thanks to Associate Prof & Dr Nguyen Minh Tuan, lecturer of Department of Business Administration, Ho Chi Minh City University of Industry; Dr Wei-Shuo Lo, Head of Department of Finance, Meiho University for much valuable remarks and evaluation on my thesis Many thanks to Professors and Administrative Staffs of both of universities, EMBA2 classmates, and colleagues at CAGICO for helps, supports and encouragement throughout the study duration Sincerely thank to Mr Nguyen Quang Vinh, PhD candidate at the National Sun Yatsen University, College of Management, Taiwan for consulting and sharing experience of doing research Finally, a deep thanks to my wife, my children and family’s people for all things sacrified to my study during the last two years, when I was in Vietnam and in Taiwan So much appreciation to all of you! I Factors affecting Effectiveness of Petroleum Market Development of CAGICO in Ho Chi Minh City and the Neighboring Provinces, Vietnam ABSTRACT Can Gio Trading Services Joint Stock Company (CAGICO) is a 40 percent-stateowned company However, 96 percent of total sales revenues were from doing petroleum business Innovation process accompanying with global integration and national economic development have created fierce competition among enterprise doing petroleum business The Company 2009 Annual Report has clearly identified some strategic and managerial problems in which petroleum market development strategy was paid much attention by top management By clarifying such effects via Internal Factor Evaluation (IFE) matrix and external factors via External Factor Evaluation (EFE) matrix as well as via SWOT matrix, the research findings showed that external factors as Economy, Social-CulturalDemographic-Environmental, Political-Governmental-Legal, Technology and Competition have positive significant effect on the development of petroleum market of CAGICO The research also showed that internal factors as Personnel Management, Marketing, Finance/Accounting, Production/Operation, Research & Development and Management information system have positive significant effect on the development of petroleum market of CAGICO However, only the external factors including Society/Culture Demography/Geography and Competition caused significant effects on Effectiveness Furthermore, only two internal factors including Management and Research & Development caused significant effects on Effectiveness In conclusion, there are four factors have a significant effects on the Effectiveness of petroleum market development The corresponding strategies designed according to the analysis of TOWS matrix are 1) Implying good management to take advantages of current Society-CultureDemography-Geography; 2) Implying good management to against competition; 3) Society-Culture-Demography-Geography promotes the development of R&D; and 4) Investing more to R&D to other product and service that other competitors not offer Keywords: CAGICO, petroleum business, strategy, market development, SWOT analysis II Factors affecting Effectiveness of Petroleum Market Development of CAGICO in Ho Chi Minh City and the Neighboring Provinces, Vietnam Contents ACKNOWLEDGMENTS I ABSTRACT II Contents III Tables V Figures VII Chapter Introduction 1.1 Research Motivation 1.2 Research Purpose 1.3 Research Scope and Limitations 1.4 Definition of Terms Chapter Literature Review 2.1 Strategic Management and Market Development Strategy 2.2 External Environment 2.2.1 Vietnam economic environment 2.2.2 Vietnam social, cultural, demographic, and environmental forces 2.2.3 Vietnam political, governmental, and legal forces 2.2.4 Vietnam technological forces 2.2.5 Vietnam competitive forces 10 2.3 Internal Environment 12 2.3.1 Personnel Management 13 2.3.2 Marketing 14 2.3.3 Finance/Accounting 15 2.3.4 Production/Operation 16 2.3.5 Research and Development (R&D) 17 2.3.6 Management Information System 17 2.4 Threats – Opportunities – Weaknesses – Strengths (TOWS) Matrix 18 2.5 Effectiveness of Development of Petroleum Market 