final project topic building an ecommerce startup project

The short lifespan of these "fast fashion" items results in them being thrown away quickly, which has adverse effects on the environment, people, and resources: - Textile production: The

“ VIETNAM NATIONAL UNIVERSITY, HO CHI MINH HN)

UNIVERSITY OF ECONOMIC AND LAW

Mr Nguyen The Dai Nghia Submitted by: Group 6

GROUP MEMBER EVALUATION

FOREWORD

-O00 -

First of all, we would like to thank the University of Economics and Law, Vietnam National University, Ho Chi Minh City for including the course "Ecommerce" into the curriculum

To complete this essay, it is impossible not to mention the contribution of Mr Pham Manh Cuong and Mr Nguyen The Dai Nghia Thank you for your enthusiasm in teaching to provide the knowledge to help us complete this essay Knowledge is limitless, but our acquisition of knowledge always has certain limitations Therefore, in the process

of writing an essay, errors cannot be avoided Our team looks forward to receiving your suggestions to improve This means a lot to our group

We wish you good health and success in your teaching career

We sincerely thank you!

Best regards

Group 6

Our group

TABLE OF CONTENTS

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CHAPTER I: BUSINESS PLAN BUILDING - << Ăn HH Hy 1

L OVERVIEW OE THẺ PRO.JECT G G c0 HH HH ng gà 1

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2 Law - PPOÌIICS cọ cọ 9 ọ Ọ sọ 0 5 9.8 SE 09.55 598 8

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3 Marketing CamD4IØT 3 303103053393.53 5 03 9009 H10 090 104 TH 0Á n0 119 n3 31 EINV€ ii i0 dddddddiidiáảẳẲäẲẢẢ 31 EWAWLii nu on -(a Vy ằằăằăằ 31 3.3 Target audience defalϧ - c1 2012121212111 1112111211101 1181118112111 11111 xe 31 3.4 Overview of the campaIET - 0 2112211122112 1112 1115111112111 x 1tr 32 CHAPTER 2: DESCRIPTION OF WEBSITE/APP HH, 35

5 in na 43 9o 5 1-1 44

2 Long-term goals 48

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CHAPTER I: BUSINESS PLAN BUILDING

I OVERVIEW OF THE PROJECT

1 Business Idea

1.1 Fashion impacts negatively to the environment

Fashion is one of the industries that causes the most damage to the environment Every year, the textile and garment industry consumes 98 million tons of non-renewable resources, 93 billion cubic meters of water, and generates 1.2 billion tons of greenhouse gas emissions, more than the amount of emissions from international flights and maritime transport combined

In recent years, the term “fast fashion” has become popular and familiar names in the fast fashion market such as Zara, H&M Group, UNIQLO, GAP have appeared Fast fashion is a term used to describe a business model in which clothing is produced quickly and cheaply in order to meet the demands of the market By using the strategy

“imtroducing new clothes everyday”, brands effectively encourage their customers to frequently visit the store and spend more Fast fashion products meet the requirements of purchasing products with the latest designs, but at affordable prices The short lifespan of these "fast fashion" items results in them being thrown away quickly, which has adverse effects on the environment, people, and resources:

- Textile production: The production of textiles, which are used to make clothing, requires large amounts of water, energy, and raw materials For example, cotton is

a water-intensive crop that requires significant amounts of pesticides and fertilizers, which can pollute nearby water sources Synthetic fibers, such as polyester, are made from petroleum, a non-renewable resource, and contribute to the release of greenhouse gases during production

- Water pollution: The textile industry is one of the largest contributors to water pollution globally The dyeing and finishing of textiles involves the use of toxic chemicals, which can pollute water sources and harm aquatic life In addition, the washing of synthetic fibers can release microplastics mto the water, which can also

harm marine life

- Greenhouse gas emissions: The fashion industry is responsible for significant greenhouse gas emissions, mainly due to the production of textiles and the transportation of goods In addition, the energy used to power factories and stores also contributes to emissions

