MASTER OF INTERNATIONAL BUSINESS AND MANAGEMENT INTERNSHIP REPORT Undertake the modernization of its organization and management settings to better respond to new global market challenge
COMPANY BACKGROUND
General Meeting of Shareholders
General Meeting of Shareholders (GMS) is the highest authority to decide all important matters of the company under the Enterprise Law and the charter company General Meeting of shareholders is the body through the policies of long-term investment in the development of the company, capital structure decisions, elected bodies and executive management of production and business of the Company.
Board of Directors
Board is the management company, has discretion on behalf of the company to decide all matters related to the purposes and interests of the Company, except for matters under the authority of the General Meeting shareholders to decide Board of (05) years of membership Each member of the Board have a maximum term of five years and can be re-elected at the general meeting of shareholders next Orientation of existing policies and development to implement the decisions of the General Meeting of Shareholders by policymakers, a resolution for action from time to time in accordance with production and business situation of the company.
Board of CEO
Comprehensive direct investment and development work; The production and business and financial operations of the Company
To decide all matters under the management of daily operations of the Company, or the content authorized by the Shareholders and Board of Directors.
Supervisory Board
Control Board is monitoring organization, check the validity and legality in the management of business operations; in record keeping and financial accounting of the Company to ensure the legitimate interests of the shareholders Supervisory Board consists of three members to five-year term as elected by the shareholders elect directors
Board may appoint and dismiss directors Executive Director of the activities of the company and responsible to the Board on the duties and powers assigned To decide all matters relating to daily operations of the company.The departments are those departments directly operating the company's functional expertise and recognize the direction of the Director
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The Board of Executive Management Project
Management of project staff with the leaders of companies in implementation of investment projects: Urban Infrastructure and industrial parks; Investment in construction of houses for sale, office, office rental, residential and urban areas; the new technology line as factories, factory construction materials, mechanical; the joint venture investment projects, links with other units in and abroad;
I am the staff of the management board of the project, my functions is to deploy an array of plans; Verification planning and project implementation progress annually, quarterly month Management and monitoring project progress; Synthesis report on implementation of projects and plans;
Real estate trading floor
Organizing, managing and operating business of real estate services
Implementation of the business of real estate services
Provide support services real estate transactions.
Administrative Organization Department
The main function of this Department is: recruitment and humans resource management, applying policy, rights for labourers in terms of salary, bonus, training, upgrading, labour safety, social insurance, health insurance and other social well-fair jobs, competitive campaign, commend and rewards, discipline, and other social and union activities….fair-play to maintain PVL principle: People are the key factors for the success or failure of any Enterprises, an invaluable price of property needs to be preserved and developed.
Sales Department
As a professional divisions of the parent company Sales functions and tasks directly to organizations dealing in: import and export, trade and services, production processing and other business activities as business licenses and regulations; perform other duties assigned by the Director General
Economic Planning Department
This department has its functions to make plans and trade as Company targets We follow up and control economic targets approved by Annual General Shareholder meeting Executing secretary's job to Management Board Besides the above tasks, this department is responsible for developing and applying informatic technology in management and production as well as
P a g e | 11 local area network , intenet and website in order to promote Company trademark and seek for business cooperation opportunities.
Financial and Accountant Department
Financial and Accountant Dept has tasks to control financial situation in company, to control material, energy consumption, labour cost, construction machines cost… to ensure for the cost safe and product cost reduction
It executes responsibilities timely and sufficiently to National Budget, salary, and other regulations for staff and make Financial report as National Regulation.
