7.Thu Nhi Eatclean: 15.000.000 VND Advertising for minigame:
+ Tiktok ads: TVC “Tết Khác Biệt, Sống thêm Việt”: 40.000.000 VND
+ Facebook ads: Poster “Tết Khác Biệt, Sống thêm Việt” : 25.000.000 VND
3.2.1 For wholesalers: Top 10 highest sales
Duration: 26/12/2022 to 21/01/2023 Prizes for top sales:
VND)17.990.000 VND)Top 4-5 Fridge Sanaky VH-219K 210 lit
Duration: 09/1/2022 to 21/01/2023 On GT channel:
Seasoning is a daily product and is used by almost every Vietnamese family, so Aji- ngon is mainly sold through the GT channel For consumers who buy goods through GT channels such as markets and grocery stores, they will receive the following gifts:
1 Premium spice jar with spoon ( price: 7000 VND/piece)
"Thêm Vi Thém Tet ae
Maximum number of gifts: 20,000 Condition apply: When buying combo of 2 packs of Aji-ngon seasoning seeds 900g ( 132.000 VND)
2 High quality glazed porcelain bowl ( price: 11.000 VND/ piece)
Maximum number of gifts: 15,000 Condition apply: When buying combo of | pack Aji-ngon seasoning seeds 900g +1 pack MSG Aji-no-moto Ikg + 1 tube Mayonnaise 260g ( 170.000 VND)
3 MSG Aji-no-moto 400¢ ( price: 23.100 VND/ pack)
AJINO-MOTOMaximum number of gifts: 8000 Condition apply: When buying combo 3 Aji-ngon seasoning seeds 900g ( 198.000 VND)
The company will hire PG to distribute leaflets with information about promotions and organize a lucky draw for customers with Ajinomoto product bills from 200,000 VND
1 Philips hand steam 16 tron ( 761.000 VND)
1 pack Aji-ngon 500 seasoning seeds 400g (33.000 VND)
| pack MSG Aji-no- 300 moto 400g (33.000 ce
combo 2 packs 250 traditional flavored doughnuts (34.000
1 box Aji- mayo lkg (85.000 VND)
Name of the prize Value Quantity Amount
Mace of gold SJC 6.500.000 VND 9
Sai Gon: 3 Ha Noi: 3 Da Nang: | Hai Phong: |
Sai Gon: 5 Ha Noi: 3 Da Nang: 2 Hai Phong: |
Philips hand steam iron 761.000 VND 16
Sai Gon: 5 Ha Noi: 4 Da Nang: 3 Hai Phong: 2
Aji-ngon seasoning seeds 4002 23.100 VND 500
Sai Gon: 150 Ha Noi: 100 Da Nang: 100 Hai Phong: 80 Can Tho: 70
MSG Aji-no-moto 23.100 VND Sai Gon: 80 300 6.930.000 VND
Ha Noi: 80 Da Nang: 60 Hai Phong: 50
Combo 2 packs traditional flavored doughnuts
Sai Gon: 60 Ha Noi: 50 Da Nang: 40 Hai Phong: 30
5.950.000 VND box Aji- mayo Ikg
Sai Gon: 30 100 Ha Noi: 20 Da Nang: 20 Hai Phong: 20
-10.000 VND discount code for order 0d / 8000 codes -50% off code up to 25.000 VND for order 200.000 VND/ 1000 codes Total: 105.000.000 VND
Number of supermarkets distributed POSMs:
32 ô Place the five-tier Gondola on one end of the main shelf: Showcase new products, increase customer recognition and clearly demonstrate the purpose of displaying new products ô Put five floors of Gondola End next to a variety of butcher shelves:
Showcase new products and increase customer recognition ¢ Place the Separator at the main shelf: clearly show the characteristics of the new product for everyone's attention ¢ Put Wobbler at the main shelf: clearly show the form of product donation
Duration: January 2, 2022 - January 15, 2023 Rental fee: Rent a location to place POSMs:
4 Standees: 2,000,000 VND 2 Gondola Ends: 6,000,000 VND Workforce:
16 Labor: 24,000,000 VND (4 sales staff / Supermarket - Including installation and dismantling costs)
Cost of POSM: ô 34 five-storey Gondola End (90x40x120cm): 5,000,000 VND
* 68 Standee (60x160cm): 800,000 VND ô Other expenses: 2,000,000 VND 4.Communication:
Idea: TVC is inspired by the reality of today's youth The main character is Tai - a 3rd year student who is staying at home for Tet holiday
During his vacation, Tai felt a little bored with the dishes that were left out day by day In addition, when going to relatives and friends to wish Tai’s family a happy new year, they treated him with the same dishes Therefore, when Tai's friends visit
33 his house to play, Tai wants to treat his friends with new dishes but still carry the tradition of Tet
Tai are confused and don’t know what to do With the help of his mother and Aji- ngon, Tai has come up with great ideas for his dishes Aji-ngon has played an important role in connecting Tai and Tai's friends with unique delicious dishes In addition, Aji-ngon helps to strengthen the bond In the family through cooking activities
+Main character: Name is Anh Tai, College student - 20 years old, with a nice personality and hard-working to his future and family
+Mom: Name is Quynh, 47 years old, A sweet mom who always takes care of her family
+ Tai’s friends: third-year students Budget for TVC: 500.000.000 VND