- Waste: The fashion industry generates a significant amount of waste, including textile waste, packaging waste, and unsold clothing Much of this waste ends up in landfills, where it contributes to greenhouse gas emissions and takes hundreds of years to decompose

- Working conditions: Many workers in the fashion industry, particularly in developing countries, work long hours for low pay in unsafe and unhealthy conditions This includes exposure to toxic chemicals and lack of access to basic rights such as healthcare and education

Overall, the fast fashion model has had a significant impact on the environment, contributing to climate change, water pollution, and other environmental problems To address these issues, many consumers and activists are advocating for more sustainable and ethical fashion practices, such as buying secondhand clothing, supporting brands that use sustainable materials and production methods

1.2 Consumers are now concerning more about sustainability

Meanwhile, sustainable fashion — involves the creation, manufacturing, and use of fashion products that prioritize environmental, social, and economic sustainability, will become a prevalent trend in Vietnam due to the rising incomes of Vietnamese people and the growing sense of responsibility among young people for fashion products and their impact on the environment Gen Z, especially, is part of a larger movement towards conscious consumerism Conscious consumerism is a growing trend in which consumers are increasingly concerned about the environmental and social impact of their purchasing decisions This includes not just fashion, but also food, beauty products, and other goods

In the case of fashion, conscious consumerism is often associated with the concept

of "slow fashion," which emphasizes the importance of quality, durability, and ethical production practices Slow fashion encourages consumers to buy fewer, higher-quality items, and to take care of their clothes so that they last longer This includes repairing

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clothes rather than throwing them away, buying secondhand clothing, and supporting brands that use sustainable and ethical production methods The focus on sustainability and conscious consumerism among younger generations is driven by a number of factors One of the most important is the increasing awareness of environmental issues such as climate change, deforestation, and ocean pollution Young people are often more concerned about these issues than previous generations, and are more likely to prioritize environmental sustainability in their purchasing decisions According to Euromonitor, about 55% of gen Z agree that they more focused on having a more positive impact on the planet

Overall, the focus on sustainability and conscious consumerism among younger generations 1s an important trend that is likely to shape the future of the fashion industry and other consumer goods sectors As more and more young people become aware of the environmental and social impact of their purchasing decisions, they will demand more sustainable and ethical products from brands, and will continue to push for positive change in the world

1.3 Business idea

ENCORE WEAR service is created to reduce waste by transforming your old clothes into brand-new, customized garments By repurposing your old clothing, we are able to reduce the amount of waste in landfills and promote sustainability We believe that fashion should be both stylish and environmentally conscious, and our custom clothing service is a reflection of that belief There are two options for customer to consider: Therefore, Encore Wear was born with the goal and mission of reducing waste of the fast fashion industry, inspired by the actual negative data of the fashion industry and the trend of circular and sustainable supply chains Encore Wear is where people can implement the idea of designing the outfit they want from used materials and clothes With the ideas of talented young designers of Encore Wear or from the customers of the business, Encore Wear will make them a reality

- Customers conceptualize/submit the design of the outfit they want to make, the input materials to make that product and Encore Wear will be the one to do it

- Customers conceptualize/submit the outfit design they want to make, Encore Wear will consult, provide input materials and make the outfit

- The customer chooses the available design that has been previously conceived on ENCORE WEAR's website With this option, the company will provide raw materials for the customer, hence, the cost for this option is higher than the first one If the customer wants to change some small details to be more suitable to their desire, they can directly send his or her ideas to the company and request the same correction The company receives the customer's feedback and then compares it with the sent outfit in case that requirement is possible to meet and the quality of the material is still sufficient for those changes

Note: In case the source of raw materials provided by customers is not enough/not suitable to implement the idea customers want, Encore Wear will advise on modifying the design or/and providing more input materials to produce the best product and satisfy

customers

INSTRUCTION:

MAKE SURE YOU HAVE ALREADY YOUR OWN ACCOUNT BEFORE COMING TO THE NEXT STEPS:

1, Buy available products on the website:

