• The evolution of strategic management • Corporate strategy and business strategy • Strategy making: Design or process.. • The role of strategy.[r]
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PRESENTATION SLIDES
To accompany:
Contemporary Strategy Analysis: Concepts, Techniques, Applications
(5th edition, Blackwell, 2004)
Robert M Grant
Robert M Grant
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The Concept of Strategy
The Concept of Strategy
• The role of strategy in success • A framework for strategy analysis
• The evolution of strategic management • Corporate strategy and business strategy • Strategy making: Design or process?
• The role of strategy
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Elements of Success
MADONNA GIAP & NORTH RICHARD WILLIAMS
VIETNAMESE MILITARY (VENUS & SERINA’S DAD) GOALS Single-minded quest for Reunification of Vietnam Wealth & recognition
stardom. under Communist rule.
UNDERSTANDING Identified emerging trends Intimate knowledge of terrain Careful diagnosis of THE in popular culture Understanding U.S political the physical and
ENVIRONMENT Recognized power of sex. system. Psychological determinants Understood showbiz of success in women’s distribution channels. professional tennis RESOURSE Recognized limited raw Recognized economic and Systematic developed APPRAISAL talent Relied on strengths military weaknesses and key skills and physical,
in self-promotion, image- political strengths mental and social
creation, relationship attributes from an early age management
IMPLEMENT- Commitment to hard work. Tight control Long-term Careful meshing of ATION Disciplined, inspirational commitment Effective roles—father, coach &
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Successful Strategy
Long-term, simple and
agreed objectives
Profound
understanding of the competitive
environment
Objective appraisal of
resources
Common Elements in Successful Strategy
Common Elements in Successful Strategy
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What is Strategy?
What is Strategy?
• Distinguishing strategy from tactics:
– Strategy is the overall plan for deploying
resources to establish a favorable position.
– Tactic is a scheme for a specific maneuver.
• Characteristics of strategic decisions:
– Important.
– Involve a significant commitment of
resources.
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The Evolution of Strategic Management
The Evolution of Strategic Management
DOMINANT THEME
1950s 1960s-early 70s Mid-70s-mid-80s Late 80s –1990s 2000s
Budgetary Corporate Positioning Competitive Strategic
planning & planning advantage innovation
control
Financial Planning Selecting Focusing on Reconciling control growth &- sectors/markets sources of size with
diversification Positioning for competitive flexibility & leadership advantage agility
Capital Forecasting. Industry analysis Resources & Cooperative budgeting Corporate Segmentation capabilities strategy. Financial planning Experience curve Shareholder Complexity planning Synergy Portfolio analysis value. Owning
E-commerce standards. — Knowledge Management— Coordination Corporate Diversification Restructuring Alliances & & control by planning depts. Global strategies Reengineering networks Budgeting created Rise of Matrix structures Refocusing. Self -organiz
systems corporate Outsourcing. ation
& virtual
planning organization
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Strategy: the Link between the Firm and its Environment
Strategy: the Link between the Firm and its Environment
THE FIRM
Goals & Values
Resources & Capabilities Structure & Systems
THE
INDUSTRY
ENVIRONMENT
Competitors Customers Suppliers STRATEGY