Case Study - So Yumm Campaign - Aug 2016 (1)

So Yumm Campaign Aug 2016 STRICTLY CONFIDENTIAL Strictly Confidential | Copyright SuperAwesome Ltd 2016 | www.superawesome.tv So Yumm - Case Study 2016 Strictly Confidential | Copyright SuperAwesome Ltd 2015 | www.superawesome.tv So Yumm - Case Study 2016 Objectives: • Keeping warm with user and drive more traffic to SoYumm website • Building loyalty users Target Audience: • Kids 4-14 • Parents Solution: • High impact and exciting App integrated - Daily challenges and Incentivized Video on top Cut the Rope & Gameloft games (Asphalt 8, Dragon, Spiderman, …) • Devices: Mobile and Tablet Strictly Confidential | Copyright SuperAwesome Ltd 2015 | www.superawesome.tv Mobile / Tablet Preroll Campaign Highlights: Reach over 2mil impressions VCR : 50% CTR: 16% Publishers: ZeptoLabs, Outfit7, SoftGames, Tiny Labs, Dr.Panda, Cupcake Digital Strictly Confidential | Copyright SuperAwesome Ltd 2015 | www.superawesome.tv Cut The Rope - Daily Challenges Campaign Highlights: Reach over 1mil impressions 50k unique users CTR: 3.6% Publishers: ZeptoLabs Strictly Confidential | Copyright SuperAwesome Ltd 2015 | www.superawesome.tv THE LEADING MARKETING PLATFORM FOR KIDS & TEENS enquiries@superawesome.tv | www.superawesome.tv | Strictly Confidential | Copyright SuperAwesome Ltd 2015 | www.superawesome.tv .. .So Yumm - Case Study 2016 Strictly Confidential | Copyright SuperAwesome Ltd 2015 | www.superawesome.tv So Yumm - Case Study 2016 Objectives: • Keeping warm with... user and drive more traffic to SoYumm website • Building loyalty users Target Audience: • Kids 4-1 4 • Parents Solution: • High impact and exciting App integrated - Daily challenges and Incentivized... SuperAwesome Ltd 2015 | www.superawesome.tv THE LEADING MARKETING PLATFORM FOR KIDS & TEENS enquiries@superawesome.tv | www.superawesome.tv | Strictly Confidential | Copyright SuperAwesome Ltd