DSpace at VNU: E-commerce development in agricultural trade promotion in Vietnam

E-commerce development in agricultural trade promotion in Vietnam Đoàn Trần Nhân Khoa Quản trị Kinh doanh Luận văn Thạc sĩ ngành: Quản trị Kinh doanh; Mã số: 60 34 05 Người hướng dẫn: TS Trần Đoàn Kim, ThS Hà Nguyên Năm bảo vệ: 2012 Keywords Quản trị kinh doanh; Thương mại điện tử; Nông nghiệp Content TABLE OF CONTENTS ACKNOWLEDGEMENTS i ABSTRACT iii TÓM TẮT iv TABLE OF CONTENTS v LIST OF ABBREVIATIONS vii LIST OF TABLES, FIGURES, CHARTS, DRAWINGS viii INTRODUCTION 1 The imperative of subject Establish the main researchsubject 3 Research’s objectives Research scope Delimitation of the research’scontents 5.1 The basic elements of E-commerce model 5.2 Assign content to develop E-commerce model for Agritrade Research methods 6.1 Data collection methods 6.2 Data analysis methods CHAPTER 1: THEORETICAL FRAMEWORK 1.1 E-commerce 1.1.1 The concept of E-commerce 1.1.2 Characteristics of E-commerce 10 1.2 The formation of E-commerce 10 1.2.1 The reasons of E-commerce 10 1.2.2 The formation of E-commerce 11 1.3 The situation of E-commerce development in Vietnam 12 1.4 The operation forms and E-commerce transactions 14 1.4.1 The forms of E-commerce activities 14 1.4.2 Transaction forms of E-commerce 17 1.5 Benefits of E-commerce for businesses 22 1.5.1 E-commerce reduces costs 22 1.5.2 Impact on enterprise architecture 24 1.6 The E-commerce requirements 25 1.6.1 Technological Infrastructure 25 1.6.2 Human Infrastructure 26 1.6.3 Security and safety 26 1.6.4 Automatic Financial payment system 27 1.6.5 Consumer Protection 28 1.6.6 Economic and legal infrastructure 28 1.7 Definition and content of Trade promotion 29 1.7.1 Definition: 29 1.7.2 The purposes of trade promotion 30 1.7.3 Types of Trade Promotions 31 1.8 Trade Promotion in E-commerce 32 1.9 The difference of E-commerce applications in agricultural trade promotion 33 CHAPTER 2: BACKGROUND AND REAL SITUATION OF AGRICULTURAL PRODUCTS PROMOTION OF AGRITRADE 34 2.1 Overall assessment of domestic market for Agricultural product 34 2.2 Overall assessment of agricultural trade promotion activity of Agritrade 38 2.2.1 Overview of Trade Promotion Center for Agriculture (Agritrade) 38 2.2.2 Agritrade’s main missions: 40 2.2.3 Recent years’ Main Activities: 42 2.2.4 Overview of agricultural trade promotion activities of Agritrade 43 2.3 Assessing the impact of external environmental factors to E-commerce application at Agritrade 46 2.3.1 Impact of economic environment 46 2.3.2 Impact of political legal environment 50 2.3.3 Impact of socio-cultural environment 51 2.3.4 Infrastructure and Internet services for E-commerce 52 2.3.5 Competitors 55 2.3.6 Customers 57 2.3.7 Human resources for E-commerce 59 2.4 Assessing the impact of internal environmental factors to the E-Commerce applications in trade promotion activities of Agritrade 61 2.4.1 Impact of human resources 61 2.4.2 Impact of financial resources 62 2.4.3 Impact of technology infrastructure 63 2.5 Analysis the results of survey and discussions 63 2.5.1 The results of survey 63 2.5.2 Results of expert interviews 75 CHAPTER 3: CONCLUSIONS AND THE PROPOSAL SOLUTION OF E-COMMERCE DEVELOPMENT FOR AGRITRADE 77 3.1 The conclusions and findings through the research process 77 3.1.1 The achievements and limitations of Agritrade 77 3.1.2 The findings of the research process 79 3.2 Orientation and perspective of development of Agritrade in the future 80 3.2.1 Development orientation of Agritrade 80 3.2.2 Agritrade’s views on the E-commerce application 81 3.3 Proposal solutions of deploying E-commerce application in Agritrade 81 3.3.1 Group of Human Resource solutions 81 3.3.2 Solutions related to infrastructure and technology 82 3.3.3 Solutions related to business processes 85 3.3.4 Solutions related to electronic marketing promotion 87 3.3.5 The other solutions: 89 CONCLUSION 91 LIST OF REFERENCES 94 References + “Government report on the economic and social situation in 2010 and development plan in 2011", presented by PM Nguyen Tan Dung at Session 8, the National Assembly, 20 October 2010 + “Report on E-commerce training in Universities and Colleges 2010”, VECITA -MoIT, 2010 + Vietnam E-commerce Report 2007, 2008, 2009, and 2010, Vietnam Ecommerce and Information technology Agency, MoIT + Information and data on Information and Communication Technology (ICT) Vietnam 2009, Information and Communication Publishing House, 2009 + Ben Sawyer, Dave Greely, “Creating Stores on the Web", 2000 + European Commission, “Directive 2000/31/EC on electronic commerce", 2000 + Gunjan Samtani, “B2B Integration - A practical guide to Collaborative Ecommerce"", Imperial College Press, 2002 + Hoe Tran Van, “The basic E-commerce"", National Economics University, 2007 + Huy Le Van, Study of the theoretical model of E-commerce integration in Vietnamese enterprises, Da Nang University, 2007 + Loi Ngo Thang and Tuan Nguyen Ke, Vietnam Economic 2009, National Economics University, 2010 + Long Ngo Tri, “Stimulus and handling re-inflation risk", Journal of Finance No 7, 2009 + Masahiko Takeda and Dhaneshwar Ghura, Joint World Bank/IMF Debt sustainability Analysis 2010, July 2010 + Quy Luong Xuan, “Vietnam Economic Overview 2009 and recommendations for 2010"", Journal of Economics and Development, December 2009 + Quy Luong Xuan, “Vietnam Economic Overview 2010 and recommendations for 2011", Journal of Economics and Development, December 2009 + Thien Tran Dinh, “Economic prospects from the stimulus", Journal of Banking, October 2009 + Tuan Le, Consumption tendency 2010, Vietnam Marketing Review, May 2010 + UNCITRAL, Model Law on Electronic commerce with guide to Enactment, 1996 + Victoria Kwakwa, Vietnam’s continued success in the post crisis world, the World Bank, 2010 + “Thương mại điện tử", + “Electronic Commerce", + “Business-to-business”, ... 31 1.8 Trade Promotion in E-commerce 32 1.9 The difference of E-commerce applications in agricultural trade promotion 33 CHAPTER 2: BACKGROUND AND REAL SITUATION OF AGRICULTURAL. .. 2010 + Vietnam E-commerce Report 2007, 2008, 2009, and 2010, Vietnam Ecommerce and Information technology Agency, MoIT + Information and data on Information and Communication Technology (ICT) Vietnam. .. The findings of the research process 79 3.2 Orientation and perspective of development of Agritrade in the future 80 3.2.1 Development orientation of Agritrade 80 3.2.2 Agritrade’s