INTRODUCTION 1.1 Business Ideas - Business project: Second-hand clothing store "THE 2HAND STORE TVH" Figure 1.1 Business Ideas Secondhand clothes or business in crates, sida goods, and s
INTRODUCTION
Business Ideas
Second-hand clothing store "THE 2HAND STORE TVH"
Secondhand clothes (or business in crates, sida goods, and second-hand goods) have become an increasingly "hot" trend for many people to choose when starting a business Because this item is relatively current among youthful persons, not only due to its uniqueness, rarely touch the goods but the cost of second-hand clothing is reasonably cheap and attractive, especially in the time of market price storm as today.
Overcoming the varied opinions about used goods, making stores and online shops for the second-hand clothing business become a commonplace frequented by young humans When quickly surfing a round of Facebook or a brief stroll in a market is not difficult for us to see many sites or groups like Classifieds, Liquidation of old items, Clean up warehouses With hundreds of thousands of participants, including many people to liquidate worn-out clothes, inexpensive prices with the motto "It’s old for him but new for me" and the number of followers, buyers are extremely crowded.
Figure 1.2 "It’s old for him but new for me"
The fashion market now tends to favor brands and toxic goods, however, not enough economy to obtain new products entirely, secondhand items are the right choice That way you can identify the consumer demand for this is considerably high.
Capturing the general psychology of customers is interested in shopping for brands but requires inexpensive prices Chiefly in Phu Nhuan area, there in common are not many local stores to accommodate the above needs or have not selected beautiful items or quality sources Leveraging our understanding of this market and item type, our team decided to invest and build a second-hand clothing store business plan called "The 2hand Store TVH" This business project has the advantage of abundant supplies, inadequate capital, quick turnaround, attractive sources of revenue, and fast payback time.
Products/services
Second-hand equally refers to old clothes, id est used goods All kinds of old items are extremely diverse from clothes, bags, accessories, shoes, toys even home furniture Most of these products were selected for good and sold at an extremely low cost compared to their actual price It is the richness of design,unique, creation that is extremely preferred by customers.
Figure 1.4 The richness and uniqueness of 2nd hand goods 1.2.1 Code samples
Goods will be picked very often with a lot so almost every day with enough items From the body dress, chiffon dress, flannel shirt, felt fashionable jackets, bomber garment, shirt, jeans, trousers are enough, the number of up to a few dozen crates of merchandise with hundreds of different types of goods The distinctive feature over here is the "hot" fashion market "hot" items, only a short time later is "The 2hand Store TVH" has that kind of product with super quality and extremely cheap price.
Because it is imported from abroad, there are many beautiful, unique, and strange models that rarely touch the goods, not to mention that many clothes are branded and quantity goods, so they give customers an extreme style.
The products at TVH are carefully selected from quality to design All goods in stock are carefully tested for quality to merely ensure that they achieve standards The shop's standard is that the goods must be over 85% new, there are new models over 95%, so just a quick cleaning is as good as new Any models that are too old or outdated are removed by the shop, so the goods here only range from beautiful to excellent.
Specifically, instead of doing business on a large scale like some famous places in Ho Chi Minh City such as Hoang Hoa Tham market, Ban Co market,
Ba Chieu market with many types of products, sizes, not clean, cannot be guaranteed For the health and safety of consumers, TVH will carefully screen and prioritize select products (size, design, product type ) to evaluate the quality, then clean and then display them for sale.
Figure 1.6 "Inside-out" quality products are available only at TVH 1.2.3 Source of goods
All products sold at the store are products from famous brands such as Mango, Zara, H&M… even Dior, Gucci, Chanel, and Louis Vuitton are packaged directly from Japan and Korea, the US, Australia, Hong Kong or the goods "worst" also originate from Chinese domestic goods TVH can firmly affirm to customers that: "If fake goods are detected, refund three times the amount".
Figure 1.7 TVH always has items from well-known brands 1.2.4 Price
The store's motto obtains "Price reduction but not value decrease" which means we will try our best to make the price as appropriate as possible so that customers can shop comfortably without worrying about the cost Because we constantly want gorgeous clothes to come to our customers' hands.
