Social Media marketing for beginners 2019 The Best Methods, Tricks and Steps for Successful Social media marketing Gregory Belmont Copyright © 2019 Gregory Belmont All rights reserved Table of Contents Introduction Using Instagram for Building a Personal Brand Factors That Affect Personal Brand Strategies That Would Aid Your Brand Growth on Instagram Frequent Engagement of Your Audience Follow Similar Brands Post Your Contents Links on Other Platforms Use Your Call-to-Action Tools Judiciously Products and Services Related to Your Brand Your Potential Customers Why Instagram Ads Is the Best Way to Target Your Audience How to Scale Rapidly Your Followers with Instagram Ads Takeaways Using Instagram Ads for Selling Products and Services What Is Affiliate Marketing? The Merchant The Affiliate The Customer How the Affiliate Marketing Process Works How to Become a Merchant How to Become an Online Affiliate Marketer Pros and Cons of Affiliate Marketing Drop-Shipping Pros and Cons of Drop-Shipping Affiliate Marketing and Drop-Shipping Are Marketing Tools The Future of Social Media Advertising Video Is Key: Short-Form Storytelling: Influencers on the Rise: Courting Controversy VR and AR Why You Should Focus on Creating a Brand Rather than Making Direct Sales Marketing on Facebook Personal Branding on Facebook Plan Your Branding Strategy Brand Identity and Brand Positioning Real-Time Engagement on a Daily Basis Use of Facebook Stories What are Facebook Stories? Interactions through Facebook Stories Advantages of Facebook Stories Importance of Transparency for Brands How Do Brands Ensure Transparency? Transparency Tools for Social Media Facebook Live - The Rising Trend More Visuals, More Engagement Marketing on Instagram Use of Hack Culture Experiment with Numbers Create Lifestyle-Specific Narrative Content for Your Audience Era of Instagram Stories Using Instagram Stories for Your Brand Embed Links in Instagram Stories Invest in Buying Ads for Content Distribution Influencer Marketing - Sponsored Content How to Create a Strong Partnership with Brands IGTV - The Next Arising Trend Twitter Twitter Ads Twitter Cards The Trending Section and Hashtags Twitter Analytics Twitter Statistics 2018 Personal Branding on Twitter in 2019 Check your privacy settings Take your time to choose a good Twitter handle Follow the trends and hashtags related to your industry Follow the right people and interact with them Make a Twitter List (or more) For Inspiration: a Twitter Personal Branding Success Case Youtube The Tabs of a YouTube Profile Posting a Video Youtube Ads Youtube Statistics 2018 Personal Branding on Youtube in 2019 Create good thumbnails Keep your video lists organized Use the Community tab For Inspiration: a Youtube Branding Success Why You Should Use Pinterest Creating Pins that Capture Interest Introduction n recent years, we have seen how and thanks to the power of social networks These have become protagonists of important matrices of generated opinions, from topics of the world of entertainment to more serious topics of a political or social nature I For example, when the recent crisis in Greece broke out, social networks did not stop, or for example the riots generated in countries like Ukraine and Venezuela as a result of the political crises of these countries, which in addition to becoming Trending Topics on Twitter, generated many videos that showed the repression applied by those governments that went viral Another case with a non-political connotation was when Bruce Jenner, the stepfather of the Kardashian sisters who enjoy immense popularity for his reality show, decided to change sex and become Caitlyn Jenner beating the Guinness record of more followers in less time In short, social networks have achieved a space in the life of each one of us in different ways Use the Power of Social Networks Businesses, politicians and great leaders have noticed the power that social networks have within society, and have understood that they need a presence in them to reach more and more their followers and get close to them That is why we see how today from the smallest companies to the largest multinationals have a social media presence The same happens with public figures, artists, politicians, journalists or big businessmen, who use these means to have more direct communication with their followers Social networks can also serve as a means of listening to know what people are saying, to know what they think of a government, to detect reputational crises, to know what they think of a brand and even to be a source of information for carrying out studies of the market That is why social networks went from being just a thing of young people to become a communication channel of utmost importance for various sectors of society, in which if you not have a presence, you practically not exist Social Networks and the use of Atribus As explained previously, since social networks stopped being something only of young people, to become a medium with a lot of power of influence which must be handled more professionally for companies and institutions, to get the most out of its use , it is necessary to implement Social Media tools such as Atribus to help you control your management With Atribus, besides being able to program your Tweets, Retweets and answers, which will save you a lot of time, you can also monitor your full online presence in social networks like Twitter and Facebook, being able to control what they say about your brand, prevent online reputation crisis, detect KPIs that allow you to enhance your online presence as the best hours to tweet, influencers, tweets plus RT, clouds of words and popular hashtags around your search, which you can include in your social media campaigns, you can even know where come the mentions you are getting