Final assignment proessional english for tourism 5 project evaluation of tourists on restaurants in hanoi

HANOI OPEN UNIVERSITYFACULTY OF TOURISM---*****---FINAL ASSIGNMENTPROESSIONAL ENGLISH FOR TOURISM 5Project: Evaluation of tourists on restaurants in Hanoi... In addition, the report is a

HANOI OPEN UNIVERSITY FACULTY OF TOURISM

-***** -FINAL ASSIGNMENT PROESSIONAL ENGLISH FOR TOURISM 5 Project: Evaluation of tourists on restaurants in Hanoi

INTRODUCE 2

1.1 Background 2

1.2 The significance 2

1.3 Objectives 4

1.4 Methodology 4

1.5 Scope 4

1.6 Structure 5

BODY 6

Chapter 1.Overview of restaurants in Hanoi: 6

1.1.Classification of restaurants in Hanoi: 6

1.2 Characteristics of food service in Hanoi: 7

Chapter 2 Evaluating restaurant quality in Hanoi 7

2.1 Overview 7

2.1.1 Description of data collection process 7

2.1.2 Background information 9

2.2 Evaluating restaurant quality in Hanoi 10

2.2.1 Evaluation of Facilities 10

2.2.2 Evaluation of Food 12

2.2.3 Evaluation of Staff 13

2.2.4 Evaluation of Price 15

2.2.5 Evaluation of Hygiene 17

Chapter 3: Conclusion and recommendation 18

3.1 Conclusion 18

3.2 Recommendation 18

3.3 Reflection 20

APPENDICES 21

REFERENCES 23

INTRODUCE1.1 Background

The report was written according to the requirements of PET 5 subject of the Department ofTourism, Hanoi Open University The report is for tourism students and is written in thecontext of the tourism industry developing and recovering after the Covid-19 pandemic Inaddition, the report is also for tourists and tourism businesses interested in restaurants inHanoi This article will help customers choose the right place to eat This is a report forbusinesses to refer to for market research, competitor assessment and proposed marketingand business development strategies

1.2 The significance.

The role and importance of culinary culture in Hanoi for tourism

Culinary culture plays an important role in tourism development Countries with developedtourism industries focus on creating the image of their country through corporate brands anddishes and drinks, contributing to success and increasing operational efficiency this trip.Traveling means having to spend a large amount of money on accommodation, food,services, etc at the destination When tourists come to our country as well as other countriesaround the world, they cannot help but enjoy typical dishes Because food plays a veryimportant role in bringing joy to people

Culinary culture is a constitutive element of propaganda activities

Attracting tourists: Vietnamese cuisine is increasingly famous in the world More than 60%

of tourists, when asked about Vietnamese food, expressed satisfaction and interest Manyvisitors to Vietnam have rated "Vietnam as a culinary paradise" with unique dishes andunforgettable delicious flavors in each destination

The unique thing is that the three regions in Vietnam are three culinary paradises with theirown dishes and unique regional flavors That is the element that culinary culture brings totourism business activities such as: Branding, promotion, promoting tourism image,providing information, creating opportunities for tourists to experience tourism Experiencetraditional cultural aspects as well as cuisine and thereby stimulate guests' travel needs

Culinary culture also has a higher meaning - it is the cultural exchange of humanity: Thetastes of each ethnic group, region and local specialties are more or less different Thecombination of recipes and flavors in preparation has created dishes that are both modernand rich in local identity Thereby creating more satisfaction for diners when enjoying andenriching the menu of human dishes And the birth of these combination dishes has helpedmany ethnic groups come closer together.

