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PROGRAM TITLE: BUSINESS AND BUSINESS ENVIRONMENT_ASSIGNMENT UNIT TITLE: BTEC-02K11 ASSIGNMENT NUMBER: ………………………………… ASSIGNMENT NAME: …………………………………… SUBMISSION DATE: ……………………………………… DATE RECEIVED: …………………………………………… TUTORIAL LECTURER: …………………………………… WRD COUNT: …………………………………………… STUDENT NAME: Trần Thị Thanh Nhàn STUDENT ID: BK 19496 MOBILE NUMBER: 0348329020 |Page CONTENTS II COMPANY INTRODUCTION Company product/service type Aims & objectives III PESTLE ANALYSIS Political factors a, Positive impacts b,Negative impacts - The conditions for political stability and economic development and social health are still limited Economic factors a, Positive impacts b, Negative impacts Social factors a, Positive impacts b, Negative impacts a, Positive impacts b, Negative impacts 5.Legal factors 10 6.Environmental factors 11 IV, SWOT ANALYSIS 13 1, Strengths 13 a, Oppo phones aim at what users need, hitting the right audience 13 b, Massive advertising, designed towards young people 13 c, Take effort to create, lead the trend 13 d,Eye-catching design, youthful formal color 14 e, Easy warranty, long-term warranty policy 14 f,Easy to use 14 g, Top-notch selfie camera, suitable for "virtual life" 14 h, Suitable for Vietnamese people 14 2, Weaknesses 15 3, Opportunities 16 4, Threats 16 V Conclusion 16 VI References 16 |Page I REPORT INTRODUCTION OPPO Electronics Corp is a Chinese manufacturer of Android mobile devices and electronics in China, headquartered in Dongguan, Guangdong, a subsidiary of BBK Electronics OPPO offers several key products such as MP3 players, eBooks, DVD / Blu-ray players, and smartphones Founder: Tony Chen Established date: 2004, Dongguan, China Headquarters: Dongguan, China Parent company: BBK Electronics Headquarters: Dongguan, Guangdong, China Subsidiaries: Realme, OnePlus - OPPO is a major electronics manufacturer established in 2004 with headquarters in China To date, OPPO has been present throughout Europe, Asia, North America and Africa, ranked in the top of Chinese phone brands and won many major awards in the world - The first product marking the arrival of OPPO in Vietnam market is the OPPO Find smartphone, which appeared in late 2012 at a price of about 10 million VND - Coming to Vietnam, OPPO always desires to provide customers with the best mobile device experiences through sophisticated, beautiful design and many smart technologies II COMPANY INTRODUCTION Company product/service type - Oppo offers major products such as MP3 players, LCD TVs, eBooks, DVD / Blu-ray and smart phones |Page Its products include the following models: ⚫ OPPO A series (low-cost models), ⚫ OPPO K series (mid-range models), ⚫ OPPO F series (the main mid-range high-end model, has now stopped production and merged with the Reno series, but in the Indian market it still maintains the F series as a mid-range series), ⚫ OPPO R series (high-end models, currently discontinued and merged into the Reno series), ⚫ OPPO Reno (high-end series, considered to be the successor of the R and F series, with many technological improvements, comes with reduced-priced versions) ⚫ OPPO Find series (most high-end models) - Smartphones from OPPO make a strong impression on Vietnamese users thanks to loud advertising campaigns, as well as reasonable prices, beautifully designed to compete with other heavyweights in the smartphone business market full of fierce Aims & objectives The OPPO mission - Oppo is bringing exciting experiences through clever and sophisticated designs Oppo is not afraid to experiment with new things and think bolder to design products that serve people with high-tech products and, importantly, those technologies are practical and useful for human life “Our mission is to deliver the smartest and most modernly designed digital products to consumers” -Oppo Marketing Objectives: - Developing market share and position of OPPO in the Vietnamese market - The market leader in the mid-end and high-end phone segment - Expanding the high-end smartphone segment - Create a good reputation and image with customers, convince world users that OPPO products are of international stature - Reduce the cost of winning back customers - Increased competitiveness Market target: Key to Oppo's marketing strategy is focusing on young people with a passion for technology, a passion for discovery "Newcomer" Oppo can capture about 8% |Page market share after just over a year of fighting because it creates products targeting each target segment of mid-range and high-end phones with clear USP III PESTLE ANALYSIS Political factors a, Positive impacts The political environment is and will continue to play an important role in international business On the other hand, the political stability of the countries will be one of the favorable factors for businesses operating in the foreign environment Without political stability, there will be no conditions for stability and economic development, a healthy society Therefore, when developing business activities in the world market,Business must understand the political environment in the countries and countries in the region where it wants to expand its market Mobile phones are not VAT exempt items, and are subject to 0% and 