Construction Managing and Investment Department
Besides the Management Board consultancy responsibilities in the plan making and controlling, attending bid-tender, seeking for business, Project Manaing Department also arranges construction, working process, quality observing, safe at work regulations Moreover, the Department is responsible for checking memorandum documents, sales contracts, and construction contracts for approval Especially for construction contracts or materials supplying contracts appointed by PVL Corp the Department has to check price and propose economic projects based on actual situation Subcontractor consideration and selection are important task because it relates directly to project quality and schedule
✓ Attend bid tender and give quotation to civil, irrigation,
✓ Information about Self- Investment and construction and PVL production plan
✓ Investing infrastructure projects, house developing
✓ Investing industrial projects (industrial products such as ready-mixed concrete, construction stone of PVL)
✓ Investing and Constructing basic construction, expand company capacity
✓ Investing in joint venture projects with domestic and foreign partners
✓ Investing in high IZ, IPZ…
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Internship place
I choose the rooms planned economy to practice because it is really with my expertise I also want to learn and hone your own ability As practiced in the planned economy in the room I really felt better after the plan Through this I have more experience and ideas to build the company with strategic plans and applications more efficiently with the global market
Research project looking for new investment on the basis of ensuring the viability and effectiveness Cooperation with other reputable partners, financial capacity, strong not only domestic but also the dread ng to raise capital and improve investment efficiency
Joint venture partners, international contractors to carry out the project through training of project managers by international standards
Attention to training staff working in planning, monitoring and adherence to the objectives of the plan, promptly detect and remove obstacles to ensure completion of the plan
Renew and strengthen management and supervision of representatives of the capital of the Company subsidiaries, associated companies in the implementation of approved plans to improve the business performance of the Company
To study and formulate development strategies to companies in 2015 and in 2025 oriented to match the real estate market, the general direction of the corporation and the corporation
Stay close to your customers, investment opportunities in the customer's current and future From that helps companies improve service quality to satisfy customer needs not only domestic but also international clients
To further improve the capacity and performance of real estate trading floor closed to investment models - business - real estate management needs transparency in property transactions, which contributed stabilize property prices, avoiding speculation and market manipulation disorder affecting the interests of customers.
Conclusion
Continue to upgrade and improve the company's website, connected to the real estate trading floor on the domestic market and abroad Implementing PR and advertising on mass media around the globe recognize the products of PVL.
THE MISSION: ASSIGNED TASKS AND GOALS
I The tasks assigned to my position
- Verification planning and progress of projects every year, quarter, month the company leadership for approval Management and monitoring progress of plans and promptly reported to the leadership problems need to be adjusted to ensure the project implementation on scheduleal ready set
- Develop plans and estimate costs for the entire room as well as project management, general reports on the implementation of projects and plans Planning for procurement in each period, each stage of the project
- In charge of the drafting, amending and supplementing the contents of economic contracts, consulting contracts, service contracts and other contracts
- Update, monitor and reports the performance of economic contracts arising in management
- Implement the loan and raise capital;
- Directly working with the company office functions, management performance of media and advertising products Serving the business during the implementation and development projects
II The link between the subject matter and my mision
- Doing business today is far different from what it was 20-30 years ago and before
- This is because the context, the business playground changed
- The business community worldwide and every society are going through the globalization process that is changing virtually everything with serious impacts on every economic and social actor
- Doing business today means necessarily doing business within one single global market, either because old national/regional economies became increasingly interdependent or because borders – physical and institutional– are fading away, or because actors are looking for new, expanded markets or fear the competition worldwide
Such business tool that we will call a global business plan (GBP) is indeed the most important step towards any innovation process, the number one step that should describe it all as a project
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III Why is planning so important?
The planning process forces I to look at my future business operations and anticipate what will happen This process better prepares me for the future and makes me more knowledgeable about my business Planning is vital for marketing product in an international marketplace Any firm considering entering into international business transactions must understand that doing business internationally is not a simple task nor one for the faint of heart It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction In considering products for the international market, a business needs to be:
1 Successful in its present domestic operation
2 Willing to commit its resources of time, people and capital to the program Entry into the international market may take as long as two years to generate profit with cash outflow during that period
3 Sensitive and aware of the cultural implications of doing business internationally Developing a business plan helps you assess present market situation, business goals, and commitment which will increase opportunities for success
What's the bottom line for me if I do the plan?
