English

Because internet retailers is a lot more com- petitive online because you are always just one click away from a rival.. Because dual pricing will become harder to practise as consume[r]

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overview

Starting up Vocabulary Reading

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Starting up

1. What you or don’t you like

about shopping? What are the advantages of shopping online?

2. Which of the items on the left

have you bought online? Why?

3. Which of those items would you

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Vocabulary

1.We offer a .to customers who buy in bulk a)refund b) discount c) delivery

2 We ask customers who are not fully satisfied to ……… goods within seven days

a)discount b) refund c) return

3 In order to get a full ………., customers must send back goods in the original packaging

a)discount b) refund) c) return

4 Goods will be ……… within 24 hours of your order a)despatched b) purchased c) exchanged

5 Goods are kept in our ………. until ready for delivery a) stock b) storage c) warehouse

6 Products and services offered at large discount are generally a ………

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B Combine words from boxes A and B

Make phrases that match the

definitions (1-7) For example,

definitions (1-7) For example, credit credit card detail – the name, number and card detail – the name, number and

expiry date on your credit card expiry date on your credit card..

A

credit card cooling off money back method of interest-free out of

after-sales

B

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1 The time when you can chance your mind

car cancel an order cooling of period

2 The name, number and expiry date on

your credit card credit card details

3 The way you choose to buy the goods you

want method of credit

4 When you can pay some time after you

buy, but at no extra cost after sales payment

5 When the goods you require are not

available out of stock

6 A promise to give your money back if you

are not happy money back guarantee

7 The help you get from a company when

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Reading Reading

Match these words and phrases from the

article (1 – 7) with their meanings (a – g)

1 The high street Cut-throat

3 A dilemma

4 Bricks-and-mortar Dual pricing

6 A margin

7 To shop about

a A situation in which you have to make a very difficult choice

b To go to different shops to company price and quality before you buy something

c Operating in a building, not on the internet

d The difference between the cost of buying or producing something and the price you sell it for

e The street in s town where you can find most shops and banks

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Answer question

1 The first reason: the internet is accounting for more spending than ever The second

reason: it also makes it easier for consumers to compare prices across far bigger selection of items than a trip to the high street

2 Because internet retailers is a lot more com- petitive online because you are always just one click away from a rival

3 Because dual pricing will become harder to practise as consumers become better at

surfing the internet

4 Retailers should probably try to integrate the two as much as possible

Worry for retailers as

wed shopping clicks into

place

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Language

review

Necessity and obligation:

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• We often use must, need to and has/have to say

that something is compulsory or necessary

EX: I have to homework before doing to

school

EX: She is burning up, she must be sick

EX: We need to pay the tax for the government

• We use had to refer to past obligation

(Chúng ta dùng had to trường hợp bắt buộc khứ)

EX: We did not have to wear helmet five years

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• We use should and should not to give advice or to suggest the right course of action

(Chúng ta sử dụng should should not để đưa lời khuyên góp ý hành động đúng)

 EX: They should not throw rubbish on the

street

You should ride motorbike carefully on the street

• We use do not have to and do not need to if something is not necessary

( Chúng ta dùng do not have to và do not need to nếu việc không cần thiết)

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Read these rules of an

online book club Then

answer the questions.

answer the questions. • You must be 18 or over.

• You should not give your password to anyone. • You don not have to buy every month.

• You not have to buy our recommendations. • You need to buy ten books per year.

• You not have to pay after each purchase.

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Answer the Answer the

questions questions

1 Can you join if you are 17? No

2 Can you give your password to a friend if you want to? No

3 Is it necessary to buy a book every month? Yes Is it necessary to buy the recommendations? No Can you buy only five books per year? No

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Complete these sentences

(1-8) with suitable endings

(a-h)

(a-h) It’s getting late

2 I can work from home I’ve been transferred to

Madrid

4 This deal is too important

to lose

5 We lost our database

once before

6 I’m afraid this report is

urgent

7 I think we’re all in

agreement

8 We’re still got plenty of

stock in the warehouse

a So we don’t need to order

any more yet

b So we must not make a

mistake

c So you must not forget to

back up the files

d So you’ll have to stay and

finish it

e So I have to learn some

Spanish

f So we have to go

g So I don’t have to go into

the office much

h So we don’t need to

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A List of tips for an

online retailer

Treat the customer as a single

individual

Running a multichannel operation Your website must be easy to use Understand or recognize what the

customer wants

Making a site that is easy to navigate,

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Case study

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Agenda

Work in two groups You are either

A director of Lifetime Holidays (turn

to page 139)

A diretor of DirectSun ( turn to page

141)

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TH: I want to see how well the

company does the job and if you’re reliable before giving you along

contract I need a year contract

D: I don’t agree I need a year contract

TH: My company is currently facing

problem and demand for its holidays has fallen So, I think short contract

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D: Ok, year contract is good for you?

TH: I’m great that What’s your destinations

D: I want to offer all the holiday’s in both companies catalogues

TH: Why you focus only on my Mediterranean holidays?

D:I think many places is better

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LH: How are your customers, car hire and insurance? I want aim at the 30-50 age group and don’t offer these services at present to save expenses

D: Before, my customers is all age

groups and provide these services as they are very profitable for my

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LH: Ok How’s the advertising budget?

D: 300.000-at least! Share costs on the 70%/30% You bear 70% and include radio advertising

LH: My company is problem, so share costs on a 50%/50% basic and

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D: how you project

management? I think my managers have greater

management experience and knowledge For that reason, we should choice my manager

LH: I need more time for thinking and writing e-mail for you later

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Writing

25th

August

Dear DirectSun

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The end