5% tax rates According to Article 11, Circular 219/2013 / TT-BTC, this item will enjoy a tax rate of 10% VAT is an indirect tax, that is, the buyer pays tax, the seller collects it and returns it to the state - Vietnam is a politically stable country - b,Negative impacts |Page - The conditions for political stability and economic development and social health are still limited - Enterprises not understand the political environment in other countries and regional countries in the world - Tax policy: Import and export tax, consumption tax, income will affect the revenue and profit of the business The tax policy has a great impact on the production and business activities of OPPO: changes in the selling price of products in the same line from time to time, due to the policy of import tax on components and spare parts (Phones for goods are not exempt from VAT, goods are subject to the tax rate of 0%, 5% According to Article 11, Circular 219/2013 / TT-BTC, this item will enjoy the tax rate of 10%.) Economic factors a, Positive impacts - Oppo is currently the smartphone brand with the second largest market share in Vietnam after Samsung - On the other hand: OPPO grew strongly in the Southeast Asian market (According to Canalys: “OPPO has emerged as a brand that is growing strongly to gradually become a leader in Southeast Asia.” In the context of a modest growth market, OPPO recorded a huge increase The Southeast Asian market recorded a 2% increase from the previous year, with a total of 30.7 million units shipped in the quarter, while OPPO recorded 7.3 million units shipped, recording an increase 49% growth compared to the previous year.) When entering the Vietnamese market, Oppo has launched a mid-price strategy but the device has a high configuration and beautiful shape for example5 such as: Oppo Find 5, Oppo R1, Oppo R7 gradually Oppo develops mid-range products such as Oppo F1, Oppo F1 Plus, Oppo A9, A91 And now Oppo has developed the product line Luxury has a high price difference compared to other product lines such as OPPO Find X2 with the price of 23,990,000 VND, Oppo Reno3 Pro at 14,990,000 VND, It can be seen that Oppo uses a low price pricing strategy to attract customers, The price of a smartphone is 20% lower than other phones in the same class Oppo uses the "retail price to pay money" strategy All Oppo product lines set a retail price such as: Oppo Find X2 23,990,000, Oppo A9 5,990,000, A91 price6,490,000 Oppo understands consumer psychology, they can be ready to upgrade 10,000 compared to the current selling price that customers not complain about, but Oppo does not that, they create a young psychology for customers, find themselves "profit" when buying the product Place: Oppo has proven itself to be a global brand when it appears in many countries and Oppo products are available in 21 countries around the world from Africa, South Asia, Europe, Australia and America In addition to the headquarters in Guangdong, Oppo also has location-based offices that can research and sell according to the preferences and requirements relevant to the culture of each country such as OPPO Bangladesh, OPPO Pakistan, OPPOSri Lanka, OPPO India, OPPO Thailand, OPPO Vietnam, OPPO Malaysia, OPPO Philippines, OPPO Myanmar and OPPO China Distribution network is dense, concentrated in locations with a large number of target customers such as universities, colleges, cinemas, commercial entertainment centers… Part of the success of Oppo that is completely different from the rest of the competition is: "greening the rural market" is different from Apple or Samsung, instead of building a system of genuine stores, Oppo spleen Enter the rural market by giving high commission retailers a willingness to build |Page Oppo billboards With this tactic, Oppo has built itself a powerful retail army This choice of market penetration strategy is truly an intelligent and computational move by Oppo for the following reasons: Rural areas are empty of stores of Apple and Samsung, creating market holes that Oppo can unleashed raging; Local retailers understand customer psychology very well and have built a personal relationship with their customers This is the shortest way to help Oppo reach customers and local customers are often not too tech-savvy, they are easily persuaded by “neighboring” retailers livestream consulting, introducing new products, the company's gift programs, they try to appear more and more to customers, this increases the ability to identify the brand, create a very good relationship with customers, and increase successful single lock function Tăng trưởng thị phần oppo năm qua b, Negative impacts - As you know, if a brand, specifically a phone brand comes to a country, it means that they have to estimate the number of markets, potential audience This will be the factor affecting the selling price of the product, because along with the cost of building the brand, the strategy of cooperation in distribution, discount, will be a burden on the brand's revenue - The price level is not only influenced by tariffs and currency value differences, but also greatly affects the market size For example: With the size of 100 million people in Vietnam, how many customers target the product by 1.33 