MARKETING INNOVATION PLAN FOR NGOC DIEP WINDOW IN HANOI MARKET IN 2020

MARKETING INNOVATION PLAN MARKETING INNOVATION PLAN FOR NGOC DIEP WINDOW IN HANOI MARKET IN 2020 Subject: PRINCIPLES OF MARKETING Hanoi, May 2020 EXECUTIVE SUMMARY Ngoc Diep Window products of Ngoc Diep Door Joint Stock Company have been affirming the Company's capacity and at the same time making the company become one of the leading companies in Vietnam in the field of manufacturing and construction doors, side walls Ngoc Diep Door Joint Stock Company hopes that with the companion of our customers, we will cooperate well in the future, building economic development In order to achieve and maintain the position of one of leading door supplier in Vietnam, marketing plan is the most optimal way Marketing is the bridge between the customer market and the business, ensuring the business activities towards the right target market This article will highlight the strengths and weaknesses of the current marketing strategy Besides, it will give out future marketing strategies To achieve this title, during the development process, Ngoc Diep Window has constantly improved the production process, strictly controlled the production, construction process, and also improved the marketing plan Table of Contents Part 1: Current Marketing situation analysis Introduction Marketing Environment Analysis & SWOT 2.1 Internal environment 2.2 External environment 2.3 SWOT 3 Current marketing performance 3.1 Marketing intermediaries 3.2 Marketing effectiveness 3.3 Marketing shortcoming Analysis of the organisations competitive advantage and USP 4.1 Organisations competitive advantage 4.2 USP ( Unique Selling Proposition) Part 2: Marketing Innovation plan Segmentation Targeting & Positioning – STP 1.1 Target marketing 1.2 Positioning 10 1.3 Personality 10 Marketing objectives 11 Marketing mix innovation plan 3.1 Product innovation 11 3.2 Promotion innovation 12 Conclusion 13 Appendix 14 PART 1: CURRENT MARKETING SITUATION ANALYSIS Introduction: In the context of globalization, in order to foster a business success, creating an image to affirm its brand is the most optimal way Ngoc Diep Group is known by many real estate projects as a leading corporation in the production and supply of Interior products, packaging, aluminum doors, plastic doors, industrial aluminum, construction aluminum With the motto "Reaching to the top of quality", Ngoc Diep has brought customers the best products with perfect service, reasonable prices As a result, in the past few years, Ngoc Diep has always been trusted by customers, especially its target customers as big contractors and investors, and is the first choice in the field of consultancy, design and supply, installation of office furniture for domestic and foreign projects, projects of ministries, departments, hospitals, schools, banks, big projects Starting from the furniture center for office, family and school since 1996, Ngoc Diep has expanded to carton packaging (1998), Doors (2010) and Aluminium (2016) respectively In 2017, Ngoc Diep restructured into a Group model, in which Ngoc Diep Group Joint-Stock Company plays the role of the Parent Company and its member companies Ngoc Diep is striving to become a leading corporation in the production and supply of Interior products, packaging, aluminum doors, plastic doors, industrial aluminum, construction aluminum Ngoc Diep Group's products are widely available in 63 provinces In this research paper, our group focuses on Ngoc Diep Door Joint – Stock Company, analyzes the environment for its product Marketing Environment Analysis: 2.1 Internal environment: Financial resource: The major sources of investment in this group come from the shareholders in the company Specifically, the shareholders usually are managers and directors Every year, employees of Ngoc Diep Group buy stocks of the company and receive interest depending on the company’s profits Human resource: the staff are all highly skilled in construction and engineering Moreover, the manager team also the directors who have deep expertise and graduated from the top universities Physical assets: Dinostar aluminum factory of Ngoc Diep Door Joint Stock Company owns a