After completing the following steps, you will receive a call to confirm your order and collect your speciiic size With available

products (designs), you do not need to provide your own material (old clothes)

Buy available products on website

@ Chdose products you want to buy (6) [SG es Nhướn:

* *

@ Check your cart and click

"thanh toán”

2 Book service that is customized to the customers’ requirements:

After completing the following steps, you will receive a call to collect your requirements about the design you want to make

Book service that is customized to the

customers' requirements

* Choose ©)

2.ENCORE WEAR

2.1 Brand name

The term "Encore" is often used in the context of music or performing arts, where

it refers to a repeated performance in response to an enthusiastic audience's demand In this context, the combination of "Encore" and “Wear” emphasizes the idea of reusing and repurposing existing materials to create new and desirable wears, rather than simply discarding them and creating more waste It simply explains what we bring to the public:

a custom clothing service that redesigns old, boring clothes into a new favourite one up to the customers’ request Our aim is to protect the environment by promoting the reuse and recycling of textiles We produce clothes for customers’ stunning looks, so everywhere they go will be their amazing “encore stage”

2.2.1, Brand value

We appreciate the inner beauty inside every individual, “ENCORE WEAR” is to help them expose that beauty by taking care of the difficulties and making their own personalized clothes from their old ones By using existing materials to create new clothing, ENCORE WEAR helps to reduce the amount of textile waste that ends up in landfills It also promotes sustainable fashion by encouraging customers to invest in high- quality, long-lasting garments that can be repurposed and reused, rather than constantly buying new items

Therefore, ENCORE WEAR brings the “personalization” value to the customers

by encouraging them to act for the environment and live to their own unique flavor - wearing the unique clothes they want and acting for the things they care about

2.2.2 Vision and mission

- Vision: Becoming the most well-known brand in Vietnam for customizing clothes and creating positive impact on environment awareness of the young generation

- Mission: Help the young generation to confidently define themselves, increase their awareness of the long-term value of sustainable fashion and bring the term

“customizing clothing” more popular to them

2.3 Objective (within 6 months)

- Business:

1 Attracting at least 2.000 product users (between the ages of 18 and 34) C1 Increasing the market growth to 10%

- Marketing:

C1 Building and strengthening the positioning of the brand

C1 Increasing brand awareness level for the customers

- Communication:

LO Achieving 500.000 people recognitions after 6 months

1 Increasing engagement between the customers and ENCORE WEAR to 20% after 6 months

- Media:

LC Reaching 2.000 website visitors after 6 months

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LÌ Reaching I.000 follows on Instagram and Facebook

2.4 Service

The process of encore wear typically involves several steps First, the customer provides an old or worn-out item of clothing that they no longer wear or need The clothing is then inspected to determine if it is suitable for repurposing If the item is deemed viable, it is remade, deconstructed, and the fabric and other materials are carefully salvaged These materials are then used to create a new garment that is customized to the customer's preferences, measurements and requirements

Il MACRO ENVIRONMENT ANALYSIS

1 Culture

Vietnamese people are increasingly trending towards using "green" and "clean" products in their daily food consumption, as well as showing growing concer for environmentally-friendly products in other areas such as transportation, packaging materials, and especially in the fashion industry

In recent years, Vietnam has witnessed rapid climate change and severe impacts of the greenhouse effect, such as:

- Recording high temperatures of up to 44 degrees Celsius (according to VNExpress) The main cause is attributed to the huge amount of waste generated

by humans, with the fashion industry being a significant contributor: "In fact, the entire fashion industry accounts for up to 10% of global carbon dioxide emissions

To put it into perspective, the amount of emissions from the fashion industry is even higher than that from international flights and shipping combined, according

to a report by the United Nations Environment Program" (as reported by Lao Dong newspaper)

- According to scientists in Australia, an estimated 9.25 to 15.86 million tons of microplastics can be found on the ocean floor One of the main causes of environmental pollution is the plastic production process for the fashion industry Overall, the fashion industry is responsible for 20% of industnal water pollution worldwide

