assignment operate and develop the apple iphone project

7055555555555 s55 II Introducing and explaining Apple's iPhone X project...06 III Analyze operations management of supply chain IV Apple's prospects and challenges in store operations a

Assignment Operate and develop the Apple iPhone project

Class : F-OUN-M5D Student name : Pham Trung Dung - 2105000103

Hoang Kim Ngan - 2105000304 Hoang Khac Nam - 2105000296 Nguyen Minh Quan -

Unit Asessor : Tran Si Lam

Hà Nội, 8 tháng 12 năm 2023

Contents

I General introduction to Apple COmDATIVS 7055555555555 s55 II Introducing and explaining Apple's iPhone X project 06 III Analyze operations management of supply chain

IV Apple's prospects and challenges in store operations and

I General introduction to Apple companys

Apple Inc is a multinational technology company headquartered in Cupertino, California It was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 They designs, develops, and sells consumer electronics, computer software, and online services Apple also develops their own OS for the devices, and various online services like iTunes, Apple Music, and Apple Maps Over the years, Apple has achieved significant success and has become one of the world's most valuable publicly traded companies The company's commitment to innovation, high-quality products, and user experience has earned it a loyal customer base worldwide

First introduced in 2007, the iPhone is a popular line of smartphones designed and marketed by Apple Inc It is known for its sleek and minimalist design, high-quality build, and user-friendly interface It also features the App Store, which includes a wide range of application to fit each user’s needs But most importantly, iPhone’s main selling point is the camera The latest models often come with cutting-edge features like having multiple lenses, night mode, and computational photography In terms of performance, the iPhone is powered by Apple's custom-designed chips, which offer excellent speed and efficiency And it’s long battery life ensures users can stay productive throughout the day Moreover, the iPhone integrates seamlessly with other Apple products and services, allowing users to easily sync and access their data across multiple devices Overall, the iPhone continues to be a popular choice for users due to its combination of flawless build quality, and the extensive ecosystem offered by Apple

II Introducing and explaining Apple's iPhone X project

The iPhone X is intended to showcase what Apple sees as the technology of the future Uses a glass and stainless steel form factor and a “bezel-less” design, with reduced bezels and no “chin,” unlike many Android phones It was the first iPhone to use an OLED screen

The home button has been replaced by a new type of authentication called Face ID, which uses sensors to scan the user's face to unlock the device This facial recognition capability also allows emojis to be animated according to the user's expressions (Animoji)

With a bezel-less design, iPhone user interaction has changed significantly, using gestures to navigate the operating system instead of the home button used in all previous iPhones At its launch in November 2017, its $999 price tag also made it the most expensive iPhone ever, with even higher prices around the world

Along with the iPhone 6s, Plus variant, and iPhone SE, the iPhone X was discontinued on September 12, 2018 following the announcement of the iPhone XS, iPhone XS Max, and iPhone XR devices As a result, with a shelf life of just over 10 months, the iPhone X has the shortest shelf life as the flagship device in the history of the iPhone

iPhone X is still discontinued, but as of February 2019, Apple started selling refurbished

models starting at $769 In December 2019, Apple reduced the price to $599.

III Analyze operations management of supply chain

In fact, to operate a supply chain well, in addition to managing and operating the supply chain, each business must initially conduct research on factors that can impact the supply chain and then build a complete supply chain and develop plans for supply chain implementation as well as prevent impact factors to avoid disrupting the supply chain when put into operation

Analysis and management of Apple's [P10 product supply chain research activities

ss R&D Concept Testing Pre-Launch Launch ® Quarterly Review

\ defects purchase

commitments

- Provide proper inventory levels - Determine launch quantity - Raise orders, make pre-

business activities as well as the impact on business activities for the purpose of building a suitable supply chain

¢ Pre-launch: aims to identify components that have an impact on production and business in order to estimate those factors, thereby minimizing product shortages/surpluses to ensure smooth business operations Profitable and without disruption of the supply chain

¢ Launch: These are activities aimed at solving problems when conducting business as well as the supply chain, including forecasting future demand to make decisions to increase/decrease production as well as forecasting future costs components in the supply chain such as storage, transportation

¢ Quarterly review: These are activities that take place continuously with the purpose of ensuring the safety and convenience of production, business, supply chain activities, etc In addition, it also aims to collect information and parameters to expand and develop in the future

- Apple spends a lot of money on R&D activities to build the world's second-largest data system and continuously updates it to provide timely and accurate research results to help minimize influencing factors impact, thereby helping businesses forecast production, distribution, and survival

- In addition to spending heavily on research activities, Apple also invests a lot of effort in establishing an information storage system and building a developed internal information system, this work helps keep information updated Fast updates Faster and faster internal circulation, so that application or development activities will take place quickly to meet faster times, this is something that most business and manufacturing corporations are entitled to guide to development and Apple is one of the leaders in information management development

- Even though it has a development apparatus, Apple still regularly cooperates with experts and builds a training system with experts to be able to evaluate the effectiveness and depth of directions, thereby improving capacity as well as improving knowledge and skills as there are appropriate adjustments

Analyze supply chain management activities:

tỶj @eeia we Manufacturing Warehousing Distribution Return

UPS/Fedex

Warranty

China Elk Grove, oe Other Asian California Direct Sales Baan

The special and different point of Apple here is that for the same component, Apple will often hire at least 2 to 3 parties to produce it The benefit of this is to help reduce dependence on one partner if there is any discovery However, this production does not pose many dangers, the reason is because Apple is very strict such as: Apple engineers who create specialized production equipment must regularly go to China for inspection, evaluate and improve Apple's hardware and production lines, checklists, and supplier assessments with up to 500 different criteria including labor rights, health, safety, environment, ethics, and management system Suppliers need to ensure they meet Apple's rules and standards, otherwise they will quickly be replaced

