100 years of fashion

Events 1920’s Post WW1, Paris Influence Women’s Vote Prohibition Talking Movies Increasing Prosperity Modern Art, music, literature Birth of Sportswear Public Reactions – 1920’s Daring looks and behavior Freedom for the body Short hair styles Women begin to smoke Dancing (Charleston) Fashion Trends – 1920’s Chemise Dresses Short skirts T-strap shoes Cloche hats Costume looks Long strands of beads

100 Y EARS OF

F ASHION

A very Brief History

1920’S

P UBLIC R EACTIONS – 1920’ S

 Daring looks and

behavior

 Freedom for the body

 Short hair styles

 Women begin to smoke

 Dancing (Charleston)

1930’S

E VENTS – 1930’ S

 Depression era

 Unemployment, little $

 Hollywood influence; stars and designers

 Rayon and acetate fabrics

 Big bands, swing music

P UBLIC R EACTIONS –

1930’ S

 Frugality, conservatism

 “The little woman”

 “Make do” attitude

F ASHION T RENDS 1930’ S

 Soft looks, light fabrics

 Long hems, bias cuts

 Big hats, big brims

 Fox fur-collared coats

 Wraps

 Platform shoes

 Broad shouldered jackets

1940’S

 Exit France as fashion source

 Crooners: Crosby, Sinatra

 Radio, recordsDior – 1947 “New Look”

1940’ S - P UBLIC

R EACTIONS

 Women take men’s jobs

 Glamour, pinup girls

 Strong nationalism

 Common cause philosophy

 Soft, shoulder-length hair

 ¾ length coatsDebut of the bikini

1950’S

 Birth of Rock ‘n’ roll

 More synthetics, finishes

 Increased leisure time used for sports &

recreationThe station wagon

 Car coats

 Capri pants

1960’S

F ASHION T RENDS 1960’ S

 Jeans

 Miniskirts

 Knits, polyesther

 Ethnic clothing & crafts

 Wild use of color patterns

 Long hair, wigs

 Vinyl, synthetic fabrics

 Turtlenecks, wide ties, Nehru jackets, golf coordinates

1970’S

v End of Vietnam War

v Disco dancing, clubs

v Consumerism

F ASHION T RENDS 1970’ S

 Pantsuits / women

 Leisure suits / men

 Jeans: bell bottoms, straight & tapered leg

 T-shirts, tank tops, boots

 Classic blazer, shirt, investment clothing

 Hot pants

 Romantic looks

1980’S

E VENTS – 1980’ S

v Computer explosion

v Music videos

v Yuppies

v Two income families

v New baby boom

v Moves: Fame, Flashdance

v Birth of MTVLicensing arrangements

1980’ S - P UBLIC R EACTIONS

 Buy home computers

 Michael Jackson, youth hero

F ASHION T RENDS 1980’ S

 Punk hairdos

 Androgynous dressing

 Torn clothes fad

 Hats return for everyone

1990’S

E VENTS – 1990’ S

v Gulf war

v Economic recession

v High-tech industry growth

v Rise of terrorism

v NAFTA, GATT

v Cellular phones proliferate

v Sex and the City

1990’ S - P UBLIC

R EACTIONS

 Expansion of companies overseas

 Business failures, consolidations &

takeovers

 Casual Fridays

 Proliferation of foreign manufacturing

 Decade of the supermodel

 Slip dresses, chinos

 Image & branding more important than style

change

2000’S

E VENTS – 2000’ S

v Expansion of communication technology

v September 11th terrorist attacks

v Emergence of the Euro

2000’ S - P UBLIC R EACTIONS

 Online shopping

 Merchant/vendor data sharing

2000’ S – F ASHION

TRENDS

 Mixing color, texture and pattern

 Short layers over long

 End of haute couture influence