- A survey by Accenture found that 60% of consumers globally are more environmentally conscious than they were a year ago, and 90% are willing to take personal action to address environmental issues

This is causing consumers to become increasingly concerned about smart consumption as they shift towards using environmentally friendly products The change in Vietnamese consumer culture in recent years has created opportunities for custom clothing operations of ENCORE WEAR, promising sustainable development in the future

2 Law - Politics

"Fast fashion” causes serious consequences when millions of tons of clothing waste are discarded into the environment every year, caused by the significant change in consumer behavior as their clothes become "out of style" and need to be replaced The disposal of this large amount of waste creates greenhouse gases and contributes significantly to the process of climate change

The Vietnamese government is strongly committed at COP26 to achieving a net- zero emission by 2050 (according to gso.gov.vn), and the National Assembly has enacted laws on environmental protection, including policies such as:

Article 5, State policies on environmental protection

2 Propaganda and education combined with administrative, economic, and

other measures to strengthen compliance with environmental protection laws, and to build a culture of environmental protection

7 Strengthening scientific research, developing pollution treatment, recycling, waste treatment technologies; prioritizing the transfer and application of advanced, environmentally friendly, and best available technologies; and enhancing training of human resources in environmental

protection

9 Expanding and strengthening international integration and cooperation and fulfilling international commitments on environmental protection Article 145, Environmentally friendly products and services

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I Environmentally friendly products and services are products and services created from environmentally friendly raw materials, production and management technologies, which reduce negative impacts on the environment during use and disposal, ensure safety for the environment and human health, and are certified or recognized by competent authorities ENCORE WEAR was created to address part of the waste problem by focusing on redesigning old clothes, recycling them, and delivering them to consumers for reuse, thus limiting pollution caused by waste disposal Accompanied by policies such as recycling actions, ENCORE WEAR will have a sustainable place in the market

3 Economy

Vietnam, the country is facing a high inflation rate that poses a significant threat to consumer behavior The fluctuating price of gasoline, along with the country's ongoing economic recovery after two years of a serious pandemic, has made consumers even more cautious about their daily spending decisions

Moreover, the Vietnamese government has been continuously improving and supplementing its legal framework, with many sustainable development policies being implemented to drive economic growth while protecting the environment This creates a great opportunity for ENCORE WEAR to develop in a society that is increasingly improving its legal system and policies The government has implemented policies to protect the environment and consumers, creating a potential market for ENCORE WEAR

to grow

In summary, the text highlights the challenges that Vietnam is currently facing, as well as the opportunities that the country's legal framework and policies offer to businesses like ENCORE WEAR

businesses are incorporating IoT into their operations to gain a competitive advantage and expand their market share

However, technology brings lots of challenges that ENCORE WEAR must face, as

it needs to upgrade its technology and keep up with its competitors in the vast market Failure to do so could result in being easily eliminated from the competition On the other hand, technology also brings significant opportunities for ENCORE WEAR If the company can obtain advanced technology, the process of customizing garments will be faster and more efficient, and the supply chain will be optimized for delivering goods to consumers more easily In conclusion, technology is a potential factor for the future success of ENCORE WEAR

5 Population

In 2023, Vietnam's population is expected to increase by 745,096 people, reaching

a total of 100,059,299 people by the beginning of 2024 This means that Vietnam's population will increase by an average of 2,041 people per day in 2023 (according to danso.org)

Tính đến đầu năm 2017 theo ước tính của chúng tôi, Việt Nam có phân bó các độ tudi nhu sau:

- dưới 15 tuỗi

R - từ 15 đến 64 tudi

L - trên 84 tuổi

thigure Ì 3 Vietnam š age structure

In 2017, the age group of 15-64 accounted for approximately 70% of the population structure distribution in Vietnam This is predicted to be a promising market for ENCORE WEAR in the future as the Gen Z age group of 18-25 tends to follow trends and constantly seek out new and innovative things for themselves This promises a bright future for ENCORE WEAR as their work in redesigning old clothing and making them more fashionable will easily attract Gen Z as their customers

