Final assignment proessional english for tourism 5 project evaluation of tourists on restaurants in hanoi

HANOI OPEN UNIVERSITYFACULTY OF TOURISM---*****---FINAL ASSIGNMENTPROESSIONAL ENGLISH FOR TOURISM 5Project: Evaluation of tourists on restaurants in Hanoi... In addition, the report is a

HANOI OPEN UNIVERSITYFACULTY OF TOURISM

-***** -FINAL ASSIGNMENT

PROESSIONAL ENGLISH FOR TOURISM 5Project: Evaluation of tourists on restaurants in Hanoi

Chapter 1.Overview of restaurants in Hanoi: 6

1.1.Classification of restaurants in Hanoi: 6

1.2 Characteristics of food service in Hanoi: 7

Chapter 2 Evaluating restaurant quality in Hanoi 7

INTRODUCE 1.1 Background

The report was written according to the requirements of PET 5 subject of the Department of Tourism, Hanoi Open University The report is for tourism students and is written in the context of the tourism industry developing and recovering after the Covid-19 pandemic In addition, the report is also for tourists and tourism businesses interested in restaurants in Hanoi This article will help customers choose the right place to eat This is a report for businesses to refer to for market research, competitor assessment and proposed marketing and business development strategies.

1.2 The significance.

The role and importance of culinary culture in Hanoi for tourism.

Culinary culture plays an important role in tourism development Countries with developed tourism industries focus on creating the image of their country through corporate brands and dishes and drinks, contributing to success and increasing operational efficiency this trip Traveling means having to spend a large amount of money on accommodation, food, services, etc at the destination When tourists come to our country as well as other countries around the world, they cannot help but enjoy typical dishes Because food plays a very important role in bringing joy to people

Culinary culture is a constitutive element of propaganda activities

Attracting tourists: Vietnamese cuisine is increasingly famous in the world More than 60% of tourists, when asked about Vietnamese food, expressed satisfaction and interest Many visitors to Vietnam have rated "Vietnam as a culinary paradise" with unique dishes and unforgettable delicious flavors in each destination.

The unique thing is that the three regions in Vietnam are three culinary paradises with their own dishes and unique regional flavors That is the element that culinary culture brings to tourism business activities such as: Branding, promotion, promoting tourism image, providing information, creating opportunities for tourists to experience tourism Experience traditional cultural aspects as well as cuisine and thereby stimulate guests' travel needs.

Culinary culture also has a higher meaning - it is the cultural exchange of humanity: The tastes of each ethnic group, region and local specialties are more or less different The combination of recipes and flavors in preparation has created dishes that are both modern and rich in local identity Thereby creating more satisfaction for diners when enjoying and enriching the menu of human dishes And the birth of these combination dishes has helped many ethnic groups come closer together.

Culinary culture contributes to diversifying and increasing the attractiveness of tourism promotion activities: Tourism promotion activities are not just simply providing information but need to have many different contents to create a system of integrated activities that impact psychology, stimulate curiosity and stimulate potential tourists

The group's research article is about the experiences and satisfaction levels of foreign tourists with restaurant services in Hanoi.

The reasons for choosing the topic of your study are 2 reasons The first is topicality and practicality Vietnam's tourism industry is growing strongly, attracting a large number of international tourists According to the government electronic newspaper, in the first 7 months of 2023, the number of international tourists coming to Vietnam reached more than 6.6 million, the number of domestic tourists is still growing strongly, estimated at about 76 million with 5 million visits, total revenue from tourists is estimated at 416.6 trillion VND Hanoi is one of Vietnam's key tourist destinations, with a rich and diverse cuisine Improving the quality of restaurant services is an important factor to attract and retain tourists, contributing to promoting the development of the tourism industry Secondly, it helps scientific and practical significance About providing information, the study helps better understand the experience and level of satisfaction of foreign tourists with restaurant services in Hanoi Then evaluated to identify the strengths and weaknesses of restaurant services, thereby proposing solutions to improve service quality and recommend contributing, building a professional and attractive image of Hanoi tourism, and attracting international tourists.

Besides, The topic is new, little-explored research Contributing to adding knowledge to the field of tourism and restaurant seẻvices Research results can be applied to improve restaurant service quality and attract international tourists

The project has two significance Firstly is to the related fields Restaurant businesses improve service quality, increase competitiveness, and attract customers Tourism industry contributes to promoting Hanoi tourism development, enhancing the position of Vietnamese tourism in the international arena And tourists enhance travel experience, creating a good impression of Hanoi cuisine and culture The second is to the student of tourism major It helps improve knowledge and professional skills, knowledge of the tourism market Students can better understand the needs and tastes of foreign tourists when experiencing restaurant services in Hanoi Moreover, research skills become better Students practice data collection skills, data analysis, and writing scientific reports Besides, students practice communication, presentation, and teamwork skills Lastly, we improve report writing and presentation skills.

