HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY AND PRESENTATION AND EVALUATION OF IMC ACTIVITIES ON RICE PAPER PRODUCTS OF G-CORNER GROUP INSTRUCTOR: Ths... HO CHI MINH CITY UNIVERSITY OF TE
PRODUCT/ SERVICE OVERVIEW
Snacks are always a favorite dish of many young people today, almost everyone loves fast food, the most concentrated being customers aged from 10 years old to under 30 years old And rice paper is the first choice among snacks today.
The famous face in the snacking industry that cannot be mentioned is Hong Hanh rice paper, especially Hong Hanh sate kumquat rice paper It can be said that Hong Hanh rice paper is a very familiar brand to young people, this is one of the brand rice paper brands that is granted a legal business license and food hygiene and safety certification Therefore, quality rice paper here is always satisfied by customers This is a wholesale and retail establishment of all kinds of rice paper nationwide for a large number of customers, so the Hong Hanh brand always receives many positive reviews from users. Hong Hanh rice paper has many flavors, suitable for everyone's taste This is one of the reasons why trade can develop strongly and is the trust of customers With an affordable price, Hong Hanh rice paper and the irresistible taste of rice paper will be a reliable choice for everyone to enjoy a snack after school and work.
Sa Te Tac rice paper
Main ingredients: And to have such fragrant, delicious, and attractive bags of rice paper, it is impossible not to mention the ingredients in the bag of rice paper Rice paper is indispensable as the main ingredient is dew-dried rice paper, along with spices such as satay, shrimp salt, kumquat, butter Depending on your preference, you can tear the rice paper into small pieces, pour in the seasoning salad to enjoy, or put the spices in a bowl and roll it with the rice paper
Figure 1 Products : Delivery service: G-corner mainly delivers directly to customers; However, when customers buy in large quantities, the shop will deliver via cash on delivery service (Ship Cod).
Figure 2: Logo of G-Corner The logo has a simple design with the purpose of highlighting the group's product, which is rice paper The logo is designed with a fairly bright color tone to suit the product's target customers, which are students, a young and dynamic group
Slogan: "G-Corner’s rice paper - Eat it and you'll love it"
- The main market is schools, most them are teenagers who have a habi snacking
- Rice paper is a popular snack, eas accessible to customers
- Easy to use, no processing required
- Huge competition from other distribution units
- Staff don't have muc experience yet
- There aren't man customers yet
- Subject to grea competition in produc prices
- Brand recognition is limited due t being new
- Customer needs ar always changing;
- The G-corner brand is quite new consumers;
- Not yet received the trust of customer
- Because it is a snack product, the m customers are young people
- Business models ar easily duplicated
- Competitors have grea financial potential
TARGET CUSTOMERS
There are 3 main target groups
- From 5 to 18 years old: This group of customers has not yet created income for themselves) mainly students are in school, spending money is subsidized by their families, this group is often characterized by being active, likes to find explore and experience new things because they have not yet created an income for themselves, this group of customers often eat delicious and cheap snacks and often gather with friends in front of school gates or famous crowded areas
- From 18 - 22 years old: This group of customers with income < 3 million VND/month) are mainly students This group has the characteristics of often doing labor-intensive jobs or working part-time due to low income and wanting to save time, this group of customers also needs to look for snacks, and at the same time You can also gather with friends…
- From 22 years old or older: Customer group with income > 3 million VND/month) This group can be new graduates or people of working age This group of customers goes to eating places to Meet friends and colleagues, relieve stress, and save more time.
OBJECTIVES AND BUDGET FOR IMC
Our team has chosen Hồng Hạnh rice paper as our representative product In the staircase model of communication influence, this rice paper product is positioned at the “Like” level (40%) as the Hồng Hạnh brand is widely accepted and loved in the current rice paper market.