20 Chapter Research Methodology 21 III 3.1 Research Framework 21 3.2 Research Process 24 3.3 Research Sample 25 3.4 Research Instrument 26 3.5 Validity and Reliability 29 3.6 Data Analysis 30 Chapter Analysis and Results 31 4.1 Analysis of Demographic Data 31 4.1.1 Frequency analysis of gender, position and working field variables 31 4.1.2 Descriptive analysis of age and working time variables 32 4.2 Hypothesis Testing 32 4.2.1 Testing of hypothesis H1 32 4.2.2 Testing of hypothesis H2 33 4.2.3 Testing of hypothesis H3 33 4.2.4 Testing of hypothesis H4 34 4.2.5 Testing of hypothesis H5 35 4.2.6 Testing of hypothesis H6 35 4.2.7 Testing of hypothesis H7 36 4.2.8 Testing of hypothesis H8 36 4.2.9 Testing of hypothesis H9 37 4.2.10 Testing of hypothesis H10 38 4.2.11 Testing of hypothesis H11 38 4.3 Analysis on Relationship between External Factors and Effectiveness of Petroleum Market Development 39 4.4 Analysis on Relationship between Internal Factors and Effectiveness of Petroleum Market Development 40 4.5 Threats – Opportunities – Weaknesses – Strengths (TOWS) Matrix 41 Chapter Conclusions and Recommendations 43 5.1 Conclusion 43 5.2 Discussion and Recommendation 43 References 45 Appendix English Questionnaire 46 Appendix Vietnamese Questionnaire 52 IV Tables Table 2-1 The Threats – Opportunities – Weaknesses – Strengths (TOWS) Matrix 19 Table 3-1 Reference of Questionnaire Design 27 Table 3-2 Cronbach’s Anpha Values Calculated .30 Table 4-1 Analysis on Variable of Gender, Position and Working Field 31 Table 4-2 Analysis on Variable of Age and Working Time 32 Table 4-3 Model Summary of Relationship between Economy and Effectiveness 32 Table 4-4 Linear Regression between Economy and Effectiveness 32 Table 4-5 Model Summary of Relationship between Social/Cultural/Demographic/Environmental and Effectiveness 33 Table 4-6 Linear Regression between Social/Cultural/Demographic/Environmental and Effectiveness 33 Table 4-7 Model Summary of Relationship between Political/Governmental/Legal and Effectiveness 34 Table 4-8 Linear regression between Political/Governmental/Legal and Effectiveness 34 Table 4-9 Model Summary of Relationship between Technology and Effectiveness .34 Table 4-10 Linear Regression between Technology and Effectiveness 34 Table 4-11 Model Summary of Relationship between Competition and Effectiveness 35 Table 4-12 Linear Regression between Competition and Effectiveness 35 Table 4-13 Model Summary of Relationship between Personnel Management and Effectiveness 35 Table 4-14 Linear Regression between Personnel Management and Effectiveness 36 Table 4-15 Model Summary of Relationship between Marketing and Effectiveness .36 Table 4-16 Linear Regression between Marketing and Effectiveness .36 Table 4-17 Model Summary between Finance/Accounting and Effectiveness 37 Table 4-18 Linear Regression between Finance/Accounting and Effectiveness .37 Table 4-19 Model Summary of Relationship Production/Operation and Effectiveness 37 Table 4-20 Linear Regression between Production/Operation and Effectiveness 37 Table 4-21 Model Summary of Relationship between Research & Development and Effectiveness 38 Table 4-22 Linear Regression between Research & Development and Effectiveness 38 V Table 4-23 Model Summary of Relationship between Management Information System and Effectiveness 39 Table 4-24 Linear Regression between Management Information System and Effectiveness 39 Table 4-25 Model Summary of Relationship between External Factors and Effectiveness 39 Table 4-26 Linear Regression between External Factors and Effectiveness 40 Table 4-27 Model Summary of Relationship between Internal Factors and Effectiveness 40 Table 4-28 Linear Regression between Internal Factors and Effectiveness 41 Table 4-29 The Threats – Opportunities – Weaknesses – Strengths (TOWS) Matrix 42 VI Figures Figure 2-1 The Firm’s External Environment .5 Figure 2-2 Relationships between Key External Forces and an Organization Figure 2-3 Hypothesis .7 Figure 2-4 Hypothesis .8 Figure 2-5 Hypothesis .9 