field trip report 4p and swot models of thanh ha pottery village the packaging factory in quang ngai

NHA TRANG UNIVERSITY FACULTY OF FOREIGN LANGUAGE ĐẠI HỌC NHA TRANG FIELD TRIP REPORT: 4P AND SWOT MODELS OF THANH HA POTTERY VILLAGE & THE Subject: Class: Group: Lecturer: PACKAGING FAC

NHA TRANG UNIVERSITY FACULTY OF FOREIGN LANGUAGE

ĐẠI HỌC NHA TRANG

FIELD TRIP REPORT:

4P AND SWOT MODELS OF THANH HA POTTERY VILLAGE & THE

Subject:

Class:

Group:

Lecturer:

PACKAGING FACTORY IN QUANG NGAI

Business English 62.NNA-5

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A INTRODUCTION ta 4

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B Analysing 4P and SWOT of two locations for Business English subject in Hoi An Feld trip oo 5

I Analysis of 4P of Ceramic Products in Thanh Ha Pottery Village 5

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ACKNOWLEDGEMENT

I would like to express Nha Trang University and the faculty of foreign languages for organizing this interesting course

I send my special thanks to Mrs Nguyen Phuong Lan - tour leader, who arranged the time and supported us on this Hoi An tour

I would like to thank Mrs Bui Van Anh - a devoted and enthusiastic teacher, who taught business English so we could better understand aspects of business This will help when we graduate and work

This subject is exceedingly useful since it provides more opportunities to learn about the business

Last but not least, we are thankful to the employees of Petro Vietnam Building and Commercial Joint Stock Company ( PV Building) and Thanh Ha Pottery Village

A INTRODUCTION

I, The reason for the report

The purpose of this report is to analyze the 4P of Thanh Ha Pottery Village and the SWOT of both the pottery village and the packaging factory based on the information and knowledge we received and learned after the field trip From there, we can analyze and evaluate the capabilities of the business In addition,

it also helps us apply the knowledge we have learned in business English to the report and check the level of understanding through the way the group analyzes the 4P and SWOT

II Overview of two locations for Business English subject in Hoi An fied trip

1 Petro Vietnam Building and Commercial Joint Stock Company ( PV Building)

Petro Vietnam Building and Commercial Joint Stock Company ( PV Building)'s packaging factory is located at PP gate, Binh Tn, Binh Son, Quang Negai This is a company that mainly provides packaging, plastic beads, and plastic fibers, etc The factory specializes in manufacturing all kinds of domestic and foreign agricultural product packaging Despite its young age, the factory has gained a significant reputation in the packaging industry

2, Thanh Ha Pottery Village

Thanh Ha Pottery Village, located next to the Thu Bon River, about 3km west

of Hoi An city center, 1s one of the most Hoi An's tourist attractions With more than 500 years of establishment and development, this place possesses a rustic beauty that is rare to find anywhere else The main products of Thanh Ha craftsmen are utensils serving daily life such as cups, bowls, jars, jars, vases, ornamental pots, animal shapes Here visitors can see more Pottery creation and pottery making experiences

B Analysing 4P and SWOT of two locations for Business English subject

in Hoi An field trip

I, Analysis of 4P of Ceramic Products in Thanh Ha Pottery Village

1 Product

- Thanh Ha Pottery Village’s products are daily household items (cups, plates, etc.), handicrafts, souvenirs, etc made of ceramic

- Diverse product designs: from simple (common cups and bowls) to sophisticated and sophisticated (enameled flower vases, animal statues, doraemon statues, etc.)

- Thanh Ha ceramic products are lighter than other local ceramic products

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2 Place

Sell both online and brick-and-mortar:

@ Physical store:

- Direct distribution: selling products directly to customers: products are sold right at the homes of ceramic households and at souvenir display counters in pottery villages

- Indirect distribution: distributing your products through intermediary channels such as markets, supermarkets, shops, and restaurants; selling in the Hoi An old town where a large number of domestic and foreign tourists gather (potential to attract high guests)

@ Online store:

- Having an online shop on Facebook and accepts shipping to other places

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2 Online store of Thanh Ha Pottery Village

* Increase benefits for those who buy and resell through discounts and rebates Besides, it increases their understanding of the product, thereby increasing customer satisfaction, and the business's products will reach more segments

3 Price

The price of the product will fluctuate depending on where you buy it If you can go to the place and buy the product in the kilns, it will be a little cheaper The average price ranges from 20,000 to 60,000 VND However, depending on the type of product you buy, the price will vary For example, there are small souvenir products we can buy for only 5,000 VND, but there are also normal products, like enameled flower vases, priced at 80,000 VND or more

4 Promotion

How to promote the products of Thanh Ha pottery village:

- The first is to run an advertising program based on social networking sites, specifically the Facebook platform In addition, it is also introduced through the tourism promotion center, which often shares information about traditional craft villages

- Promote and introduce products on-site to visitors to craft villages

- By giving souvenirs of small animals to visitors to the craft village, they can promote the products based on their sharing product information with friends, family, and colleagues

II Analysis SWOT of Packaging Factory of Petro Vietnam Building and Commercial Joint Stock Company ( PV Building)