The store has two sales channels that are online and direct, making it convenient and easy for customers to shop For online: we have built the official TVHstore.com website, to reach customers quickly and most effectively, the store also posted images of code samples to the most popular social platforms today such as Facebook, Instagram, Shopee, Lazada, and Tiki They can stay at home, surf the web, choose models, and order, we will deliver to your place Ensure both convenience and safety for customers during the Covid-19 epidemic About direct: we have a shop, and customers can go directly to the store to buy.
Figure 1.8 Website of "The 2hand store TVH
“The 2hand Store TVH” is not only a place where you can purchase secondhand products at extremely affordable prices but also a “Consignment Warehouse” – a place to receive liquidation and consignment of old items – which – new.
In order to be able to create its own imprint in the hearts of customers as well as understand their feelings, TVH has established "TVH Premium" which comprises a community connecting buyers and sellers to give second chances to fashion articles belonging to the high-end segment like clothes, bags, and shoes This is also considered a shared wardrobe model, with consignment items carefully selected for condition and quality.
Figure 1 9TVH - the place to receive liquidation and consignment of old items
Customers can bring clothes directly to the store, then negotiate with the staff about the product, price, and consignment period However, when bringing the product to the consignment, your product will be tested for origin, quality, and condition before being officially sold Besides, to consign clothes, depending on the quality, TVH will set a different price for customers' products Clothing will sell for a good price if the product is under 5 years old, with its tags intact, unmodified, and unstained And there will be a specified period of time for the number of clothes to be consigned at the store, within 45 days if the item cannot be sold, the TVH store will return the item to the customer exactly as he arrived deposit.
The “Consignment Warehouse” service brings about a win-win tripartite relationship When the consignor is able to empty his wardrobe and collect a decent amount of money to buy more new clothes The owner of the consignment warehouse will receive 30% of the total bill of deposit Shoppers can find items that suit their budget and purpose.
Information about the business
Store name: “The 2hand Store TVH”
Investor: Ms Pham Thi Tuong Van
Ms Vu Diem Quynh Huong
Mr Tran Dang Dan Tuong
Project objective: Bring profit to the investor and create a place for people to buy secondhand items.
Slogan: "It’s old for him but new for me".
Address: 305E/5 Huynh Van Banh, Ward 11, Dis Phu Nhuan, Ho Chi Minh City.
Figure 1 10 Logo of "The 2hand store TVH"
Our group chose Huynh Van Banh Street as the business location for the secondhand clothing store “The 2hand Store TVH” Because Huynh Van Banh is an attractive fashion route in Phu Nhuan District, Ho Chi Minh City This place is likened to the "fashion capital" of Phu Nhuan, with more than 30 large and small multi-style clothing stores creating a colorful fashion world for young people in Saigon.
However, this will also be a big challenge for the team because this area has many shops selling clothes, instead of going to a store selling second-hand clothes, the possibility of customers entering new clothing shops will be higher But with TVH's strength, which specializes in selling secondhand clothes with a commitment to brand names, rich designs, and extremely affordable prices, especially with a limited number of customers, they won't worry about touching the goods I believe the team will undertake that big challenge into an opportunity for "The 2hand Store TVH" to grow and thrive
Figure 1.11 Address of "The 2hand store TVH" (Source: Internet)
ENVIRONMENTAL ANALYSIS
Macro environment
Today, we live in an environment that is constantly changing at a fast pace Enterprises face the difficulty of always preparing to face the change and how to adapt to that change Yahoo News on September 1, 2021, said that this Covid-19 epidemic in Vietnam is also contributing to slowing down the global apparel supply chain Therefore, knowing the source of change is an important factor for businesses in general and clothing manufacturing businesses in particular.