Figure 4: Hierarchy of Effects Model in Communication
At each stage, corresponding objectives need to be set to support the implementation of the IMC plan The basic objectives of promotional communication activities include: a Objective 1 - Recognition, Attention: The first objective focuses on carrying out activities aimed at creating maximum recognition and attention at this stage To achieve this, the team will leverage social media platforms such as Facebook, Instagram, and TikTok to set up accounts and carry out promotional campaigns Not only stopping at using online platforms, the team will also approach customers through traditional methods such as word of mouth, introducing to friends and relatives, as well as distributing flyers to promote our brand b Objective 2 - Understanding: In this stage, we want customers to not only pay attention to the “surface” of the product but also to build a deeper understanding of our team’s product We will use social media platforms as a tool to convey this message to customers Through creative and attractive advertisements, we will talk about the core values of the product - delicious, affordable, and diverse in choice At the same time, the team will also emphasize our fast and convenient delivery service In this way, we hope to provide the best shopping experience while gaining customer trust c Objective 3 - Like and Favor: We want to create positive experiences and good emotions for customers, making them not only like but also favor our team’s product Advertising campaigns are shaped around the rice paper product, connecting with topics and experiences close to the young customer file For example, we will link the product with interesting situations related to school, memories with friends, and lovely moments in everyday life We believe that when customers feel sympathetic and love the brand, they will become loyal customers and will continue to support the product in the future d Objective 4 - Encourage Trial: At this stage, the team will focus on attracting more potential customers through the deployment of advertising campaigns and special promotions:
A 10% discount for the first order of new customers, encouraging them to try the product more
A lucky draw minigame This is an interesting and attractive way to create interaction between customers and the brand, while also creating opportunities for them to receive valuable rewards
Offering vouchers for large orders to encourage them to buy in larger quantities Discount programs on holidays such as Mid-Autumn Festival, Christmas, Vietnamese Women’s Day,… This helps increase sales during holidays and gives customers more choices when shopping for themselves and their loved ones e Objective 5 - Purchase and Support: This is the stage where the team will focus on collecting feedback from customers about the service and product quality to improve and fine-tune to suit the needs and expectations of customers At the same time, these feedbacks also help us promote our brand more widely, creating a positive influence in the customer community In addition, we also care about maintaining and developing relationships with our loyal customers We will deploy reward programs such as point cards for gift exchange, special discounts, and accompanying gifts to thank and express gratitude to supportive customers These efforts will help us maintain a strong customer community and develop our brand sustainably
1.4.2 Budget for the IMC plan
The team has decided to set the budget for the IMC plan using a bottom-up approach, through the application of the objective and task method This choice is very suitable for our business, especially when the team has clearly identified its IMC objectives With this approach, we can start by identifying specific communication objectives that we want to achieve This forms the basis for determining the strategies and tasks necessary to achieve that goal.
This method allows the team to focus on specific objectives and tasks in the process of building the IMC budget In this way, we can ensure that resources are effectively allocated to specific communication activities, in order to achieve the set IMC objectives
In addition, this method allows us to have a clear communication plan, suitable for our target customers - ung people, aged 10 to 30, who like to snack Promotional activities yo will be designed to be dynamic and youthful, attracting the attention of this target group The bottom-up method helps the team maximize the budget for the most effective communication tools, avoiding waste or budget shortages By defining specific objectives and tasks first, we will be more flexible in adjusting the budget over time based on actual results and feedback from marketing activities For example, if we already have a certain number of loyal customers, we can adjust the budget for promotional activities towards optimization In addition, this method also facilitates risk management and ensures that the budget is used effectively and maximizes the benefits for product development.
The budget for our group’s IMC plan is projected to be 2,500,000 VND, a figure that is not insignificant, yet not overly large in comparison to the scale and objectives of the business Within this total budget, the allocation for Direct Marketing and Promotions holds the highest proportion, accounting for 35% and 30% respectively Subsequent activities such as Advertising, Direct Sales, and Public Relations constitute 20%, 10%, and 5% of the budget, respectively
Figure 5 Projected Budget Chart for the IMC Plan :
Among these, Direct Marketing and Promotions activities take the lead, accounting for 35% and 30% respectively This clearly reflects the group's priority in establishing direct connections with customers and encouraging their participation in promotional programs.
Advertising, another crucial activity, constitutes 20% of the budget Although it does not hold as large a proportion as the two aforementioned activities, advertising still plays a vital role in enhancing brand awareness and attracting customer attention.
Direct Sales and Public Relations, despite only accounting for 10% and 5% of the budget respectively, play in dispensable roles Direct Sales allows us to directly approach customers, while Public Relations helps build a positive image for the business in the public eye
In conclusion, the use of the objective and task method, following a bottom-up approach for setting up the IMC budget, is a sound decision It aligns with the group's IMC objectives and provides a clear communication plan that is suitable for the target customers Each activity in the IMC plan has its own unique and important role A reasonable allocation of the budget among these activities will help us optimize effectiveness and achieve the set objectives.
