THE-SELF-SEEKING-SEVENTIES

THE ME DECADE   POLYESTER LEISURE SUITS a fashion of the 1970s, consisting of a shirtlike jacket and matching pants Frequently the fabric used was double knit polyester, though not all fashions using this fabric are automatically leisure wear In fact, the fashion has some precedent in styles of the 70s and earlier, but only became popular when with the creation and popularization of synthetic materials -unprecedented cheapness met with a culture that had come to hate formality The leisure suit gained popularity with its promise to bring a stylish suit that could be used in formal business, but was comfortable and trendy enough for every day wear  POLYESTER   So the '30s had passed and toward the end of the 1960s, something re-emerged: those thick chunky platform shoes This time round, however, the shoes took on a new dash of flavor By 1975, platforms were so common and fashionable that, to be "hip," at least inch soles and inch heels were required It was during these years that experimentation with fashion, not only drugs and sex, broke all kinds of rules of the pretentious 50s Men, as well as women, adorned platforms Pop art emulated the platform shoe, and by 1971, it was considered the most exciting year in shoe design, not only for the population but for Pop artists The colors and designs were raved as "psychedelic," for their swirls and colors It was during the 1970s that the platform shoe experienced it's most playful and colorful look  The 70s look Designed primarily for women  Dresses  Beach clothes  Sun clothes   Swedish clogs became popular in the seventies and eighties for both sexes They were usually worn without socks  were an unconventional style of shoe invented in the 1970s in Scandinavia: unlike other shoes, the soles were thick and the heels were thin (Negative Heel Technology), so wearing them one walked heel-downward The advertisements said that it was like walking on the beach, where one's footprints are this way  The Exorcist (1971): William Peter Blatty’s novel topped the New York Times Best Seller’s List It was the first horror novel to so  MS (1972): Magazine dedicated to the Women’s liberation movement Published by Gloria Steinam  The Joy of Sex (1972):  Watership Down (1974): This exciting tale of a group forced to flee its home because it is being threatened by a developer had an interesting twist: the protagonists were rabbits  All the President’s Men (1974): Written by Carl Bernstein and Bob Woodward, this expose revealed how the authors discovered the Watergate cover-up that led to the resignation of Richard Nixon  People (1974): Respectable version of the supermarket tabloid  Roots (1976): Alex Haley’s historical saga about his family began with Kunta Kinte, a native of Gambia who is sold into slavery in the New World Haley’s tale followed the family’s difficult journey from slavery up to present day  Your Erroneous Zones (1977): One of the key books of the 1970s self-help movement Written by Wayne Dyer It offered to make psychology simple enough for everybody and to help people live happier lives  The Complete Book of Running (1978): Written by Jim Fixx Came out at the peak of the jogging craze in America He died while jogging in 1984  Comedy: Animal House  Young Frankenstein  Blazing Saddles  American Graffiti  MASH  Monty Python Films  Drama:  The French Connection  Rocky  The Godfather  One Flew Over the Cuckoo's Nest  Chinatown  Star Wars   Horror/Suspence Exorcist  JAWS  Halloween  Alien  Texas Chainsaw Massacre  Disaster Films:  Airport  The Poseidon Adventure  Earthquake  The Towering Inferno  The SWarm  Blacula  Cleopatra Jones  Black Ceasar  Shaft       were made specifically (and perhaps exclusively) for an audience of urban black people; the word itself is a portmanteau of the words "black" and "exploitation" Blaxploitation films were the first to feature soundtracks of funk and soul music These films starred primarily black actors Variety magazine credited Sweet Sweetback's Baadasssss Song with the invention of the blaxploitation genre Others argue that the Hollywood-financed film Shaft is closer to being blaxploitation, and thus is more likely to have begun the genre