Công Nghệ Thông Tin - Công nghệ thông tin - Quản trị kinh doanh Unrestricted Siemens AG 2016 siemens.com Siemens Industry Analyst Briefing Call Siemens Digitalization Strategy Sinalytics Platform Dr. Horst J. Kayser, Chief Strategy Officer Siemens AG Dr. Norbert Gaus, Head of Siemens Research and Technology Center Munich, January 20, 2016 Unrestricted Siemens AG 2016 January 2016Page 2 Corporate Strategy Corporate Technology – 26 high-speed trains at Renfe Spanish Rail Company (Madrid- Barcelona-Malaga) – Performance contract with availability guarantee – Passengers are reimbursed for delays >15 mins – On-time rate of 99.9 – 60 passengers switched from aircraft to train Unrestricted Siemens AG 2016 January 2016Page 3 Corporate Strategy Corporate Technology Demographic change Urbanization Climate change Globalization Five Megatrends shaping our world of tomorrow – changes in the markets are accelerating 1 UN World Population Prospects (2015) 2 Met Office Hadley Centre observations (2014) 3 McKinsey Global Institute Cityscope (2011) 4 UNCTAD (2013) 5 Cisco: The Internet of Everything (2013) 6 IDC: The Digital Universe (2012) Digital transformation Trend to increase investment abroad Growing and ageing population Cities as main driver of GDP growth Global warming and weather extremes Contribution to global GDP growth, 2007-20253 , in Foreign direct investment vs. global GDP, in 4 World population1, in bn Annual mean temperature variations 1950-20142 (in ° C) Connected devices5, in bn -0,3 0 0,3 1950 1970 1990 2010 0.3 -0.3 0 2 4 6 1970 1976 1982 1988 1994 2000 2006 2012 2013 Other cities and rural areas 38 Cities >10mn 5mn – 10mn 2mn – 5mn 150k – 2mn 50 23 9 2012 20202016 Exponential growth of connected devices ... … and digital data6 2.8 ZB 40.0 ZBZB = Zettabytes = 109 Terabytes 9.00 0.16 1.92 0.83 6.10 0.12 2015 1.25 -0.010.00 1.36 2050 Developing countries Industrial countries 15-65 65+ 0-14 Age Unrestricted Siemens AG 2016 January 2016Page 4 Corporate Strategy Corporate Technology Global trends Siemens strategy – ‘Ingenuity for Life’ Market development (illustrative) Digital transformation Networked world of complex and heterogeneous systems Globalization Global competition driving productivity and localization Urbanization Infrastructure investment needs of urban agglomerations Demographic change Decentralized demand of a growing and aging population Climate change Higher resource efficiency in an all-electric world Efficient Energy Application Power Transmission, Distribution Smart Grid Power Generation Imaging In-Vitro Diagnostics Today Mid term – 2020 Electrification ~2–31 Market growth Automation Digitalization ~4–61 Market growth ~7–91 Market growth Innovating along the electrical value chain 1 Est. market growth (CAGR) over cycle Unrestricted Siemens AG 2016 January 2016Page 5 Corporate Strategy Corporate Technology Siemens Digitalization Siemens Digitalization – Leveraging digital technology trends for concrete customer benefits Connectivity and Web-of-systems Collaboration and mobile Smart data and analytics Cloud technologies Cyber-Security Maintenance services Automation operation Design engineering Improved productivity time-to-market Higher flexibility resilience Increased availability efficiency Combining the virtual physical world … … across entire customer value chains Unrestricted Siemens AG 2016 January 2016Page 6 Corporate Strategy Corporate Technology Digitally enhanced electrification and automation 1 automation player in industry, buildings, grids, power plants, and rail €0.6 billion revenue in FY15 +15 yoy growth FY15 >300k devices – Remotely monitored and administered – Data driven – Analytics enabled Digital services €3.1 billion revenue in FY15 +16 yoy growth FY15 Leading provider across verticals Vertical software Customer benefit translates to substantial revenue growth for Siemens – Siemens Digitalization XHQ Unrestricted Siemens AG 2016 January 2016Page 7 Corporate Strategy Corporate Technology Digitally enhanced electrification and automation 1 automation player in industry, buildings, grids, power plants, and rail €0.6 billion revenue in FY15 +15 yoy growth FY15 >300k devices – Remotely monitored and administered – Data driven – Analytics enabled Digital services €3.1 