1.3 Objectives.

After writing this report, we hope that the research will provide useful and practical information to readers about restaurants in Hanoi Receive customer feedback and have methods for improvement Contribute to promoting cuisine here And hopefully the research will reach many people At the same time, this project also helps us improve our research and report writing skills and improve our English communication skills.

1.4 Methodology

We use data collection methods such as: surveys, interviews and then analyze the data With the survey and interview, the team had questions in the following sections: background information of guests, facilities & Ambiance, hygiene, food, price and staff After obtaining all information from visitors, we conduct analysis through questionnaires, excel tables, and written data descriptions to best clarify the characteristics of customers at each age, each country and their needs when dining at restaurants in Hanoi And finally the group proceeds to write a report with the analyzed information

1.5 Scope.

Project implementation time is 8 weeks corresponding to 15 lessons, of which 3 are external interviews.

The project was conducted at the lecture hall of the Faculty of Tourism, Hanoi Open University, and 3 outside interviews were conducted at Uncle Ho's Mausoleum, Temple of Literature and Hoan Kiem Lake.

1.6 Structure.

In addition to the introduction, conclusion, table of contents, and references Our report includes three chapters:

Chapter 1 Overview of restaurants in Hanoi 1.1 Classification of restaurants in Hanoi 1.2 Characteristics of food service in Hanoi Chapter 2 Evaluating restaurant quality in Hanoi

Chapter 1 Overview of restaurants in Hanoi:1.1 Classification of restaurants in Hanoi:

Talking about Hanoi cuisine is talking about its diversity and meticulousness in preparation However, if you are looking for unique dishes with unique highlights, you cannot miss the Hanoi restaurants in this article.

Hanoi captivates tourists not only because of its ancient beauty and thousand-year history of Thang Long, but also thanks to Hanoi's extremely rich and unique culinary culture You don't need to have a headache thinking about "what to eat and where to eat", this place brings together all the culinary quintessence from traditional to modern, from European to Asian Based on type and target audience, restaurants in Hanoi can be classified into the following main groups:

Firstly, by type:

High-end restaurant: Luxurious space, professional service, sophisticated dishes, high-quality ingredients, high prices, suitable for high-income customers For example: JW Marriott Hotel Hanoi, La Verticale, French Grill.

Popular restaurant: Simple space, reasonable prices, diverse dishes, suitable for many tastes, serving many customers For example: Bun cha Obama, Bun thang Ba Dinh, Pho Thin 13 Lo Duc.

Restaurant style: Japanese, Korean, Thai, European,

Street eateries: Popular, cheap, diverse dishes, rich in Vietnamese flavor, suitable for customers who want to experience local cuisine For example: Beef pho, Bun cha, Bun thang, Fried spring rolls.

Second is according to the target audience:

Family: Spacious space, diverse dishes, suitable for all ages, there is a play area for children For example: Ngon Garden, Canh Buom, Fish Cake King.

Couples: Romantic, cozy space, delicious food, beautifully presented, live music or entertainment For example: The Rooftop Bar, The Clover at Ngoc Thuy, Botanica Restaurant.

Business: Luxurious, polite space, private room, serving high-class dishes, suitable for important receptions For example: L'Escale Restaurant, The Hanoi Social Club, French Grill.

Young people: Modern, youthful space, creative and unique dishes, reasonable prices For example: The Hanoi Social Club, The Rooftop Bar, Tadioto.

1.2 Characteristics of food service in Hanoi:

When mentioning Hanoi cuisine, people often think of diversity, richness and sophistication This is clearly shown through the restaurants here.

In terms of culinary style, Hanoi has countless restaurants serving dishes from all over the world, from Asia to Europe Traditional Vietnamese dishes such as pho, bun cha, bun thang, La Vong fish cake and Thanh Tri rice rolls are always loved by tourists International dishes such as pizza, pasta, sushi, sashimi, steak and hamburgers are also popular here.

In terms of space, restaurants in Hanoi have many different decorative styles, from luxurious and modern to rustic and traditional Some restaurants have beautiful views of the city, while others are quiet and private There is a restaurant to suit every need, from romantic dates to gatherings with family and friends.

In terms of price, restaurants in Hanoi are very diverse, from affordable to high-end Affordable restaurants can cost only a few tens of thousands of VND for a meal, while high-end restaurants can cost up to millions of VND Diners can easily find restaurants that suit their budget.

Chapter 2 Evaluating restaurant quality in Hanoi.2.1 Overview

2.1.1 Description of data collection process

To collect data, we conducted onsite-interviews which were at President Ho Chi Minh's Mausoleum, Temple of Literature, and Hanoi Old Quarter.

The first interview took place at the President Ho Chi Minh's Mausoleum We interviewed a total of five guests Most of the guests were very enthusiastic, friendly, and happy to be interviewed There were some extremely "nice" guests, so we completed this interview perfectly.