The fashion industry is constantly evolving and ENCORE WEAR's focus on upcycling and sustainable fashion aligns well with the values of younger generations who are increasingly conscious of the environmental impact of their purchases By providing

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stylish and eco-friendly options, ENCORE WEAR can tap into this growing market segment and build a loyal customer base

Moreover, social media has a significant influence on the fashion industry, especially among young people ENCORE WEAR can leverage social media platforms to showcase their unique designs and attract a wider audience By partnering with influencers or running social media campaigns, they can further expand their reach and establish their brand in the market

In summary, with the growing population of young adults in Vietnam and their increasing interest in fashion, ENCORE WEAR has a great opportunity to establish itself

as a leading sustainable fashion brand in the country By offering stylish and eco-friendly options, leveraging social media, and catering to the evolving tastes of younger generations, ENCORE WEAR can tap into this promising market and grow their business

Ill MICRO ENVIRONMENT ANALYSIS

1 Market Research

1.1 Market Analysis

1.11 The fashion market overview

- The fashion revenue declined and started to slow down the growth

The fashion market has experienced significant growth over the past decade According to a report by McKinsey & Company, the global fashion market was

Revenue in Fashion segment, 2017-2021† Revenue structure of Vietnamese

fashion products, 2020

\||| @ “ » Footwear

2017 2018 2019 2020 2021f Cloth

Source: VIRAC GSO

worth $2.5 trillion in 2019 and is predicted to grow at a rate of 3.5% to 4.5% per year, reaching a value of up to $3.3 trillion by 2030 However, this growth is being easily driven by several factors, according to VIRAC GSO, the market revenue started to fall down in 2020 which 1s explained by the impact of Covid-19 Despite this downturn, clothing still accounted for more than 50% of the industry's total revenue and remained a significant contributor to overall sales

Figure 1.4 Revenue in Fashion segment and Revenue Structure of Vietnamese fashion

products

- E-commerce has developed rapidly and opens many opportunities for brands Additionally, the growth of e-commerce has opened up new markets for fashion brands and made it easier for consumers to purchase clothing and accessories from anywhere in the world

mmm Doanh thuB2C _==@&—Tỷ lệ tăng trưởng * Số liệu dự báo Doanh thu TMĐT B2C Việt Nam năm 2017 - 2022 (tỷ USD) '7

Figure 1.5 Ecommerce Revenue B2C in Vietnam 2017-2022

Sustainability through conscious consumerism - a new trend in the fashion industry

Another major trend driving growth in the fashion market is the rise of sustainability and ethical practices Consumers are increasingly looking for brands that prioritize sustainable and ethical production methods, and many fashion companies are responding by incorporating environmentally-friendly practices into their operations

A shift in customers behaviours in their fashion choices

The fashion market has also been impacted by the COVID-19 pandemic, which has led to changes in consumer behavior, including a shift towards more casual and comfortable clothing A report from researchandmarkets.vn highlights the notable effects of Covid-19 on the fast fashion industry, such as a decrease in demand, a growing focus on sustainability, cost-cutting practices for online clothing purchases, and a reduction in consumer spending on fashionable clothing However, with the rollout of vaccines and the reopening of economies, the fashion market is expected to recover and continue its growth trajectory

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- Fast fashion creates severe environmental and social impacts

As the industry ranked second in the world's most polluting industries (20%

of water pollution comes from chemical processes such as dyeing and printing), the fast fashion sector is increasingly having negative impacts on the environment and society According to a survey conducted by sustainyourstyle.org, on average, each person in US disposes of I1kg of textile waste per year; a garment is worn only about 7 times before being discarded; around 100 billion garments are produced each year, and up to 93% of the surveyed brands do not pay their workers a living wage These factors have led to unsustainable consumption and production practices in the fashion industry, resulting in environmental pressures and a decreased quality of life

