Final report big data google play store analysis

Introduction In the era of smartphones and digital connectivity, the mobile app industry has become a powerhouse of innovation and convenience, catering to diverse user needs and prefere

VIETNAM GENERAL CONFEDERATION OF LABOUR TON DUC THANG UNIVERSITY

FACULTY OF BUSINESS ADMINISTRATION

TON DUC THANG UNIVERSITY

FINAL REPORT

BIG DATA Google Play Store Analysis

Lecturer: Dr Doan

X.H Minh

HO CHI MINH CITY, December 22nd, 2023

Contents

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Table of Figures

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1 Student's ID

Nguyễn Trần Thị Như Quỳnh

2 Introduction

In the era of smartphones and digital connectivity, the mobile app industry has become a powerhouse of innovation and convenience, catering to diverse user needs and

preferences This report delves into a comprehensive dataset encompassing various dimensions of mobile applications, aiming to unravel the intricate web of insights hidden within its numbers The dataset comprises critical variables, including the total number of apps, average user ratings, installation time, app size in megabytes, and the pricing structure for paid apps Alongside these, 1t provides a window into user reviews, Android operating system versions, and content ratings

Our group's objective in exploring this dataset is to extract actionable intelligence that can benefit app developers, marketers, and stakeholders in the mobile app ecosystem We seek to uncover trends in user preferences, correlations between app attributes and user satisfaction, as well as distinctions between free and paid app content By harnessing the power of data analysis, we aim to empower decision-makers with the knowledge needed

to make informed choices in this dynamic and competitive landscape

This report offers a detailed exploration of the dataset, presenting findings and

recommendations to facilitate a deeper understanding of the mobile app market

3 Data Preparation

We have applied specific formulas to ensure consistency and improve the meaningfulness

of the data obtained from the CSV file This helps us analyze the data more effectively and present it in a way that is easier to understand

We have applied functions to calculate columns like:

Column size of MB:

=[F(RIGHT(E:E, 1) = "M", NUMBERVALUE(LEFT(E:E, LEN(E:E)-1)),

IF(RIGHT(E:E, l) = "k", NUMBERVALUE(LEFT(E:E, LEN(E:E)-1))/1024, 999999))

Column Installs_mins :

=IF(RIGHT(G:G, l)="+",NUMBERVALUE(LEFT(G:G,LEN(G:G)-1)),"")

Column Price paid for the app:

=VALUE(J:J)

4 A 8 c ũ £ ' 2 K L w " ° ^

1 Category Rating Reviews — Se Sain = Ir Type Price _ 28 paid of antent Rati Genres Current Ver Android ver | 2] Eisen inert Coty cir i pon ARTAND DESIGN 41 159 19M 10,000+ 10000 Free 0 O Eseyone Art & Designs 1.00 4.03 and up

3 5 34 G7 14M i 500/00 Free 0 © Everyone t& DesiguPretend PL 15-lan3E 2.00 4033 and up,

4 4787510 B7M - 87 3000900 fee 0 © Everyone Art & Design 1-Aug:18 4 403ang up

5 ketch - Draw & Paint 45 215644 25M 25 0000000 eer eee 9 een 1B Design Jun18 Varies with device 42andup

6 Poudl Draw > Number i las 43 967 JBM 28 100003 100000 free 0 Q— fvewoaevtRDesenCmaUAt 201018 1 +4 and up

? Paper flowers instruct 44367 SBM 5.6 500002 50000 Free 0 0 Ben Art Design 26 May 37 1 1.3 and up

a Toke fea Phots Moker smote Ei 3 73 18 30,000+ 30000 Free =O © Everyone Art & Des 26-Apr 4403 and up

a Infinite Pairgor 4136815 2981_—29_1,600,000 1000000 free oo © _Rveryone Art & Design 14-Jun-18 6.1613 42 and up

1 Garden Coloring Book 44 1191 338M 33 1GO0000/1000000 Fre 0 9 20517 30and up

" Kids Paint Free - Draadng Fun 47 11 31M 31 1 10000 Eee 0 © Fveryone vt fe Design:Creatiat — 3-lu-18 28 4.03 and up