The first three months of our country's socio-economic development take place in the context that the world economy continues to maintain its recovery momentum after the heavy impact of the Covid-19 epidemic, production activities are accelerated, and the global supply is gradually opened up However, the conflict between Russia and Ukraine has created a major crisis that affects millions of people and is a shock that disrupts global economic growth Economic growth and inflation rate both affect people's income, life and jobs Therefore, the branded fashion business is also affected When inflation occurs, people tend to tighten their spending and not waste money on expensive brands According to the General Statistics Office, GDP in the first quarter of
2022 was estimated to increase by 5.03% over the same period last year, higher than the growth rate of 4.72% in the first quarter of 2021 and 3.66% in the first quarter of 2020 Inflation was under control, the average consumer price index (CPI) in the first quarter of 2022 increased by 1.92% over the same period last year; core inflation increased by 0.81% This is a remarkable result in the direction and administration of prices by the Government in the context that many countries around the world are suffering an unprecedented "price storm" in the past few decades Thereby shows that the economy is gradually recovering, people's living standards have been improved, getting rid of the situation of "austerity" and giving the green light to the secondhand goods business.
Figure 2.1 Gross domestic product growth in the first quarter of 2021-2022 2.1.2 Technology - information environment
The rise of social networking platforms such as Facebook, Instagram, and Tiktok has become a useful shopping channel and also a fertile ground for businesses to advertise their products on According to statistics as of June 2021 of Napoleon Cat (a tool to measure social network indicators), the total number of Facebook users in Vietnam is nearly 76 million people, accounting for more than 70% of the national population Currently, on Facebook, there are more than 80 million online business pages used by more than 2 billion users globally and 44% of consumers admit that their shopping behavior is influenced by Facebook Besides, the development of information technology has changed both the way of purchasing goods and paying for expenses With just one click, to give cash when receiving the goods, will be paid immediately at that website This shows that the Internet in general and the social network Facebook, in particular, have a great influence on the business becoming a very useful sales channel for the store
The law of Vietnam has changed, expanding transactions between countries and transporting goods across borders, creating conditions for business people to have business opportunities to invest in goods with high capital The concept of
"hand-carried goods" is no longer strange to customers "Hand-carry" means goods that a passenger carries from a foreign country to Vietnam via air Because of the direct factor and small quantity, it can pass through the border gate without paying tax, meaning the cost of that product will be cheaper However, if the goods carry a lot, exceeding the prescribed limit, Clause 2, Article 6 of Nghi Dinh No 66/2002/ND-CP dated July 1, 2002, stipulates "In case the luggage of people on entry exceeds the limit tax-exempt levels, this excess is considered imported goods, and must comply with the law on imported goods and tax law People on entry can choose items to pay tax in case their carry-on includes many items.” In general, due to Vietnam's implementation of the integration project, the transportation of hand-carried goods through the air border gate has been greatly eased This is a favorable factor for the store.
Vietnamese people today are gradually integrating into other countries in the world The development of information technology combined with the freedom of trade cooperation with foreign countries should create favorable conditions for foreign products to be brought into Vietnam to meet the consumption needs of the people On the other hand, Vietnamese people today are gradually being Westernized and tend to consume foreign goods, especially branded goods When their living standards are improved, the expression of class through branded goods is not only available to the upper class, but the middle-class today also spends money to own those items The cultural exchange has opened up for Vietnamese businesses a variety of business lines.
Vietnam's population is increasing, now it has reached 98,764,534 people according to the latest data from the United Nations, along with the increasing needs of people's living standards Therefore, their consumer demand is increasing day by day However, the population structure of Vietnam is tending to shift from young to old The age pyramid is turning and deforming This has a huge impact on the business when we are targeting customers who are young and have to spend a large amount of money to shop Besides, in general, the income level of Vietnam is still low, although the demand for branded goods is very large From here, grasping this need, “The 2hand store TVH” was born.
Micro environment
The demand for fashion is growing, so the mushrooming of clothing brands is no longer strange in the fashion market However, that also seriously affects the fashion world because the models are constantly being updated and renewed to keep up with the trends, forgetting that when we want to buy a new item, we must throw it away 1 old item TVH found this to be inadequate because it takes a lot of work and time to make a shirt and a pair of pants, should we just follow the new fashion trend and buy, buy, buy and buy, never wear them all, and dispose of such outdated clothing is not only a waste of time but also causes serious air pollution It is because of the customer's psychology that TVH was can edit them, it will look more beautiful and unique because there is only 1 shirt, 1 pair of pants, we will have an item called "limited" with a low price suitable for customer segment.
