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Part I – Overview, and Opportunity Identification/Selection
Including Answers to the Applications and Case Teaching Notes
INTRODUCTION
Chapter 2
The New Products Process
Chapter 3
Opportunity Identification and Selection: Strategic Planning for New Products
Chapter 1
Chapter 2
To properly address this question, keep in mind the first phase of the new products process: strategic planning and opportunity identification. If the firm’s product strategy focuses on the revolutionary and the groundbreaking, then later phases of t...