12 [ext on Photo - Fontewe 44 13890 28M 2N H@OQ900.1000000 free 0 ° a ions Oct-17 1.04 41 aed up

B Name Art Phata Editor - Focus n filters 44 8783 2M 12 HŒOG000:1000000 free 0 © Everyone Art & Design 3+-lul18 1015 40and up

“ Tattoo Mame On My Photo Editor 42 44529 20M 0.000 OTe Œ— Teen Art & Design 4.1 aed up

15 | — 30 cto Pet by eomter- Senos Mondale Coloring Bor nt Cote 46 44 4326 1318 21M 37M 21 100000 100000 Tre 37 100000% 1UOĐOO me | 0 o 6 © bveryone Art Art & Designs & Des 4A ard up 23 ard up

7 To Draw Kawai Chacacters 33 55 27M 27 5 sono Fee =O In st & Design 42 aed up 18) Photo Destner- We your _—— 47 3633 55M 55 500,000 500000 free 0 © Everyone Art&Doim 414ml up

1 290 Wy Room a 7 1717 30000% 30000 o Em Art & Design 2.3 ard up

20 Phgoii-crainuns 43 104216 30M 000,000 5000000 Fe 0 © Everyone Art8Deim 4.03 ard up

a bis Paint x 46 224199 3M 31 (00000 107 free 0 © Breryome Art&Deipt 4.1 and up

2 Maker - Small 4 A 14 109, tre © bveryone Aland up

2 aoe a Six Pack & Men's Suit 4A1 64 TM 12 1 Free O em it n 20-Mar-18 41.0.3 and up

» Wallpapets | 4X Backgroun 67 73 “7M 42 500000 500000 free 0 © peryone 1C Art&D=lpi 1220-18 2262 Ob and

2 rode al 47 18 23M 23 500002 50000 ree 0 as vá 70/18 113 4.1a9d up

26 a Heeley Quinn wallpapers HD Colorft- Drantng & Coloring ia LAND DESIGN 48 42 20460 25M 192 60M 25 500,000" 500000 free Fee 0 =O O Eve ° tegen tic Ast & Desens 1101? -Ap-18 108 15 3.0 and up 4.0.3 and up

26 Animated Photo Editor ANTAND_DESIGN 41 203, 61M 100.000 100000 free 0 0 Everyone 1 Mar 103 410.3 and up

2 Pencil Sketch Drawing ARTANDDESIGN 39 136 46M 10,000+ 10000 Free oO © Breryone An ne bese 12-Jul-18 6 23d up

20 Easy Realistic Drawing Tutorial ANTANDDESGN 41 223 42M 100.000; 100000 free 0 © Everyone Art & Design 2 Awe 17 1 23 aed up

31 Prk She ow tyooeré Theme ‘Act Drawine Kens ANT AND DESIGN AIT AND DESIGN 4.21120 92M 41 227 52M 52 50000 50000 Free 100,000 10000 free 0 0 0 Everyone Art Q— Erewone — Art&Desei & Design 34-8418 1220-18 67122018 12 403andup 23amduo— YÌ

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1 Category Rating Reviews Size Size of MB Installs sstallsmin Type Price = of antent Rati Tư Last Updated Current Ver Android Ver

2| Photo Fditor a cote _ & Grid & tersoRo ART AND DESIGN $1 159 19M 19 10000+[ 10000 | Free 0 Everyone & Design 7-lan-18 100 013 and up

3 lring bock moana ANAND DISGN 33 967 14M 14 500/000: 500000 free 0 h Everyone & Oi Pretend PL AS-ton-18 2.00

4ˆ ƯLaundher 1m Gai Themes Hide Apps ANIANODESGN 47 87540 87M 87 3/00000.5000000 Free 0 0 Everyone Design 1 Auge 124

