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ELASTICITIES OF SUPPLY AND DEMAND ELASTICITIES OF SUPPLY AND DEMAND ● elasticity Percentage change in one variable resulting from a 1-percent increase in another Price Elasticity of Demand ● price elasticity of demand Percentage change in quantity demanded of a good resulting from a 1-percent increase in its price (2.1) ELASTICITIES OF SUPPLY AND DEMAND Point versus Arc Elasticities ● point elasticity of demand the demand curve Price elasticity at a particular point on Arc Elasticity of Demand ● arc elasticity of demand prices Price elasticity calculated over a range of (2.4) ELASTICITIES OF SUPPLY AND Linear Demand Curve DEMAND ● linear demand curve Demand curve that is a straight line Figure 2.11 Linear Demand Curve The price elasticity of demand depends not only on the slope of the demand curve but also on the price and quantity The elasticity, therefore, varies along the curve as price and quantity change Slope is constant for this linear demand curve Near the top, because price is high and quantity is small, the elasticity is large in magnitude The elasticity becomes smaller as we move down the curve /E/ >1 Demand is elastic 1% change in P causes more than 1% change in Q /E/ 1 P increases, TR decreases P decreases, TR increases /E/