Figure 2-6 Hypothesis 10 Figure 2-7 Hypothesis 12 Figure 2-8 Hypothesis 14 Figure 2-9 Hypothesis 15 Figure 2-10 Hypothesis 16 Figure 2-11 Hypothesis 17 Figure 2-12 Hypothesis 10 .17 Figure 2-13 Hypothesis 11 .18 Figure 3-1 Research Framework 23 Figure 3-2 Research Steps 25 VII Chapter Conclusions and Recommendations 5.1 Conclusion The research showed that external factors as Economy, Social-CulturalDemographic-Environmental, Political-Governmental-Legal, Technology and Competition have positive significant effect on the development of petroleum market of CAGICO; The research also showed that internal factors as Personnel Management , Marketing, Finance/Accounting, Production/Operation, Research & Development and Management information system have positive significant effect on the development of petroleum market of CAGICO However, only the external factors including Society/Culture/Demography/Geography and Competition caused significant effects on Effectiveness Furthermore, only two internal factors including Management and Research & Development caused significant effects on Effectiveness In conclusion, there are four factors have a significant effects on the Effectiveness of petroleum market development The corresponding strategies designed according to the analysis of TOWS matrix are 1) Implying good management to take advantages of current Society-Culture-Demography-Geography; 2) Implying good management to against competition; 3) Society-CultureDemography-Geography promotes the development of R&D; and 4) Investing more to R&D to other product and service that other competitors not offer 5.2 Discussion and Recommendation All hypotheses have been examined complying with circumstances of CAGICO in Vietnam In order to develop the petroleum market effectively The four factors mentioned above were highly recognized because of its important role The internal factor Research and Development (R&D) needs to be paid much more attention by the company because it was considered as one of weaknesses of the company and having significant effect to the effectiveness of market development of CAGICO Although we stress on the importance of the four factors mentioned above, however, their role to the company’s market development might be changed in the future because of ongoing changes of circumstance (i.e., external and internal environment) Therefore, 43 the company should pay attention to the other factors that also were identified as having effect, even little, on the effectiveness of market development of CAGICO Similarly, the four market development strategies identified above might be effective at the present, but not surely effective in the future Further similar strategies should be designed relying on the TOWS matrix In addition, those strategies were purely theoretical designed; therefore, more detailed practical plans needs to be developed in order to have effective market development 44 References I English Dang, D Q (2009) Corporate Strategy Planning – A Case Study for Petrolimex of Vietnam, Meiho University, Taiwan, October 2009 David, F R (2003) Strategic management Concepts & Case New jersey: Prentice Hall, Ninth Edition Evans & Bergman (1982) Marketing New York: Macmillan Horne (1974) Financial Management and Policy Englewood Cliffs, New York: Prentice Hall Pearce, J A & Robinson, A B (1994) The external environment p.63 Pearce, J A & Robinson, A B (1994) Strategic management: formulation, implementation, and control Sydney: Irwin, Fifth Edition Phathaphone, S (2002) Improving the Marketing Strategy of Mobile phone service A Case Study of Lao Telecom Company LTC) Asian Institute of Technology School of Management, Thailand, August 2002 Wheelen, T L., & Hunger, D (2002) Strategic Management and Business Policy New Jersey: Prentice Hall, Eighth Edition II Vietnamese Bùi Ngọc Bảo (2010) Xây dựng tập đoàn xăng dầu đa sở hữu đáp ứng nguồn xăng dầu cho sản xuất, tiêu dùng Báo điện tử Tinkinhte.com, ngày 