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+ Increase G-Corner brand recognition to customers
+ Through advertising to convey information about the product.
+ Build a beautiful image for the brand.
+ Promote increased sales and profits.
+ Advertising via Facebook platform: The reason for choosing to use Facebook is that the investment cost for Facebook activities is low, suitable for the group's budget, and Facebook can reach far away customers.
+ Distributing leaflets: The group chose to use leaflet distribution advertising activities in the first days of opening (late September) The cost of printing leaflets is about 38,000 VND for 40 sheets x 950 VND/sheet The goal of this activity is to target customers in close range, so the leaflet distribution area will be within a 2km radius around the University of Technical Education area The main content of the leaflet includes information such as price and product types, contact information for ordering (phone number, QR code), promotional programs,
Figure 6 Opening flyer template : + Advertising TVC: The TVC's target topic is school because this is a topic that is close and familiar to the majority of customers Through TVC, the group wants to convey the message of connecting friends through rice paper The budget for the TVC is 80,000 VND with a duration of about 2:24 minutes The group's TVC will be posted on the school's page, student groups and members' personal accounts
* Evaluate the effectiveness of advertising activities: Activities such as posting on the page, flyers, and word of mouth in the first days of opening were effective in bringing a high number of new customers, recorded at 25 customers in the first few days first week After that, throughout the project, activities on the page were maintained regularly, TVC also recorded high views on platforms and large interactions.
PROMOTION
+ Because it is a new brand, the main goal is still to increase G-Corner brand recognition with potential customers.
+ Encourage customers to buy products thereby increasing product sales.
+ Through promotions to create a good impression and create value for customers.
+ Large order promotion: Program content will give you 1 extra bag Orders of 10th bags or more with implementation time throughout the project (from the end of September to the end of November) The goal of the program is to encourage customers to move towards large orders to reduce inventory, storage costs and product flow During the implementation period, the group received 15 large orders corresponding to 187 bags of rice paper
+ Program "Moonlight Tet with G-Corner": This is a promotion program short-term trade according to the first festival held on the occasion of Mid-Autumn Festival (September 27th - September 28th) The content is 20% discount for all orders (from 8000/bag to 6400/bag) The goal is to have 40 more customers know about G-Corner because the program took place quite close to the opening date so the group still does not have many people know about it As a result, the amount of products sold increased by 20% compared to the average amount sold, but there are still many limitations that should be considered to overcome for next time
+ Vietnamese Women's Appreciation October 20th: The discount percentage and implementation time (October 19th - October 21th) of the October 20th program are similar to the Mid-Autumn Festival program but only apply to women Besides, in addition to discounts, the group also has additional gifts including cards and candy The program focuses on attracting and creating sympathy for new female customers because this is considered a group with a higher purchasing rate than men The results of the program were more effective than the Mid-Autumn Festival program with the number of products sold increasing significantly and the group also overcoming some shortcomings such as lack of goods, late delivery,
+ Minigame on November 11th: Minigame to find the difference with the times Implementation period from November 10th to November 12th announcement of results (fastest 5 people correct) Minigames help the group significantly increase interactions on the page
+ Program to Honor Men's Day November 19th: If you are grateful to women with the Program on October 20th, you cannot miss the occasion of honoring men With that criterion, the group has an additional promotion program on November 19th corresponding to a 19 % discount applicable to men The program's revenue results, although not as high as previous promotions, are still at a stable level
Figure 7: Chart of product volume fluctuations sold during prom otions
* Evaluation of promotional activities: the programs all achieved the set goals, bringing the project a large amount of revenue over time and overcoming problems that arose during implementation Besides, the group noted a number of other shortcomings
PUBLIC RELATIONS
Create a communication campaign using social networks to share information about products and promotions.
Create promotions like discounts on special occasions or for large orders and send thank you notes.
Give away free product samples so everyone can try the product and experience its quality.
- Content: give customers trial products
- Goal: get the first 20 customers
Besides, the group also cooperates with MILKY JOY in a minigame program to increase brand coverage.
Figure 8: Article in collaboration with Milky Joy
* Evaluation of public relations activities: The activity of giving away free product samples has helped G-Corner gain a new number of customers and become the first customers These customers have become loyal customers Other activities such as promotions and cooperation with Milky Joy have helped increase sales Public relations activities have successfully completed the set goals.
