Công Nghệ Thông Tin - Công nghệ thông tin - Quản trị kinh doanh Unrestricted Siemens AG 2016 siemens.com Siemens Industry Analyst Briefing Call Siemens Digitalization Strategy Sinalytics Platform Dr. Horst J. Kayser, Chief Strategy Officer Siemens AG Dr. Norbert Gaus, Head of Siemens Research and Technology Center Munich, January 20, 2016 Unrestricted Siemens AG 2016 January 2016Page 2 Corporate Strategy Corporate Technology – 26 high-speed trains at Renfe Spanish Rail Company (Madrid- Barcelona-Malaga) – Performance contract with availability guarantee – Passengers are reimbursed for delays >15 mins – On-time rate of 99.9 – 60 passengers switched from aircraft to train Unrestricted Siemens AG 2016 January 2016Page 3 Corporate Strategy Corporate Technology Demographic change Urbanization Climate change Globalization Five Megatrends shaping our world of tomorrow – changes in the markets are accelerating 1 UN World Population Prospects (2015) 2 Met Office Hadley Centre observations (2014) 3 McKinsey Global Institute Cityscope (2011) 4 UNCTAD (2013) 5 Cisco: The Internet of Everything (2013) 6 IDC: The Digital Universe (2012) Digital transformation Trend to increase investment abroad Growing and ageing population Cities as main driver of GDP growth Global warming and weather extremes Contribution to global GDP growth, 2007-20253 , in Foreign direct investment vs. global GDP, in 4 World population1, in bn Annual mean temperature variations 1950-20142 (in ° C) Connected devices5, in bn -0,3 0 0,3 1950 1970 1990 2010 0.3 -0.3 0 2 4 6 1970 1976 1982 1988 1994 2000 2006 2012 2013 Other cities and rural areas 38 Cities >10mn 5mn – 10mn 2mn – 5mn 150k – 2mn 50 23 9 2012 20202016 Exponential growth of connected devices ... … and digital data6 2.8 ZB 40.0 ZBZB = Zettabytes = 109 Terabytes 9.00 0.16 1.92 0.83 6.10 0.12 2015 1.25 -0.010.00 1.36 2050 Developing countries Industrial countries 15-65 65+ 0-14 Age Unrestricted Siemens AG 2016 January 2016Page 4 Corporate Strategy Corporate Technology Global trends Siemens strategy – ‘Ingenuity for Life’ Market development (illustrative) Digital transformation Networked world of complex and heterogeneous systems Globalization Global competition driving productivity and localization Urbanization Infrastructure investment needs of urban agglomerations Demographic change Decentralized demand of a growing and aging population Climate change Higher resource efficiency in an all-electric world Efficient Energy Application Power Transmission, Distribution Smart Grid Power Generation Imaging In-Vitro Diagnostics Today Mid term – 2020 Electrification ~2–31 Market growth Automation Digitalization ~4–61 Market growth ~7–91 Market growth Innovating along the electrical value chain 1 Est. market growth (CAGR) over cycle Unrestricted Siemens AG 2016 January 2016Page 5 Corporate Strategy Corporate Technology Siemens Digitalization Siemens Digitalization – Leveraging digital technology trends for concrete customer benefits Connectivity and Web-of-systems Collaboration and mobile Smart data and analytics Cloud technologies Cyber-Security Maintenance services Automation operation Design engineering Improved productivity time-to-market Higher flexibility resilience Increased availability efficiency Combining the virtual physical world … … across entire customer value chains Unrestricted Siemens AG 2016 January 2016Page 6 Corporate Strategy Corporate Technology Digitally enhanced electrification and automation 1 automation player in industry, buildings, grids, power plants, and rail €0.6 billion revenue in FY15 +15 yoy growth FY15 >300k devices – Remotely monitored and administered – Data driven – Analytics enabled Digital services €3.1 billion revenue in FY15 +16 yoy growth FY15 Leading provider across verticals Vertical software Customer benefit translates to substantial revenue growth for Siemens – Siemens Digitalization XHQ Unrestricted Siemens AG 2016 January 2016Page 