With Atribus, you could also measure the impact of a social media campaign, since you could know the number of times a hashtag has been used that you have created, the interaction in the Facebook Feeds and the number of mentions in YouTube The best of all is that you can apply this to your competition, giving you a clear advantage This tool has multiple uses including reputation crisis detection, knowing the opinion of people about a brand, a politician or a town hall, and could even be used as a tool to extract information from the world 2.0 and complete market studies And if you are curious but you not have much knowledge of the Social Media world, from Atribus We can also advise you on everything you need regarding online marketing and even offline So, not underestimate the power of social networks and start using them to be more successful Thanks again for choosing this book, make sure to leave a short review on Amazon if you enjoy it, I’d really love to hear your thoughts Using Instagram for Building a Personal Brand ou might not know it, but every individual has a brand You are associated with something That is exactly what branding means A personal brand refers to different attributes that are known to a particular individual or organization Mind you, these attributes can either be positive, negative, or neutral For example, when you hear of Barack Obama, the first thing that comes to mind is he is a past United States president Also, if someone mentions Osama bin Laden close to you, you would remember him as a suicide bomber This is precisely what branding means It can appear in the form of your name, biography, occupation, skills, behavioral patterns, experience in a particular field, appearance, and some other factors Y As a personal brand, you dictate what people would think of you Forget your CV or skills; it is your output that would speak highly of you If you go for a job interview and the interviewer goes through your CV, it doesn’t guarantee you a spot in the organization You shall be required to undergo both oral and written tests The answers you give are how you will brand yourself Your CV may not even be perfect, but you can be considered the perfect fit for the job because of the kind of branding you have accorded yourself To create a successful personal branding, you need to come up with concrete strategies to make it possible The perceptions of people about you need to resonate toward three qualities Authenticity: There is nothing better than for people to regard you as authentic This means that you are original and there is nothing substandard about you Difference: Do you remember Up’s “Dare to be different”? That is precisely what you are You are quite different, and it has endeared people toward you You not conform to the norm Best quality: Good is acceptable, better is encouraging, and best is premium That is exactly what you are–premium Progressive humans prefer quality over quantity, so you are always their first choice Age restrictions: in case your video is not appropriate for minors When a video is age restricted it gets automatically demonetized Category Language Community contributions: if you want viewers to be able to contribute to the translation of your titles, descriptions, and subtitles in their own languages Recording date You will also have the chance to choose the video’s thumbnail, which is the image people see when your video shows up on their feed YouTube will suggest frames of your video but, if you verify the phone number associated with your account, you get to upload any customized thumbnail you want (must be 1280 pixels by 720 pixels) Once you publish the video, people will be able to give it a thumbs up if they like it, a thumbs down if they don’t, share to specific people on YouTube (suggestions based on the email addresses you have contacted through Gmail) and to other social media platforms They will also be able to save the video (on one of their YouTube playlists) and to comment on it, as long as you don’t have that option disabled Youtube Ads Is there such a thing as a social media platform without paid posts? Just like on the other three social networks covered before, business and personal brands can invest to advertise on YouTube There are six types of ads you can create there: Non-skippable video ads: these ads are between 15 and 20 seconds long and the viewer is forced to watch them, if they want to be able to watch the content they clicked on TrueView ads: these ads are skippable after seconds and you only have to pay if the viewer watches 30 seconds Considering most people skip the ads as soon as they can (unless those first seconds are exquisite), financially this is a safe bet for you TrueView ads can be In-Stream - the ones that appear before, during or after a video - or Discovery - the ones that appear on YouTube’s SERPs, on the Watch page, and on YouTube’s homepage TrueView ads are the most commonly used on YouTube Bumpers: six second videos that are also non-skippable and also play before, during or after a video In-display ads: when you open a YouTube video, there is a column of suggestions for the next video you should watch On top of those suggestions, you might see a paid video - that is a Display ad These videos should be 300 pixels by 250 pixels or 300 pixels by 60 pixels Overlay ads: these are those banners you often see on the bottom of the player when you open a video and you can make them disappear by clicking on the cross icon on the upper right corner The dimensions for these banners should either be 468 pixels by 60 pixels, or 728 pixels by 90 pixels Sponsored cards: this last type of YouTube ad consists of the small cards with a CTA that sometimes appear when you are watching a video, and then automatically disappear after a while (unless the