DIRECT SALES
The scope of direct sales is on the campus of Ho Chi Minh City University of Technical Education.
To conduct direct sales, the group performed the following activities to prepare:
- Encourage customers to generate purchasing potential through regularly updating the latest product images, posting widely to promote the community, and building attractive promotions and combos to attract the market Hospitable to users
- Test prospects and determine customer purchasing ability based on customer needs
- Determine purchasing influence based on the experiences or opinions others share with the customer
- Planning the presentation, with the target customers being students, the team will prepare appropriate information
Then direct goods will be processed through the following steps:
- Create understanding and trust between salespeople and prospects
- Identify your prospects' needs, ask questions, and listen to them
- Create communication for customers through listening to introductions and displaying products Besides, let customers use samples to bring prospective customers closer to the product
- Close the direct sale with a straightforward request for an order
- To complete the sale, the group has many forms of payment and guaranteed delivery completion such as:
- After closing an order, monitor fulfillment by regularly following up on orders and responding to customer inquiries
- After the sale, maintain customer relationships by providing after-sales customer care and support Regularly evaluate performance and adjust personal selling strategies based on data and feedback from customers
* Evaluation of direct sales activities: G-Corner's products are sold through this activity the most Direct sales activities have performed very well, helping G-Corner's sales grow steadily.
DIRECT MARKETING
As is well known, direct marketing plays a key role in the success of brands and companies, particularly in the rapidly evolving 4.0 technological era Because the goal of direct marketing is to identify and directly address the demands of the client while establishing a reputation and preserving customer happiness In addition, it promotes repeat business and boosts business sales.
Marketing has the following forms:
Based on the purpose as well as ability and cost, the group has used some of the following forms of direct marketing to reach potential customers and create awareness for the product "Hong Hanh Rice Paper":
The first is Online Marketing, which is regarded as an essential form of the company's operations It uses information technology tools to carry out marketing procedures rather than traditional tools The typical approach is social media
Social Media: The team has leveraged the power of social networks to create many types of engaging content, including images, videos and posts about Hong Hanh rice paper varieties At the same time, it also builds relationships with customers through interaction and timely feedback Customers can contact and order online via Facebook Fanpage or phone number conveniently and quickly
Figure 9 G-: Corner group's Facebook fanpage
Building Fanpage content: Content Plan for social networks includes all marketing indicators and is the place to synthesize the necessary data to achieve the goals of the group's content strategy
+ A fanpage management content plan template includes everything: from SEO tools, interaction levels, content creation process, post density, posting time, person in charge, Above all, a campaign lacking a methodical content strategy will find it challenging to sustain the brand's reputation among consumers and the frequency of brand access Thus, the primary objective of content marketing campaigns on the group's fanpage is to reach a large number of users
+ Steps to Plan Fanpage Content:
Step 1: Define specific objectives for the Content Marketing plan.
The group's strategy for producing content for their fan page is inextricably linked to the marketing objectives and strategies of the product Budget, human resources, time budget, KPI, and other factors are all predetermined because the content plan is the last stage of the brand's idea expression process Prior to combining ideas into a content plan, the team will discuss and decide which of the plan's objectives must be met.
Step 2: Research related aspects in detail
The team finds a content plan effective when:
Satisfy the needs of viewers Therefore, the content the group chooses is mostly humorous, simple images integrated with the product to create a feeling of intimacy that suits the interests of young people
Shows difference from other brands The team always tries to insert the G-Corner logo into content products to increase recognition
The strengths of the product/service are highlighted The strength shown by the priority group is reasonable price
Step 3: Analyze insights and find key messages (big ideas)
Customer insight: Students frequently want to find snacks to refuel after demanding and exhausting classes, but getting from the classroom to the canteen can occasionally be a major challenge In order to address this issue, the group decided to sell rice paper and offer home delivery Rice paper has a flavor that appeals to young people; it's sour and spicy, which awakens the senses Rice paper can occasionally improve friendships by fostering conversation and snacking together So pick G-Corner for tasty, affordable rice paper and excellent customer service!
Step 5: Determine the main topic (Content Pillar)
The group's primary focus is on the interests of young people, particularly snacks like Hong Hanh rice paper In addition to revenue, profits, and prices, the group consistently prioritizes the quality of its products and the well-being of its customers.
Step 6: Develop and select content ideas
Some websites choose the content that the group uses:
Utilize SEO websites to find popular keywords, create trending content, and stay abreast of trends among young people.