However, the number of guests were limited because the security in the mausoleum was very strict In addition, one of the five guests had just arrived in Hanoi, so he/ she could not provide much information for us Moreover, some questions in our list were still not reasonable, which led to general answers and not detailed answers/responses from the guests/interviewees As a result, some did not meet our expectations We also encountered difficulties when mispronounced words Therefore, the guests sometimes did not understand our meaning.

After this interview, we need to improve their pronunciation, be more confident in communication and improve their list of questions.

The second interview took place at the Temple of Literature We interviewed a total of eight guests We already have experience from the previous interview, so it went more smoothly Most of the guests were very enthusiastic, friendly and happy to be interviewed Guests have more knowledge about the restaurant so we have a lot of information

Besides the advantages, we also need to encounter difficulties Most of the customers we interviewed were "traveling" customers, so they only came for fast food and did not care much about restaurant quality In addition, most of them were group guests, they were quite in a hurry so we didn't have enough time to approach them.

After this interview, we need to improve their pronunciation, be more confident in communication and improve their list of questions.

The last interview took place at the Hanoi Old Quarter We interviewed a total of eight guests The guests were very enthusiastic, friendly and happy to be interviewed Besides, some guests came in groups with guides so they refused to be interviewed Customers were also in a hurry, so many customers refused us Moreover, our guests were all tourists so we received very little information We also encountered more difficulties in pronunciation and grammar, so customers did not clearly understand the meaning of the question.

After three interviews, we interviewed a total of 21 tourists We have also collected enough data and customer feedback about restaurants in Hanoi During the interview process, most guests were very friendly and willing to be interviewed so it went smoothly Through the interview, we also improved our ability to communicate in English, became more confident in communication and learned many interesting things However, during the interview process, we also encountered some difficulties Some guests were not willing to be

interviewed, or if they answered, they did not remember where they ate and what the facilities were like The first interview we had was quite difficult because we were unfamiliar, the language and pronunciation were confusing and the questions were not really clear In the next two sessions, we improved and completed the set tasks.

The three show tourists’ background information in terms of age, nation and length of travel time The data is calibrated in percentage.

Overall, the data shows that tourists coming to Hanoi for a short period of time, the majority are middle-aged and over 60, visitors from France account for a sizable portion.

Regarding the first pie chart, it shows the country of each interview participant The majority of interviewers came from France, accounting for 28% The second position, people from countries such as New Zealand, Australia, England and Germany account for 11% The least number of people is from Cerina, Iceland, Czech Republic, USA, and Canada account for just over 5%.

Moving on to the second pie chart is the age of interview participants about restaurant reviews in Hanoi It can be seen that the majority of interview participants' ages are from 61 - 70 years old, accounting for 33% The second position, consist of 28% are from 20 - 30 years old and the lowest is only 6%, those are people of age 51- 60.

The last chart is about the tourists' stay in Hanoi From the chart we can see that the popular time spent in Hanoi by tourists is from 2 to 7 days, accounting for 39% The second position, Less than the first place only 4% are tourists who come to Hanoi for 2 weeks and the lowest is only 6% are those who come to Hanoi for 1 month or more.

Most visitors to Hanoi come to travel, they usually only come to Hanoi for 1 to 2 weeks Guests shared with us that they will have schedules to other provinces such as Quang Ninh, Ninh Binh and neighboring countries such as Thailand, Cambodia

All the guests in the interview were very impressed with the landscape and people in Hanoi, especially the very friendly people.

2.2 Evaluating restaurant quality in Hanoi

2.2.1 Evaluation of Facilities

Restaurant facilities play an important role in visitors' culinary experience Through interviews with tourists in Hanoi, We found that the majority of guests are satisfied with the restaurant's facilities here.

The chart shows visitor ratings for restaurant facilities in Hanoi The data is calibrated in percentage.

Overall, the data shows that most visitors are satisfied with the restaurant facilities It can be clearly found from the chart that visitors rated very good and good accounted for 33% and 39% The middle level accounts for 22% and take up the remaining 6 % for not good.

First, many restaurants have modern, clean and comfortable facilities Visitors appreciate the investment in equipment, furniture and kitchen systems of the restaurant The restaurant has modern, comfortable furniture, tables and chairs are arranged reasonably, creating comfort

Second, with a variety of design styles, from luxurious restaurants with classic architecture to popular eateries with rustic style, visitors can choose a space that suits their preferences Third, eating utensils must be hygienic and clean The restaurant's restrooms were also regularly deodorized, fully equipped with toilet paper, hand soap, hand dryers

In addition, a number of other amenities such as lighting systems, air conditioning, free wifi, also ensure a comfortable feeling for visitors.

Furthermore, some restaurants have separate smoking areas to ensure non-smokers were not affected This was highly appreciated by many tourists.

However, besides the positive reviews, there were still some bad points

Chart 4 Customer rate about Facilities

Facilities & Ambiance