billion people of India or 1.39 billion people of China - Recent years are affected by the economic crisis that tightens consumer spending |Page - Vietnamese people have low income compared to other countries in the region and the world (1,300 USD) Therefore, this affects customers' psychology, especially in the current economic crisis Currently, interest rates are 9% / year, loan interest rates are 14% -15% / year Although there is a decrease but still at a high level, consumers who have demand for consumer loans are still hesitant and hesitating In addition, manufacturers, assemblers and accessory suppliers also find it difficult to access loans to expand and develop scale - Economy: The growth or recession of the economy has a direct impact on the purchasing power and expenditure structure of the population Purchasing power depends on current income levels, price indexes, inflation For example, when the economic crisis occurs, Vietnam is also affected, businesses have to try their best to overcome, including OPPO To overcome this difficult time, OPPO Vietnam has sold to the market phone models with prices relatively suitable to the income of Vietnamese people, ranging from over 3,000,000 VND to ,000,000 VND Social factors a, Positive impacts - In our country's market, users mainly need a beautiful, cheap, easy-to-use machine that meets basic needs One dmittedly, Oppo has already done an amazing job - Social trends change users' smartphone experiences highly, along with the rapid increase in social networking platforms, these media create trends of taking selfies, sending GIF messages , share your favorite songs or express your feelings with people in the virtual world so find a machine that the manufacturer mainly targets in the mid-range segment, the price ranges from 5-7 million VND but still meet the basic needs of one ideal choice Oppo - Reasonable price suitable for all low to high income users - From the elderly, middle-aged, young people can all own a smartphone because it is easy to use, simple to configure, convenient for work and daily life - Vietnam is still a developing country with a low middle income, so the entry into the low-end and middle-price segment has made Oppo a majority of Vietnamese people - Oppo wants to bring customers sincere gratitude from the small thing Therefore, the technology company will send to the community of users the program "Thank you for your connection" with many gratitude activities and gifts b, Negative impacts - Young people: Smartphones, laptops, and tablet devices are cheaper and more attractive, leading to a very high trend of changing phones from brands |Page - The financial resources to buy the right smartphone discourage young customers who are under financial pressure even more discouraged - Cultural conception: In recent years, there has been a trend in Vietnam, the trend of using expensive luxury cellphones is very popular in Vietnam Recognizing that, Oppo has continuously launched smartphones and is constantly changing in color, style and style That means, Oppo has to spend a lot of money advertising, organizing big promotions to compete with other brands 4, Technological factors a, Positive impacts - - If the iPhone positions its products as "the" - minimalism, the products all omit all buttons, luxurious designs, and focus on customer success; Samsung pursued "innovation" - innovation, with designs and technologies being constantly innovating: making screens bigger, adding water resistance to focus on the audience of technology enthusiasts; Nokia Lumia pursues the Windows product ecosystem - "Window Phone" focuses on Windows computer users OPPO realizes a potential market is still open: dynamic young people I love trendy fashion accessories and have a habit of taking regular selfies With that in mind, OPPO has immediately chosen its competitive advantage as the Camera OPPO's product lines always focus on camera features such as the ability to capture sharp images and capture good light for "super virtual" selfies, rotating cameras, wide angle cameras, dual selfie cameras Although the camera of Samsung or LG is not inferior to OPPO, but with a series of ads from OPPO with impressive tagline such as "Selfie Expert" - Selfie expert, "Camera Phone" Camera phone, "Unstoppable Selfie" - Selfie non-stop OPPO has gradually educate (educate) users that if you want to take selfie, then OPPO is the best, and the keyword attached to the user's mind when talking about "Selfie" is OPPO b, Negative impacts |Page - Until now, Oppo used MediaTek chip for its machines This is a chip that loses performance compared to Snapdragon quite a lot, along with the lack of smoothness and long-term stability Oppo has also launched a number of devices using Snapdragon chips However, their prices are quite harsh compared to Xiaomi and Vivo Its Android operating system uses a customizable interface ColorOS, quite friendly and easy to see, but slightly laggy after a period of use Most Oppo devices are not waterproof Or the whole thing, I'm not sure For mid-range and cheap machines, Oppo is forced to omit water resistance to have a more comfortable price, and its Flagships, due to the use of indenting or sliding cameras, are also not waterproof This