closed, highly automated production line system, especially using the modern technology platform 4.0 Dinostar aluminum factory is the only unit in the North to own a synchronous powder coating line imported from Wagner - Germany 2.2 External environment: Demographic: Ngoc Diep has always been trusted by customers, especially its target customers as big contractors and investors, and is the first choice in the field of consultancy, design and supply, installation of office furniture for domestic and foreign projects, projects of ministries, departments, hospitals, schools, banks, big projects Competitors: the two biggest competitors are Eurowindow and BM Windows Being established on August 29, 2002, Eurowindow has a wide range of products such as uPVC plastic doors, aluminum doors and partitions large glass aluminum, wooden doors, fireproof wooden doors,…BM Windows was formed in 2014 and officially established on July 19, 2016, this company was born with the goal of becoming an aluminum and glass brand with international quality standards by 2020 Supplier: Establishing relationships with the five more largest iron, ore suppliers in the world has brought Ngoc Diep in a new position, opening new prospects for buying methods, creating a stable supply of high quality iron ore with the lowest price This could help reduce production cost and increasing competitiveness for Ngoc Diep steel products in both domestic and foreign markets Cultural: In folk architecture, our forefathers have paid great attention to the door in building houses The door is meant as the face of the house, the owner Moreover, the door has a spiritual value, a cultural symbol Therefore, the door is a very interested part and attention in construction and production Based on the needs of the market, Ngoc Diep Group has developed Ngoc Diep Door Joint Stock Company with a factory producing aluminum doors, plastic doors, and vertical walls under the brand name Ngoc Diep Window with many following outstanding features Technology: the group has made many breakthrough changes in technology transfer such as the company has put into production lines of machines that meet European international standards: ISO 9001 - 2008 and ISO 14001 - 2004 In addition, there are professional staff, technically trained workers by foreign experts, Ngoc Diep Window has provided customers with high quality products, meeting national standards such as TCVN 7451 - 2004, TCVN 7452 - 2004 and QCVN 16 - 2014 Ngoc Diep door products using typical materials such as aluminum and wood bring many advantages point: modern, durable, harmonious texture, luxurious, soundproof, heat insulation, good electricity saving, fire resistance, high corrosion resistance, 2.3 SWOT: Current marketing performance: 3.1 Marketing intermediaries: Ngoc Diep Company has Brandcom Media as its marketing service agency, helping Ngoc Diep to reach its target customers and promote its products to the right market In the present, Ngoc Diep is doing promotional campaigns for door products To be more detailed, the company only promotes the material of the door With those traditional longevity existed products, they will build a campaign at intervals through media channels such as VOV traffic, architecture and design magazines, television, banners, posters on high traffic routes Furthermore, the company also does products marketing at the works on the equipment like moving products and gondola hanging floors This marketing campaign is carried out based on company’s research and market analysis on culture, lifestyle and people's living standards 3.2 Marketing effectiveness: According to company’s overall results, the effectiveness of the campaign is represented firstly is the capability to access to the future market In other words, with customers who are using wooden door products, they can switch to using aluminum and plastic doors Additionally, it also works effectively in accessing to potential markets and has immediate effect on current sales volume Last but not least, thanks to the brand promotion, the Ngoc Diep Corporation’s market shares value in the market has been improved Products for construction of Ngoc Diep in 2019 brought profit of 319 billion VND