5/09/2010, http://www.tinkinhte.com/cong-nghiep/nang-luong/xay-dung-tap-doan-xangdau-da-so-huu-ung-nguon-xang-dau-cho-san-xuat-tieu-dung.nd5dt.118092.136256.html [Bui Ngoc Bao, 2010 Development Strategy to Petrolimex.] CAGICO (2009) Báo cáo kinh doanh năm 2009 [Business Annul Report, 2009] Qui Long & Kim Thu, (2010) Cẩm nang pháp luật ngành xăng dầu Việt Nam Nhà xuất lao động, Hà Nội [Handbook of legislations concerning petroleum industry in Vietnam Hanoi: LABOUR Public house] 45 Appendix English Questionnaire Dear Sir/Madam I am Nguyen Duc Thao – an EMBA graduate student of Taiwan At present, I am doing a study concerning: “Factors affecting effectiveness of petroleum market development strategy of CAGICO - Can Gio Trading Services Joint Stock Company” To complete the study, I need your opinions concerning such factors Your opinions are definitely valuable to the study They would be treated as strictly confidential and only served for the study I appreciate all your valuable time and energy spent for answering those questions below If you have any question concerned, please not hesitate to contact me via email address: cagico1@yahoo.com Regards, General information Your gender: □ Male □ Female Your age: □ Under 40 □ From 41 to 49 □ From 50 to 59 □ Over 60 □ 21 – 30 years □ Over 30 years Your working time: □ - 10 years □ 11 – 20 years Your current working position: □ General Director □ Director □ Manager □ Other ……… Your working field: □ Petrol-Chemistry □ Sales □ Finance-Accounting □ Other … 46 Here are factors supposed to have influence on effectiveness of petroleum market development strategy of CAGICO - Can Gio Trading Services Joint Stock Company Please, according to your opinion, tick “X” on one of the five alternatives indicating your levels of agreement on the proposed items Those numbers from to denotes levels of agreement in which number denotes extremely disagree, number denotes disagree, number denotes neither disagree nor agree, number denotes agree, number denotes extremely agree I EXTERNAL FACTORS A Economy High rate of economy growth better affects company’s business operation Changes in economic structure resulting in an increase in petroleum demand better affect company’s business operation B High rate of inflation badly affects company’s business operation High rate of interest badly affects company’s business operation Society, culture, demography, and geography Urbanization setting up economic and industrial zones better affects company’s business operation High income per head, high living standard and high population rate better affects company’s business operation Resident movement into HCM city and the neighboring provinces better affects company’s business operation Living norm better affects company’s business operation 47 C 10 11 Politics, Government and Legacy Politics and social stability better affects company’s business operation A good legal system better affects company’s business operation Good legislation concerning petroleum business better affects company’s business operation Global economic integration resulting in an increase in 12 petroleum demand better affects company’s business operation D 13 14 15 16 E Technology Advanced refinery technology better affects company’s business operation Advanced technology of transporting petroleum better affects company’s business operation Advanced technology of storing petroleum better affects company’s business operation Change in using low-priced complementary fuels makes petroleum business become more competitive Competition New increasing introduction of complementary fuels 17 such as electricity, natural gas, coal, etc., badly affects company’s business operation 18 19 20 21 An unstable and world heavily dependent on supply badly affects company’s business operation Marketing knowledge and skills makes company’s business operation more competitive A high quality product makes company’s business operation more competitive Acceptable price makes company’s business operation more competitive 48 22 Developing effective informal relationships