billion revenue in FY15 +16 yoy growth FY15 Leading provider across verticals Vertical software Customer benefit translates to substantial revenue growth for Siemens XHQ Unrestricted Siemens AG 2016 January 2016Page 8 Corporate Strategy Corporate Technology Sinalytics Platform powers Siemens Digital Services Connectivity 300,000+ connected devices including wind turbines, buildings, trains Advanced analytics Creating new insights from smart data by leveraging world-class technologies Customer outcomes ─ Higher availability ─ Lower costs ─ Increased performance ─ More security Know-how ─ Product, domain and data science know-how ─ Overall IT know-how with about 17,500 software engineers ─ 160 Data Scientists Unrestricted Siemens AG 2016 January 2016Page 9 Corporate Strategy Corporate Technology The Digital Transformation of Services Improving efficiency of classical services Performance Outcome based Contracting Classical Time Material Maintenance Network Platforms E.g. Digital diagnostics E.g. Augmented Reality for training and Maintenance Repair and Overhaul E.g. digitally optimised work scheduling Unrestricted Siemens AG 2016 January 2016Page 10 Corporate Strategy Corporate Technology The Digital Transformation of Services 1. Predictive Maintenance 2. Performance-based contracts 3. Outcome-oriented contracts Performance Outcome based Contracting Classical Time Material Maintenance Network Platforms E.g. Healthcare E.g. Power ServicesE.g. Mobility Power Services Objectives Improve customer ROI through flexible service in any market condition Objectives Prevent unplanned downtime of CT scanners caused by tube failures Objectives Increase availa- bility and reliability of trains Preventive Maintenance Reactive Maintenance Condition-based Maintenance Predictive Maintenance Prescriptive Maintenance Unrestricted Siemens AG 2016 January 2016Page 11 Corporate Strategy Corporate Technology Digital Service Siemens Digital Services Portfolio – Overview Remote services based on device connectivity – Data generated by connected devices and transferred for evaluation Data analytics- enabled services – Value added by additional insights generated from available data Network Platforms – Generation of additional value by bringing together relevant experts and data Division view (examples) PG Power generation, transmission distribution PSWP EM – Power Plant optimization, remote support-operation – Flex LTP, data-driven upgrades of turbines – Fleet statistics of power plants and wind farms – Wind farm optimisation – Performance contracts consulting – SCADA, WTC3 and vibration diagnostics – Remote Monitoring (Switchgear and Transformers) – Smart Grid Asset performance management security services – Smart Grid Asset operation services BT – System performance services – Building performance energy optimisation services – Smart Guidance – Smart Monitoring – Smart Data Analysts – 3D printing for optimised parts logistics MO – Master Asset Uptime – Optimise energy performance – Maximise process efficiency – Enhance Industrial Cyber security DF PD – Predictive maintenance – Network platform for diagnostic exchange HC Building Technologies Mobility Healthcare Digital Factory Process and Drives Unrestricted Siemens AG 2016 January 2016Page 12 Corporate Strategy Corporate Technology Drive train analytics Industrial Network Analytics Machine tool analytics Security Assessments and Implementation Security Managed Services Digital Services Example – Digital Factory Master asset uptime Enhance Industrial Cyber-Security Optimize Energy Performance Maximize process efficiency Control performance a...
Siemens Industry Analyst Briefing Call Siemens Digitalization Strategy & Sinalytics Platform Dr Horst J Kayser, Chief Strategy Officer Siemens AG Dr Norbert Gaus, Head of Siemens Research and Technology Center | Munich, January 20, 2016 Unrestricted © Siemens AG 2016 siemens.com Unrestricted © Siemens AG 2016 – 26 high-speed trains at Renfe Spanish Rail Page January 2016 Company (Madrid- Barcelona-Malaga) – Performance contract with availability guarantee – Passengers are reimbursed for delays >15 mins – On-time rate of 99.9% – 60% passengers switched from aircraft to train Corporate Strategy / Corporate Technology Five Megatrends shaping our