Culinary culture contributes to diversifying and increasing the attractiveness of tourismpromotion activities: Tourism promotion activities are not just simply providing informationbut need to have many different contents to create a system of integrated activities thatimpact psychology, stimulate curiosity and stimulate potential tourists

The group's research article is about the experiences and satisfaction levels of foreigntourists with restaurant services in Hanoi

The reasons for choosing the topic of your study are 2 reasons The first is topicality andpracticality Vietnam's tourism industry is growing strongly, attracting a large number ofinternational tourists According to the government electronic newspaper, in the first 7months of 2023, the number of international tourists coming to Vietnam reached more than6.6 million, the number of domestic tourists is still growing strongly, estimated at about 76million with 5 million visits, total revenue from tourists is estimated at 416.6 trillion VND.Hanoi is one of Vietnam's key tourist destinations, with a rich and diverse cuisine.Improving the quality of restaurant services is an important factor to attract and retaintourists, contributing to promoting the development of the tourism industry Secondly, ithelps scientific and practical significance About providing information, the study helpsbetter understand the experience and level of satisfaction of foreign tourists with restaurantservices in Hanoi Then evaluated to identify the strengths and weaknesses of restaurantservices, thereby proposing solutions to improve service quality and recommendcontributing, building a professional and attractive image of Hanoi tourism, and attractinginternational tourists

Besides, The topic is new, little-explored research Contributing to adding knowledge to thefield of tourism and restaurant seẻvices Research results can be applied to improverestaurant service quality and attract international tourists

The project has two significance Firstly is to the related fields Restaurant businessesimprove service quality, increase competitiveness, and attract customers Tourism industrycontributes to promoting Hanoi tourism development, enhancing the position of Vietnamesetourism in the international arena And tourists enhance travel experience, creating a goodimpression of Hanoi cuisine and culture The second is to the student of tourism major Ithelps improve knowledge and professional skills, knowledge of the tourism market.Students can better understand the needs and tastes of foreign tourists when experiencingrestaurant services in Hanoi Moreover, research skills become better Students practicedata collection skills, data analysis, and writing scientific reports Besides, students practicecommunication, presentation, and teamwork skills Lastly, we improve report writing andpresentation skills.

1.3 Objectives.

After writing this report, we hope that the research will provide useful and practicalinformation to readers about restaurants in Hanoi Receive customer feedback and havemethods for improvement Contribute to promoting cuisine here And hopefully the researchwill reach many people At the same time, this project also helps us improve our researchand report writing skills and improve our English communication skills

1.4 Methodology

We use data collection methods such as: surveys, interviews and then analyze the data Withthe survey and interview, the team had questions in the following sections: backgroundinformation of guests, facilities & Ambiance, hygiene, food, price and staff After obtainingall information from visitors, we conduct analysis through questionnaires, excel tables, andwritten data descriptions to best clarify the characteristics of customers at each age, eachcountry and their needs when dining at restaurants in Hanoi And finally the group proceeds

to write a report with the analyzed information

1.5 Scope.

Project implementation time is 8 weeks corresponding to 15 lessons, of which 3 are externalinterviews

The project was conducted at the lecture hall of the Faculty of Tourism, Hanoi OpenUniversity, and 3 outside interviews were conducted at Uncle Ho's Mausoleum, Temple ofLiterature and Hoan Kiem Lake.

1.6 Structure.

In addition to the introduction, conclusion, table of contents, and references Our reportincludes three chapters:

Chapter 1 Overview of restaurants in Hanoi

1.1 Classification of restaurants in Hanoi

1.2 Characteristics of food service in Hanoi

Chapter 2 Evaluating restaurant quality in Hanoi

Chapter 1 Overview of restaurants in Hanoi:

1.1 Classification of restaurants in Hanoi:

Talking about Hanoi cuisine is talking about its diversity and meticulousness in preparation.However, if you are looking for unique dishes with unique highlights, you cannot miss theHanoi restaurants in this article

Hanoi captivates tourists not only because of its ancient beauty and thousand-year history ofThang Long, but also thanks to Hanoi's extremely rich and unique culinary culture Youdon't need to have a headache thinking about "what to eat and where to eat", this placebrings together all the culinary quintessence from traditional to modern, from European toAsian Based on type and target audience, restaurants in Hanoi can be classified into thefollowing main groups:

Firstly, by type:

High-end restaurant: Luxurious space, professional service, sophisticated dishes, quality ingredients, high prices, suitable for high-income customers For example: JWMarriott Hotel Hanoi, La Verticale, French Grill

high-Popular restaurant: Simple space, reasonable prices, diverse dishes, suitable for many tastes,serving many customers For example: Bun cha Obama, Bun thang Ba Dinh, Pho Thin 13

Lo Duc

Restaurant style: Japanese, Korean, Thai, European,

Street eateries: Popular, cheap, diverse dishes, rich in Vietnamese flavor, suitable forcustomers who want to experience local cuisine For example: Beef pho, Bun cha, Bunthang, Fried spring rolls

Second is according to the target audience:

Family: Spacious space, diverse dishes, suitable for all ages, there is a play area for children.For example: Ngon Garden, Canh Buom, Fish Cake King

Couples: Romantic, cozy space, delicious food, beautifully presented, live music orentertainment For example: The Rooftop Bar, The Clover at Ngoc Thuy, BotanicaRestaurant

Business: Luxurious, polite space, private room, serving high-class dishes, suitable forimportant receptions For example: L'Escale Restaurant, The Hanoi Social Club, FrenchGrill.

Young people: Modern, youthful space, creative and unique dishes, reasonable prices Forexample: The Hanoi Social Club, The Rooftop Bar, Tadioto

1.2 Characteristics of food service in Hanoi:

When mentioning Hanoi cuisine, people often think of diversity, richness andsophistication This is clearly shown through the restaurants here

In terms of culinary style, Hanoi has countless restaurants serving dishes from all over theworld, from Asia to Europe Traditional Vietnamese dishes such as pho, bun cha, bun thang,

La Vong fish cake and Thanh Tri rice rolls are always loved by tourists International dishessuch as pizza, pasta, sushi, sashimi, steak and hamburgers are also popular here

In terms of space, restaurants in Hanoi have many different decorative styles, fromluxurious and modern to rustic and traditional Some restaurants have beautiful views of thecity, while others are quiet and private There is a restaurant to suit every need, fromromantic dates to gatherings with family and friends

In terms of price, restaurants in Hanoi are very diverse, from affordable to high-end.Affordable restaurants can cost only a few tens of thousands of VND for a meal, while high-end restaurants can cost up to millions of VND Diners can easily find restaurants that suittheir budget

Chapter 2 Evaluating restaurant quality in Hanoi.

2.1 Overview

2.1.1 Description of data collection process

To collect data, we conducted onsite-interviews which were at President Ho Chi Minh'sMausoleum, Temple of Literature, and Hanoi Old Quarter

The first interview took place at the President Ho Chi Minh's Mausoleum We interviewed atotal of five guests Most of the guests were very enthusiastic, friendly, and happy to beinterviewed There were some extremely "nice" guests, so we completed this interviewperfectly

However, the number of guests were limited because the security in the mausoleum wasvery strict In addition, one of the five guests had just arrived in Hanoi, so he/ she could notprovide much information for us Moreover, some questions in our list were still notreasonable, which led to general answers and not detailed answers/responses from theguests/interviewees As a result, some did not meet our expectations We also encountereddifficulties when mispronounced words Therefore, the guests sometimes did not understandour meaning.

After this interview, we need to improve their pronunciation, be more confident incommunication and improve their list of questions

The second interview took place at the Temple of Literature We interviewed a total of eightguests We already have experience from the previous interview, so it went more smoothly.Most of the guests were very enthusiastic, friendly and happy to be interviewed Guestshave more knowledge about the restaurant so we have a lot of information

Besides the advantages, we also need to encounter difficulties Most of the customers weinterviewed were "traveling" customers, so they only came for fast food and did not caremuch about restaurant quality In addition, most of them were group guests, they were quite

in a hurry so we didn't have enough time to approach them

After this interview, we need to improve their pronunciation, be more confident incommunication and improve their list of questions