1.1.2 The potential for custom clothing market

- Consumers have more trust in label that say they support the environment According to Euromonitor’s survey, 77% of respondents try to have a positive impact on the environment and 77% are worried about climate change, 64% consider a recyclable label is trustworthy, especially gen Z, they more appreciate of the value in repairing items rather than buying new

Due to many downside impacts of fashion and people’ attitudes to the environment, the custom/rework old clothes market in Vietnam is predicted to bloom in the coming years, there are tons of clothes are being thrown everyday for

no purposes; however, it is still not widely popular among Vietnamese people, this only pops up as a trend for the young generation on social media like Tiktok, Youtube, but not really become a popular service in Vietnam although this kind

of service has been appeared in other countries for a long time ENCORE WEAR can take this chance to be the first label that stands out in this category

1.2 Competitor Landscape

Currently, the custom clothing service for second-hand clothes in Vietnam has not yet been strongly developed Until now, there has been no official brand for customizing second-hand clothes, there are still some TikTokers and Instagrammers taking individual

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orders for customizing clothes, but they do not officially consider it as a main service In Vietnam, the second-hand clothing resale market is currently more developed and the second most common one 1s the custom footwear market ENCORE WEAR could be the first brand to bring the custom clothing service in Vietnam to a larger scale

1.3 Brand Positioning

1.3.1 SWOT analysis

Strengths:

- Sustainable and environmentally friendly

The brand can appeal to consumers who are concerned about sustainability and the environmental impact of fashion

- Unique products and service

Transforming old clothes will bring new and innovative clothes to customers Reduce the risk of duplication with other businesses, reduce resource consumption while ensuring product quality

- Provide the right product for the customer

Customers can exchange as well as contribute ideas with design staff Therefore, the product they receive will be completely at their discretion, customers do not worry about the clothes that do not suit them

- Build a good website system

The business has a modern website that provides customers with a variety of services and support to enjoy Customers can easily find information and choose products without having to meet in person

- Company potential

Planning a specific strategy, each strategy will be suitable in a certain period to match the overall goal of building its market Moreover, we make serious and long-term investments to always bring quality products, ensuring absolute customer satisfaction

- Team of creative and dynamic staffs

The staff always strives to develop and keep up with technology trends, from advertising, optimizing the ordering process as well as the website, to improving consulting services, etc to bring customers valuable goods best treatment

Weaknesses

- Product not available

Because of the customer's wishes, it will take time to exchange as well as complete the product design Customers may have to wait a while for a suitable outfit

- Difficulty meeting customer preferences

Because fashion has many different styles and preferences, it is quite difficult to meet the requirements of each individual Choosing the right way to customize an outfit

to a customer's needs can be quite complicated, requiring highly qualified staff

- High investment cost

Because it is a new project, there must be a high investment in brand development and brand recognition at first Every year, the company has to spend a large amount of money on renovating and upgrading the system, hiring talented employees and collecting information

Opportunities:

- High demand trend

Fashion is a commodity with high consumption, when the beauty needs of users are great, they always want to refresh themselves and change their fashion style every day Especially for young people, fashion is a way for them to express their own style, through the coordination of clothes, accessories, hairstyles, make-up Wearing clothes is

no longer for the purpose of covering but also to develop to become a way for people to freely express their own lifestyle

- Smart consumers

Currently, consumers are no longer chasing cheap products without caring about quality Vietnamese consumers increasingly quality their needs: BEAUTIFUL - UNIQUE products are the top criteria when customers choose to buy a fashion 1tem for themselves

They are willing to spend a large amount of money 2, 3 times, even many times more to have beautiful products for themselves

- Sustainable fashion

The garment industry is also a cause of environmental pollution when every year it releases millions of tons of non-renewable materials Therefore, the trend of being environmentally friendly, fashion with a long shelf life and minimizing the negative influence of fashion is gradually being loved by many people

- Reach customers on the following platforms

The emergence of more and more platforms, helping businesses have many methods to approach and promote their image to the public Increase awareness to attract many types of customers and reduce advertising and marketing costs

