Marketing communications

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Contents
1 Fundamentals Of Communication In Marketing
2 Consumer Behaviour And Marketing Communication
3 Promotion Planning And Techniques
4 Advertising Techniques
5 Organizination And Management Of Advertising Agencies And Advertising Departments
6 Advertising Media
7 Advertising Research
8 Sales Promotion And Publicity
9 Personified Promotion
10 Direct Marketing
11 Public Relations

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