with door products accounting for 5-6% of the total value of the revenue, approximately 18 000 to 20 000 billion VND Currently, Ngoc Diep Window’s market share accounts for 7% among approximately 1500 large door companies in Vietnam At the same time, Ngoc Diep Window was in "Top 500 Best Profit Enterprises in Vietnam in 2019" 3.3 Marketing shortcoming: This strategy has some drawbacks and the most serious one is its high cost as it may be money wasting when investing in building marketing campaign for those products These are traditional products without much change in the design and materials, as a results, there is no variation in the marketing campaign which may lead to the indifferent in the customer market In order to solve this problem, the corporation must research on new products, new models and new materials Organisations competitive advantage and USP: 4.1 Organisations competitive advantage: Ngoc Diep Window has great competitive advantage in providing products and services ensuring international quality with reasonable prices, while being environmentally friendly Ngoc Diep Window is being well appreciated by dealers, customers and consumers for its quality and design because of its many advantages and environmental friendly, which can compete with other products on the domestic and international market: • Highly dủablei • Scratch resistant • Not corroded by normal chemicals or weather effects • Highly aesthetic 4.2 USP ( Unique Selling Proposition ): Ngoc Diep Window stands out for its diversity in price range With the view to provide products and services ensuring international quality with reasonable prices, Ngoc Diep Window provides different prices for each customer market The famous slogan of Ngoc Diep Window is “Top quality with reasonable price, we create the future” PART 2: MARKETING INNOVATION PLAN Segmentation Targeting & Positioning: 1.1 Target marketing: a Segment size and growth: Ngoc Diep Window’s target market are real estate projects such as residential apartments, governmental facilities and private houses The most focused target market is the residential apartment, which accounts for 70% to 80% of Ngoc Diep’s projects Ngoc Diep Window aims for big, complex projects that require high-quality European standard products Ngoc Diep Door Joint Stock Company will be selected by the project owner as a partner to supply and execute the system of lobby doors and balustrades, glass walls, … branded Ngoc Diep Window in many projects Some of the examples for its aim projects are: ● Flamingo Cat Ba Beach Resort Project ● Vinhomes Ocean Park urban area ● TNR GoldSeason Premium Apartment ● FIVE STAR GARDEN 5-star apartment project b Segment structural attractiveness: The biggest competitors for Ngoc Diep Window are EuroWindow and BM Windows However, Ngoc Diep Window stands out for its diversity in price range With the view to provide a variety of products and services ensuring international quality with reasonable prices, Ngoc Diep Window provides different prices for each customer market Accompanied with other factors, such as having diverse designs,being environmentally friendly and meeting consumers needs, Ngoc Diep Window can get access to the potential markets as well as approach future markets c Company Objectives and Resources: Ngoc Diep Window has great competitive advantage in providing products and services ensuring international quality with reasonable prices, diverse designs, environmentally friendly, meeting consumers’ needs Present in all 63 provinces and cities from the North to the South, Ngoc Diep Dinostar Group is being well appreciated by dealers, customers and consumers for its quality and design because of its many advantages and environmental friendly, which can compete with other products on the domestic and international market: - Highly durable: Sound insulation, thermal insulation: Made from high quality aluminum profile bar, combined with glass box and metal accessories system, the product has good sound insulation and thermal insulation Withstand force: With special structures, the aluminum profile bar withstands the force very well In particular, with the system of products with thermal insulation, the tendons