Innovation management handyman app – group 4

To test the feasibility of the business, a survey was conducted with 110 samples, which resulted in the majority of the respondents feeling the need for an app or website that can provid

National Economics University Faculty of Business Management

INNOVATION MANAGEMENT

HANDYMAN APP-—- GROUP 4

Class: EMQI K62

Members:

Nguyen Thanh Huyen (Leader) — 11201853

Nguyen Phuong Anh

Ta Thị Trang

Nguyen Tien Dat

Nguyen Minh Quang

Hanoi, 2023

TABLE OF CONTENTS I)§N (91910109) SA 2

I PAINPOINTS AND TESTING ASSUMP TIONS che 3

1.2 TESTING ASSUMPTION e 3

IL BUSINESS MODEL CANVAS HH HH HH HH HH ch 3 2.1 CUSTOMER SEGMENITTS SH HH HH HH HH ệu 5 2.2 M200) 200.400.906 cnseeeniesieenteneneeetee 5 2.3 CUSTOMER RELATIONSHIP á- LH HH HH HH HH nu 6

2.8 REVENUE STREAME HH HH TH HH HH TH HH HH kiệt 10

INTRODUCTION

HandyMan is a cross-platform service that provides a connection platform for HandyMen and users who require repairing, installation, or maintenance services for their homes or workplaces The business idea is based on identifying pain points from two sides, the side

of the consumers and the side of the repairmen To test the feasibility of the business, a survey was conducted with 110 samples, which resulted in the majority of the respondents feeling the need for an app or website that can provide installation, repair, and upgrade services and connecting customers The business model includes two main customer segments, individual customers, and small business owners, while repairmen make up the third customer segment The value proposition of Handy Man is based on convenience, easy-to-use booking, and payment systems, customized services, quality workmanship, professional and experienced technicians, and job matching The channels of the business include a website, a mobile app, and an integrated marketing system Additionally, the business maintains strong customer relationships through self-service, personal assistance, and community building By using these channels and customer relationships, HandyMan provides a comprehensive and user-friendly platform for customers to find and book qualified technicians for their home repairs and improvements

L PAINPOINTS AND TESTING ASSUMPTIONS

LI PAINT POINTS

There is a high demand for repair, installation, and maintenance of residential and workplace accommodations, which is often difficult to fulfill due to the lack of reliable and skilled repairmen According to data from the Ministry of Labor, War Invalids and Social Affairs, the labor market is growing, but finding suitable jobs is still challenging, especially due to communication issues and inadequate access to potential customers This has led to a stagnation of the market and created an imbalance in service fees, resulting in unstable jobs and difficult lives for many workers To address these pain points, the team developed

"HandyMan," a cross-platform service (app and website) that connects skilled repairmen with customers in need of repair, installation, and maintenance services The application will provide a safe and convenient solution for both workers and customers and help fulfill the high demand for residential and workplace maintenance services

1.2 TESTING ASSUMPTION

The demand for repair, installation, and maintenance services for residences and workplaces

is significant, according to a survey conducted with 100 participants The survey revealed that 96% of respondents expressed a need for such services, but 84% of them found it challenging to locate suitable repairmen due to a lack of time or too many options The team behind HandyMan recognized this issue and developed a cross-platform service, including

an app and website, to connect skilled repairmen with potential customers This technology aims to solve the problem of finding a customer for workers and providing a safe solution for skilled workers who have difficulty finding suitable jobs To test the feasibility of the business idea, a survey was conducted, and the results showed that 79% of respondents who need to connect with customers found it challenging to do so Additionally, 75% of all respondents preferred the app over the website, and the team decided to develop both platforms, focusing more on the app Overall, HandyMan aims to connect customers in need of utility services, installation, maintenance, and repair with skilled repairmen and reputable service providers.

II BUSINESS MODEL CANVAS

Payment and Developing and For repairmen: - Self-service Individual

Transaction maintaining the Easy booking and Personal assistance Customers:

supplier website and app payment + Community building -|Homeowners

Onboarding and management ~/Renters

Technology verifying Easy access to

Business

partner handymen and nearby customers

Advertising promoting the Individual customers+ Business Investors platform business customers: Owners

Handling - Convenient and Fast -|Property

transactions and

- Quality

KEY Workmanship (CHANNELS tcpairmen

RESOURCES - Customized Service -|Installers +

Human Resources - Mobile apps "|Mechanics +

repairers

Marketing resources system

Financial resources

-Intellectual property

- Website and app development costs - Commission fees (10%)

- Marketing and advertising costs - Afiliate marketing: Advertiser partnered

- Transaction fees and other costs associated with handling payments | - Lead generation fees for providing leads to

- Salaries and wages for employees involved in platform development,

customer support, and marketing

H.I CUSTOMER SEGMENTS

The customer segments for the HandyMan application include a mass market of both individual customers and business customers Individual customers consist of homeowners who own a house or apartment and need repairs or maintenance services, as well as renters who are renting a house or apartment and require similar services On the other hand, business customers include small business owners who need repair or maintenance services for their office or commercial space, as well as property managers who manage multiple properties and require similar services

In addition to the customer segments, the HandyMan application also aims to cater to skilled workers such as repairmen, installers, maintenance mechanics, and repairers who specialize in repairing, maintaining, and installing services These individuals are often independent contractors or small business owners who may not have a large customer base

or resources to advertise their services widely Therefore, the HandyMan application provides them with a platform to showcase their skills and services, as well as find job opportunities and connect with potential customers

IL2 VALUE PROPOSITION:

The value propositions of HandyMan can be segmented into two groups: for repairmen and for inditviduals/businesses that need repair, installation, and maintenance services For repairmen, the app offers an easy-to-use booking and payment system that helps them manage their schedule and get paid for their work The app also uses geolocation and mapping technology to match repairmen with nearby customers, saving them time and money on travel Additionally, the app's algorithms and customer reviews can help repairmen find jobs that fit their skills and experience, leading to higher job satisfaction and better customer outcomes By investing in advanced algorithms that better match repairmen with customers based on their skills and experience, HandyMan can offer a differentiated service from its competitors.