viewer clicked the cross on the right upper corner before) The dimensions of these cards can vary To start advertising on YouTube: Go on Google Adwords Start a new campaign Choose between the standard delivery method (that shows your ads in a way that allows your budget to be distributed evenly throughout the days) or the accelerated one (which shows your ads as quickly as possible, from the moment you activate it) Choose your network settings Choose your advanced settings: the start and end date, the ad rotation and the frequency (how many times a day your ad should play) Youtube Statistics 2018 In 2018, YouTube was the second largest social media network (after Facebook) (Aslam, 2019) There is 1.9 billion users visiting YouTube each month (Aslam, 2019) Every minute, 300 hours of content are uploaded to YouTube by 50 million creators (Aslam, 2019) There are billion videos being watched every day (Aslam, 2019) In other words, 150 million hours (Aslam, 2019) There are 76 languages available on YouTube (Aslam, 2019) Users spend an average of minutes and 41 seconds on YouTube every day (Cooper, 2019) 70% of YouTube’s views are on mobile devices (Cooper, 2019) Compared to 2016, there are double the small and medium sized businesses advertising on YouTube (Cooper, 2019) Personal Branding on Youtube in 2019 With video being such an effective type of content, there is space for everyone on YouTube That becomes clear when we see how many people post on it We see some creators become rich and famous thanks to YouTube and that makes us want to try But, because there are so many people on it, it is easy to get lost in the middle of so much content So how can you stand out from all the other YouTubers? Create good thumbnails Thumbnails are the images that show up for your video when it is not playing (on YouTube’s homepage or social media snippets when it is shared, for instance) They constitute a big part of why the user decides to watch your video or not, so you should definitely think them through in order to get as many views as possible Get a general template for your thumbnails so that it is easier for you to build them, and so that your profile does not look like a mess when someone visits your “Videos” tab When it is time to make one for a specific video, try to use visuals and text that would make you get really curious and click A good way of doing this is by using clickbait, that is, an over exaggeration of the content of the video (a couple of popular ones are “You won’t believe what happened!” and “She/He said what?!”) Don’t get too crazy with it though, otherwise people will just see you as someone who would say any lie just to get views If you attract people and make them click play, you need to deliver great content Keep your video lists organized If you have all your videos organized in lists, according to the topic you are covering or what type of content it is, the viewer will get to your profile and, first of all, get a clear idea of what he or she can expect to see from you; and secondly, if they have any specific topic in mind that they want to know more about, it will be way easier for them to find it Remember that people don’t want to have to spend a lot of time looking for the content they want, so if you have it easily available, the chances of you getting more views increases Use the Community tab On YouTube, the big networking component of personal branding is a little bit harder to than on other platforms However, the Community tab was created to fill that void and it is definitely something to look at So take full advantage of it: create text posts if you need to clarify anything, answer questions or just want to share some news; polls if you want to ask something to your subscribers, like what kind of content they would like to see from you in the future; images if you want to show new products or a sneak peek of future content; and GIFs to show your feelings and make your profile more fun and appealing Make it worth it! For Inspiration: a Youtube Branding Success Liza Koshy did not start her online career on YouTube, but she is now one of the biggest content creators on the video platform and is slowly but surely making the transition from internet celebrity to “real” celebrity She currently has over 16 million subscribers on her main channel and over million on her second channel You see throughout her time on YouTube how much her content quality has evolved, from her 12 minute video introducing herself in 2015 to her show on YouTube Premium, Liza on Demand However, something that did not ever change was her personality and that (along with creative, fun and well-edited content) is probably the biggest secret to her huge success She uses appealing thumbnails combined with clickbait, which makes everyone want to click and watch She has good imagery, a complete bio and she updates her Community tab, making sure to use photos and GIFs to make the posts more engaging She has won a number of awards, is now an actress and a TV host, and has a net worth of million dollars, so… it works! Why You Should Use Pinterest interest can be one of the more overlooked social media platforms For the most part, Pinterest ranks lower than the top social media companies when it comes to monthly active users This can often lead it to be seen as growing increasingly irrelevant, especially by those who are just starting out in the social media marketing world However, while it is true that Pinterest is a smaller platform, Pinterest has an advantage that the other social media platforms don’t Pinterest users primarily use the platform to plan out what they want to purchase in advance P This has tremendous implications The first and foremost is that consumers don’t actively avoid sales pitches or images meant to promote products