increase stiffness and cavity more, so the ability to withstand force is even better Light load: Aluminum profiles are calculated safe loads for the ability to withstand high forces, affected by wind, storms, earthquakes to provide the optimal safety solution for the project - Scratch resistant - Not corroded by normal chemicals or weather effects: Fire protection: Minimize the spread of the flame with polymer materials and flame retardant additives In the high temperature of nearly 1,0000 C, the uPVC profile bar only deforms without burning Soundproof, heatproof: Have the ability to proof sound 2-4 times more effectively compared to conventional doors - Suitable for all climatic conditions of Vietnam: No oxidation, aging or yellowing under solar radiation and tropical climate (hot, humid, rainy) High stability, no warping: The inside has a steel core that helps the Ngoc Diep Window plastic door from warping in sunny, rainy, wet weather - Highly aesthetic: With elegant design combined with a variety of decorative glass such as stained glass, patterned glass, frosted glass , aluminum doors Ngoc Diep Window not only ensure confidential requirements but also high aesthetics Applied and suitable for a lot of works, manufacturing plants in the field of industry and construction such as apartments, villas, high-rise buildings and offices; factories producing automobiles, industrial machines; computers, electronic components, Ngoc Diep is committed to providing customers with high quality products, environmentally friendly and reasonably priced 1.2 Positioning: Ngoc Diep Window affirms its position as the leading window supplier of Vietnam with a diversity of products Ngoc Diep Window provides products and services ensuring international quality with reasonable prices, diverse designs, environmentally friendly, meeting consumers needs 1.3 Personality: Sincerity: Ngoc Diep Door’s endorsement tagline “ Top quality with reasonable price, we create future" and their media support them in growing more and creating a brand personality which help them to increase their number of market share over the years Ngoc Diep Door shows the sincerity as they are fully focused on satisfying their consumer needs They show their wholesome goals by their promotion and advertising appeal Excitement: Ngoc Diep Door also carries excitement as imaginative through their design of the their products as all the design are up to date which creates the excitement in their customers' mind The competence level of their brand personality is so high because of their reliability and success in the market as they are so much demanding and popular among their customers Superiority: As Ngoc Diep Door has both office and home furniture they have a good position in the market and because of their service, their competency is higher than some local competitors Ngoc Diep Door also shows sophistication as their target customers are mainly upper class and their charming designs are only preserved for the upper class people, so it shows the superiority of the brand personality Innovative: Ngoc Diep Door has made an innovative personality over the years as they grew, their design and product line got upgrade and they created a personality in the consumers' mind as well So this is how they made an unique personality than other brands in the furniture market Marketing objectives: a Increase brand awareness: Increase social media impressions among new target audience by 30% by the end 2020 b Increase market share: Increase the market share of the company by 8%, from 7% to 15% by the end of 2025 Strengths - Ngoc Diep Window was in the top 20 Good Vietnamese Products voted by consumers in 2014 Level of - Agents, customers, consumers customer appreciate the quality as well as the satisfaction design because there are many outstanding advantages, can compete with other products on the market: - Ngoc Diep Group continued to be presented and promoted in the Top 500 best profitable private enterprises in Sales and market position in segment served 2019 - Market position : Ngoc Diep Window has now affirmed iyts position as the leading windows and doors supplier with a wide range of products Currently, Ngoc Diep