Research shows that small business failure rates among new businesses are significantly lower for new businesses that have developed a business plan
Isn't planning just for the big companies?
Planning is important for any organization that wants to approach the future with a plan of action The future comes whether my company are prepared for it or not A business plan helps anticipate the future and make well-informed decisions because my company have thought about the alternatives will be facing
How often do I have to do this?
A plan must be revised as needed, at least once a year Planning is a continuous process I will be surprised how much easier it is to develop a business plan after the first time
Plus, after a revision or two I will know more about my international business market opportunities to export products
IV The goals you are asked to reach
Determining my business goals can be a very exciting and often challenging process It is, however, a very important step in planning business entry into the international marketplace The following exercise is intended to help business clarify company’s short and long-term business goals
- What are company long-term goals for this business in the next 5 years? Examples: increase export sales by % annually; develop country cultural profiles
- How will the international trade market help business reach of long-term goals?
- For company international business, what are first year goals? Examples: attend export seminars, select a freight forwarder
- What are company two-year goals for international business products/services?
3: Develop an action plan to reach your short-term goals by using international trade
V.Which I can bring to the company
The expected end-results of whatever is going to be undertaken and this result should give its name to the related project and action plan Equipment and infrastructure deemed necessary Financial needs and financial sources Expected ROR including the breakeven point The related operating plan for the following three years or another time frame
It provides information that is going to justify whatever decision is going to be developed within my company, including the required related investments A diagnostic provides an image easy to recognize, that prevails at a time
The expected end-results of whatever is going to be undertaken and this result should give its name to the related project and action plan Equipment and infrastructure deemed necessary
Financial needs and financial sources
Expected ROR including the breakeven point
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The related operating plan for the following three years or another time frame
With vision and global strategic objectives I gave the company the new vision, new strategies to respond to globalization Thereby the company has driven new developments Creating a turning point in the manufacturing business and has pioneered changes in the current market acumen And I believe the goals that I have given above will change the way managers work and how to develop the business to being played with friends worldwide
VI The theoretical knowledge acquired during my academic year in Master AMI that
I can put into practice during my internship
This course aims at familiarizing me with an important business tool, absolutely necessary before creating any new business, expand an existing business or introducing new technologies, new products, or any innovation in the way business was carried out sofar
DEVELOPMENT
Global market
1 Global market context o There a change in modalities: Only one single global market, o There is an expansion of technology, particularly in transportation and communication, o Abolishment of all obstacles to exchange products, services, ideas, people, capital, technologies, etc, o Services are provided by institutions to ease the conduct of international business, o Consumers are informed about existing foreign goods and services, o Competition is now also global: hyper competition, o Political relationships have improved among some major economic powers, o Countries cooperate more narrowly on transnational issues, o Cross-national cooperation and agreements are developed more and more
2 Global market advantages o Increasing living standards worldwide, o Integrating the whole world population into the world economy and society, o Facilitating foreign investments through lower prices,
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P a g e | 18 o Lowering communication and transportation costs, o Indeed during the 1900 globalization was greeted with Europe
Involvement in global markets presents the firm with a number of challenges
These challenges influence competitive advantages in global markets, and partly determine how readily the firm can achieve economies of scale and scope as well as realize synergies from operation in a multi-country environment o Technological change (telecommunications and computer networks) o Commercial innovations o New regulations o Cross-culture o Global Competitor entering the market
Globalization changes the boundaries and new sources of competition emerge
The basis for competition is changing because new players are able to come and take your business wherever they are by whatever means available before you can understand how this could actually happen o Infinite amount of information coming to them or information that they need to gather from various locations in the world.