world of tomorrow – changes in the markets are accelerating Demographic change Growing and ageing Global warming and Climate change population weather extremes World population1, in bn Annual mean temperature variations 1950-20142 (in °C) 1.92 0.83 9.00 6.10 0.16 Digital transformation 0,.3 Developing countries -0,.3 Industrial 1.25 0.00 -0.01 0.12 1.36 Age Connected devices5, in bn 50 1950 countries 65+ 15-65 Exponential growth of 2015 2050 0-14 connected 23 1970 1990 2010 devices Urbanization … and 2012 2016 2020 Globalization digital data6 2.8 ZB Contribution to global GDP growth, 40.0 Foreign direct investment 2007-20253, in % ZB vs global GDP, in %4 Cities >10mn ZB = Zettabytes = 109 Terabytes 5mn – 10mn 38% Other cities and rural areas 2mn – 5mn Cities as main driver Trend to increase of GDP growth investment abroad 150k – 2mn 1970 1976 1982 1988 1994 2000 200622001132 UN World Population Prospects (2015) McKinsey Global Institute Cityscope (2011) Cisco: The Internet of Everything (2013) Met Office Hadley Centre observations (2014) UNCTAD (2013) IDC: The Digital Universe (2012) Unrestricted © Siemens AG 2016 Corporate Strategy / Corporate Technology Page January 2016 Siemens strategy – ‘Ingenuity for Life’ Global trends Market development (illustrative) Digital Digitalization ~7–9%1 transformation Automation Market growth Networked world of complex Electrification and heterogeneous systems ~4–6%1 Today Globalization Innovating along the electrical value chain Market growth Global competition driving Power Power Transmission, Efficient Energy ~2–3%1 productivity and localization Generation Distribution & Application Smart Grid Market growth Urbanization Mid term – 2020 Infrastructure investment needs of urban agglomerations Imaging & In-Vitro Demographic Diagnostics change Decentralized demand of a growing and aging population Climate change Higher resource efficiency in an all-electric world Est market growth (CAGR) over cycle Unrestricted © Siemens AG 2016 Page January 2016 Corporate Strategy / Corporate Technology Siemens Digitalization – Leveraging digital technology trends for concrete customer benefits Siemens Digitalization Collaboration Improved productivity & Higher flexibility & Increased availability & and mobile time-to-market resilience efficiency Smart data and Design & Automation & Maintenance & analytics engineering operation services Cloud Combining the virtual & physical world … technologies … across entire customer value chains Connectivity and Web-of-systems Cyber-Security Unrestricted © Siemens AG 2016 Page January 2016 Corporate Strategy / Corporate Technology Customer benefit translates to substantial revenue growth for Siemens – Siemens Digitalization Digital €0.6 billion revenue in FY15 Vertical €3.1 billion revenue in FY15 services software +15% yoy growth FY15 +16% yoy growth FY15 >300k devices Leading provider XHQ – Remotely monitored and administered across verticals – Data driven – Analytics enabled Digitally enhanced #1 automation player in industry, electrification buildings, grids, power plants, and rail and automation Unrestricted © Siemens AG 2016 Page January 2016 Corporate Strategy / Corporate Technology Customer benefit translates to substantial revenue growth for Siemens Digital €0.6 billion revenue in FY15 Vertical €3.1 billion revenue in FY15 services software +15% yoy growth FY15 +16% yoy growth FY15 >300k devices Leading provider XHQ – Remotely monitored and administered across verticals – Data driven – Analytics enabled Digitally enhanced #1 automation player in industry, electrification buildings, grids, power plants, and rail and automation Unrestricted © Siemens AG 2016 Page January 2016 Corporate Strategy / Corporate Technology Sinalytics Platform powers Siemens Digital Services Connectivity Advanced analytics 300,000+ Creating new insights from smart data by connected devices leveraging world-class including wind turbines, technologies buildings, trains Know-how Customer outcomes ─ Product, domain and ─ Higher availability data science know-how ─ Lower costs ─ Increased ─ Overall IT know-how performance with about 17,500 ─ More security software engineers Corporate Strategy / Corporate Technology ─ 160 Data Scientists Unrestricted © Siemens AG 2016 