Window’s market share Weakness accounts for 7% among approximately 1500 large door companies in Vietnam - Euro Window’s product distribution - Ngoc Diep Window only network spreads across 63 provinces and distributes its products cities nationwide with headquarter, domestically This leads to a Methods of branches, nearly 40 showrooms and a sale disadvantage as its distribution system of agents and distributors to help competitors distribute products customers reach the product easily and both internationally and most conveniently domestically, therefore, reach a wider range of customers - Products of aluminum doors - plastic - Ngoc Diep Window lacks the doors branded Ngoc Diep Window have diversity in products as it only many advantages: modern, durable, provides aluminum doors and harmonious structure, luxury, plastic doors, while its soundproof, heat insulation, good power competitors have a wider range Business saving, fire resistance, high corrosion of material, including wooden approach resistance Especially with the doors and iron doors advantage of applying modern - Ngoc Diep Window has no technology to save production costs, diversity in the designs since Ngoc Diep Window creates products the products are manufactured with perfect quality, yet reasonable in mass production at the prices Along with the thoughtful, factory Therefore, changing the professional service of the staff, Ngoc design can result in high price Diep Window is confidently affirmed and designing limitations that it is the first choice for construction projects Opportunity Threats - The recovery of the real estate - State policy market in recent years is a good signal not for businesses producing construction use materials, including aluminum At because that time, the demand for using characteristics aluminum doors for the project will have increase sharply negative impact on - Establishing relationships with the the five more largest iron ore suppliers in In many buildings, the world has brought Ngoc Diep in a glass is used to new position, opening new prospects beautify the facade for buying methods, creating a stable and take advantage supply of high quality iron ore with of natural light but the lowest price This could help in reduce production cost and increasing cause dazzling and competitiveness for Ngoc Diep steel catching heat, so products in both domestic and foreign people markets close the curtains, - In terms of technology, the group turn on the air has made many breakthrough changes conditioning, in technology transfer such as the have company has put into production lines electricity of machines that meet European lighting, resulting international standards: ISO 9001 - in 2008 and ISO 14001 - 2004 consumption - Ngoc Diep Door Company owns a Dinostar aluminum factory which is invested more than million dollars in new machinery and equipment with advanced technology, meeting international standards to increase recommend glass door product some environment fact, it will have a lot high to and of for power capacity and product quality c Increase company profits: Increase profits by 5% by contributing more works for the society and reduce paid social ads by 20% by the end of 2020 d Retain current customers: Add 25 more community employees to better manage comments and questions received on social media every year Marketing mix innovation plan: 3.1 Product innovation: Ngoc Diep Door should introduce a new product in 2020, which is Wooden Door Door manufacturers tend to release a new version of their window every few years Instead of producing aluminum doors or plastic doors, which are mass - produced and not diverse in style Ngoc Diep Door should introduce a new material of door: wooden doors This innovation aims at the current customers while generating sales by providing more material options for the buyers This innovative product solve the problem of existing product’s shortcomings: the lack of variety of product designs, does not meet customer needs for materials and designs Wooden doors with diverse designs, sculpted according to customer needs will bring great profit to the company The company allows customers to order products in desired designs in large quantities