7 Corporate Strategy Corporate Technology Digitally enhanced electrification and automation 1 automation player in industry, buildings, grids, power plants, and rail €0.6 billion revenue in FY15 +15 yoy growth FY15 >300k devices – Remotely monitored and administered – Data driven – Analytics enabled Digital services €3.1 billion revenue in FY15 +16 yoy growth FY15 Leading provider across verticals Vertical software Customer benefit translates to substantial revenue growth for Siemens XHQ Unrestricted Siemens AG 2016 January 2016Page 8 Corporate Strategy Corporate Technology Sinalytics Platform powers Siemens Digital Services Connectivity 300,000+ connected devices including wind turbines, buildings, trains Advanced analytics Creating new insights from smart data by leveraging world-class technologies Customer outcomes ─ Higher availability ─ Lower costs ─ Increased performance ─ More security Know-how ─ Product, domain and data science know-how ─ Overall IT know-how with about 17,500 software engineers ─ 160 Data Scientists Unrestricted Siemens AG 2016 January 2016Page 9 Corporate Strategy Corporate Technology The Digital Transformation of Services Improving efficiency of classical services Performance Outcome based Contracting Classical Time Material Maintenance Network Platforms E.g. Digital diagnostics E.g. Augmented Reality for training and Maintenance Repair and Overhaul E.g. digitally optimised work scheduling Unrestricted Siemens AG 2016 January 2016Page 10 Corporate Strategy Corporate Technology The Digital Transformation of Services 1. Predictive Maintenance 2. Performance-based contracts 3. Outcome-oriented contracts Performance Outcome based Contracting Classical Time Material Maintenance Network Platforms E.g. Healthcare E.g. Power ServicesE.g. Mobility Power Services Objectives Improve customer ROI through flexible service in any market condition Objectives Prevent unplanned downtime of CT scanners caused by tube failures Objectives Increase availa- bility and reliability of trains Preventive Maintenance Reactive Maintenance Condition-based Maintenance Predictive Maintenance Prescriptive Maintenance Unrestricted Siemens AG 2016 January 2016Page 11 Corporate Strategy Corporate Technology Digital Service Siemens Digital Services Portfolio – Overview Remote services based on device connectivity – Data generated by connected devices and transferred for evaluation Data analytics- enabled services – Value added by additional insights generated from available data Network Platforms – Generation of additional value by bringing together relevant experts and data Division view (examples) PG Power generation, transmission distribution PSWP EM – Power Plant optimization, remote support-operation – Flex LTP, data-driven upgrades of turbines – Fleet statistics of power plants and wind farms – Wind farm optimisation – Performance contracts consulting – SCADA, WTC3 and vibration diagnostics – Remote Monitoring (Switchgear and Transformers) – Smart Grid Asset performance management security services – Smart Grid Asset operation services BT – System performance services – Building performance energy optimisation services – Smart Guidance – Smart Monitoring – Smart Data Analysts – 3D printing for optimised parts logistics MO – Master Asset Uptime – Optimise energy performance – Maximise process efficiency – Enhance Industrial Cyber security DF PD – Predictive maintenance – Network platform for diagnostic exchange HC Building Technologies Mobility Healthcare Digital Factory Process and Drives Unrestricted Siemens AG 2016 January 2016Page 12 Corporate Strategy Corporate Technology Drive train analytics Industrial Network Analytics Machine tool analytics Security Assessments and Implementation Security Managed Services Digital Services Example – Digital Factory Master asset uptime Enhance Industrial Cyber-Security Optimize Energy Performance Maximize process efficiency Control performance a...