Some Apple supply sources include: Hon Hai Precision Industry (Foxconn): In 2010, Foxconn was the world's largest electronics manufacturing service provider As of 2018, Foxconn has 35 supply locations serving Apple in Taiwan, China, India, Brazil, Vietnam and the US 29/35 located in China

Pegatron: a subsidiary later separated from ASUS, focusing on OEM manufacturing of motherboards and components, and 1s also one of the component suppliers for Tesla.Inc Goertek: Goertek Inc is a leading global high-tech company founded in June 2001 focusing on R&D, manufacturing and marketing of high precision components (acoustics, optics, microelectronics, etc.) ) and smart hardware (VR/AR, Wearable., ) Apple's suppliers distribute in many places around the world, with a large concentration in the US, China, Taiwan this is to support distribution activities and have links with other activities manufacture

0 Manufacturing Apple assembles most iPhones in its Zhengzhou factory (China), but components are produced in India, Thailand, the US and many other places Apple's current assembly partner is Foxconn - a Taiwanese electronics company headquartered in Shenzhen but with many factories spread across China, some in India According to New York Times survey data in 2016, the factory in Zhengzhou with more than 350,000 workers is producing the largest number of iPhones in the world This place is known as the "iPhone city" and can install 500,000 devices every day

Although it still mainly sells iPhones in China, Apple has recently begun to shift its investment abroad Among them, the company is planning to spend USD proportion to move some factories to India, according to Reuters According to the report, Foxconn is unplementing detailed plans in India, preparing to recruit 6,000 more employees at the Sriperumbur factory in Tamil Nadu state to produce iPhones This factory is currently assembling iPhone XR for Apple

0 Warehousing After the product is finished, it will be transported to warehouses and distributed in two directions as follows:

For direct distribution activities to customers through websites and online purchases: after the customer places an order, the warehouse will divide the goods to send them to the customer's address

For indirect distribution activities, products will also be stored in specific warehouses Products stored in warehouses will be stored with regular import/export information to assess inventory levels of the product, thereby providing timely distribution policies

0 Distribution Change to direct distribution: Distributing directly online, the product will be delivered to the customer's hands by the shipping unit after the product is finished

Apple's direct distribution stores: Up to now, Apple has more than 500 Apple Store retail stores - directly distributing its technology products worldwide These retail stores bring about 36% of revenue for the entire system Prominent among them are the floating Apple Store in Singapore, the noise-free store in Brooklyn New York, or the nostalgic store in Bordeaux, France

For formula division Agent: Apple's distribution charter through many indirect channels is implemented in many different countries With a large and open distribution network through many indirect channels, authorized distributors have brought a huge source of revenue to Apple, accounting for up to 64% of the entire corporation's revenue Authorized Apple units need to have full rights and obligations in providing customers with genuine Apple software and hardware products The most important criterion for a global retailer to be recognized as AAR (Apple Authorized Reseller) is the revenue from selling genuine Apple products each year In particular, the authorized unit must still meet many intellectual criteria regarding store location, personnel quality, online business platform, etc In Vietnam, customers can easily find and buy products Genuine Apple iPhone and iPad products through authorized units such as CellphoneS, Di Dong Viet, Minh Tuan Mobile and hundreds of different large and small stores

0 Return « This activity takes place with many different goals, which can cause product

defects, green environmental protection strategies or different value-bringing activities

« Apple also builds product collection programs to help optimize time and bring high efficiency Some cases collected by Apple are as follows:

« The new product has a defect: when the customer purchases the product and discovers that the defect belongs to the manufacturer, he or she can return it and receive a refund within the specified ttme The customer only needs to go to the dealer or direct distributor to receive a refund support

IV Apple's prospects and challenges in store operations and

operations management

Prospects:

0 Brand Loyalty: « Apple has a strong and dedicated customer base, contributing to high brand

loyalty This loyalty can translate into repeat business and positive word-of-mouth marketing

A study found that Apple has the most loyal customers, with 92.6% of iPhone users planning to stick with Apple for their next phone, compared to 74.6% of Samsung users

Apple has the highest customer satisfaction rating among all technology companies in India, with a score of 78.4 out of 100 and 64% of iPhone users stating they are "highly unlikely” to switch to another brand in the future Apple has a strong brand loyalty in China, with 91% of iPhone users stating that they were likely to buy another iPhone in the future, which could be a significant advantage for the company in the Chinese smartphone market

Innovation and Product Pipeline: Apple's continuous focus on innovation and the introduction of new products can drive foot traffic to its stores, providing opportunities for cross-selling and upselling

Apple has been known for its strong emphasis on innovation, and the company consistently maintains an active product pipeline

Apple typically releases new iPhone models annually, mtroducing hardware and software improvements Each new iteration often includes advancements in camera technology, processing power, and display quality

The iPhone X, for example, introduced facial recognition technology and an edge- to-edge OLED display

iPhone XR iPhone 11 — _ trang

Screen type LCD LCD Screen resolution 1792x828 1792x828

Pixels-per-inch 326PPI 326PPI 5.4" 6.1" 6.1" 6.7"

Rear camera Single 12MP/4K Dual 12MPI4K

30 Touch? No No

Wireless Charging Yes Yes Water resistance IP67, 1m for 30min IP68, 2m for 30 minutes 2x 2x 4x 5x

Weight 194 grams 194 grams Tu

Biometrics Face ID Face ID

Price $599 $699 -= -= = =

Storage options 64GB, 128GB 64GB, 128GB, 256GB

Global Presence: Apple has a substantial global presence, with its products and services being available in numerous countries around the world Apple can tap into diverse markets and cater to the demand for its products on an international scale Online Presence: Apple's online store allows customers from various countries to purchase products, accessories, and services directly from the company