James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Chapter E-Business Decision Support Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Chapter Objectives • Identify the changes taking place in the form and use of decision support in E-Business enterprises • Identify the role and reporting alternatives of management information systems • Describe how online analytical processing can meet key information needs of managers • Explain the decision support system concept and how it differs from traditional management information systems Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Chapter Objectives • Explain how executive information systems can support the information needs of executives and managers • Identify how neural networks, fuzzy logic, genetic algorithms, virtual reality, and intelligent agents can be used in business • Give examples of several ways expert systems can be used in business decisionmaking situations Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc All rights res I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition James A O’Brien Decisions in the E-Business Decision Characteristics Unstructured isi io n Irwin/McGraw-Hill Tactical Management at rm Structured fo In Semistructured on s Strategic Management De c Operational Management Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Management Information System Reports Periodic Periodic Scheduled Scheduled Reports Reports Exception Exception Reports Reports Major Management Information Systems Reports Irwin/McGraw-Hill Demand Demand Reports Reports and and Responses Responses Push Push Reports Reports Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Online Analytical Processing Data is retrieved from corporate databases and staged in an OLAP multi-dimensional database Corporate Databases Client PC OLAP Server Web-enabled OLAP Software Irwin/McGraw-Hill Multi•Operational DB dimensional •Data Marts database •Data Warehouse Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Decision Support Systems What What If-Analysis If-Analysis Sensitivity SensitivityAnalysis Analysis Important Important Decision Decision Support Support Systems Systems Analytical Analytical Models Models Irwin/McGraw-Hill Goal-Seeking Goal-Seeking Analysis Analysis Optimization Optimization Analysis Analysis Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Enterprise Information Portals and DSS Internet Extranet Intranet Enterprise Information Portal Gateway Enterprise Information Portal User Interface Search Search Agents Agents Data Data Mining Mining OLAP OLAP DSS What-If Models Sensitivity Models Goal-Seeking Models Optimization Models Knowledge Knowledge Management Management Database Management Functions Data Mart Irwin/McGraw-Hill Operational Database Other Business Applications Analytical Database Knowledge Base Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Artificial Intelligence Applications Artificial Artificial Intelligence Intelligence Cognitive Cognitive Science Science Applications Applications •Expert Systems •Fuzzy Logic •Genetic Algorithms •Neural Networks Irwin/McGraw-Hill Robotics Robotics Applications Applications •Visual Perceptions •Locomotion •Navigation •Tactility Natural Natural Interface Interface Applications Applications •Natural Language •Speech Recognition •Multisensory Interface •Virtual Reality Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition AI Application Areas in Business Neural Neural Networks Networks Fuzzy Fuzzy Logic Logic Systems Systems Genetic Genetic Algorithms Algorithms Virtual Virtual Reality Reality AI AIApplication Application Areas Areasin in Business Business Irwin/McGraw-Hill Intelligent IntelligentAgents Agents Expert Expert Systems Systems Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien 1 I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Intelligent Agents Interface Tutors Presentation Agents Search Agents User Interface Agents Information Management Agents Information Brokers Network Navigation Agents RolePlaying Agents Irwin/McGraw-Hill Information Filters Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Components of Expert Systems The Expert System Expert Advice User Irwin/McGraw-Hill User Interface Programs Inference Engine Program Knowledge Base Workstation Expert System Development Knowledge Engineering Knowledge Acquisition Program Workstation Expert and/or Knowledge Engineer Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Expert System Applications Decision DecisionManagement Management Diagnostic/Troubleshooting Diagnostic/Troubleshooting Maintenance/Scheduling Maintenance/Scheduling Design/Configuration Design/Configuration Major Application Categories of Expert Systems Irwin/McGraw-Hill Selection/Classification Selection/Classification Process ProcessMonitoring/Control Monitoring/Control Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Chapter Summary • Decision support systems in business are changing The growth of corporate intranets, extranets, and other web technologies have increased the demand for a variety of personalized, proactive, web-enabled analytical techniques to support DSS • Information systems must support a variety of management decision-making levels and decisions These include the three levels of management activity: strategic, tactical, and operational Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Chapter Summary (cont) • Online analytical processing is used to analyze complex relationships among large amounts of data stored in multidimensional databases Data mining analyzes large stores of historical data contained in data warehouses • Decision support systems are interactive computer-based information systems that use DSS software and a model base to provide information to support semi-structured and unstructured decision making Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc All rights res James A O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition Chapter Summary (cont) • The major application domains in artificial intelligence include a variety of applications in cognitive sciences, robotics, and natural interfaces • Major AI application areas include: – Neural Networks – Fuzzy Logic – Genetic Algorithms – Virtual Reality – Intelligent Agents Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc All rights res ... m s Tenth Edition Management Information System Reports Periodic Periodic Scheduled Scheduled Reports Reports Exception Exception Reports Reports Major Management Information Systems Reports Irwin/McGraw-Hill... enterprises • Identify the role and reporting alternatives of management information systems • Describe how online analytical processing can meet key information needs of managers • Explain the decision... Agents Search Agents User Interface Agents Information Management Agents Information Brokers Network Navigation Agents RolePlaying Agents Irwin/McGraw-Hill Information Filters Copyright © 2001, The