However, for each customer market segment researched, there will be different and costly prices and also, this is an industrial product so it is difficult to change the whole system so the efficiency is not high Ngoc Diep Window should plan to produce new designs like bypass doors and bifold doors with plastic and aluminum material to overcome its drawback of lack of diversity in design Instead of producing common designs such as panel doors, bypass door and bifold doors are more unique and they serve the purpose of saving place in the room This innovation can attract more target customers who are interested in saving place as well as retain current customers by providing them new different designs 3.2 Promotion innovation: In order to retain current customers among 1500 door companies in the market, Ngoc Diep Window need to focus on customer service and brand loyalty For the first marketing innovation, our group suggest Ngoc Diep Window should introduce a focus group program comprising of 30 frequent users of Ngoc Diep Window’s products to give feedbacks and Ngoc Diep Window then generate ideas on how the company can improve its services The focus group is in turn given discounts and rewards This innovation not only gives the company a better understanding of the customers’ interest and wants to develop the company, but it can also increase the customer satisfaction, resulting in the retain of customers Ngoc Diep Window should adapt online marketing through social medias such as Facebook Ngoc Diep Window now mainly focused on the traditional forms of marketing by using platforms such as architecture and design magazines, television, banners, posters on large traffic routes or promote the company on products by using the logo Another marketing innovation for Ngoc Diep Window is to use online marketing method In particular, the company can advertise on social media such as Facebook or Instagram to approach a wider range of customers Nowadays, everyone use social media and with the characteristic of collecting users’ information of Facebook, the company can reach the target customers more easily This innovation helps increase brand awareness and attract target customers Conclusion: In the competitive market with more than 1500 door companies, Ngoc Diep Window has been able to maintain its position as the leading door and window suppliers and continue to develop, which is the result of its products’ quality as well as the effective marketing strategies However, with the view to contributing more projects to the society and develop the country, there should be innovations in the marketing strategies in order to overcome the company’s weaknesses To generate sales and gain more profit, Ngoc Diep Window should innovate the products by diversifying its product material and design A marketing innovation can be utilized is to apply online marketing to reach a wider range of customers At the same time, Ngoc Diep Company can generate ideas from its customers to increase the customers’ satisfaction APPENDIX Người trả lời vấn : Vũ Đức Lợi Chức vụ : Giám đốc công ty Cửa Ngọc Diệp Thị trường mục tiêu cơng ty ? Cơng ty Cửa Ngọc Diệp hướng tới dự án bất động sản chung cư nhà (chiếm tới 70-80% tổng dự án công ty đảm nhiệm), sở vật chất nhà nước nhà riêng Ông định vị vị trí cơng ty ? Cơng ty Cửa Ngọc Diệp có mặt thị trường từ năm 1996 với nhiều thành tích bật Một số lọt vào Top 50 nhãn hàng tiếng Việt Nam 2018 Công ty khẳng định vị nhà cung cấp cửa sổ hàng đầu Việt Nam với đa dạng sản phẩm Cửa Ngọc Diệp cung cấp sản phẩm dịch vụ đảm bảo chất lượng quốc tế với giá hợp lý, thiết kế đa dạng, thân thiện với môi trường, đáp ứng nhu cầu người tiêu dùng Thực trạng công ty ? Công ty Cửa Ngọc Diệp cung cấp hỗ trợ khách hàng cung cấp dịch vụ tư vấn thiết kế, bảo hành (theo quy định nhà nước: cơng trình cấp cao tầng năm ngày ký biên nghiệm thu), vận chuyển, chiếm tỷ trọng nhỏ góp phần kinh doanh sản phẩm Chi phí sản xuất sản phẩm dành cho xây dựng 2019 319 000 tỷ đồng, chi phí sản xuất cửa cửa chiếm 5-6%/ giá trị tổng cơng trình (18-20.000 tỷ) Công ty chiếm 7% thị phần thị trường cửa bao gồm 1500 công ty cửa lớn Ông chia sẻ ưu/nhược điểm sản phẩm công ty? Công ty Cửa Ngọc Diệp xây