Trang 1Siemens Industry Analyst Briefing Call
Siemens Digitalization Strategy & Sinalytics Platform
Dr Horst J Kayser, Chief Strategy Officer Siemens AG
Dr Norbert Gaus, Head of Siemens Research and Technology Center | Munich, January 20, 2016
Trang 2– 26 high-speed trains
at Renfe Spanish Rail Company (Madrid- Barcelona-Malaga)
– Performance contract with availability
guarantee
– Passengers are reimbursed for delays
>15 mins
– On-time rate of 99.9%
– 60% passengers switched from aircraft
to train
Trang 3Demographic change
Urbanization
Climate change
Globalization
Five Megatrends shaping our world of tomorrow –
changes in the markets are accelerating
Digital transformation
Trend to increase investment abroad
Growing and ageing population
Cities as main driver
0.3
-0.3
0246
1970 1976 1982 1988 1994 2000 2006 20122013
Other citiesand rural areas38%
Exponential growth of connected devices
… and digital data6
2.8 ZB
40.0 ZB
Trang 4Global trends
Siemens strategy – ‘Ingenuity for Life’
Market development (illustrative) Digital
transformation
Networked world of complex
and heterogeneous systems
Globalization
Global competition driving
productivity and localization
Higher resource efficiency
Application
Power Transmission, Distribution &
Smart Grid
Power Generation
Imaging &
In-Vitro Diagnostics
Trang 5Combining the virtual & physical world …
… across entire customer value chains
Trang 6Digitally enhanced
electrification
and automation
buildings, grids, power plants, and rail
€0.6 billion revenue in FY15
+15% yoy growth FY15
€3.1 billion revenue in FY15
+16% yoy growth FY15 Leading provider
across verticals
Vertical software
Customer benefit translates to substantial
revenue growth for Siemens – Siemens Digitalization
XHQ
Trang 7Digitally enhanced
electrification
and automation
buildings, grids, power plants, and rail
€0.6 billion revenue in FY15
+15% yoy growth FY15
€3.1 billion revenue in FY15
+16% yoy growth FY15 Leading provider
across verticals
Vertical software
Customer benefit translates to substantial
revenue growth for Siemens
XHQ
Trang 8Sinalytics Platform powers Siemens Digital Services
Connectivity
300,000+
connected devicesincluding wind turbines,buildings, trains
Advanced analytics
Creating new insightsfrom smart data byleveraging world-classtechnologies
Customer outcomes
─ Higher availability
─ Lower costs
─ Increasedperformance
software engineers
─ 160 Data Scientists
Trang 9The Digital Transformation of Services
Improving efficiency of classical services
Performance & Outcome based Contracting
Classical Time &
Material Maintenance
Network Platforms
E.g Digital diagnostics
E.g Augmented Reality for training and Maintenance Repair and
Overhaul
E.g digitally optimised work scheduling
Trang 10The Digital Transformation of Services
1 Predictive Maintenance 2 Performance-based contracts 3 Outcome-oriented contracts
Performance & Outcome based Contracting
Classical Time &
Material Maintenance
Network Platforms
Power Services
Objectives Improve customer ROI through flexible service in any
market condition
Objectives Prevent unplanned downtime of CT
scanners caused
by tube failures
Objectives Increase availa- bility and reliability
of trains
Preventive Maintenance
Reactive
Maintenance
Condition-based Maintenance
Predictive Maintenance
Prescriptive Maintenance
Trang 11connected devices and
transferred for evaluation
Data
analytics-enabled services
– Value added by additional
insights generated from
available data
Network Platforms
– Generation of additional
value by bringing together
relevant experts and data
Division view (examples)
PG
Power generation, transmission & distribution
PS
– Power Plant optimization, remote support/-operation
– Flex LTP, data-driven upgrades of turbines
– Fleet statistics of power plants and wind farms
– Wind farm optimisation
– Performance contracts / consulting
– SCADA, WTC3 and vibration diagnostics
– Remote Monitoring (Switchgear and Transformers)
– Smart Grid Asset performance management / security services
– Smart Grid Asset operation services
BT
– System performance services
– Building performance / energy optimisation services
– Smart Guidance
– Smart Monitoring
– Smart Data Analysts
– 3D printing for optimised parts logistics
MO
– Master Asset Uptime
– Optimise energy performance
– Maximise process efficiency
– Enhance Industrial Cyber security
Trang 12Drive train analytics
Industrial Network Analytics
Security Managed Services
Digital Services Example –
Digital Factory
Master asset uptime Optimize Energy Performance Enhance Industrial Cyber-Security
Maximize process efficiency
Control performance analytics
Process event analytics