is actually pretty bad for its expensive machines It makes Oppo products less premium than Samsung or Apple 5.Legal factors Currently, the Vietnamese economy is in the transition from a centrally planned economy to a market economy Some irrational factors of the previous economic model still exist and need specific solutions to remove in the coming time One of the issues to be addressed is the monopoly situation of state-owned enterprises The existence of too many state-owned enterprises (including many inefficient ones) and the monopoly of SOEs in many fields are one of the reasons used by US lawyers to assert Vietnam did not have a market economy in the Vietnamese catfish lawsuit In order to integrate into the world economy as well as ensure the conditions for joining the WTO in the coming time and avoid losses in international trade, this issue needs to be completed in order to provide a reasonable level for monopoly of businesses state industry, both directions with international practices, and at the same time ensure to promote domestic production Principles of international commercial law: * National Treatment Principle: Imported and local goods must be treated fairly - at least after foreign goods enter the market The same goes for domestic and foreign services, foreign and local patents, copyrights and trademarks These principles apply to trade in goods and services, as well as trade-related aspects of intellectual property rights Most-Favored-Nation Treatment (MFN) Principle: The MFN principles ensure that every time a WTO member lowers trade barriers or opens markets, that member must so with respect to services and merchandise All WTO members are the same, regardless of their economic size or level of development The MFN principle requires that all WTO members be given any advantage in favor of any other country A WTO member can give advantages to other WTO members without having to give advantages to other non-members (In Article Import and Export Procedures Decree 69/2018 / ND - CP of the Government detailing a number of articles of the Law on Foreign Trade Management) - The World Trade Organization - The Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) requires signatory states to increase intellectual property rights (also known as prerogatives) exclusive intellectual property) This, controversially, has had a negative impact on access to essential drugs in some countries, such as underdeveloped countries where the local economy is incapable of producing much technical products such as pharmaceuticals 10 | P a g e - The main impacts and effects of law on the enterprise's operations are shown in: + Regulations on transactions: contracts, invention protection, invention, invention, trademark protection law (design, product design, ), know-how, copyright, accounting standards maths (Pursuant to Clause Article 15 and Clause Article 16 of Decree 51/2010 / ND-CP stipulated) General regulatory environment: environmental laws, health and safety standards regulations + Law on establishment of businesses, sectors and business fields (* According to Article 75 of Decree 78/2015 / ND-CP, there are regulations on registration procedures for changing contents of business household registration) Labor law; antitrust law and business association, pricing policy, tax law, profit (According to the provisions of Point c, Clause 1, Article of Decree 04/2014 / ND-CP, individual business households are only allowed to issue sale invoices but not export value 6.Environmental factors - The habit of changing phones is indispensable in our lives,but destroying and recycling them sometimes has a negative impact on the environment While Apple is at the top of the 'green' processing, Oppo and Vivo are at an alarming level Changing mobile phones has become an indispensable part of our lives after a long time, especially when the smartphone revolution was born, production technology improved every day always makes you curious discover -Whether old phones are reused or thrown away, a question arises as to how will these devices be sold, as there were only 1.45 billion smartphones in 2017 smart has been produced globally -Of course, not everyone will throw away their old phone when changing a new phone, but according to the Environmental Protection Agency, in 2010 alone, 125 million phones were discarded And it is the materials that make the phone no small influence on our natural environment -Specifically, from the sensor screen to the speaker, each electronic component in a modern smartphone is made up of "rare earth minerals" in the group of elements such as lanthanides (15 elements), yttrium and scandium Rare earth is one of the special minerals, applied in many fields of high technology, present in many advanced countries in the world - For example, China is currently the largest supplier of rare earth minerals in the world, in 2017 the output was 105 thousand tons, followed by Australia with 20 thousand tons and followed by Russia with thousand tons While Vietnam rare earth resources are assessed to have a total reserve of up to 11 million tons and is forecast to be 22 million tons, distributed mainly in the Northwest, but exploitation technology is outdated, not fully exploited