Factors influencing the employee’s loyalty at ANSV company ltd

ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANH - VŨ THIỆN NHƯỢNG FACTORS INFLUENCING THE EMPLOYEE’S LOYALTY AT ANSV COMPANY LTD, CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN LỊNG TRUNG THÀNH CỦA NHÂN VIÊN TẠI CƠNG TY TRÁCH NHIỆM HỮU HẠN THIẾT BỊ VIỄN THÔNG ANSV LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH HÀ NỘI - 2019 ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANH - VŨ THIỆN NHƯỢNG FACTORS INFLUENCING THE EMPLOYEE’S LOYALTY AT ANSV COMPANY LTD, CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN LỊNG TRUNG THÀNH CỦA NHÂN VIÊN TẠI CƠNG TY TRÁCH NHIỆM HỮU HẠN THIẾT BỊ VIỄN THÔNG ANSV Chuyên ngành: Quản trị kinh doanh Mã số: 60 34 01 02 LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH NGƯỜI HƯỚNG DẪN KHOA HỌC: TS TRẦN HUY PHƯƠNG HÀ NỘI - 2019 WARNING Dear Teacher, My name is Vu Thien Nhuong, Master's Degree, Course 15 Specialization in Business Administration - Hanoi National University I pledge the thesis "Factors influencing employee’s loyalty at ANSV Co., Ltd" is my own research work Relevant theoretical bases and citations in the dissertation contain references, sources and sources The data, results in the thesis are directly collected, statistics and processed by me Hanoi, July 3rd, 2019 Student Vu Thien Nhuong i THANK YOU First of all, I would like to express my deep gratitude to Dr Tran Huy Phuong, who wholeheartedly guided and assisted me during the process of implementing this graduation thesis I sincerely thank Teachers and Teachers of Hanoi National University for conveying valuable knowledge to me during my time at the school I would also like to thank all of you and your colleagues who have been working at ANSV Co., Ltd, who helped me answer the survey questionnaire as a data source for analyze and produce research results of this graduate thesis I would like to express my gratitude to the Family and Friends for helping me and encouraging me, to help me complete this thesis In the process of implementation, despite the utmost efforts to complete the thesis, exchange and absorb the comments of teachers and friends, consult many documents but also inevitable errors We hope to receive valuable information from your teachers and readers I wish you all teachers and students a lot of health and happiness! Sincerely thank Hanoi, July 3rd, 2019 Student Vu Thien Nhuong ii TABLE OF CONTENT LIST OF TABLE i LIST OF FIGURE .iii LIST OF DIAGRAM iv PREAMBLE CHAPTER 1: THEORETICAL BASIS OF THE LOYALTY OF STAFF AND RESEARCH MODEL 1.1 The concept of loyalty 1.1.1 What is loyalty? 1.1.2 Some thesis about loyalty 1.2 Expression of loyalty, measurement of loyalty [12] 1.3 The role and benefits of loyalty to the organization [9] .9 1.4 Factors affecting loyalty 10 1.4.1 Salary and benefits 10 1.4.2 Work environment [6] 13 1.4.3 Colleague [5] 13 1.4.4 Leadership style [13] 13 1.4.5 Interest in work 14 1.4.6 Recruitment of personnel 14 1.4.7 Support of the organization 14 1.4.8 Authorize 14 1.4.9 Corporate culture 15 1.4.10 Training and developing [11] 15 1.5 Theories aimed at understanding the factors affecting employee loyalty 15 1.5.1 Maslow's hierarchy of needs 15 1.5.2 Two-factor theory by F Herzberg 17 1.5.3 Expected theory of Victor H.vroom 17 iii 1.5.4 Theory of fairness 1.6 Some previous research on employee loyalty 1.7 Research model Summary of chapter CHAPTER 2: CURRENT STATUS OF EMPLOYEE’S LOYALTY AT ANSV 28 2.1 General overview of ANSV Co., Ltd 2.1.1 The process of formation and development of the Company 2.1.2 Organizational structure of the Company 2.1.3 Some main business results of the Company 2.2 Research design 2.2.1 Research method 2.2.2 Research process 2.3 Current status of loyalty analysis at ANSV Co., Ltd 2.3.1 Create loyalty for employees through R 2.3.2 Creating loyalty for employees through 2.3.3 Creating loyalty for employees through 2.3.4 Creating loyalty for employees through 2.3.5 Creating loyalty