Page January 2016 The Digital Transformation of Services Classical Time & Performance & Outcome Network Material Maintenance based Contracting Platforms Improving efficiency of classical services E.g digitally E.g Augmented optimised work Reality for training E.g Digital scheduling and Maintenance diagnostics Repair and Overhaul Unrestricted © Siemens AG 2016 Page January 2016 Corporate Strategy / Corporate Technology The Digital Transformation of Services Classical Time & Performance & Outcome Network Material Maintenance based Contracting Platforms Predictive Maintenance Performance-based contracts Outcome-oriented contracts Power Services E.g Healthcare E.g Mobility E.g Power Services Objectives Objectives Objectives Prevent unplanned Increase availa- Improve customer downtime of CT bility and reliability ROI through flexible scanners caused of trains service in any by tube failures market condition Reactive Preventive Condition-based Predictive Prescriptive Maintenance Maintenance Maintenance Maintenance Maintenance Unrestricted © Siemens AG 2016 Page 10 January 2016 Corporate Strategy / Corporate Technology Siemens Digital Services Portfolio – Overview Digital Service Division view (examples) Mobility Remote services Power generation, transmission & distribution MO based on device connectivity PG WP PS EM – Smart Guidance – Smart Monitoring – Data generated by – Power Plant optimization, remote support/-operation – Smart Data Analysts connected devices and – Flex LTP, data-driven upgrades of turbines – 3D printing for optimised parts logistics transferred for evaluation – Fleet statistics of power plants and wind farms – Wind farm optimisation Digital Factory & Process and Drives Data analytics- – Performance contracts / consulting enabled services – SCADA, WTC3 and vibration diagnostics DF PD – Remote Monitoring (Switchgear and Transformers) – Value added by additional – Smart Grid Asset performance management / security – Master Asset Uptime insights generated from – Optimise energy performance available data services – Maximise process efficiency – Smart Grid Asset operation services – Enhance Industrial Cyber security Network Platforms Building Technologies Healthcare – Generation of additional value by bringing together BT HC relevant experts and data – System performance services – Predictive maintenance – Building performance / energy optimisation services – Network platform for diagnostic exchange Unrestricted © Siemens AG 2016 Page 11 January 2016 Corporate Strategy / Corporate Technology Digital Services Example – Digital Factory Master asset uptime Optimize Energy Performance Enhance Industrial Cyber-Security Machine tool analytics Energy analytics Security Assessments and Drive train analytics Maximize process efficiency Implementation Control performance Industrial Network analytics Security Managed Analytics Services Process event analytics Dynamic process optimization Unrestricted © Siemens AG 2016 Page 12 January 2016 Corporate Strategy / Corporate Technology Siemens Digital Services demonstrate proven success in diverse industries Cement Minerals Glass Chemical Antea Cement (ALB) EU Manufacturer Pilkington (UK) Int Oil & Gas company Asset Analytics of asphalt Energy Analytics Security Services Energy Analytics No unplanned Over £1 million 0% incidents within system downtimes 147% RoI energy cost savings 18 months EU car manufacturer Automotive Pharma Food and Beverages Asset Analytics US car manufacturer Global pharma company EU Coffee Producer Energy Analytics Energy Analytics Energy Analytics Higher plant Higher resource 12% energy Target – 5% energy availability efficiency cost savings cost savings Unrestricted © Siemens AG 2016 Corporate Strategy / Corporate Technology Page 13 January 2016 The Digital Transformation of Services Classical Time & Performance & Outcome Network Material Maintenance based Contracting Platforms Benefit Teamplay – connect, compare, collaborate Mindsphere – Cloud for Industry Network – Increased utilization – Optimized energy performance Platform – Improved dose quality – Increased asset up-time Focus – Enhanced fleet management & standardization – Maximized process efficiency – Clinical collaboration – Enhanced cyber-security Field level Usage, dose, MindApps