Since they intend to use Pinterest to plan what they want to buy in the future, most of the users are open to poking around, looking at all of the interesting products that are being discussed and then saving them for later Since Pinterest is primarily a consumer platform, you will have greater levels of opportunity to share and sell your products People who visit Pinterest are open minded, often looking to the site for opportunities to embark on new projects, look for new products and otherwise improve their own lives They are searching for recipes, ideas, decorations and projects that will occupy their time When a Pinterest user finds a post that they like, they will pin it to their collection, known as their board Boards are often separated by users into different types, depending on the overall purpose the user has for that board For example, decoration pins could be pinned the board labelled “New House.” This board may also include housing designs, furniture and other types of posts that would be thematically appropriate to setting up a new house Once they have pinned a post, they will be able to revisit it whenever they like Furthermore, people can see each other’s board and draw inspiration from them This creates a highly concentrated network of individuals who are most likely to make purchasing decisions While they might not necessarily convert immediately, the act of adding a pin to the board will serve as a reminder that specific products or ideas exist This can be extremely valuable for your brand, especially if one of your products is pinned to a board That essentially serves as a reminder to potential customers that your product exists This increases the chances of conversion Pinterest is an exceptional platform when it comes to business to consumer relations You can promote your own brands, create interesting and engaging pins and even create your own boards for consumers to follow along Let’s take a look at each of the features that Pinterest offers to business owners Pins: In Pinterest, a post is referred to as a pin A pin is either a photo or a video that you upload Unlike other social media sites, when you click on the pin itself, you will be taken to a link of the original picture’s website So, this is a great way to help direct people to your website organically If a user sees a pin and wants to know more about it, they’ll have the link take them to the direct source As a business user, you’re going to be primarily relying on creating your own original pins in order to distribute over Pinterest Pins have descriptors that you can write When writing in these descriptions, it’s important to include accurate and relevant keywords, writing them out as hashtags so that others can find your content Boards: Pins go on boards A board is a thematic collection of pins, created by users You’ll most likely want to create your own boards, varying them based on different themes and ideas that are relevant to your business Remember, other Pinterest users will be able to find your boards, so make sure that they are relevant to your target demographics interests Advertising: One of the bigger challenges in Pinterest is discovery There are a lot of pins constantly being put up and it can be easy for your pins to get lost in the shuffle Organic searches only go so far If you want to ensure that your pins are actually seen by users, you’re going to want to take advantage of Pinterest’s advertising engine The primary method of using Pinterest for advertising is creating what’s known as Promoted Pins A promoted pin is just the same as a regular pin, except that it will be displayed in front of relevant users Just like any other advertising engine, the target can be highly specific, and you will be able to increase your reach than if you were just to use organic marketing In order to create promoted pins or videos, you’ll need to create a Pinterest for Business account, or just simply switch over your regular Pinterest account to a business account This is free and can be done quickly Once you have a Pinterest for Business account, you’ll not only be able to create campaigns to run promoted pins, you’ll also be able to evaluate the metrics that Pinterest provides Pinterest keeps track of how many people click on your pins, which pins get the most views and other such important metrics You’ll need these when it comes to evaluating the efficiency of the pins you are posting Who is Pinterest Best For? Pinterest is best for business that are looking to increase their brand authority, sell products to consumers and generate awareness The majority of Pinterest users are women, who are also the primary decision makers when it comes to consumer decisions for a household A significantly smaller userbase of men exist and use Pinterest on a daily or monthly basis So, if you are looking to sell products that skew towards women or is geared directly at women, Pinterest is one of the best possible platforms you can use Pinterest Categories While Pinterest has a wide array of categories and users can create pins about whatever topic they like, some categories are considered to be the primary drivers behind Pinterest If you have a business that is relevant or adjacent to these categories, you will have a significantly easier time entering the Pinterest market However, if you find that your products fall outside of these categories, you might not see as promising results This doesn’t necessarily mean you won’t be able to find success in using Pinterest, it’s just that you won’t know the degrees of success until you try it out Let’s look at the top categories in Pinterest for 2019 Travel: Travel is the unabashed king of Pinterest in 2019 Pinterest enables those with a wanderlust to find great deals, learn about different and interesting places in the