Advertisements are everywhere, from broadcast media (the radio, television and films), Internet media (email, websites and blogs), print media (newspapers, magazines, books and comics), [r]
(1)Language (Ngôn ngữ) - trang 70 Review (Units - 5) SGK tiếng anh 12 mới
Tổng hợp tập phần Language (Ngôn ngữ) - trang 70 Review (Units - 5) SGK tiếng anh 12
LANGUAGE Vocabulary
1 Use the correct form of the words or phrases in the box to complete the sentences (Sử dụng hình thức đúng
của từ cụm từ hộp để hoàn thành câu.) Đáp án:
1 blog social networking digital devices
4 mass media lnstant messaging
6 advent
2 Complete the sentences, using the correct form of the words in brackets (Hoàn thành câu, sử
dụng hình thức từ ngoặc) Đáp án:
1 assimilate identity National ethnicity integrate
Listen to the sentences and pay attention to the regular verbs in the past tense Tick the correct box depending on the pronunciation of the verb ending -ed Then practise saying them (Nghe câu ý đến động từ thông thường q khứ Đánh dấu vào thích hợp tùy
thuộc vào cách phát âm động từ kết thúc -ed Sau đó, thực hành nói chúng.) Đáp án:
1 Yesterday I joined an interesting discussion about cultural identity
2 She gained useful experience when working in a multicultural environment The teacher demanded that the student leave the classroom
4 I watched a very interesting programme on TV last night IBM invented the first smartphone in 1992
6 The small boy coughed a lot two days ago
7 He hated Sundays when he was a child
8 I looked for the latest model of tablets in the electronic store this morning
9 My smartphone operated very well until it was hacked
10 Lan studied very hard last year
(2)12 I believed in my ability to complete all the challenges Key /t/: 4, 6, 8, 11
/d/: 1, 2, 10, 12 /id/: 3, 5, 7,
Grammar
4 Fill each gap with an appropriate preposition (Điền vào chỗ trống giới từ thích hợp)
Đáp án:
1 to 2.of in 4.for 5.from
5 Put the words in brackets in the correct tenses (Đặt từ ngoặc đúng)
Đáp án:
1 Have cleaned haven't swept
3 have washed
4 have tried has been studying
(3)Đáp án:
1 f e 3.g a d b c
Skills (Kỹ năng) - trang 72 Review (Units - 5) SGK tiếng anh 12 mới
Tổng hợp tập phần Skills (Kỹ năng) - trang 72 Review (Units - 5) SGK tiếng anh 12
SKILLS READING
1 Read the text about advertising and the media.
Đọc viết quảng cáo truyền thông
(4)Having the power to deliver information to large audiences at the same time, the mass media have naturally become ideal tools for advertising This huge industry has reached and dominated almost all types of the mass media Advertisements are everywhere, from broadcast media (the radio, television and films), Internet media (email, websites and blogs), print media (newspapers, magazines, books and comics), outdoor media (billboards, signs and placards) to digital media, which include Internet and mobile devices
Advertising is beneficial to the mass media too Companies and businesses are willing to spend millions, even billions of dollars, to influence customers' attitudes towards their ideas, services and products Their advanced advertising methods and techniques are successful in persuading customers of all ages and genders, and turning luxuries into necessities Because of the easy access to all forms of the media, information can reach every corner of the world instantly and cost-effectively In addition, all media channels m receive huge sums of money from advertisers, which allows them to make better and more interesting programmes and services for a large number of people worldwide
2 Read the text again and answer the questions.
1 Why have the mass media naturally become ideal tools for advertising? What are some kinds of advertisements?
3 Why are companies and businesses willing to spend money on advertising? How advertisers persuade customers?
5 What does the easy access to the media offer advertising? How beneficial is advertising to the mass media?
Hướng dẫn:
Đọc lại lần trả lời câu hỏi
1 Because they have the power to deliver information to large audiences at the same time They are broadcast media, Internet media, print media, outdoor media and digital media They want to influence customers'attitudes towards their ideas, services and products They use (all forms of media and) advanced advertising methods and techniques Information can reach every corner of the world instantly and cost-effectively
6 Huge sums of money from advertisers allow media channels to make better and more interesting programmes and services for a large number of people worldwide
3 Work with a partner Choose one idea (or use your own ideas) and make a conversation about social networking in schools.
Làm việc người bạn Chọn ý tưởng (hoặc sử dụng ý tưởng riêng bạn) thực trò chuyện mạng xã hội trường học
4 Listen to a talk about how to maintain cultural identity abroad Decide whether the following statements are true (T), false (F), or not given (NG) (Nghe nói chuyện làm để
duy trì sắc văn hóa nước ngồi Quyết định xem nhận định sau (T), sai (F), không xác định (NG).)
(5)3 The taste and smell of your favourite dishes from your home country can bring back good memories from your childhood or the past
4 You should involve your kids and friends in shopping for traditional food, cooking and sharing recipes It is a good idea for you to celebrate your home country's holidays abroad too
Đáp án:
1.T 2.F 3.T 4.F 5.NG Audio script
Now, I'd like to give you some advice on how to maintain your cultural identity in a new culture
Well, first of all, I recommend that you keep in touch with people you know back home Staying connected with your far and friends helps you to feel part of your native culture If you have children, you should let them talk regularly to their cousins, aunts, uncles, and grandparents too Today, modern technology like the Internet and instant messaging has made long-distance communication faster and more convenient than ever before
Secondly, it's a good idea that you try to cook traditional food frequently The taste and smell of your favourite dishes from your home country can bring back good memories from your childhood or the past You should also remember to make mealtimes special and important occasions If you're a parent, you can involve your children in cooking They may find the cuisine of your country of origin fascinating Shopping for traditional food, cooking and sharing recipes can also help to connect the different generations
5 Write an essay of 180-250 words about maintaining cultural identity in the globalised world. Use the suggestions in the box or your own information and ideas.
Viết luận 180-250 từ việc trì sắc văn hóa giới tồn cầu hóa Sử dụng gợi ý hộp thông tin ý tưởng riêng bạn
Bài viết gợi ý:
There is no doubt that the world today has become one global village Differences between cultures are becoming less evident People worldwide watch the same TV channels and films, listen to the same music, eat the same food and follow the same fashion trends That is why, in a globalised world, it is essential that people maintain their cultural identity
The development of a strong cultural identity is essential to people's sense of belonging It helps to define an ethnic group or community that shares unique and distinctive features Cultural identity is also important as it connects people, reminds them of their shared history and strengthens the solidarity between them The power of cultural identity can encourage and motivate people to unite against a common danger A strong sense of cultural identity can also nurture their love and respect for their country, community and heritage
(6)types of traditional music, dance and food, beliefs and other activities that make the world a fascinating place to live