The store's main competitor is a chain of stores dealing mainly with youth fashion There can also be sewing shops, this is also one of the addresses that many young people order because here the products will be suitable for all sizes, all designs Therefore, the mission of the store is to meet all the needs of customers From the analysis given above, we can see that the impact of factors on the success of the business is different Through this analysis, we find that the pressure of customers is the biggest, followed by competitors and suppliers.
Due to the specificity of the type of product that we deal in with the high aesthetic and high trend, our source of goods will be gathered from many places. Our pick-up process also goes through many complex processes Because the requirements of the product are that the more unique it is, the more suitable it is for customers' preferences, it is imperative that the store regularly collects goods in many locations We will contact the suppliers directly so that when a new model arrives, we will be the first to get it Of course, the price may have to change, but we will accept it, because in the fashion product business, being able to grasp the source of goods in advance has given us a great advantage On the other hand, we regularly update information about customers' fashion trends to properly and promptly respond to needs In addition, we can't take a lot of items each time, because as mentioned, fashion changes over time To create trust for suppliers, it is necessary to let them know their capabilities, thereby creating a trust for them Reliability for these suppliers is so great that we won't be too concerned In the worst-case scenario when we can't find a supplier for us, we will set up a sewing factory to supply our own products Although products may have to be gathered from so many places, we have also been able to contact a reliable place to import goods from abroad at a reasonable price.
3.1.4 Competitiveness of products in the market
Loại sản phẩm này xuất hiện trên thị trường đang còn rất hạn chế Mặt khác các sản phẩm của chúng tôi sẽ được thay đổi thường xuyên theo thị hiếu của khách hàng để đáp ứng nhu cầu của khách hàng Và chúng tôi sẽ lấy chất lượng là mục tiêu hàng đầu để tạo ra sự khác biệt đối với các đối thủ cạnh tranh Những đặc điểm mà chúng tôi thấy nó tạo ra sự khác biệt so với đối thủ cạnh tranh đó là: Những sản phẩm của chúng tôi sẽ được cách điệu với những chi tiết khác biệt so với các sản phẩm khác, mẫu mã của sản phẩm sẽ được thay đổi thường xuyên Do đó chúng tôi nghĩ rằng sản phẩm của mình sẽ tạo nên sự độc nhất trên thị trường.
SWOT ANALYSIS
Developing “Strengths”
For “The 2hand Store TVH”, our strengths include:
Designs and models are varied according to the season.
The price is suitable for the customer's pocket.
The demand for clothes from customers is increasing day by day.
New and creative models and designs.
Development opportunities through online applications such as Facebook, Tiktok, and Shopee.
Following the above steps, we can combine strengths Based on the increasing demand for "dressing" of current customers, the price is suitable and the designs and models are diversified according to the season From there, it is possible to develop the business of “The 2hand Store TVH” by opening stores.
Transforming “Risk”
At its most basic, developing the strengths of the stores is a top goal for business people Besides, there are many foreseeable and unforeseeable risks.
Risk is a factor that always exists in all production and business activities, and in the process of implementing the project of building a secondhand clothing store "The 2hand Store TVH" is no exception Possible risks during project construction and implementation:
Competition in this field is very high, requiring store owners to be dynamic, to promptly adapt to all changing needs of customers, and devise an appropriate competitive strategy.
Because the store is located in a central place, business costs are high, and it is necessary to find ways to save costs.
Market prices are always fluctuating, it is necessary to propose timely countermeasures.
Typically, in the last two years, due to the Covid-19 pandemic that broke out violently across the country for almost the past two years, it was like a heavy
"boom" hitting business people unable to resist That is a huge risk Therefore,
“The 2hand Store TVH” wants to build a solid foothold through the initial steps of establishing the store To be able to withstand when great events and risks come.
Taking advantage of “Opportunities”
Improving the store based on the weaknesses identified in the SWOT model will take quite a while And will focus on the weak points that the store is facing.