Initial Plan to modernize the Organization and Global Management Settings
Managing today is far different from what it was at any other time in the past
This is because: o We live through a transition phase towards a global world, with a huge global governance deficit, and with an important number of economic and social impacts o We benefit from the NTIC and from the competitive intelligence tools
Therefore, in order to modernize the organization and management settings, I think that the following steps should be included in the initial plan
1 Not only individuals but also Corporation needs to be aware of globalization process because globalization process brings a lot of advantages as described above
Globalization process: o Opening of borders of all kinds: economics o Flow of ideas and knowledge o Sharing of cultures o Global civil society o Sense of being in one global market
2 Reinventing the organization from a function-based modality to a project- based
Why do we have to change the way they are organized? Because of the following reasons: o Function-based modality does no longer exist because the organization is here not to spend time and to pay for the function They pay for the results the employees achieve o The organizations are faced with the increasing dematerialization of knowledge, value chains, and production of goods and services in general o The mission of project-based organization is to generate results in response to specific clients’ demands by structuring projects around temporary assemblies in in-house specialist staff and executing business within a fixed time limit o If something occurs, it is easier to solve in each project
3 Stakeholders' matrix and Inter-institutional relationship
* There are various stakeholders the Corporate should consider to satisfy in accordance with Expectations and Quality criteria defined by them (not only the shareholder in the past)
* Inter-institutional relationship (Drawing a map with relationship between the organization and the stakeholders)
4 Using means of global management (Depend on each stage of the Corporate) o Sales and acquisitions abroad o Licensing and franchising
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P a g e | 20 o Turnkey operations, contracts, direct investments and portfolio investments o Global manufacturing and supply chain management o Cross-country differences in regulations, tariffs, culture
5 Through CI (The most important step)
To face challenges of global market, competitive intelligence providers must successfully develop a world-class competitive intelligence function with a request process, implications-focused analysis, knowledgeable clients, a central position in the organization's network, information technology enablers, value- added vendor relationships, and defined evolving product/service portfolios The model includes five steps:
1 Focus—Develop a clear set of goals and objectives for competitive intelligence activities
2 Implement—Cultivate an organizational culture conducive to implementing actionable competitive intelligence
3 Institutionalize—Incorporate competitive intelligence practices into the daily activities of managers
4 Change—Modify processes, behaviors, and performance in ways that help achieve organizational goals and objectives
5 Hone—Make the competitive intelligence function a dynamic, evolving activity with a focus on continuous improvement
5.1.1 Initiating a program and developing the business case
→ Items should be cared by using ICADS, the purpose of this step is to define actual structure and situation of the organization: o background and strategic context, o evidence of need, o potential benefits, outcomes, and indicators of success, o organizational accountability for planning and design,
P a g e | 21 o initial investment required, o resources and their source, o technology support required, and o project plans (next steps, timeline, and deliverables)
5.1.2 Developing the competitive intelligence vision, mission, and code of conduct
Based on establishment of boundaries of its efforts, and given that organization limited personnel and other essential resources (constraints):
→ Code of Business Conduct (Means of Business Entry)
5.1.3 Determining the key intelligence focus
→ Requirements of Focus o early warning, o strategy formulation, and o strategy implementation
→ the function's portfolio of offerings, determine: o what variety of competitive intelligence products should be offered to meet the needs of the organization's customers, o what variety of competitive intelligence products should be offered to meet the needs of the organization's employees, o what level of resources should be invested in each product, o what benefits will be derived from each product, and o if there are opportunities to partner with other units to design and implement a product
5.1.4 Cultivating a receptive culture: Easy and Simple
Criteria of Organization Culture in details:
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P a g e | 22 o awareness-building training exercises (lectures, scenario development, and demonstration projects) which allow the audience to better understand the role and capabilities of competitive intelligence, o leveraging your high-level champion to ensure the function is visible and included in business plans, o promotional materials that can be distributed to target clients in hard copy form or electronically, o tangible rewards or recognition for individuals who provide intelligence, o intelligence audits and key intelligence topic analysis to get individuals to focus on their important intelligence issues, and o seeking out potential clients and meeting them on an individual basis to heighten their sensitivity to the value of competitive intelligence
5.1.5 Selecting competitive intelligence personnel and determining required skills
Personnel Profile required: o Recognize Global Market and Global Processes, o Method of Decision-making is power sharing, o In charge of making decision in middle of uncertainty or complexity, o Aware of proper & relevant information to each member or section, o always support and listen to employees as consultants (coaching & mentoring), o Understand new organization chart based on relevant information, knowledge and project- based design, (target: transparency & accountability) o Have ambition of far-more-method for every challenge, o Personnel experience of Cross-Culture Working with MNCs, FDI Companies o Accept the differences Belief, Knowledge, and Behavior of each member, o Try to join and build Unique Corporation's Culture for all members
Private Attitudes: o Humble attitude in learning or doing, o Democratic with participatory style,
P a g e | 23 o Willing to recognize and reward performance, o Accepting criticism for achieving higher performance, o Ready to team-working and for challenges of organization,
Purpose: Attending to the Competitive Intelligence Audience into daily activities in organization o Set up Work-flow o Set up relations of CI & Strategic Intelligence (SI) o Prepare list of task with clear and manageable assignment (by Project-based organization Chart)
5.3 Change & Hone (Measure and renew)
→ Periodical Identification of institutional capacity gaps (ICGs)
Purpose to review and verify:
• Procedure, rules, regulations, culture aspects,
• Evaluate inter-institutional relationships and check activities adhering to focus in total organization,
• Make proper internal organization, function by function, mission by mission,
• Human Resource Development and Reward System,
→ Combine and consolidation all ICGs to set priority task and action schedule,
→ Countermeasure or project to each group task with specific organization,
→ Update Risk Management (based on 6 tenets) and make new institutional capacity analysis system,
→ Staffing: with new labor-force train in proper with the level of the organization,
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CONCLUSION
Advantages and disadvantages
Advantages: With the support of the Group facilitates and corporations in the project
Interest rates on loans from banks has been adjusted to create conditions for enterprises to mobilize capital project is also a positive factor stimulate mortgage demand of the people Officials and employees and workers are trained and closely linked with business, local unite together to overcome difficulties constantly evolving
Position and reputation of the company PVL has been strengthened and confirmed, there are many large project and is located at beautiful land Organization and management model has been improved and is stable
- Although the national economy has basically recovered, but the real estate market remains stagnant and unpredictable fluctuations
- The Bank's lending in the real estate business continues to tighten, the issuance of the decree, the land price bracket in 2010 and nine months in 2011 has increased the value of land use right value close to market increases the cost of clearance, increased production costs lead to economic efficiency a project is not high
- Progress taitai urgent works great especially in key projects such as Center for analysis and experiments Petroleum Institute, Project Petro Vietnam Landmark.Viec lack of capital for production and business activities, machinery and equipment insufficient and outdated; raw material prices fluctuating up
Before the advantages and challenges that all company employees had the determination, dynamic, decisive in the organization of production, management, administration, captured in time and take advantage of opportunities in response to market globalization During practice at the firm, PVL, is the help and enthusiasm of the leaders of security as well as uncles, brothers and sisters in the company staff I had to grasp and understand more about the development, organization, structure and activities of investment projects in the company Along with the application of specialized knowledge has been the teachers teach, only told in the MBA classes you have completed this internship report Over here I have some goals with the company proposing to bring the company on a stronger growth, create trust and position of the enterprise not only domestic but also global markets
Some suggestions about modernization
- Develop environmental management culture in the direction of public enterprises, transparency, and united, and have professional, highly disciplined, encouraging employees to promote democracy, a sense of responsibility, initiative, creativity at work Perform rotation combined with training to detect and planning staff have full-fledged neighborhood, capacity and qualifications meet the requirements of management modernization and globalization Create your focus towards the safety and quality performance of the company, strong customer orientation to brand development, empowerment, competitiveness and efficiency