protocol, image data Industrial equipment data Unrestricted © Siemens AG 2016 Page 14 January 2016 Corporate Strategy / Corporate Technology ‒ Availability guarantee and shared risk is only possible with highly advanced analytics ‒ Trains are fitted with hundreds of sensors to monitor critical parameters ‒ Siemens Sinalytics provides the data basis to ensure very high availability and reliability Unrestricted © Siemens AG 2016 Page 15 January 2016 Corporate Strategy / Corporate Technology Siemens Digital Services powered by Sinalytics – Combining technology with domain and context know-how for customer value Context of data from installed basis Installed Domain + + = Digital Services products, know-how Context Analytics powered by Sinalytics systems, know-how know-how processes − Improved performance and sensors − Energy savings − Cost reductions − Risk minimization − Quality improvement Data Data analysis Information Options for action Customer value Unrestricted © Siemens AG 2016 Page 16 January 2016 Corporate Strategy / Corporate Technology Siemens Digital Services powered by Sinalytics – Example: Predictive maintenance of trains and locomotives Rail Transport Trains/Locomotives Data Science Results – Market drivers – Rail vehicle engineering – Pattern identification Improved asset – Rail operator challenges – Mechanical vibrations – Machine learning availability – Rail user demands – Sensor properties – Automated alert generation Avoidance of – Maintenance operations unnecessary Domain maintenance know-how Context Analytics Reduction of know-how know-how maintenance costs Customer value Siemens Unrestricted © Siemens AG 2016 Page 17 January 2016 Corporate Strategy / Corporate Technology Siemens Digital Services powered by Sinalytics – Example: Optimization of gas turbine operations Energy System Gas Turbines Autonomous Learning Results – Market drivers – Mechanical Engineering – Neural Networks Reduced NOx – Customer needs – Thermodynamics Emissions – Product cycles – Combustion chemistry – Smart Data Architecture Extension of – Sensor properties processes data from 5,000 service intervals Domain sensors per second know-how Customer Context Analytics value know-how know-how Siemens Unrestricted © Siemens AG 2016 Page 18 January 2016 Corporate Strategy / Corporate Technology Sinalytics: Our new platform architecture for data-based services Productivity Data analytics Energy efficiency We build on common technology platforms … Energy SDaitna vaisluyalitziactiosn Wind Power + Latest technology for all Siemens businesses Management Power and Gas, + Reduction of technical complexity in the company Modeling/Analysis Power Generation + Leveraging synergies through scaling Digital Data management + Faster development Factory Services Data integration … and use the customer proximity of our Process Mobility operating units to develop applications Industries Cloud/Connectivity & Drives Cyber Security Building + Know-how regarding large installed bases of products Technologies and systems Healthcare Security + Deep know-how of customer processes and challenges Availability + Many existing applications that already generate value Unrestricted © Siemens AG 2016 for our customers Page 19 January 2016 Corporate Strategy / Corporate Technology Sinalytics builds on a strong technology stack for connectivity, data analytics supported by state-of-the-art cyber security DF PD PG PS WP EM MO BT HC Siemens Digital Services Mindsphere EnergyIP … Industry specific Applications/Platforms Use Use … … … Use Sinalytics case case case n BU specific use case implementations Customizable analytics solution packages Common data analytics set-up Data presentation ‒ Modular analytics solution packages Cyber security solutions Data analysis Common industrial data analytics platform Data management Data integration ‒ Several off-the-shelf tools are available in each layer ‒ Tools are integrated with each other through “glue code” On premise Cloud ‒ On-premise and cloud deployment possible Variety of data sources and types Connectivity ~300,000 devices cRSP, ISB ‒ Build on reliable and secure solutions e.g common Remote Service Platform Unrestricted © Siemens AG 2016 Page 20 January 2016 Corporate Strategy / Corporate Technology