makes company’s business operation more competitive II INTERNAL FACTORS F Management 23 Setting up clear organizational objectives 24 Developing effective team works 25 High responsibility of employee 26 Staff management program run ineffectively G Marketing 27 28 29 Best techniques of sales and market forecasting were utilized Marketing planning was designed ineffectively Potential market evaluation and forecasting were implemented correctly 30 Market research were ineffective H Finance/Accounting 31 Good capital gathering 32 Good payment for short-term loans 33 Small equity, big loans 34 Good status of consolidation in economic growth 49 I Production/Operation 35 Convenient office location 36 Modern equipment 37 38 High cost of transportation and warehouse rental compared with other competitors Convenient location of petroleum warehouse to input and output procedure K Research and Development 39 No existence of research and development activities 40 Lacking of machinery for success of R&D 41 No knowledge about R&D of other competitors 42 No existence of research and development strategy L Management Information System 43 44 45 46 III Fast, comfortable and frequently updated management information system Information management system used by management for making decision No head or director control management information system Strategy makers are familiar with information management system of other competitors EFFECTIVENESS FACTOR M Effectiveness of market development 50 47 Number of petroleum retailing stores increased yearly 48 Business revenue increased yearly 49 Supporting facilities increased yearly 50 Annual salary and fringe benefits increased yearly = END = Thank you very much! 51 Appendix Vietnamese Questionnaire Tôi Nguyễn Đức Thảo – học viên cao học chuyên ngành quản trị kinh doanh Trường Đại Học Meiho, Taiwan Hiện nay, làm Luận văn Thạc sỹ đề tài:” Các yếu tố ảnh hưởng hiệu đến phát triển thị trường xăng dầu Công ty cổ phần thương mại dịch vụ Cần Giờ khu vực Thành Phố Hồ Chí Minh tỉnh lân cận, Việt Nam” Ý kiến đánh giá, nhận xét q Ơng/Bà có ý nghĩa vơ quan trọng giúp tơi hồn thành đề tài Tơi cam kết sử dụng ý kiến góp ý q Ơng/Bà cho mục đích nghiên cứu khoa học bảo mật hồn tồn Mong q Ơng/Bà vui lịng bớt chút thời gian q báu góp ý giúp tơi theo bảng câu hỏi đính kèm sau Xin nhận phản hồi theo địa E-mail: cagico1@yahoo.com Tôi xin chân thành cám ơn! Xin Quý Ơng/Bà vui lịng cho biết vài thơng tin liên quan sau đây: Giới tính Ơng/Bà: □ Dưới 40 Bà □ 41 – 50 □ 51 – 60 Thời gian làm việc Ông/Bà: □ – 10 năm □ Độ tuổi Ông/Bà: □ Ông □ 11 – 20 năm □ 21 – 30 năm □ Khác Chức vụ Ông/Bà: □ Tổng Giám Đốc □ Giám Đốc □ Trưởng phòng □ Khác Lãnh vực làm việc Ông/Bà: □ Hóa dầu □ Kinh doanh □ 52 Tài chính, kế toán □ Khác Dưới là: Các yếu tố ảnh hưởng đến kết sản xuất kinh doanh Công ty cổ phần thương mại dịch vụ Cần Giờ Xin q Ơng/Bà cho biết đánh giá cách đánh dấu X vào ô từ đến thể lựa chọn quý vị theo mức độ đồng ý sau: 1= Không đồng ý; 2= Đồng ý I CÁC YẾU TỐ MÔI TRƯỜNG BÊN NGỒI A CÁC YẾU TỐ MƠI TRƯỜNG KINH TẾ Tốc độ tăng trưởng kinh tế (GDP) cao có ảnh hưởng tốt đến việc kinh doanh công ty Chuyển dịch cấu kinh tế theo xu hướng cơng nghiệp hóa đại hóa làm tăng nhu cầu xăng dầu có ảnh hưởng tốt đến việc kinh doanh công ty B Tỷ lệ lạm phát cao có ảnh hưởng xấu đến kết hoạt động kinh doanh công ty Lãi suất ngân hàng cao có ảnh hưởng xấu đến kết hoạt động kinh doanh công ty CÁC YẾU TỐ ẢNH HƯỞNG XÃ HỘI, VĂN HÓA, NHÂN KHẨU VÀ ĐỊA LÝ Q trình thị hóa, hình thành khu kinh tế tập trung khu công nghiệp có ảnh hưởng tốt đến kinh doanh xăng dầu cơng ty Thu nhập bình qn đầu người/mức sống dân cư tăng gia tăng dân số ảnh hưởng tốt đến kinh doanh xăng dầu công ty Tỷ lệ di dân nhập cư vào khu vực Tp.HCM, tỉnh lân cận ảnh hưởng tốt đến kinh doanh xăng dầu công ty Thái độ, lối sống việc kinh doanh ảnh hưởng đến kinh doanh xăng dầu công ty 53 C CÁC YẾU TỐ ẢNH HƯỞNG LUẬT PHÁP, CHÍNH PHỦ VÀ CHÍNH TRỊ Sự ổn định trị - xã hội có ảnh hưởng tốt đến kết hoạt động kinh doanh xăng dầu công