“Proven Secrets to Double Your TRAFFIC, CONVERSION & SALES For Any Product or Service Online” Copyright © SuccessEtc LLC All Rights Reserved Welcome To DotComSecrets Ignite! Dear Friend, Congratulations and welcome! The next few days you will begin a journey towards creating a business that will not only help you to achieve the financial freedom you want and deserve, but also to change the lives of the people you will serve Over the past decade I have been literally obsessed with how businesses (both online and offline) generate and monetize customers While learning and applying these methods in my own businesses as well as hundreds of others around the world, I have developed a process that we’ve used countless times to double the traffic, conversions and sales for almost any product or service online Make sure you take full advantage of all of the tools that you have been given inside of DotComSecrets Ignite Some of you will leave this experience with the tools you need to change your lives forever, while others will leave and have gained almost nothing So, what’s the difference? Simply what YOU AFTER you finish the course Make sure you take advantage of everything we’ve given you, and then go home and take action immediately I’m truly excited and privileged to have this opportunity to share with you the best of what I have learned Enjoy this program, but more importantly, USE IT! Thanks, Russell Brunson President of SuccessEtc LLC and DotComSecrets.com Page DISCLAIMER: The information contained in this book is for general guidance on matters of interest only The application and impact of strategies, theories and laws can vary widely based on the specific facts involved Given the changing nature of market forces, laws, rules and regulations, and the inherent hazards of communication, there may be delays, omissions or inaccuracies in information contained herein Accordingly, the information in this book is provided with the understanding that the authors and publishers are not herein engaged in rendering legal, accounting, tax, corporate finance, investment, banking, or other professional advice and/or services As such, it should not be used as a substitute for consultation with professional accounting, tax, legal, corporate finance, investment, banking, or other competent advisors Before making any decision or taking any action, you should consult a professional advisor While we have made every attempt to ensure that the information contained in this book is reliable, SuccessEtc.com LLC is not responsible for any errors or omissions, or for the results obtained from the use of this information All information in this book is provided with no guarantee of completeness, accuracy, timeliness or of the results obtained from the use of this information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose In no event will SuccessEtc.com LLC, its related partnerships, corporations or other entities, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this book or for any consequential, special or similar damages, even if advised of the possibility of such damages Certain information in this book may have come from other sources (including websites) created and/ or maintained by partnerships, corporations or other entities related to SuccessEtc.com LLC or by third parties unrelated to SuccessEtc.com LLC As such, SuccessEtc.com LLC makes no representations as to the accuracy or any other aspect of this information COPYRIGHT INFORMATION: All copyrights belong to their respective owners The word mark and logo "SuccessEtc.com LLC" are registered trademarks owned by SuccessEtc.com LLC This book and its contents are the copyright of SuccessEtc.com LLC SuccessEtc.com LLC is incorporated in Idaho, United States of America Page Table Of Contents Section #1 – Ignite • • • • • Session #1: Session #2: Session #3: Session #4: Session #5: The Secret Formula The Attractive Character How To Spend More Than Your Competitors Three Types of Traffic How To Hijack Traffic / Facebook Section #2 – Funnelology • • • • Session #6: Session #7: Session #8: Session #9: Phases Of A Lead and 100 Visitor Test The 31 Building Blocks Of A Funnel The 14 Core Funnels Clickfunnels Workshop Section #3 – Inception • Session #10: Inception Secrets • Session #11: The Scripts • Session #12: Soap Opera and Seinfeld Emails Page Section #1 IGNITE Page SESSION #1: The Secret Formula How To Make Sure You Get Paid Exactly What You Want 1st) Who Is Your Dream Customer? Page Example: I want to work with small businesses that make between $1 million and $3 million dollars per year 2nd) Where Are Your Dream Customers? Example: They are on Facebook, and email lists of small business owners 3rd) What Bait Are You Going To Use To Attract Them? Example: I’m going to use my book “108 Split Tests” as bait to get them into my funnel 4th) Where Are You Going To Take Them? Example: I can serve them the best if they work one on one with me and come to my mastermind 3X per year Page What Is The LEAST Amount Of Work You Need To Do To Reach Your Goals? 1st) What Do You REALLY Want / Need In Life? Page Example: $1.2 Million Dollar House, $60,000 Car, $3k Per Month To Charity, Food, Travel Fund, Etc… 2nd) What Are The Monthly Payments To Get Those Things? Example: House: $8,000 Car: $1,000 Charity: $3,000 Food: $1,000 Travel: $2,000 Etc… 3rd) So, how Much Do You REALLY Need Per Month? Example: $20,000 4A) Membership Site: How Many Members Do You Need To Hit That Goal? Example: $: 49.95 M: 400 4B) Backend Sales: How Many Sales Per Month Do You Need To Hit That Goal? Example: $: 5,000 M: Page 10 Now & Later Example: This is your life now (paint picture of pain) and this is what it could be… Only Excuses Example: Explain their excuse for not signing up, then diffuse it… use the 2-3 most common excuses Reluctant Hero Example: I’m nothing special, yet look at what I was able to do… Page 97 If You Only Got Example: If I stopped right here, and you only got just this, it would still be worth it, but you are also getting _ and _ Close Close Example: Your last CTA Page 98 The Two Step: Page 99 Set Script Intro Example: Hey, this is _ from _’s office Wanted to find out why you applied in the first place… Questions Example: Ask questions based on answers… why is that? How you mean? Anything else…, etc… Blast Example: Maybe I can help you… Page 100 Posture Example: This is why this is exclusive… Probe Example: Finding out more personal info about them… Finding Credit Example: Find out if they can afford your high ticket product Page 101 Goals Example: Now we know where you are, let’s talk about where you want to be Commitments Example: Intro the commitments Time, Teachable, Investment, Decision Maker Page 102 Close Script Time Example: Time commitment Decision Making Example: Decision commitment Resources Example: Investment commitment Page 103 Knowledge Example: Teachability What’s Included Example: What you’re getting when you sign up today Close Example: Finalizing the sale Page 104 SESSION #12: Soap Opera and Seinfeld Emails Day #1 – Sets The Stage Example: Welcome to my list, each day you’ll be getting… this is why you should read, etc… (Introduce attractive character) Page 105 Day #2 – High Drama -> Backstory -> Wall Example: Tell story, and how that story brought you to a wall… and tomorrow you’ll reveal how you broke through that wall! (build bond w/ attractive character) Day #3 – Epiphany -> The ONE Thing Example: Explain the big epiphany, and how it ties into the ONE thing you created for them… Day #4 – Hidden Benefits Example: Here are other hidden benefits you probably didn’t realize that the product has Page 106 Example: Give them scarcity about why they need to sign up now Day #5 – Urgency C.T.A Page 107 Episode Style Page 108 Epiphany Style Educational Style Page 109 Page 110 DotComSecrets Ignite TRAFFIC - CONVERSIONS - SALES ... Liquidating Offer) sales you need per month to sustain your continuity and backend? Example: @30% I need 150 SLO sales per month 6th) How much traffic you need to get that many front end SLO sales? Example:... readers, etc… The Goal of ALL Traffic Is To Convert It From Traffic You Control/Don’t Control -> Into Traffic That You Own Page 25 The FASTEST Way To Get Traffic And Grow Your Company: List Hacking... types of traffic: Traffic You Control Example: Solo Ads, PPC (facebook, google, etc.) Banners, Affiliates, etc… Page 24 Traffic You Don’t Control Example: SEO, Social Media, PR, etc… Traffic That