Principles of marketing

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Ngày đăng: 20/02/2017, 14:09

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Mục lục

Creating Offerings That Have Value

Marketing Enables Profitable Transactions to Occur

Marketing Offers People Career Opportunities

1.4 Themes and Organization of This Book

Marketing’s Role in the Organization

Everything Starts with Customers

The Changing Marketing Environment

1.5 Discussion Questions and Activities

What Is a Value Proposition?

2.2 Where Strategic Planning Occurs within Firms

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