dựng với cốt lõi cung cấp sản phẩm chất lượng giá hợp lý để tiếp cận khách hàng tiềm phù hợp Hiện tại, ưu điểm sản phẩm cửa nhôm, cửa nhựa thay xu đồng thời giúp bảo vệ tài nguyên thiên nhiên phá rừng Sản phẩm có tích chất cách âm, cách nhiệt, tính thẩm mỹ cao với giá thành rẻ so khác công ty cửa khác phân khúc thị trường Các chất liệu không bị co cửa gỗ mà lại dễ bảo quản hơn, tuổi thọ cao Nhược điểm sản phẩm khơng đa dạng kiểu dáng sản xuất hàng loạt nhà máy chưa có đa dạng chất liệu sản phẩm Ông hay chia sẻ chiến dịch tiếp thị công ty? Các chiến dịch tiếp thị sản phẩm cửa quảng bá vật liệu với sản phẩm truyền thống (đã có sẵn) có tuổi thọ để xây dựng chiến dịch theo chu kỳ Tuy nhiên nhược điểm chiến dịch tiếp thị chi phí cao Đây sản phẩm truyền thống ko có thay đổi nhiều mẫu mã chất liệu nên ko có đột biến chiến dịch tiếp thị Chính xuất thờ thị trường khách hàng Các kênh tiếp thị công ty sử dụng là: VOV giao thơng, tạp chí kiến trúc thiết kế, truyền hình, banner, áp phích tuyến đường lưu lượng lớn Đồng thời, công ty quảng bá sản phẩm cơng trình thiết bị thiết bị di chuyển sản phẩm: sàn treo gondola Công ty lên kế hoạch tiếp thị trước cho mắt sản phẩm để lan tỏa thông tin đến thị trường mục tiêu, ,mang lại hiệu cao việc thu hút quan tâm khách hàng, khơng phân tích kỹ thị trường khó tiếp cận khách hàng Ơng nhận thấy chiến dịch đem lại hiệu gặp khó khăn gì? Với chiến dịch quảng cáo định kỳ sản phẩm truyền thống Công ty có hội tiếp cận thị trường tương lai: với khách hàng sử dụng sản phẩm cửa gỗ, họ chuyển sang sử dụng cửa nhơm, nhựa Bên cạnh đó, với chiến dịch cho mắt sản phẩm mới: cửa gỗ Cơng ty có khả tiếp cận đến thị trường tiềm năng, khách hàng cũ có mong muốn sử dụng cửa gỗ: Hiệu tức doanh số sản lượng bán Điều giúp quảng bá thương hiệu trở nên phổ biến, nâng cao thị phần thị trường Tuy nhiên, với thị trường khách hàng, công ty định mức giá khác chiến dịch quảng cáo định kỳ tốn Có vấn đề tồn hoạt động marketing công ty cho sản phẩm này? Hiện có cách giải chưa? Đang xử lý vấn đề nào? Về mặt hạn chế, sản phẩm truyền thống khơng có thay đổi nhiều mẫu mã chất liệu nên ko có đột biến chiến dịch Marketing Điều xuất thờ thị trường khách hàng Công ty đề vài hướng giải quyết, phương án nghiên cứu sản phẩm mới, mẫu mã mới, vật liệu Đây sản phẩm cơng nghiệp nên khó khăn phải thay đổi hệ thống nên hiệu ko cao Cơng ty có định hướng tương lai nào? Công ty đặt mục tiêu trở thành top đầu doanh nghiệp lĩnh vực cách nâng thị phần sản phẩm từ 7% lên 15% Bên cạnh đó, cơng ty tiếp tục đóng góp thêm nhiều cơng trình cho xã hội tiếp tục đầu tư cơng nghệ sản xuất để đón đầu xu hướng thị trường REFERENCES: NGOCDIEPWINDOW lọt vào top 50 nhãn hiệu tiếng Việt Nam 2018 ( Thành tựu bật - Trang chủ tập đoàn Ngọc Diệp) https://ngocdiep.vn/don-dau-cong-nghe-voi-day-chuyen-son-nhom-hien-daidong-bo-nhat-hien-nay-a498.html?fbclid=IwAR34GNlUJX87fZSxV7T2LDwz7jvc-3k5_kQrsjb8zjy3BkSkxmgAjynyDM ( Đón đầu cơng nghệ với dây chuyền sơn nhôm đại đồng Nhan Pham) https://ngocdiep.vn/gioi-thieu-ve-ngoc-diep? fbclid=IwAR1dWs3p2xgS4cwtua6yrM0s9PzZRzDxAIB6bBwEgZMwiSX0mSyK MlUsqII ( Giới thiệu chung Ngọc Diệp - Trang chủ tập đoàn Ngọc Diệp) https://ngocdiep.vn/tam-nhin-su-menh-a217.html? fbclid=IwAR3rQNUBBaRPuCSRKvSwwvQzYTVUb3bq6PuBGHVRCrxUICiw J2yjtIKpGmU ( Tầm nhìn, sứ mệnh - Trang chủ tập đoàn Ngọc Diệp) https://www.cyberclick.es/numericalblogen/marketing-objectives-definition-10examples? fbclid=IwAR2y6vLTzzFkCJh30MtLhaVzTlprOhJJb39QxMiD4Zlvr8AW7IWO5 NNMbhs ( Marketing Objectives: Definition + 10 Examples by Nerea Boada, on 02 April 2020) https://ngocdiepwindow.vn/uploads/files/ho-so-nang-luc-ngocdiepwindow.pdf ... retain of customers Ngoc Diep Window should adapt online marketing through social medias such as Facebook Ngoc Diep Window now mainly focused on the traditional forms of marketing by using platforms... Selling Proposition) Part 2: Marketing Innovation plan Segmentation Targeting & Positioning – STP 1.1 Target marketing 1.2 Positioning 10 1.3 Personality 10 Marketing objectives 11 Marketing. .. door companies in the market, Ngoc Diep Window need to focus on customer service and brand loyalty For the first marketing innovation, our group suggest Ngoc Diep Window should introduce a focus