ty Hệ thống pháp luật ngày hồn thiện có ảnh hưởng 10 tốt đến kết hoạt động kinh doanh xăng dầu công ty Chính sách kinh doanh xăng dầu thơng thống minh 11 bạch có ảnh hưởng tốt đến hoạt động kinh doanh xăng dầu công ty 12 D 13 Hội nhập kinh tế quốc tế làm tăng khả tiêu thụ xăng dầu CÁC ẢNH HƯỞNG CÔNG NGHỆ Sự phát triển cơng nghệ lọc hóa dầu có ảnh hưởng tốt đến hoạt động kinh doanh xăng dầu công ty Sự phát triển quy trình cơng nghệ vận chuyển, bơm 14 rót có ảnh hưởng tốt đến hoạt động kinh doanh xăng dầu công ty Sự phát triển quy trình cơng nghệ lưu trữ xăng dầu 15 ảnh hưởng tốt đến hoạt động kinh doanh xăng dầu công ty Sự thay đổi công nghệ theo hướng sử dụng nhiên liệu 16 thay giá rẻ làm gia tăng áp lực cạnh tranh hoạt động kinh doanh xăng dầu công ty E CÁC YẾU TỐ CẠNH TRANH Các sản phẩm thay xăng dầu gia tăng (điện, 17 than, khí đốt nhiên liệu sạch) có ảnh hưởng xấu đến hoạt động kinh doanh xăng dầu công ty Nguồn hàng cung cấp chủ yếu phụ thuộc vào giới 18 khơng ổn định có ảnh hưởng xấu đến kết kinh doanh công ty 54 Năng lực marketing kỹ bán hàng cao có ảnh 19 hưởng tốt đến khả cạnh tranh hoạt động kinh doanh xăng dầu công ty Sự đa dạng chủng loại chất lượng sản phẩm cao 20 có ảnh hưởng tốt đến lực cạnh tranh hoạt động kinh doanh xăng dầu công ty Giá bán sản phẩm hợp lý có ảnh hưởng tốt đến lưc 21 cạnh tranh hoạt động kinh doanh xăng dầu công ty Tạo dựng khai thác có hiệu quan hệ khơng 22 thức có ảnh hưởng tốt tới lực cạnh tranh hoạt động kinh doanh xăng dầu công ty II CÁC YẾU TỐ MÔI TRƯỜNG BÊN TRONG A QUẢN TRỊ 23 Cơng ty có mục tiêu rõ ràng 24 Công ty phát triển tinh thần làm việc tập thể tốt 25 26 B 27 28 29 Tinh thần trách nhiệm nhân viên công việc kinh doanh cao Việc thực chương trình phát triển quản trị huấn luyện nhân viên cơng ty cịn yếu HỆ THỐNG MARKETING Cơng ty sử dụng phương pháp tốt để dự đoán thị trường doanh số bán hàng Hệ thống hoạch định marketing hình thành chưa hiệu Việc đánh giá tiềm thị trường dự đoán doanh số bán hàng thực đắn 55 30 Việc phân tích khách hàng nghiên cứu thị trường cơng ty cịn yếu C TÀI CHÍNH/KẾ TỐN 31 Khả huy động vốn từ mơi trường bên ngồi tốt 32 33 34 Khả toán khoản nợ ngắn hạn đáo hạn cơng ty tốt Vốn cơng ty ít, vay chủ yếu Khả trì vị trí kinh tế công ty mức tăng trưởng kinh tế ngành xăng dầu tốt D QUY TRÌNH SẢN XUẤT 35 Vị trí văn phịng thuận tiện cho giao dịch 36 Hệ thống máy móc thiết bị đại 37 Chi phí vận chuyển thuê kho công ty cao đơn vị khác ngành Hệ thống kho chứa xăng dầu nằm vị trí thuận tiện cho 38 việc nhập hàng đầu mối xuất hàng vận chuyển cho khách hàng E 39 NGHIÊN CỨU VÀ PHÁT TRIỂN Công ty chưa có hoạt động nghiên cứu phát triển nghành kinh doanh xăng dầu Cơng ty chưa có đủ điều kiện máy móc thiết bị để 40 thực thành công hoạt động nghiên cứu phát triển 41 42 Cơng ty chưa biết sách nghiên cứu phát triển đối thủ cạnh tranh Cơng ty chưa có chiến lược nghiên cứu phát triển tổng quát 56 F 43 44 45 46 III HỆ THỐNG THƠNG TIN Hệ thống thơng tin ln cập nhật, trao đổi thông tin nội nhanh thông suốt Tất nhà quản trị công ty sử dụng hệ thống thông tin để quyềt định Trong cơng ty chưa có vị trí trưởng ban thông tin hay giám đốc hệ thống thông tin Các chiến lược gia công ty quen thuộc với hệ thống thông tin đối thủ cạnh tranh YẾU TỐ HIỆU QUẢ M Hiệu phát triển thị trường 47 Số lượng cửa hàng bán lẻ xăng dầu tăng hàng năm 48 Doanh thu bán hàng tăng hàng năm 49 Cơ sở vật chất tăng hàng năm 50 Lương thưởng tăng hàng năm = END = 57 ... was in Vietnam and in Taiwan So much appreciation to all of you! I Factors affecting Effectiveness of Petroleum Market Development of CAGICO in Ho Chi Minh City and the Neighboring Provinces, Vietnam. .. 25 VII Factors affecting Effectiveness of Petroleum Market Development of CAGICO in Ho Chi Minh City and the Neighboring Provinces, Vietnam Chapter Introduction This chapter includes four... Identifying and evaluating e internal factors affecting the effectiveness of petroleum market development to CAGICO, (2) Identifying and evaluating external factors affecting the effectiveness of petroleum