for employees through Training and promotion opportunities 39 2.3.6 Create loyalty for employees through Re 2.4 Research process 2.5 Design quantitative research 2.5.1 Methods of information collection and s 2.5.2 Methods of data analysis 2.6 Design qualitative research 2.7 Description of the scale 2.8 Overall assessment of employee loyalty status at ANSV 2.8.1 Result 2.8.2 Limited and causes 2.9 Linear regression analysis 2.9.1 Regression model for component variables iv 2.9.2 Regression model with the participation of qualitative variables .58 Summary chapter 61 CHAPTER 3: SUGGESTING SOLUTIONS TO MAINTAIN AND IMPROVE THE LOYALTY OF STAFF AT THE ANSV COMPANY 62 3.1 Research sample information 62 3.2 Evaluate the reliability of the scale 67 3.2.1 Cronbach’s Apha inspection for component scales 67 3.2.2 Factor analysis (EFA) 72 3.4 Testing the differences according to personal characteristics to employee loyalty 78 3.4.1 Gender differences 79 3.4.2 Age difference 79 3.4.3 Differences in education level 80 3.4.4 Differences in seniority 81 3.5 Conclude 82 3.6 Proposal 83 3.6.1 For Compensation factors 83 3.6.2 For Leadership factor 85 3.6.3 For work nature elements 88 3.7 Contribution of the topic 89 3.8 Limitations of the topic and the next research direction 89 Summary of chapter 90 CONCLUSION 91 LIST OF REFERENCES 92 APPENDIX v LIST OF TABLE Table 1Motivating and maintaining elements of F.Herzberg 17 Table Extracting business results from 2016 to 2018 31 Table Scale of working environment components 35 Table Component scale Training and promotion 36 Table Scale of Leadership component 36 Table Scale of Colleagues components 37 Table Scale of components Nature of work 38 Table Employee Loyalty Scale 38 Table Scale content 49 Table 10 Structure of survey sample by gender 62 Table 11 Structure of survey sample by educational level 63 Table 12 Structure of survey samples by age 64 Table 13 Structure of survey samples according to working seniority 65 Table 14 Structure of survey sample by job position 66 Table 15 Structure of survey samples by average income per month 67 Table 16 Cronbach’s Alpha coefficient of the Salary scale 68 Table 17 Cronbach Alpha coefficient of the working environment scale 69 Table 18 Cronbach alpha coefficient of scale Working environment after Env4 type 69 Table 19 Cronbach alpha coefficient of scale Working environment after Env3 type 69 Table 20 Cronbach’s Alpha coefficient of Training and promotion scale 70 Table 21 Cronbach Alpha coefficient of Leadership scale 70 Table 22 Cronbach’s Alpha coefficient of Colleague scale 71 Table 23 Cronbach's coefficient Alpha of the scale of work nature .71 Table 24 Cronbach Alpha coefficient of Loyalty scale 72 Table 25 EFA results measure employee satisfaction 74 Table 26 EFA results scale of employee satisfaction after removing Pro5 observed variable 75 Table 27 Results of EFA scale of employee satisfaction level after removing i observed variable Pro4, Pay1 76 Table 28 Results of EFA scale of employee satisfaction level after removing observed variable Cow5, Pay2, Sup5, Sup6, Pro6, Wor2 76 Table 29 Testing by KMO and Bartlett's method 77 Table 30 Results EFA loyalty scale 78 Table 31 Testing by KMO and Bartlett's method 78 Table 32 Regression results using the Enter method 51 Table 33 Evaluation of conformity of the model 52 Table 34 Model conformity test table 52 Table 35 Spearman test 55 Table 36 Durbin Watson statistics 56 Table 37 Regression model with the participation of qualitative variables 78 Table 38 Testing the level of loyalty between men and women Independent Samples Test 79 Table 39 Table of verification of loyalty level by age Test of Homogeneity of Variances 80 Table 40 Table of verification of loyalty level by cultural level 81 Table 41 Table of verification of loyalty level by working seniority .81 ii 10 11 12 13 14 15 16 17 18 19 20 21 22 Extraction Method: Principal Component Analysis Rotated Component Matrix Sup2 Sup3 Sup1 Sup4 Sup6 Sup5 Cow3 