Visual Narra�ves Nguyen Tien Anh - GCH17557 Inforgraphic HISTORY OF THE MCDONALD LOGO HISTORY OF THE MCDONALD 1940 Mc started open with a simple logo where there just "McDonald's Famous Barbecue" This logo has created the first founda�on for an empire of McDonald’s 1960 The Golden Arches of the McDonald’s logo was inspired by the first franchised unit of McDonald’s designed by Stanley Clark Meston The "M" logo became the hallmark of McDonald's for decades 1968 Ray Kroc got rid of the double arches and joined them to make them look like the le�er ‘M’ The name of the company was put into the le�er of the logo This version logo remained the brand iden�ty for thirty-five years 1992 This icon appeared on McDonald's ads that aired in 1992-1997 with the slogan "What you want is what you get?" And in 1995-1997 with the slogan "Have Did you have a break today? " This logo is usually used for signage 2000 1993 This logo was introduced when the standard color for the restaurant's roo�op layout was changed from brown to red This logo appeared on McDonald's ads that aired in the period 2000-2003 with the slogan "We love to see you smile This new logo is designed with two iden�cal layers stacked on top of each other A dis�nc�ve yellow layer of McDonald's and the remaining black layer underneath create a depth of logo NOW This logo was introduced when the standard color for the restaurant's roo�op layout was changed from brown to red This logo appeared on McDonald's ads that aired in the period 2000-2003 with the slogan "We love to see you smile