1 Strength

1.1 Quality products, diverse designs

The Quang Ngai plastic packaging factory produced many different models including PP, PE bags, cement bags, 3-layer PE pipes, and Polypropylene plastic bags, to meet the demands of the market Raw materials for producing 3-layer PE are plastic granules and additives imported from Exxon Mobil company in the US Accordingly, they can produce bags for the factories that supply PP plastic pellets to them

In addition, imported raw materials go through many meticulous stages to create quality products (PP Raw Materials-Drying Mixer- Extruding & Drawing-Fabric Winding- Round Weaving- Cutting & Sewing & Printing

Packing)

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In addition, on average they produce about 20,000 bags per day or more depending on customer requirements ( 1 batch is about 1750kg)

1.2 Modern machinery and equipment, new and advanced technology

Although the factory was established in 2011, the machines still work well In production, machinery operates up to 70%, workers only account for 30% and after each production period, the factory is always proactive in maintenance, so

it always creates high productivity and product output is always stable Moreover, the company is importing new, more modem machinery and equipment to meet the needs of product production for potential customers in order to compete with other companies across the country Especially, infrastructure is widely built (2.5 hectares) in Quang Ngai

5 Factory 3D drawing

1.3 Positive relationships with suppliers and many potential customers

The main suppliers that the factory cooperates with are the American company Exxon Mobil(one of the top worldwide producers of polyolefins and other polymers and resins) and the nearby oil refinery Thanks to a stable source of quality raw materials, their products are of relatively high quality, so the factory has a great reputation both domestically and internationally To illustrate, the export output is up to 80% of the total output produced The main

export markets are China and Southeast Asian countries If there is a defective product, they will create another product to compensate, thereby creating the reputation

1.4 Experienced leadership, a team of skilled, enthusiastic and highly self-aware workers

Since its inception, the factory has had a team of talented leaders leading skilled workers and creating a lot of profits for the company Since its establishment, the factory has had a team of talented leaders leading skilled workers by regularly organizing training and improving workers’ skills In particular, when it first started production and business activities, it created direct jobs for nearly 200 local workers Up to now, the number of workers is increasing When they receive many orders, they recruit more seasonal workers (3 months/ 6 months/ | year)

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2 Weakness

2.1 Limited human resources

It can be generally said that the factory's human resources are currently unbalanced in many aspects High quality intellectual human resources are limited In addition, the number of workers is still small, which means that when there are many customer orders, they have to recruit more seasonal workers

2.2, Production plans also depend on suppliers and consumer markets

The factory produces in a rather passive manner The factory just begins to produce goods when a consumer places an order Above all, the plant freezes

and loses money if there are no orders In addition, production plans also depend on the raw material sources of suppliers

3 Opportunity

3.1 The development of the packaging market in Vietnam

Vietnam's packaging industry is being evaluated as one of the industries with high development potential The increase in shopping online and exportation is creating and expanding the demand for packaging, especially to protect products in transportation The market also changes the basic demand in packaging from simple packagings such as carton boxes or plastic bags to more signature packaging, Eco-friendly packaging or sustainable packaging, etc According to the result of the Vietnam Report survey, the average growth of the packaging industry is forecast to be over 13%/year, of which packaging for the food industry always achieves an average growth of 15-20%; Plastic packaging alone has achieved a growth rate of 25% This are positive data for the packaging industry in general and PV Building company in particular Therefore, along with the development of the Vietnamese packaging market, the Packaging Factory of Petro Vietnam Buiding and Commercial Joint Stock Compan also has opportunities to develop itself

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3.2 Opportunity to export products

Even though Packaging Factory of Petro Vietnam Buiding and Commercial Joint Stock Company is younger than the majority of packaging companies in Vietnam; however they had some chance to export their product to overseas customers like China

4 Threat

4.1, Compete with many strong competitors in the market

PV Building company is a young enterprise The Packaging Factory of them just under 10 years old Besides, the packaging market has a lot of long-standing large companies such as Tetra Pak Vietnam, Viet Hung Packaging, etc Not to mention the large market like the whole country, even the market in Quang Ngai province, the factory also has great competition from other packaging companies and factories such as Dai Duong Packaging, Vinh Phu Quang Ngai, Da Nang Plastics, etc

4.2 Impact from the Covid-19 pandemic

Covid-19 has created major disruption in the packaging sector due to lockdown measures, travel restrictions, and workforce shortages The main product of the Packaging Factory of PV Building company is agricultural packaging The COVID-19 pandemic has caused a setback in agricultural production; therefore, the output of the product is affected accordingly According to the mentor of the factory - who introduced the factory in Hoi An tour, during the Covid-19 pandemic they had to lay off a lot of employees because there was not enough money to maintain a large number of workers in the factory

III Analysis SWOT of Thanh Ha Pottery Village

1 Strength

1.1 A prime geographical location

Thanh Ha Pottery Village is located at Pham Phan Street, Quarter 5, Thanh Ha Ward, Hoi An City, Quang Nam Province The village is about 4.4km west of Hoi An ancient town, attracting a large number of domestic and international tourists to experience and learn about the traditional culture of the pottery village In addition, Thanh Ha pottery village is located at the beginning of the