world and live vicariously through other travelers In fact, according to Pinterest, a traveler is more likely to use Pinterest to make travel plans and decisions than a typical travel agency Health and Wellness: Fitness, living a healthy lifestyle and food recipes are extremely popular on Pinterest 2019 continues the modern trend of individuals continually seeking to live healthier and more productive lives With health and wellness being such a large category, those who have health products to sell or fitness routines to share on their blogs are getting quite a bit of attention Hobbies and Interests: Pinterest users who are interested in hobbies are primarily focused on arts and crafts Things such as painting, pottery and gardening are extremely popular categories in 2019 People often look to Pinterest in the hopes of getting inspiration for the next hobby to pursue and as such, there are plenty of opportunities to advertise in specific hobby niches Celebrations: Weddings and birthdays have a large number of elements to them, from decorations, to ideas, to cakes Pinterest users often look for inspiration and instructions on how to make the most out of their special occasions, using Pinterest sources to find recipes for these celebrations Food: While health and wellness may contain a large number of recipes, food as a standalone category comes in 5th place for most popular People are always on the hunt for all sorts of recipes to use, ranging from a hybrid paleovegan diet known as Pegan, to simple bread baking tips Home Projects: Another extremely popular category for Pinterest is Do It Yourself projects, mostly pertaining to home and garden People are looking for either inspiration to create new looks for their homes or are searching for practical, step by step advice on how to create specific types of furniture Men’s Style: While men might not make up a large percentage of Pinterest, they do, however, still make purchasing decisions, especially when it comes to personal style Men’s style comes in at 7th most popular category for 2019, which indicates a trend of more and more men coming to look at style as something to be concerned with Women’s Style: Coming after men’s style, women are still using Pinterest to look for new clothes and style ideas One area that is trending in this category is sustainable fashion, as more and more consumers are becoming conscious of the toll that certain types of fashion products can have on the environment Creating Pins that Capture Interest hen it comes to using Pinterest, your primary goal, like any other social media site, is to have people look at and interact with your posts Doing so, on this platform, however, requires that you have a keen understanding of what users are searching for when they are using Pinterest W Pinterest users are looking for actionable ideas They are either searching for inspirational posts that will help get their creative juices flowing, concrete ideas that they can replicate or a mix of the two While Facebook and Instagram users tend to be looking for all sorts of content, primarily for the purpose of entertainment, Pinterest users want to have something to at the end of the day This should shape your overall approach to creating Pins for the platform You don’t simply just want to throw up a few clever pictures or infographics and call it a day Rather, what you want to is create pins that are actionable in some way Instructional, guides, how-tos and demonstrations are all great ways to catch the attention of users More importantly, they are great ways to help move the user from Pinterest to your own websites The nature of Pinterest means that users don’t worry about moving to the source site Since clicking on the picture will take them to a specific link, they will be expecting to learn more about your ideas or projects presented to them In fact, if you have information that they find valuable enough, they will be eager to see what else you have on your website So, if you want to successfully use Pinterest, you’re going to have to focus on crafting Pins that will draw in attention Let’s look at a few qualities that good Pins have Unique: Original content is always welcome by just about any platform, but especially so with Pinterest Why? Because when you create unique content, you have the ability to brand it with your specific brand colors and logo Branding is extremely important when it comes to using Pinterest While you still want to adhere to the basic rules of posting things that provide value to others, you want Pinterest users to associate your helpfulness with your brand A strong, visual brand in a primarily visual platform like Pinterest means that users will be able to quickly identify your pins This will be invaluable when it comes to promoting your products later on However, the only way that you can attach your brand identity to a visual post is for that post to be original content You can’t attach your brand identity to some else’s content, or else that would be considered stealing And of course, stealing someone’s content is a terrible way to promote your brand Usefulness: While other social media platforms often rely a mix between educational and entertaining posts, Pinterest users aren’t necessarily looking to be entertained Often, the act of browsing boards, searching for interesting ideas and being inspired is a form of entertainment In general, rather than seek to create content that is entertaining, it’s better to work on providing useful content that either inspires or educates Those two categories alone are what primarily makes up the bulk of Pinterest and it is what users are looking for when they visit the platform Remember, Pinterest is a website of action and activity High Quality: Pinterest is a visual medium, above all else While there