5 Draw & Paint (ART_AND_DESIGN 45 21564 25M 3 0 9 Teen i 3un-18 Yeries with device

6 Fue Draw - Number At Coloring Book ANT AND DESIGN 43 967 2 28 0 ee 1

Pa 1s structions AMIANO.DSGN 44 167 5 Se 0 Ove ‘Art & Design 25 May 37 1

8 ‘smoke Effect Phot: ~ Smoke Editor ART AND DESGN 38 178 om 1 ø Ø Ereyone Art & Design 26-Apr-L8 a

9) Infinite Paine ANTAND DESIGN 41 36815 29M 28 0 © Fveryono Art&Dsi 14-lun 18 61613

10 Garden nr 1G! “4 11791 34M 3 0 9 Everyone Art & Design 205cp17 29.2

H Kids Paint Free - Drawing Fun ART AND DESIGN 47 121 2IM 31 5 q— Eưenyo0eVtÂWMDelp,CPEsUÁt — 3lML18 28

12 Test on Photo - Fonteee AITANDDISIGN #4 1380 28M 0 © Everyone Art & Design 27-06-17 104

13 Name Art Photo Editor - focus n filters AT ANO DESGN 4a ares uM 12 9 a Everyone Art & Dest 31-lul-18 10.15

“ Taetoo Mama On My Photo Fditor ARTANODESGN 42 4429 20M 20 5 0 Toon — Art#Dese 2er-18

15 Mondale Coloring Book ANT_AND_DESIGN 46 4n6 2M a o g ver Art & Designs 26-Jun-18

MẾ sooimredlvrRembrsntmAriOiPne | ant jw pescn | 44 | asia 3M | 37 o Ơ bveryone Art & Design cu 18

17 wad Characters AWTAND.DESGM 32 2™ 27 0 © Everyone ArtRDeip Sdan-18

18 theodore ‘Write your name with shopes: ANT_AND_DESGN 47 wn 5 55 0 a Everyone Art & Desien 3-lul-18

19 tây Rccrn Decor kiesz MÙ ANO.DESGN S3 27 7 TM 1 o ober & Design TRE?

20 Fie nen ART AND DESIGN 43 106216 39M 39 ° Everyone AdRDmim 3-Ang18

a ibs Paint ANT_AND_ DESIGN 46 224399 aM 3 0 e Everyone Art & Design 30-lul-18

2 Lago Maker Small Business ANAND DISIGN 4 ASMA o © bveryone ArtR 20 Apr

23 Boys: Foto Ear - ‘Sia Pack & Men's Suit ART AND DFSGN aa 5A 12M 12 100,000+ 100000 Free 0 Everyone: Art & Design 20-Mar-18

« 42M 42 500000 500000 free 0 © eewemelL Art & Design 17-l0-18 2262

23M 23 50000 50000 Ere 0 © Everyone Art8Dei 718 113

60M 30000 10000 Free 0 9 Everyone ANU & Design 25-Am-18

25M 25 500000 50060 free 0 S- EesitkDniees — kien 108

1M 6.1 100,000 100000 Free o 9 peanrose & Design 21 Mar 18 103 46M 46 10,000+ 10000 Free 0 9 Pveryone: Sate 12-lul-18 6

42M 42 100.000 100000 free 0 9 oe Art & Design 22-Ang-17 1

92M 92 100,000+ 100000 Free o 9 Everyone, ANTS Design 124uh-18 67.12.2018

52M 52 —5 0 0 Evervone Art & Desion Bite 18 12

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A : c| o | e 8| HỊ | 4 vs ' op Category | Rating Reviews Sze Se of ME stl sts rin Type Prke Lust Updated Curent Ver Android ve Ql] Proto Ednor& Candy Cera R Grid & SerapBook AAMTANODESGN 41 C153 lỔM IƠ C40000 10000 free 0 fa

3 Calera beck noone AIAMOESON 33 867 HM 1Á 5 free [0 tsar 18

4) ULouncher ite 4” FRE ive Coo Themes Hide Ape AKTIAMD DUSIGN 4787510 37M - 87 we 0 LAng 18