We select the family mealtimes and the time when they assemble to advertise based on the types of products we sell and the demographic of our target market During prime time, this TVC will be promoted on channels connected to VTV and HTV
Duration: 26/12/2022 to 8/1/2023 Video length: 30 seconds TV channel: Total: 470.000.000 VND
+HTV2 : ô Time: 11h45-12h35 ô Day: Monday to Friday ô Cost: 14.000.000 per day +VTV3: ô Time: 19h50 ô Day: Saturday and Sunday
* Cost: 100.000.000 per day TVC Online:
- Youtube Ads: 100.000.000 VND -Facebook Ads: 70.000.000 VND -Tiktok Ads: 90.000.000 VND -Google Ads: 60,000,000 VND 4.2 Online PR:
Type Name Post-needed | Price Total
Newspaper | Kenh14 2 45.000.000 VND/ post | 90.000.000 VND
Ba Chiéu, Tan Dinh market: 150,000,000 VND
On Nguyen Hue street : 400,000,000 VND 4.5 Sponsor:
TV program “ 7 nụ cười xuân”: 500,000,000 VND
FIRST PHASE: Communicating Tet campaign messages During this period, Aji-ngon launched the message "More flavors, more Tet with Aji-ngon" to encourage consumers to create their own Tet dishes in a unique and new way without breaking traditions of Vietnamese Tet The meaning of Tet is
‘reunited’, so Aji-ngon becomes a companion through unique dishes to bond family feelings
Make PR posts to convey the message and launch the product combo set for Tet holiday on website, facebook, social media
SECOND PHASE: Build user awareness of the campaign
TVC: Post tve "Different New Year, Live more Vietnamese" on social networking platforms (facebook, youtube, website, tiktok), run ads on facebook, youtube, google, seo, run ads on newspapers about Tet prestige (kenh 14, thanh nien, tuoitre), tiktok, TV channel on prime time frame (time)
Social media: Upload banner images, theme covers to media posts about the campaign's message and Tet concept on facebook, tiktok, website
MKT Channel: display and decorate POSM publications at channels MT, GT, E- commerce
Advertisement: advertising the cover photo of Tet products on the Billboards in Ho Chi Minh City and Hanoi
THIRD PHASE: Increase consumer engagement and experience with campaign activities ô Organized the contest "Tột khac biột, sống thờm Việt" - a contest to create
"new dishes" inspired by variations of seasonal dishes ô Platform: Tiktok ô Number of participants: Unlimited ô Creative content: On the theme of Tet dishes but made in a unique way that encourages creativity ô Contest purpose: Stimulating, inspiring creativity, refreshing to make traditional Vietnamese dishes unique and interesting, conveying the positive message of Ajingon's willingness to be a companion of the competition On the occasion of Tet 2023, you will be reunited and warm, reaching a wider audience besides women who often cook ô Influencers/ KOL: Chuyộn nha Dau, Hoa Minzy, ThiÂn Nhõn FOURTH PHASE: PROMOTE SALES FOCUS ON CONVERSIONS RATE
MT Channel: organize events at the point of sale, hire PGs to organize a lucky draw program when buying Ajingon products for the purpose of increasing sales and conversions
GT Channel: giving gifts to stimulate purchases aimed at the majority of housewives (ajinomoto products, dishes, spoons )
EC Channel: auction to get ads in time frames flash sale, double day (12.12.2022, 01.01.2023), Tet sale on e-commerce platforms (shoppe, lazada), shopee's brand festival ltvestream to give codes discount
On social media: promote affiliate marketing on fanpages that are mainly housewives and count by conversions to boost sales
PR Posts on fanpage, website, l i ẽ
N_ | Name Mail/Web Roles Tasks
0 1 | Facebook | Facebook Ads Facebook Ads | PR minigame, TVC
2 | Youtube Youtube Ads Youtube Ads PR TVC
3 | Tiktok Tiktok Ads Tiktok Ads Minigame,P
RTVC 4 | Television | Bao giá HTV2 Advertising TVC
N_ | Name Phone/ Mail Tiktok Roles
3 | Chuyén Nha Chuyén Dau | Minigame
4 |Gia Dinh | Gia Đình Cam | Minigame
5 |Gia Dinh | Xoai Fam Minigame
6 |Ong Anh | Ông Anh Thich | Minigame
Nau An 7 |Thu Nhi | Eatcleanhong.cv@gmail.co | Thu Nhi Eatclean | Minigame
Thi trường hạt ném: Ngoai ngot, trong cay (brandsvietnam.com) Ajinomoto SWOT Analysis, Competitors & USP | MBA Skool Branding & Positioning of Knorr soup (slideshare net) Ajinomoto ra mat hat ném Aji-ngon® Heo cải tiên (thanhnien.vn https://dongtac.hncity.org/? Nha-san-xuat-bot-nem-o- Viet-Nam-thua-nhan-su-that https:/Awww.ajinomoto.com/cms_wp_ajnmt_global/wp-content/uploads/pdf/6.- Business-Corporate-Overview-complete-version pdf
Marketing Mix Of Ajinomoto Co Inc (case48.com) Homepage Ajinomoto Vietnam
Củng Ajinomoto Việt Nam nâng cao sức khỏe cho người dân Việt (24h.com.vn)