Choose an application to convey information about items in the store, expand the audience of potential customers to order online, and promote the brand through the application, it makes reduces marketing costs.
Eliminate “Threats”
Threats are often external factors.
Responding to and tracking threats is one of the store's priorities, even though threat control can be addressed.
Each weak point and each different threat will need a different treatment strategy.
In the example above, all 4 Threats are particularly challenging:
The epidemic situation has not completely ended.
From there, give the right strategy and direction for the store so that the store can develop in the long run.
BUSINESS ACTIVITIES
Making a business plan
Prepare a general outline plan of the store startup project “The 2hand Store TVH” The preliminary project will help the store to shape the feasibility of the idea, start-up model, general strategy, branding issues, legal, financial, implementation roadmap
Besides, for the store's business to be developed, it is indispensable for marketing activities such as communication, content design, marketing Make sure that these forms of marketing are reasonable to the idea of the team reaches the customer.
Blueprints
After having a preliminary business plan, the next step is to develop a detailed plan for each stage Setting goals (customers, needs, customer segments ), the completion time of each goal will help the store save maximum resources. a Fashion:
- 2hands for both Male and Female b Brand name:
- Store name: “The 2hand Store TVH”
- Slogan: "It’s old for him but new for me". c Targeted customer
- Offline: 305E/5 Huynh Van Banh, Ward 11, Phu Nhuan District
- Profession: Can do any profession, prefer simplicity and reasonable price.
- Can buy goods through Fanpage, Website, TikTok, Shopee
- Reasons for customers to choose the store: Diverse models, and prices suitable for the epidemic situation affecting the economy today. d Style
- Unisex, young, dynamic, highly applicable
- Update current hot fashion trends
Setting the operating budget
In order for the store to grow, the team needed to create an operating budget for the store Specifically, including such items as marketing costs, shop staff salaries, and other procurement costs.
Add new products/product lines
The best way to keep your customers excited about your store is to stay updated with new and exciting products However, the store also looks carefully before introducing a new product, considering its profitability and how well the product fits the store's business Tracking product sales will then help you gauge the relevance and response of your customers to the new product.
Sales Management
Sales management includes the process from order creation, and order processing to payment and shipping to customers through online purchases through applications In order to avoid mistakes, the store always has a proper order management system so as not to miss or cause serious problems in placing orders.
For order management, business owners need to control all customer information, purchase information, products or amounts and store it to ensure that there are no problems during the sales process or take care of customers after the sale.
Supplier selection
One note when choosing a supplier is not only to focus on the import price but also to consider the overall factors of shipping costs, terms of sale as well as the supplier's reputation through referrals' friends and compare with competitors.Take the time to choose the right supplier, and build a long-term relationship, this will be the foundation for your success.
Target customers
According to our survey, entertainment needs in the age group of 15-35 account for nearly 50% of the population of Ho Chi Minh City In this age, the demand for clothes and shopping is very high, so 2hand stores are not a bad idea, suitable for today's shopping needs.
In which, the age group from 15 to 18 are mainly students These are teenage, active, energetic customers who love to explore new things, and tend to choose other types of clothes that match their preferences to create their own style.
Next are students from 19-24 years old This is a group of potential customers Because of the need for a variety of models and styles of clothes to serve for going to school, going out to meet friends Since then, the demand for shopping increased, bringing revenue and profit to the store information after working hours This is also a group of potentially profitable customers.
Grateful to customers
Customers are the key factor determining the success or failure of a business type, in a period of market economy with increasingly fierce competition, customers will have a lot of choices when deciding to spend money on any product or service That means customers can leave your store at any time if your policies don't satisfy them.
In addition to providing quality products at competitive prices and attentive customer service, the development of customer gratitude policies also needs to be focused on Therefore, capturing loyal customers and building a special gratitude policy (discounts, gifts, happy birthdays ) on holidays will be the foundation for you to get a source of customer loyalty, and ensure the stability of sales.
Store layout
The location to open the store is also one of the decisive factors to the success of the restaurant Prioritize the selection of spacious areas with parking to limit the situation of overcrowded guests and no parking space.