For individuals and businesses that need repair, installation, and maintenance services, HandyMan offers a convenient and fast service that is available 24/7 The website only works with certified and licensed technicians who have years of experience in the field, ensuring quality workmanship that 1s backed by a warranty Customers can expect professional and experienced technicians who can provide tailored services to meet their specific needs Overall, HandyMan's value proposition is centered around providing a hassle-free, reliable, and customized service that meets the needs of both repairmen and

customers

IL3 CUSTOMER RELATIONSHIP

To create a comprehensive and user-friendly platform for home repair and improvement services, our website and app offers various features that cater to customers' needs Firstly,

we provide self-service options within the app and website, allowing customers to create accounts, view technician profiles, and book services through a simple booking form Additionally, customers can access an online dashboard to view their booking history, Invoices, receipts, and payments

We also offer personal assistance through chat or phone support to handle inquiries, and complaints, and provide guidance throughout the service process Our knowledge base and FAQ section can assist customers in troubleshooting common issues

Furthermore, to foster community building, we have created a platform for customers and repairmen to share experiences and tips with each other, encouraging engagement, support, and loyalty We offer a blog section featuring home repair and improvement tips, customer success stories, and reviews We also provide a ratings and review system that allows customers to rate and review technicians based on their service quality and professionalism

By utilizing these channels and building strong customer relationships, our website and app can offer a reliable source of income for the business by earning commissions on each transaction made through the platform Ultimately, we aim to establish a loyal customer

base and positive reputation in the home repair service market by prioritizing excellent customer service and maintaining open communication channels with our customers

1.4 CHANNELS

The website and mobile app can work together to provide customers with a comprehensive and user-friendly platform for finding and booking home repair services The website can serve as an online marketplace with powerful search tools and filters that allow customers

to find qualified technicians based on their location, expertise, and ratings To increase visibility, the website can use SEO and SEM strategies to rank high in search engine results

The mobile app can provide a convenient and easy-to-use platform for customers to access the website and book services from their smartphones Push notifications can be sent to remind customers of upcoming appointments and to offer special deals and promotions

In addition to these features, the website can utilize an integrated marketing system to promote the platform and engage with potential customers A strong social media presence

on platforms such as Facebook and TikTok can help to build a loyal customer base and promote the app Email marketing can also be used to send newsletters, updates, and personalized offers to customers who have subscribed to the email list By utilizing these marketing channels and providing a seamless user experience, the website and app can establish a positive reputation in the home repair service market and drive business growth IL5 KEY ACTIVITIES

¢ Developing and maintaining the website and app

¢ Onboarding and verifying handymen and service providers

® Marketing and promoting the platform

® Handling transactions and payments

The services that HandyMan provides will depend on the variety of occupations of the Workers participating in the application \n particular, the services that HandyMan is

providing, including plumbing, repairing, electrical, carpentry, cleaning, painting, moving and others

-Plumbing:

Repairing leaky faucets, toilets, and pipes

Installing and replacing plumbing fixtures such as sinks, toilets, and showers Clearing clogged drains and pipes

Installing and repairing water heaters and boilers

Fixing or replacing broken or damaged pipes

Installing or repairing gas lines

-Electrical:

Repairing or replacing faulty wiring

Installing or replacing electrical outlets, switches, and light fixtures

Troubleshooting and repairing electrical issues

Installing or replacing ceiling fans

Installing or repairing circuit breakers and fuses

Installing or replacing smoke detectors and carbon monoxide detectors

-Carpentry:

Repairing or replacing damaged or broken doors and windows

Building and installing shelves and cabinets

Building and installing furniture

Installing or repairing floors, stairs, and handrails

Repairing or replacing damaged or rotten wood

Building and installing decks, porches, and fences

-Cleaning:

General house cleaning

Deep cleaning and sanitizing

Carpet cleaning and upholstery cleaning

Window cleaning

Move-in and move-out cleaning

Post-construction cleaning

-Painting:

Interior and exterior painting

Staining and sealing decks and fences

Painting or refinishing cabinets and furniture

Wallpaper removal and installation

Drywall repair and texturing

-Moving:

Packing and unpacking belongings

Loading and unloading boxes and furniture

Transportation of belongings to a new location

Storage services

Moving coordination and logistics

Furniture assembly and disassembly

-Others

HVAC Services: This includes installation, maintenance, and repair services for heating, ventilation, and air conditioning systems

Pest Control: This includes inspection, prevention, and elimination of pests such as rodents, insects, and termites

Lawn and Garden Care: This includes services such as mowing, trimming, fertilizing, and maintaining lawns and gardens