value of rare earth What phone companies have to for the environment? -It is difficult to assess the extent to which smartphone companies are responsible for the environment because they hardly disclose the material components that make phones But the environmental advocacy group Greenpeace has created an "environmental safety" chart according to the severity of F-A in its products: 11 | P a g e -In the table above the brands Amazon, Oppo, Vivo and Xiaomi are at F level - the highest alarm, Samsung is next E, and Apple and Fairphone are in safe position is B -One of these quick searches reveals that you're willing to buy a OnePlus phone from Amazon for $ 609 more than a Samsung Galaxy S9 for $ 650 even though it's more eco-friendly Even if an eco-friendly phone is about $ 400 more expensive than a phone with better specs, 95% of the phone people still opt for the premium option Phone destruction process -Before smartphones were recycled, another obstacle was the collection of devices as there were many places lacking the necessary infrastructure to collect e-waste, as well as dispose of waste from phone In addition most of the electronics collected in the US (up to 65%) are exported to developing countries for recycling This process produces a carbon footprint of each device released into the air -When products arrive at a recycling facility, they must also be disassembled, but the process depends on the site's infrastructure, either by mechanical or manual labor Disassembling mobile devices is not easy, the process requires the use of a variety of harmful chemicals and energy sources -But one of the high-end infrastructure in this treatment is the robot Daisy from Apple, which can dismantle 200 iPhones in an hour, also reducing carbon emissions in the recycling process Negative impacts on human resources and resources -The exploitation of rare materials not only reduces resources, but also requires the use of toxic acids, plus the environment in the mines is very dangerous that can threaten the lives of children people In addition, China is not a leader in standards for safety regulations for the environment, so this problem is even worse -Several well-known metals are also the main ingredients to make up smartphones such as gold, silver, aluminum, copper, nickel, offering more choices for manufacturers On average, it takes a ton of ore to be exploited to get gram of gold 12 | P a g e -Another special material is cobalt - used in the phone's battery and half of its supply comes from Congo There have been reports that here the labor force used to exploit cobalt is targeted by children, which is actually a negative humanitarian impact from the environment -In addition, plastic is also a favorite material for phone manufacturers because it is quite cheap when it comes to low-end devices and easy to manufacture However, this is a difficult recyclable material that directly affects the environment IV, SWOT ANALYSIS 1, Strengths a, Oppo phones aim at what users need, hitting the right audience - In our country's market, users mainly need a beautiful, cheap and basic machine that meets basic needs Admittedly, Oppo did a great job! - The machines this company produces mainly target the mid-range segment, the price ranges from - million, but still meet the basic needs such as listening to calls, taking pictures, playing games, entertainment If not too strict about technology and configuration, OPPO is really an ideal choice b, Massive advertising, designed towards young people - - - From inviting famous singers to act in advertisements such as Chi Pu, Son Tung,… It also sponsors a large number of broadcasts, which is why it is understandable that OPPO is so popular Oppo's design has a youthful, bright color that is very suitable for active young people Especially the photography part, the company developed quite strongly and mainly focused on the ability to selfie beauty The photos taken from OPPO are flattering, so many people buy Oppo for the reason of taking beautiful photos only OPPO has been very successful in pinning the subconscious of many people the phrase CAMERA SELFIE c, Take effort to create, lead the trend - Oppo is currently a company that opens up the trend of sliding and retracting cameras, a trend that many Chinese companies have been following - Specifically, since 2014, the Oppo N1 with Oppo's rotating rear camera design has appeared - And so far, there are many other designs released by OPPO, for example the Oppo Reno with the design of a shark fin pop-up camera cluster, the Oppo Find X with the sliding camera cluster mechanism, and the Oppo F11 Pro With a pop-up camera, dozens of other brands have been learning, and VOOC super fast charging technology 13 | P a g e - That's enough to show how creative Oppo has been Not only that, but there are also information and images about the edge-to-edge display technology, and the camera hidden under the company's screen d,Eye-catching design, youthful formal color - - The goal is aimed at young, dynamic and individual people OPPO products are a bit of a simple, beautiful and trendy direction Colorful, dynamic and youthful colors are suitable for the majority of users, not only suitable for young people but also suitable