Store premises must be near densely populated areas, shopping centers, and many passersby Investigate whether the premises are located in the planning area, whether the electricity and water lines are secure, the area or traffic jams, the small location without parking space will cause inconvenience to customers.
The store has an area of about 35m2 including the parking lot, located on Huynh Van Banh Street, this is a densely populated area, with many passersby, high security The space is spacious, there is a separate parking space for customers, convenient for customers to come to the store
Figure 4.1 Ground floor layout diagram
Figure 4.2 The 1st-floor layout diagram
MARKETING
Price Strategy
Because the store just started a business, the scale is still small, so we choose a pricing strategy to penetrate the market Based on the market price analysis process and at the same time based on the amount of capital that we spend, we can offer suitable prices for each type of product, not too high compared to the market nor too low, and still ensure to bring the best possible profit for the store.
We also pay attention to the maximum cost savings to reduce product costs, then, with low prices, we will be able to compete with competitors in the market.
Product
“The 2hand Store TVH” always puts product quality first Right from the early days of creating a business idea, we have advocated: Take product quality and business ethics as the "guideline" of the store's development We minimize unnecessary costs so that the cost of products reaches people as low as possible Focusing on product quality, always focusing on customers, and keeping business credibility is the path we choose for sustainable and long-term development.
Depending on the amount of capital, we intend to pick up goods by box, which may frequently cause threats, and we are willing to take those risks because if you get the goods in a large number means that can be lucky, it has many old clothes but beautiful, fewer errors or even bad items, inventory goods not sold.
Secondhand items of clothing sourcing are extremely important in the old clothes business, sales jobs that exist, develop, or do not depend on stable, long- term relationships, and beautiful product models.
Our store will import goods and get termites from both domestic to foreign
Goods imported from Korean, Cambodian, Japanese, American, British, French
According to the experience of dealing in boxed clothes by many shop owners, 80% of American and Australian goods are new, fragrant, and quality, but the price is twice as expensive as other countries' goods, and most of them are large in size, so it is very suitable for friends with close friends, chubby figure or you like big size.
Korean goods in terms of design are beautiful and cheap, but it is easy to stick to the tail and it takes the extra cost of laundry to smell good Therefore, for Korean goods, in order to be sure to bring customers products with beautiful designs, when buying we will choose each item, limiting buying in packages.
Japanese goods are considered to be the easiest to sell, suitable for Asians, with stable quality, a variety of designs, and quite affordable prices.
For domestic goods, it will be easy to choose because these are familiar contacts of secondhand clothing shop owners, for example, in Ho Chi Minh, there are cheap markets such as Hoang Hoa Tham market - Tan Dinh, Nguyen Tri Phuong district 10, Ba Chieu – Binh Thanh…
Promotion
This is a fairly effective and popular type of advertising Just decorate the store beautifully, buy more clothes hangers, large mirrors, shelves, clothes racks to equip the store
Figure 5 2Traditional advertising with mirrors and hangers
- Calling, contacting relatives to support, and introducing them in the early stages.
Internet advertising is gradually becoming a trend in the 4.0 technology era.Because the number of social network users today is a huge number, this potential customer should not be ignored.
Figure 5.3 Advertising through social networks
Social media allows fashionistas like us to present their products in an attractive way through images, short videos, or short updates Customer interactions will help us identify the information and needs of customers.
Some of today's popular social networks such as Facebook, Instagram, Zalo or maybe through applications that are loved by many social network users today are Shopee, Lazada, TikTok, websites, blogs, or websites fashion classifieds.
In order to promote “THE 2HAND STORE TVH”, our team created a TikTok channel, because it is the most visited platform right now With short clips, with unique sound effects and images, we are confident that we can bring TVH products to customers in the fastest and most authentic way If a video hits the top of the trend, this is a sign that the group's channel will grow most effectively.
Issuing loyalty cards (accumulating discount points).
On the occasion of the grand opening, the first 50 bills (≥ 300,000VNĐ) will receive a 15% discount.