Google Trend: This tool helps the team assess if a keyword's level of interest is rising or falling by displaying graphs over time
Figure 10 Search for keywords on Google Trend :
SEMRush: It is a quite well-known tool in the SEO community with outstanding features such as keyword analysis and competitor analysis
Small Seo Tool: With the Small Seo Tool, the team can check unique and free of duplicate content of the article
Step 7: Make a schedule using Content Calendar
After analyzing target customers, the team discussed and determined the "golden" time frames (11:30 - 13:00, 18:00 - 23:00) to post and attract customers more effectively. Step 8: Content deployment, posting and measurement
With this method, the group has attracted a large number of customers interested in and following the product At the same time, the group also received a lot of positive feedback from customers Thanks to that, we build strong bonds with our regular clients and they also introduce their friends and acquaintances to G-Corner
The group has posted 20 articles on the page with an average interaction of 20 - 40 per post, relatively high, and the page reach is also quite stable
Figure 11 Some articles from the group :
In addition, the group also regularly posts articles regarding promotions and exclusive deals to ensure that clients can readily access them and don't miss these occasions
The second form that the group uses is Telemarketing But for us, this isn't a particularly significant or well-liked form Because it is a direct marketing method through which salespeople use the phone to persuade and advertise products or services to potential customers The group primarily obtained information (data) regarding phone numbers from previous clients who have made purchases from G-Corner The team will rely on that and contact new customers, describe in detail the product information including production facility, product type and price, and "target" psychology as well as needs customers' purchasing needs Consequently, this presents a significant challenge for this type of advertising.
The remaining forms that are not used are: direct response advertising, direct mail, catalogs, and kiosk marketing These are also quite popular forms on the market
Nevertheless, these approaches are inappropriate given the small scale and business model of the group Some reasons can include:
Main customers: The main goal of the group is to reach local customers and within the specific scope of Ho Chi Minh City University of Technical Education So advertising via television, digital channels or via email, fax, sms will not be as effective as reaching customers directly and through popular social networking platforms like Facebook
Limited budget: Television and in-person advertising will be expensive for small businesses, especially in the early stages of growth By focusing on direct marketing strategies and social media platforms, the team can save money and achieve greater efficiency
More effective marketing strategies: With the advancement of technology, the use of online platforms such as social networks, search advertising, and content marketing can bring better results for small and medium-sized enterprises, as they can reach specific target audiences more effectively.
ASSESSMENT BEFORE IMPLEMENTING THE IMC PROGRAM
* Objectives of implementing the IMC program
Recover capital within half a month after the sale Profit 300 thousand VND/month within the first 3 months when implementing the IMC program
Expand products and business markets
Sold 150-200 bags/month in the first 3 months In the following months, it is expected to sell 200-250 bags/month
(For the first 50 bags, it is a customer appreciation price of 6,400 VND/bag Later on, the initial price will be 8,000 VND/bag (Except on sale days when there will be different discounts))
Achieve 300-page likes, 400 followers, and 500 regular interactions
Organize at least 2 monthly advertising activities (Sale, minigame, ) on the Facebook page
Estimated budget 2.500.000 VND is used to carry out activities as well as pay for sales costs and implementation of IMC activities.
EVALUATION AFTER IMPLEMENTING THE IMC PROGRAM
Rice paper business results from September 25, 2023 - November 30, 2023
Figure 12 Rice paper sales from Sep 25, 2023 - Nov 30, 2023 :
Figure 14 Summary table of business results :
After the first half month of implementing the IMC program, G-Corner sold 150 bags with a profit of 186,000 VND Currently, sales are 467 bags, with a total revenue of 3,736,000 VND, total costs: of 2,856,600 VND, and profit of 879,400 VND Especially on promotional days such as opening day, October 20, November 19, the number of rice paper sold increased significantly, up to more than 50 bags per day This contributed greatly to the implementation of IMC as G-Corner reached many new customers, and revenue also increased significantly This shows that after implementing IMC, G-Corner has achieved the goal of capital recovery and profitability.
Online media channel Facebook, with current page likes of 329 likes and 432 followers G-Corner achieved its communication goals after IMC, and this communication channel contributed the most to the success of the IMC program and increased G-Corner's sales significantly
Figure 15: Likes and followers of G-Corner’s Facebook page
G-Corner also regularly posts interactive articles, games, and holiday promotions and has since attracted more people, the number of approaches and visits has also increased, and more customers know about it At the same time, the posts also receive likes, comments, and shares from customers, from which many people access the posts and G- Corner's brand.