is certainly room to write well in the descriptions, for the most part, a viewer is going to make a judgement based on the picture they are seeing Therefore, it is of the utmost importance that your pins use high quality images that are beautiful and enjoyable to look at On top of that, you’ll also want to make sure that the text on the images are easy on the eyes and readable There have been many a pin ruined by the fact that the text was far too tiny for most people to read Trending: Part of getting a pin noticed is learning how to pay attention to what is trending in the Pinterest world The cyclical nature of holidays means that most of the time, you will have easy to predict topics coming up Creating content that is relevant to whatever is trending at the time will get your pin to show up more often This might be a little time consuming, especially if you’re creating original content for whatever is trending, but it can be very rewarding, especially if you don’t have the money for paid advertising Schedule: One of the good news about Pinterest is the fact that their posting schedule is significantly more open to multiple posts than other platforms In fact, it is recommended that you post upwards to ten times a day on Pinterest! That can be quite a large amount of posts, especially if you don’t have a lot of original content written up But don’t worry too much, it would be good to spend a good solid few weeks of developing content that you can use for Pinterest and then schedule your posts out to upload a few per day You don’t want to outpace the stockpile of content that you have aggregated, so make sure you time it out so that you have a buffer Then, while your schedule posts are uploading themselves over the next few weeks, you can use that time to develop and aggregate more content to use for Pinterest Writing Good Descriptions: While images are the one thing that will get users interested in a post, you may have more to say about the subject The description is a key area for a pin for multiple reasons First and foremost, the description sections are where the keywords will go You need keywords if you want your posts to be found through Pinterest’s search engine The best way to incorporate keywords is organically writing them as part of the description Avoid keyword stuffing or trying to repeat certain keywords plenty of times throughout the description For the most part, search engines will ignore or even punish pins that have too many keywords strung together A lot of times, keyword stuffing simply looks like a bot created the pin and as such, may end up unlisted Instead, you’ll want to incorporate the keywords organically and then, once you’ve finished writing the description, you can add the hashtags at the bottom A good description doesn’t need to be any specific length If you have a lot of information, feel free to add as much as you are able to with the character limit of 500 characters If you feel that you don’t need that much information, only include the relevant keywords so that you are still able to show up in the search engines Be Inspiring It’s important to remember that while the people who are using Pinterest are far more open and willing to make purchasing decisions, that isn’t the only reason they are there Most of them are searching for the things that inspire them, that help them come alive Your goal as a Pinterest marketer should be to help your followers and potential customers to achieve their goals and desires Just because Pinterest has a higher degree of people who are looking to buy things doesn’t mean they only want to be sold to Avoid being too salesy and self-focused Stick to the rule that dictates the majority of your posts should be about providing value for the consumer The more a Pinterest user comes to enjoy and trust the content that you create, the more natural of a relationship they will have with your brand When it comes to finally making the purchase decision, if you have built up a good rapport and played your cards right, the customer will most likely remember you as the better choice Keep an Eye on Competition Chances are, if you’re using Pinterest, your competitors are as well You should take some time to look at how your competition is creating posts, how frequently, what the types of posts they are making, etc and evaluate the effectiveness Are their posts being pinned a lot? Do you see a lot of their work on different boards? There’s nothing wrong with paying attention to your competition and taking notes on their strategies The best practice for this is to simply look at the top five companies that are in the same field or adjacent to you Look at how successful they are in their marketing strategies and find out ways that you can adopt their methods By learning through observation, you’ll be able to take already successful strategies and improve your own Pinterest game Of course, you’ll want to make sure that you don’t take their content or plagiarize them in any way, but the fact is, your competition is an extremely valuable resource Don’t neglect to keep an eye on them! If you enjoyed this book, please let me know your thoughts by leaving a short review on Amazon Thank you! ... ahead and share the real side of the business to strengthen the trust in your brand-customer relationships Transparency Tools for Social Media It is important for brands to use transparency tools... to social media marketing Have you heard about the Facebook Transparency tool for the Ad campaigns? There are some great tools that social media marketers use to improve the transparency of their... processes and information they share If you want to increase brand loyalty like other brands, then adding the transparency factor can the work since people want to believe in what they see on social media