Threats:

- Economic factors

Economic downturns could impact consumer spending on non-essential items, including custom/reworked clothing

- High-competition from fashion market

Fast fashion brands continue to dominate the market and could pose a threat to a smaller, custom/rework brand With a new model, competition is indispensable, so building a brand in the beginning is extremely necessary The company needs to have appropriate policies and promotion strategies for customers to trust and become loyal

customers

- Constantly catching up with fashion trends

Fashion is a fast-changing industry, to attract more customers and increase revenue, businesses must regularly update and keep up with fashion trends Therefore, an effective fashion business requires the company to regularly research fashion trends, read

a lot of fashion-related documents and regularly update new fashion information to select new items and bring the most "fashionable" clothes

- Order overload

Because costumes need a certain production time, in case a brand receives many orders from customers at the same time, there will be an overload of orders This will put pressure on employees as well as affect product performance

1.3.2 Brand positioning

For whom?

- Gen Z and Millenials (18-34 yrs old) - individuals who are environmentally- conscious and want to make a positive impact through their fashion choices, they also want to express their individuality and style through unique and personalized clothing

What they need?

- A sustainable and ethical fashion option that allows them to reduce their environmental impact while still looking stylish

- They also need high-quality and personalized clothing that reflects their individuality and values

What makes the brand different from the others?

- ENCORE WEAR's focus on custom and reworked clothing sets it apart from other fast fashion brands that contribute to the negative environmental impact of the fashion industry

- The customers are always involved in the creative process with ENCORE WEAR,

to ensure that customers can own the closest outfit to what they desire and 1s most suitable for them

- Age: Millennials and Gen Z (ages 18-34)

- Gender: Both males and females

- Income: Middle to high income eamers

- Residence: Ho Chi Minh City

2.2 Psychological behaviours:

- Fashion-conscious and interested in unique, individualized styles

- Appreciative of sustainable and eco-friendly fashion

- Willing to invest in long-lasting value

- Open to trying new styles and experimenting with fashion

- Have a habit of buying a lot but not wearing, buying just to satisfy

- The gap between jumping into action and desiring to do the action is still big

2.3 Media behaviors:

- Active on social media platforms such as Instagram, Facebook, and TikTok

- Follow fashion bloggers and influencers for inspiration

- Read fashion magazines and online blogs for the latest trends and styles 2.4 Information sources:

- Social media (Instagram, Facebook, Youtube, Tiktok, ), influencers and friends

- Direct payment: Customers can pay cash immediately after receiving and accepting the designs

- Cash On Delivery (COD): Customers can pay for their order directly in cash upon receiving their goods

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- Domestic payment cards (ATM): Customers can pay using domestic payment cards issued by local banks (Vietcombank, Vietinbank, Sacombank, etc.) Customers have to first register their cards for online payment services with their respective banks

- E-wallet: Customers can make payment using their e-wallet account We accept payments from popular e-wallets such as Momo, Zalo Pay, VNPay

4 Transportation partners

In case customers live far away from our store and want to receive goods at their doorstep, ENCORE WEAR provides delivery services in collaboration with a local shipping partner - Giao hang tiét kiém (GHTK) to deliver the products directly to the customers’ hands

Why do we choose GHTK?

- Extensive network: GHTK has a wide coverage network that spans across Vietnam, including remote and rural areas This means that they can reach a large number of customers, even in hard-to-reach areas

- Fast and reliable delivery: GHTK is known for their fast and reliable delivery services They have a delivery success rate of over 99%, and they offer both standard and express delivery options to cater to different customer needs

- Competitive pricing: GHTK offers competitive pricing for their delivery services, which makes them an affordable option for small and medium-sized businesses

- Real-time tracking: GHTK provides real-time tracking of shipments, which allows customers to track their packages from the moment they are picked up to the moment they are delivered

- Dedicated customer support: GHTK has a dedicated customer support team that is available to assist with any issues or concerns that may arise during the delivery

process

IV BUSINESS PLAN

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