Figure 16 Reach on G-: Corner’s Facebook page
Figure 17: Visits on G-Corner’s Facebook page
Figure 18: Interaction from G-Corner posts
More than 70% of customers return to shop at G-Corner Customers always praise and give good reviews of the products at G-Corner Most customers who come to G-Corner come back to buy a second time and they always evaluate the products positively, regularly buy, and recommend them to friends and relatives.
Figure 19 Feedback from customers about G-Corner products :
The expected budget was 2,500,000 VND however during the IMC implementation activity, the total cost that G-Corner spent was 2,856,600 VND, hence the budget devil Because in a short period of time, G-Corner has not been completely completed yet, besides there are still some other costs incurred However, the amount of paint is relatively not high, within the acceptable range Therefore, G-Corner evaluates that the IMC implementation budget has nearly achieved the initial target set and in the coming time, G-Corner will have a clear plan to limit additional costs as best as possible.
LIMITATIONS AND PROPOSED SOLUTIONS
- G-Corner has not been able to reach many customer groups because the amount of rice paper sold in recent times has mainly been for students, a few are students and office workers, and this has not fully met the target audience target customer group that the group is aiming for
- Because it is a new business, G-Corner does not have much experience in managing and promoting products to customers widely and effectively
- G-Corner has few available goods but is only imported in batches, so it cannot completely meet the ordering needs of customers (some orders are in large quantities while the amount of available goods is small, so it cannot meet the orders)
- Because the number of customers is still small, G-Corner does not have many loyal customers or potential customers
- Currently, customer demand for online purchases is very high, so shortly G-Corner will open more stores on e-commerce platforms such as shopee, lazada, tiktok shop to increase recognition and attract more customers, create more social networking sites to promote more
- In the coming time, G-Corner will reach more customer groups to increase brand recognition
- Expanding nationwide delivery coverage on online as well as offline orders
- Expanding new products to diversify products, helping customers have more choices when coming to G-Corner as well as expanding the reach of customers
- Listen to customer feedback, and note weaknesses to better support and improve service
- Improve customer care strategy to help customers have a good experience when purchasing and using G-Corner products
- Associate with other snack shops to increase sales and enhance brand.
By integrating communication messages across multiple platforms such as advertising, social media, and PR, G-CORNER with the product sold as "Hong Hanh Rice Paper" can build a unified brand message shop This helps increase brand awareness and create a deep connection with customers
Additionally, IMC allows businesses to create a seamless experience for customers across different platforms From direct advertising to social media advertising campaigns, IMC helps businesses optimize the purchasing experience and increase customer interaction By tracking and evaluating the effectiveness of advertising campaigns on different media channels, IMC helps businesses optimize advertising costs This helps businesses save resources and finances, while increasing profits IMC strategies allow businesses to interact closely with customers through communication channels Using feedback from customers, businesses can adjust their marketing strategy to meet the wants and needs of the market By creating a consistent brand experience and optimizing customer interactions, IMC helps businesses build lasting customer relationships Customer trust and loyalty can increase, helping to create loyalty and increase sales in the long run
In summary, applying IMC strategies in selling the product “Hong Hanh Rice Paper” is not only an effective way to increase brand awareness, but also the key to maximizing sales and build long-term customer relationships This proves that IMC is not just a marketing tool, but a key strategy for shaping the success of businesses in the food industry
Figure 4: Hierarchy of Effects Model in Communication 6
Figure 5: Projected Budget Chart for the IMC Plan 9
Figure 7: Chart of product volume fluctuations sold during prom otions 14
Figure 8: Article in collaboration with Milky Joy 16
Figure 9: G-Corner group's Facebook fanpage 19
Figure 10: Search for keywords on Google Trend 21
Figure 11: Some articles from the group 22
Figure 12: Rice paper sales from Sep 25, 2023 - Nov 30, 2023 25
Figure 14: Summary table of business results 26
Figure 15: Likes and followers of G-Corner’s Facebook page 27
Figure 16: Reach on G-Corner’s Facebook page 27
Figure 17: Visits on G-Corner’s Facebook page 28
Figure 18: Interaction from G-Corner posts 29
Figure 19: Feedback from customers about G-Corner products 30