The last interview took place at the Hanoi Old Quarter We interviewed a total of eightguests The guests were very enthusiastic, friendly and happy to be interviewed Besides,some guests came in groups with guides so they refused to be interviewed Customers werealso in a hurry, so many customers refused us Moreover, our guests were all tourists so wereceived very little information We also encountered more difficulties in pronunciation andgrammar, so customers did not clearly understand the meaning of the question

After three interviews, we interviewed a total of 21 tourists We have also collected enoughdata and customer feedback about restaurants in Hanoi During the interview process, mostguests were very friendly and willing to be interviewed so it went smoothly Through theinterview, we also improved our ability to communicate in English, became more confident

in communication and learned many interesting things However, during the interviewprocess, we also encountered some difficulties Some guests were not willing to be

interviewed, or if they answered, they did not remember where they ate and what thefacilities were like The first interview we had was quite difficult because we wereunfamiliar, the language and pronunciation were confusing and the questions were not reallyclear In the next two sessions, we improved and completed the set tasks.

The three show tourists’ background information in terms of age, nation and length of traveltime The data is calibrated in percentage.

Overall, the data shows that tourists coming to Hanoi for a short period of time, the majorityare middle-aged and over 60, visitors from France account for a sizable portion

Regarding the first pie chart, it shows the country of each interview participant Themajority of interviewers came from France, accounting for 28% The second position,people from countries such as New Zealand, Australia, England and Germany account for11% The least number of people is from Cerina, Iceland, Czech Republic, USA, andCanada account for just over 5%

Moving on to the second pie chart is the age of interview participants about restaurantreviews in Hanoi It can be seen that the majority of interview participants' ages are from 61

- 70 years old, accounting for 33% The second position, consist of 28% are from 20 - 30years old and the lowest is only 6%, those are people of age 51- 60

The last chart is about the tourists' stay in Hanoi From the chart we can see that the populartime spent in Hanoi by tourists is from 2 to 7 days, accounting for 39% The secondposition, Less than the first place only 4% are tourists who come to Hanoi for 2 weeks andthe lowest is only 6% are those who come to Hanoi for 1 month or more

Most visitors to Hanoi come to travel, they usually only come to Hanoi for 1 to 2 weeks.Guests shared with us that they will have schedules to other provinces such as Quang Ninh,Ninh Binh and neighboring countries such as Thailand, Cambodia

All the guests in the interview were very impressed with the landscape and people in Hanoi,especially the very friendly people

2.2 Evaluating restaurant quality in Hanoi

2.2.1 Evaluation of Facilities

Restaurant facilities play an important role in visitors' culinary experience Throughinterviews with tourists in Hanoi, We found that the majority of guests are satisfied with therestaurant's facilities here

The chart shows visitor ratings for restaurant facilities in Hanoi The data is calibrated inpercentage

Overall, the data shows that most visitors are satisfied with the restaurant facilities

It can be clearly found from the chart that visitors rated very good and good accounted for33% and 39% The middle level accounts for 22% and take up the remaining 6 % for notgood

First, many restaurants have modern, clean and comfortable facilities Visitors appreciatethe investment in equipment, furniture and kitchen systems of the restaurant The restauranthas modern, comfortable furniture, tables and chairs are arranged reasonably, creatingcomfort

Second, with a variety of design styles, from luxurious restaurants with classic architecture

to popular eateries with rustic style, visitors can choose a space that suits their preferences .Third, eating utensils must be hygienic and clean The restaurant's restrooms were alsoregularly deodorized, fully equipped with toilet paper, hand soap, hand dryers

In addition, a number of other amenities such as lighting systems, air conditioning, freewifi, also ensure a comfortable feeling for visitors

Furthermore, some restaurants have separate smoking areas to ensure non-smokers were notaffected This was highly appreciated by many tourists

However, besides the positive reviews, there were still some bad points

Chart 4 Customer rate about Facilities

Facilities & Ambiance Star rating