Free accessories or keychains for each customer who buys the product, applicable for both online and offline purchases.
Create promotions and discounts on holidays and special days.
Products that customers have already purchased can be exchanged for other products to create comfortable psychology for customers and create a good impression for the store.
Discount programs depend on the market, price, as well as revenue, and expenditure from time to time to be able to set prices accordingly.
Place
There are two popular distribution methods today that fashion shops often use: direct distribution to consumers through direct sales and door-to-door delivery to customers through stores transportation unit when the customer is far away.
Indirect distribution through intermediaries, namely sales apps: Shoppe, Lazada Currently, selling through e-commerce apps is extremely popular Above all, registering to become a partner on sales applications is extremely simple.
About the way of delivery, the shop will register information with the shipping units on how to deliver and receive the goods For locations near the store, the shop will provide free shipping For places with a longer distance, the shop will charge a shipping fee depending on the distance The shop will open a bank account, Momo e-wallet, and Zalo Pay so that customers in other provinces can pay easily.
People
These are the people involved in the store's business: It's the employees and the customers.
For employees, at the beginning of your business, you can do the work yourself from consulting to delivery But in the long run, when you want to expand the business and when the number of customers is more and more, it will need help from the staff.
Therefore, right from the time of marketing planning, we have considered training strategies for employees such as training website management, communicating with customers, customer care, sales as well as salary, bonus, and leave regime for employees.
For customers, who directly affect the fashion business, there needs to be a long-term plan for them From the approach through advertising tools, interaction on the website, fan page to customer care, all need to be developed If only selling online, it is difficult for customers to see the products directly, so we use more websites and fan pages as effective channels for interaction and customer care.
HUMAN RESOURCES
Job Description
The owner manages everything in the store and is the one who steers the boat that keeps the business going according to plan This job is very important for the growth of the store Provide solutions for the store when there are changes in the business.
The main job of the manager is human resource management, financial management, and warehouse management.
Consulting, exchanging, and introducing products to customers When the customer has selected the right product, the staff needs to guide the customer to the counter.
Figure 6.1 Organizational chart of personnel
Understand the payment process and the operations with the cash register.
Perform cashier work: check bills, print bills, and pay for guests according to the payment process of the store.
When receiving money from a customer, the cashier will say loudly and clearly the amount he received, enter it into the machine and tell the customer how much is left over Rotate change for guests by arranging the order from large denomination money to small denomination money and spreading it in the shape of a fan for customers to easily check Do not forget to thank customers for using the service of the store.
Requirements for each position
Management: The store manager must have a high level of business management knowledge of fashion On the other hand, there must be a high sense of responsibility at work, monitoring market changes to find the right strategies for the store.
Salesperson: Knowledgeable about fashion, has his own taste, good communication ability, has sales experience
Cashier: Calculate quickly, carefully, honestly Knowledge of services, store promotions, know how to distinguish real money, fake money, fluent in the use of computers.
FINANCE
Estimate the total investment capital and capital
- The capital source of the investor: 300,000,000 VNĐ
- Expected to use VND 200,000,000 for goods and facilities.
- The remaining amount of VND 100,000,000 is used as a risk premium.