5 Shetch Draw & Pine ANANODERON d5 ĐH5ẾM 35M - 3 fee 0 an 18

° nt Calor Book Meow OSG 43 Sor aM? tee 0 20

7 h Pst vein AMANODSCN 4A TỰ SSeS Ðe-|—0 25A 17

: e-SnAleElior ANTANOBERON 35 378 I3M l8 me |—8 —

5 : AMTANO.DESGN ki - 3615 23M mm | 0 14h I#

10 AMI ANO DLSGM 4A 13791 34M 33 free 0 Sep17

" ANH ANODESGN +7 0Ì MAM a mea 3118

2 AMLANO.DESCM a4 TRO 8U mm [0 on

" MO DEG 4A 8A ĐM te [0 3LM38

t 5 ANTAN.DEMGN +2 - 44829 20M AMTANO-DGIOM 4G 126M te twee [a 0 xAerã er 18

16 MIO DEG A4 H8 MO - 3 ng ˆ ‘hug 18

H : AMTANODESON 320887 mị 8 |8 AnEDap dt

HÔỈ PhotoDestner-Wike your nomewith shops AMTANLDSGN 42 MỜ 55M 55 te |—0—L8 AnRDot Sth 18

D 250 ow Hoorn Decor ANLANODEMGN 43a 10M = oo at 1 ow tt

* 5 brane nese v3 09C aa 30 fe [ 0] Saag 18

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2 3 AM ANO DESCN MTADOEIN AI kM GAM ime te 0 |—9— |9 20 Aạrts 20Nor48

» AMTANO-DESGN 47 709 42M 42 mộ 0 0 1200118

2 ANT ANO DESGN a 118 2 3 Free 0 0 7 Jub 18

% ANTANODESGN 4H M2 60M 6 :ˆmm mm Apts

2 MIAO ON 4) 20060 5M 25 fee 0 0 ios

sẽ fimated roto Editor AM AAODESGN AI 203 61M 61 m | 0 | 6 2L Ma 38

” 0 {ay Realistic Dang Tutor ec Sketch Draw ANTANODEIGN ANAND DEG 4T 39 16 AEM 4 223 S2M 2 109000 1 tae-|—0—|—9 E0 0 118 og 1?

i Pat Ser Bou Keyboord Theme ANAND DUSIGN 42 HO 92M 93 180000 100000 Em CŨ 0 Đao CAR&DOm 12/18

2 googleplaystore | fet Drain ee @ ARTARD DESG 43227 52M 52 C50000 50000 de 0 HÌ S0 Eewane At&Deim 4-9 18, >| B Sin sing Gpkthd nang truy chp Khéng thi dung 8 al ——‡++——: 70% as'r = ENG 538 PM

BR Heavy rin _ seac a O # MB + GS FO ® gprs

Figure 3 3 Through our extensive analysis, we have formulated essential components that enhance the allure and comprehensibility of the information, surpassing the initial unrefined data Such refinement enables us to effortlessly deliver and articulate insights encompassing both quantitative and qualitative variables, elegantly visualizing them through the utilization of tableau

Our esteemed team has meticulously handpicked five exquisitely crafted charts, each showcasing distinct variables that we firmly believe hold the utmost significance for this comprehensive analysis

File Data Worksheet Dashboard Story Analysis Map format Server Window Help

Dashboard Layout Total number Totall Average Rating : Total price of paid apps z : TotalsizeMB 7 Year of Last Upd "Set

=— of app Install-mins Ạ |

Size Top 10 Android ver Top 10 reviews by category 14

ae Android Ver Categoryz Content Rating

1.505M > Adults only

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aa @ Mature 17+

al Genres ) ' a

Number of app * Reviews = By Rating by last updated Type of content rating Highest ranking by-* : ¬ 12,936 Type Size of MB sha TH

2

: i oe a a „< mm

Show dashboard title Month of Last Updated

© Data So Average Rating Total number ofapp Top 10 of reviews follow in categ droidver Rating bylast updated Type of content rating Highestrankingbysze © Dashboard] 4 | G