- Simplified the progress of some projects to be eligible to ensure effective investment
- Focus the implementation of key projects in progress to ensure revenue and profit plans
- Check all of the project phasing plan for investment, just progress the medium-and long- term to suit the market situation
- Research and find new projects based on feasibility and effectiveness
- Search selected reputable partners, financial capacity and foreign business co-operation to implement the project
- Regularly research and market assessment for building flexible sales plan, consistent market demand in the domestic and foreign
- To promote investment, seeking potential partners to collaborate on projects large industrial park.organize competitions such as marketing staff and salespeople, fast carrier Through such competition, creating opportunities for every employee conditions improve professional knowledge and improve learning experience
- Organize conference to review the experience drawn between the quarterly or annual sales During the conference, the organization can find the poll leader in sales and best implementation of the organization in a year or more, from the encouragement by raising the discount, or give trips and foreign travel or other material rewards meaningful Resolutely eliminate the inefficient business, serious violations of the policy issues under the requirements of the company, affecting service quality, customers were complaining complaining
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- To improve the professional skills of staff in the company
- Promote the positive advanced sales revenue coupled with customer care
- Arrange for adequate capital to serve the implementation of key projects of the company
- Combined with reputable banks such as Industrial and Commercial Bank of Vietnam, Vietnam Bank Lien as the beginning of each financial aid to 70% of the apartments for a period of 15 to 20 years while buyers of the product project
- Review of expenses not required to concentrate on the production and business activities of the Company
- Develop plans to suit the practical situation of the company Subscribe to adhere to the objectives of the plan, promptly detect and remove obstacles to ensure completion of the plan set out
- To renew and strengthen management and supervision of representatives of the company capital in subsidiaries, associated companies in the implementation of approved plans to improve the business performance of company
- Implement the PR and advertising on mass media information about products and brands of PVL
Vietnam is gradually developing, integration with regional economies and the world Located in orbit, the real estate market in the country are experiencing rapid growth and strong, promising to bring great resources to companies investing in real estate As a company specializing in real estate investment experience in the market issues and develop real estate market The success in recent years show the correct direction of the PVL On the rise, the BPL continues to study to become a leading company in the field of investment and real estate business in Vietnam as well as international markets With the advantage of human resources, technology, distribution channels available, potential partners I believe that the PVL will achieve the desired results In this topic, along with the analysis of common
P a g e | 27 characteristics as well as its own analysis of the company's activities PVL, I gave a few solutions in the market activities to enhance global economic efficiency The company's business The real solution is the modernization of its setting and management organizations to better meet the challenges of global market analysis specific to the company, but still inevitably errors due to subjective factors We hope that the solution can become the reference for the particular solution and companies in the manufacturing sector, business and real estate in general
Again I sincerely thank Dr Phan Van Tinh - instructors - with your company PVL was extremely helpful to me during this reporting practice
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1 Warren J.Keegan, Global Marketing management, Seventh Edition,143 -277 pp
2 Stewart, Kenneth and Michael Webb,2004,Globalization and the Need for Fiscal Reform in Developing Countries” Journal of Policy modeling, Vol, no.4, pp 525-42;
3 http://www.pvl.vn , http://www.Doanhnhan.vn
4 Internation Business Plan (IBP) and International Manegement Prof.Dr Alanin Tobelem, PhD, HDR, Hanoi, April 2010;
CHAPTER2: COMPANY STRUCTURE AND ORGANIZATION CHART 8
2.Function and task of department: 9
2.5 The Board of Executive Management Project 10
2.5 The Board of Executive Management Project 10
2.11 Construction Managing and Investment Department: 11
CHAPTER 3: THE MISSION: ASSIGNED TASKS AND GOALS 13
I The tasks assigned to my position 13
II The link between the subject matter and my mision 13
III Why is planning so important? 14
IV The goals you are asked to reach 15
V.Which I can bring to the company 15
VI The theoretical knowledge acquired 16
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