Table 1 Store decor cost (Unit: VND) COST OF DÉCOR
ON Name Quantit y PPU Into money
2 Installation of electricity and water 35m 150,000/m
5 Investment fee to build a toilet
6 Tempered glass door aluminum frame 1 1,500,000 1,500,000
Table 2 Cost of instruments and supplies (Unit: VND)
COST OF TOOLS AND SUPPLIES
ON Name Quantit y PPU Into money
9 Paper bags printed with the store's logo 1000 2,000 2,000,000
10 Curtain frame of the dressing room 2 160,000 320,000
11 Sanitary tools (hand sanitizer, mop, broom ) 1 500,000 500,000
Table 3 FIXED MONTHLY COST (Unit: VND)
1 Cost of ren琀椀ng premises (35m 2 ) 15,000,000
Table 4 Employee salary (Unit: VND)
ON Name PPU Into money
Estimate of initial month's revenue
Table 5 Import costs of the first month (Unit: VND)
ON Name Code Quantit y WP CGS PPU Total revenue
318,850,0 00 Table 6 Marketing Cost and Discount for the first month (Unit: VND)
Table 7 Profit in the first month (Unit: VND)
1 Total revenue of the first month 318,850,000
(Cost of goods import, communication & discount) 74,400,000
4 Cost of tools and supplies 29,820,000
(Total number of products x Profit of 1 product) – All costs
Estimate of second month's revenue
Table 8 First - Month Inventory Revenue (Unit: VND)
N Code Name Quantity QGS QI PPU Total revenue
Table 9 Import costs of the second month (Unit: VND) ENTER 2/3 OF THE FIRST MONTH'S ROW ~ 1665 PRODUCTS
ON CODE NAME QI QGE Warehouse WP PPU Total revenue
Table 10 Marketing Cost and Discount for the second month (Unit: VND)
Bảng 1 Lợi nhuận tháng thứ hai (Đơn vị tính: VNĐ)
Table 11 Profit in the second month (Unit: VND)
1 Total revenue of the second month 338,040,000
(Cost of goods import, communication & discount) 46,150,000 4
(Total number of products x Profit of 1 product) - All costs
Dự trù doanh thu tháng thứ ba
Table 12 Second - Month Inventory Revenue (Unit: VND)
ON Code Name Quantity QGS QI PPU Total
Table 13 Import costs of the third month (Unit: VND)
TOTAL GOODS IMPORTED OF THE 3rd MONTH = 1500 PRODUCTS O
N Code Name QI QGE Warehouse WP PPU Total
Table 14 Marketing Cost and Discount for The Third Month (Unit: VNĐ)
Table 15 Profit in the third month (Unit: VND)
1 Total revenue of the third month 291,485,000
(Cost of goods import, communication & discount) 47,650,000 4
(Total number of products x Profit of 1 product) - All costs
Summary
Summarizing the results achieved in the first 3 months of opening the store,
"The 2hand Store TVH" strives to exceed the norm of the basic targets of the business plan for 2021 that the store has set since then drawing lessons from experience to develop goals to strive for in 2022 specifically as follows:
The preliminary results have helped “The 2hand Store TVH” have a payback period of less than the number of years in the life of the project, and at the same time promote the store's position in the market, continuing to declare its reputation and trademark.
Although the previous results are encouraging and proud But in order for the store to continue to grow steadily, the team needs to focus and strive harder in recruiting and managing high quality.
7.5.2 Direction of targets and tasks in 2022
Table 16 Business plans for the next 6 months
ON TARGETS BUSINESS PLAN FOR 2022
To achieve the set targets, it is necessary to have the direction on all
Strengthen the inspection, and supervision of product quality, minimize the goods damage, and waste, save water electricity Strictly assess the quality of input and output goods.
In the first 3 months of opening, our team has achieved certain achievements and results But there are, in addition, many problems raised and solved for each member of the group That's how to make the store's upward growth always steady, the next year's efficiency is higher than the previous years in all aspects.
CONCLUSION
The second-hand clothing store business has many advantages such as less risk due to the initial investment capital is not large, product quality is always unique, diversified models, suitable for the price, and especially environmental protection Often the fashion industry, especially clothing manufacturing is one of the most wasteful, costly, and polluting businesses So secondhand clothing maintains an incredibly suitable option Used clothes instead of being thrown away should exchange or buy the clothes of others to contribute to conserving the environment.
In addition to the significant benefits, some disadvantages of when secondhand clothes business mentioned are it seized many times to search for sources of goods, the need to be careful in selecting quality clothes, difficult to price need to optimize additional costs to receive the right price for target customers, prone to competition.
From objective factors from project preparation to convey carrying out, we clearly see that the clothing store business is very complicated and full of risks in trade Therefore, in every step, we must be firm and effective Besides, with passion and youth, we believe in the success of the scheme.
This is a small business project The above project has outlined the fundamental steps of making a business plan However, on the basis of finding out, there have been up until now many shortcomings, and we hope to receive your suggestions to make our writing more effective We sincerely thank you!
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