Cow2 Cow1 Cow4 Pro1 Pro2 Pro6 Pro3 Pay4 Pay3 Pay5 Wor1 Wor3 Wor2 Env2 Env1 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization a Rotation converged in iterations f Results after removing variables Sup5 Kaiser-Meyer-Olkin Measure of Sampling Bartlett's TestofSphericity Total Variance Explained Component Initia l 10 11 12 13 14 15 16 17 18 19 20 21 Extraction Method: Principal Component Analysis Rotated Component Matrix a Cow3 Cow2 908 895 Cow1 786 Cow4 Sup2 Sup3 775 Sup1 Sup4 Sup6 403 Pro1 Pro2 Pro3 Pro6 Pay4 Pay3 Pay5 Wor1 Wor3 Wor2 379 Env2 Env1 877.863 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization Rotation converged in iterations g Results after removing variables Sup6 KMO and Bartlett's Test Total Variance Explained Component 10 11 12 13 14 15 16 17 18 19 20 Initial Extraction Method: Principal Component Analysis Rotated Component Matrix a Cow3 Cow2 Cow1 Cow4 Sup2 Sup3 Sup1 Sup4 Pro1 Pro2 Pro3 Pro6 Pay4 Pay3 Pay5 Wor1 Wor3 Wor2 Env2 Env1 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization Rotation converged in iterations h Results after removing variables Pro6 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy Bartlett's Test of Sphericity Approx Chi-Square df Sig Total Variance Explained Component 10 11 12 13 14 15 16 17 18 19 Extraction Method: Principal Compone Cow3 Cow2 Cow1 Cow4 Sup2 Sup3 Sup1 Sup4 Pro1 Pro2 Pro3 Pay4 Pay3 Pay5 Wor3 Wor1 Wor2 Env2 Env1 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization Rotation converged in 6iterations i Results after removing variables Wor2 Kaiser-Meyer-Olkin Measure Bartlett's TestofSphericity Component 10 11 12 13 14 Initial 15 16 17 18 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization Rotation converged in iterations Component Extraction Method: Principal Component Analysis Component Matrix a Loy3 Loy1 Loy2 Extraction Method: Principal Component Analysis componentsextracted APPENDIX RESULTS OF ANALYZING ANALYSIS Regression model for component variables a The regression result uses the Enter method Model a Predictors: (Constant), Env, Cow, Pay, Sup, Wor, Pro Model Regression Residual Total a Dependent Variable:Loy b Predictors: (Constant), Env, Cow, Pay, Sup, Wor,Pro Coefficients a Model (Constant) Cow Sup Pro Pay Wor Env a Dependent Variable: Loy Regression model with the participation of qualitative variables Regression model has the participation of all qualitative variables: gender, age, working age and education level Model Summary b Model a Predictors: (Constant), Sen, Cow, Age2, Env, Edu, Sex, Pay,Sup, Wor, Pro, Age3 b Dependent Variable:Loy ANOVA a Model Regression Residual Total a Dependent Variable:Loy b Predictors: (Constant), Sen, Cow, Age2, Env, Edu, Sex, Pay, Sup, Wor, Pro,Age3 Coefficients Model (Constant) Cow Sup Pro Pay Wor Env Sex Age2 Age3 Edu Sen a Dependent Variable: Loy a APPENDIX Independent –samples test T-test, ANOVA analysis and Kruskal - Wallis Independent –samples test of T-test gender variation Independent Samples Test Equal variances assumed Loy Equal variances not assumed ANOVA analysis of educational attainment Loy Levene Statistic Loy Between Groups Within Groups Total ANOVA of variable age analysis Loy Levene Statistic Loy Between Groups Within Groups Total Kruskal analysis - Wallis turns his seniority Test of Homogeneity of Variances Loy Levene Statistic Loy Per4 a Kruskal WallisTest Grouping Variable: Per4 ... doctrine states that workers compare what they put into a job (input) with what they receive from that job (output) and then compare the input-output ratio of them with the input-output ratio of others... as their loyalty to the company Therefore, measures to increase the satisfaction of employees in the company by impacting on these two factors as well as increasing their loyalty to the company. .. Analyzing factors of employee loyalty, the degree of influence of factors on loyalty, to each individual Subject of research Factors influencing the employee’s loyalty at ANSV Co., Ltd Scope