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Figure 3 4 Tableau

4 Visualization and Analysis

My team believes that there are five important factors in analyzing and presenting data visually These factors include the total number of apps, the average rating, the total installation time, the total size in megabytes, and the price of paid apps

Total number Totall Average Rating Total price of paid apps Total size MB

of app Install-mins

9,338 167,627M aut — alae

Figure 4 1

° The total number of apps is 9338, and the average rating is 4192

is=IF(RIGHT(G:G, 1)="+", NUMBERVALUE(LEFT(G:G,LEN(G:G)-1)),"")

The total size in megabytes is 1637M, the formula used 1s

=IF(RIGHT(G:G,1)="+",NUMBERVALUE(LEFT(G:G,LEN(G:G)-1)),"")

And the price of paid apps is $3128 Before calculating the total amount paid for the apps, it is necessary to convert the price to monetary value

Top 10 reviews by category

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Figure 4 2 Top 10 reviews by category

The initial graph will provide us with a comprehensive overview of user reviews across various categories By analyzing this data, we can gain valuable insights into customer preferences and prioritize enhancing the app's user experience to maximize efficiency and usage frequency Furthermore, this information will readily attract investors to the top 10 apps with the highest value propositions Lastly, flexibility and efficiency in improving the app's quality and speed can be effortlessly achieved Applications pertaining to entertainment demands garner significant attention, with game apps, in particular, amassing an astounding 1585 million user reviews These captivating offerings effortlessly captivate a vast audience, with their popularity poised to soar even higher in the coming times In stark contrast, applications catering to personality exploration languish at the bottom of the top 10, with a mere 89 million reviews, highlighting a colossal disparity mn appeal

Android Ver E : Top 10 Android ver

Folders

FT

op 10 Android ver 1

Figure 4 3 Top 10 Android ver

The subsequent segment in the second chart highlights the finest selection of ANDROID VERS, renowned for their exceptional performance on various iterations of the ANDROID operating system These versions boast prerequisites encompassing swift execution, seamless data transfer, impeccable functionality, and perpetual integration of novel attributes, all designed to enhance user satisfaction and convenience

In summary, these statistics emphasize the significance of embracing the latest versions, particularly the versatile "Varies with device,” as they offer a vast array of cutting-edge applications that cater to diverse needs and preferences Conversely, version "4.2 and up" finds itself in the lower echelons, with only a modest number of about 70 applications that are optimized for its utilization The version "4.0 and up” reigns supreme, boasting

an impressive selection of nearly 505 applications that are compatible with it Following closely behind is "varies with device,” securing the 7th spot in the rankings with a substantial number of approximately 260 applications that can flawlessly function on it Based on the chart's data, it is evident that there exists a plethora of sophisticated and updated versions, with the majority being 2.3 or above, and notably, the highly esteemed

"varies with device” holds a prominent place in the rankings

Folders Category

YEAR(Last Updated)

20177

487 1,718

Paid app

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Figure 4 4 Rating by last updated The line chart represents the changes in ratings over a period of twelve months, with the horizontal axis indicating the months of the year (January to December) and the vertical axis representing the rating values The chart starts in January with a rating of 1,687 and sees a slight increase by February There's a significant jump in the rating from February

to March, where it goes from 1,718 to 2,250 The rating decreased slightly in April, dropping from 2,250 to 2,077 May shows a notable increase, going from 2,077 to 3,455 There's a substantial spike in the rating between May and June, with the value rising to 4,620 July stands out as the month with the highest rating, peaking at 12,036 Ratings start to decline from August onwards, with the lowest points in September and November where the rating falls to 6,329.in August The rating continued to decrease in September, reaching 1,043 October sees a slight increase in the rating, going up to 1,293 The rating remains relatively stable, only decreasing slightly to 1,267 The chart ends the year with a rating of 1,368 m December The line chart indicates some fluctuations in the rating over the course of the year, with notable peaks and drops The most significant increase occurs from June to July, while the most substantial decrease is observed from August to December

10