for many other ages Quickly catch up with trends and modern technologies: Rabbit ear screen, full bezel screen, sleek face design, e, Easy warranty, long-term warranty policy - Oppo's chain stores appear all over the country, so it's easy for users to access machine warranty services Machine usually has a warranty period of up to 12 months, relatively long compared to the current smartphone market - That is the whole reason for Oppo to win the hearts of popular users Because they will feel a lot more secure f,Easy to use - OPPO products are easy to use because OPPO builds its own software called Color OS Color OS interface is intuitive and easy to use, highly customizable, increasing the enjoyment of the experience So that the machine operates smoothly g, Top-notch selfie camera, suitable for "virtual life" - The feature of OPPO smartphones is the top-notch selfie camera OPPO is equipped with a large sensor, while taking good care of the software with multi-level beauty capabilities, group selfie, AI beauty, "self-misting" photo removal, h, Suitable for Vietnamese people - OPPO smartphones appearing in Vietnam all have mid-range prices below 10 million to suit Vietnamese people This is also a plus point for OPPO With an effective marketing method, choose the right brand representative OPPO is considered a formidable competitor in the mobile market 14 | P a g e 2, Weaknesses - Because the products that catch the trend up oppo's products are very quickly out of fashion - Using low-cost technology results in poor long-term use - Other functions are not well developed: As the OPPO F pays too much attention to the camera and neglects some features and configuration of the phone That could be a weakness when it comes to competing with other big players: Apple and Samsung Galaxy, opponents they even focus on operating systems, stocks, maps and speakers - Limited product segmentation: The OPPO F has only two product segments: mid-end smartphones and high-end smartphones while Samsung has segmented products that every class can buy Design is not yet groundbreaking - - If you look through the appearance, users will feel Oppo has a pretty and good looking design However, a closer look shows that the designs of Oppo products are not groundbreaking, innovative, have not created their own unique features, but also "borrowed", mixed designs of some other smartphones on the market Take a typical example as the Oppo R1 just launched not long ago, although impressed by the ultra-thin thickness, the design of the product is still not really outstanding Many comments that, Oppo N1 looks similar to the Xperia Z and iPhone 4s If you not look at the Oppo text on the body, it is difficult to recognize which brand this is the phone of Small internal memory For the device to operate smoothly and smoothly, the memory capacity is also one of the decisive factors Compared to other high-end smartphones on the market, the Oppo series has quite little internal memory High-end products like Oppo R1, R5, Find also only have internal memory of 16 Gb with 1Gb RAM (R1), 2Gb (R5, Find 7) and only Oppo Find has support for card slot remember outside 15 | P a g e - Therefore, if the user needs to store a lot of data, download many applications, they will have to pay attention to the amount of available memory and consider whether there is a need or not? Battery capacity is not high Most Oppo products have a battery capacity from 2000 mAh to less than 3000 mAh While the screen is usually quite large in size over inches, the battery capacity as above seems a bit less However, because the machine configuration is only moderate, it does not consume too much device power Overall, Oppo users can rest assured using one day with moderate usage conditions If you are a person with high entertainment preferences such as taking pictures, watching movies, playing games then it is best to follow the charger with your battery so you can charge it at any time 3, Opportunities - The emergence of 4G technology: Currently, 4G is very popular for people's communication instead of 3G as before because of its speed and cost - Favorable tax: with 0% import tax and 10% VAT is also an opportunity to improve the company's profit 4, Threats - Apple and Samsung Galaxy are the two biggest competitors of OPPO F today They are always innovating their smartphones with the latest technology and capturing higher market share - Samsung is one of the suppliers of OPPO F, they may not be willing to share all the cutting edge technology with their competitors - It is difficult to train a large number of employees of equal quality because of the large network of retailers: The distribution network is spread over most of Vietnam While making sure the skills of good employees are crucial to satisfying customer services V Conclusion - With a methodical marketing strategy, it is not difficult to understand why after only years, OPPO quickly bypasses all competitors in the other mid-range segment to stand up to Samsung OPPO's success in Vietnam has also opened the door for a host of other Chinese phone brands such as Xiaomi and Huawei VI References * OPPO - Giới thiệu công ty oppo 16 | P a g e * OPPO - Sản phẩm OPPO * OPPO - Yếu tố chiến lược kinh doạnh OPPO