Dynamic process optimization Energy analytics
Trang 13Siemens Digital Services demonstrate
proven success in diverse industries
Higher plant
availability
12% energy cost savings
Target – 5% energy cost savings
Trang 14The Digital Transformation of Services
Performance & Outcome based Contracting
Classical Time &
Material Maintenance
Network Platforms
– Increased utilization
– Improved dose quality
– Enhanced fleet management & standardization
– Clinical collaboration
– Optimized energy performance
– Increased asset up-time
– Maximized process efficiency
– Enhanced cyber-security
Teamplay – connect, compare, collaborate Mindsphere – Cloud for Industry
Trang 15‒ Availability guarantee and shared risk is only possible with highly advanced analytics
‒ Trains are fitted with hundreds
of sensors to monitor critical parameters
‒ Siemens Sinalytics provides the data basis to ensure very high availability and reliability
Trang 16Siemens Digital Services powered by Sinalytics – Combining
technology with domain and context know-how for customer value
Context of data from installed basis
+ Context know-how
+ Analytics know-how
Customer value Options for action
Information Data analysis
Data
Trang 17Siemens Digital Services powered by Sinalytics –
Example: Predictive maintenance of trains and locomotives
Results
Improved asset availability
Avoidance of unnecessary maintenance Reduction of maintenance costs
Rail Transport
– Market drivers
– Rail operator challenges
– Rail user demands
Trains/Locomotives
– Rail vehicle engineering – Mechanical vibrations – Sensor properties – Maintenance operations
Data Science
– Pattern identification – Machine learning – Automated alert generation
Domain
know-how
Context know-how
Customer value
Analytics know-how
Siemens
Trang 18Siemens Digital Services powered by Sinalytics –
Example: Optimization of gas turbine operations
Results
Reduced NOx Emissions Extension of service intervals
– Combustion chemistry – Sensor properties
Autonomous Learning
– Neural Networks – Smart Data Architecture processes data from 5,000 sensors per second
Domain
know-how
Context know-how
Customer value
Analytics know-how
Siemens
Trang 19Sinalytics: Our new platform architecture for data-based services
We build on common technology platforms …
+ Latest technology for all Siemens businesses
+ Reduction of technical complexity in the company
+ Leveraging synergies through scaling
+ Deep know-how of customer processes and challenges
+ Many existing applications that already generate value for our customers
Mobility
Building Technologies
Sinalytics Data analyticsData visualizationModeling/AnalysisData managementData integration
Cloud/Connectivity Cyber Security
Trang 20… EnergyIP
Mindsphere
Sinalytics builds on a strong technology stack for connectivity,
data analytics supported by state-of-the-art cyber security
Variety of data sources and types
Customizable analytics solution packages
Sinalytics
BU specific use case implementations
Common industrial data analytics platform
‒ Several off-the-shelf tools are available in each layer
‒ Tools are integrated with each other through “glue code”
‒ On-premise and cloud deployment possible
Common data analytics set-up
‒ Modular analytics solution packages
Trang 21We continue developing data analytics capabilities of Sinalytics:
From predictive to prescriptive analytics
Same functional architecture
Predictive analytics for service
On-premise and in the cloud
“Data and models at rest”
Streaming analytics and for decision support
On-premise, in the cloud
and in the field
“Data and models in motion”
Operational prescriptive analytics
On-premise, in the cloud
and in the field
“Automated data analytics”
distributed analytics Using Webof Systems
technologies
Trang 22Siemens leverages the Internet of Things
to the needs of our customers in industry and infrastructure
+ The Web of Systems puts devices, machines and their interactions in the center of digitally-
networked industries
+ Devices process data locally and make decisions
+ Owners decide what happens with their data
+ Devices organize themselves and communicate with each other
+ New functionalities can be installed as with apps on smartphones
+ The installed base can be digitalized with the Web
Mobility
Building Technologies
Web of Systems
Trang 23Web of Systems technologies already work –
Example: The Intelligent Secondary Substation in a Smart Grid
Trang 24Sinalytics brings together the technologies needed
in an increasingly digitalized world
Energy management
Power generation
Energy consumers
On-premise, in the cloud and
soon in-the-field leveraging
Web of Systems technologies
Cyber security
Protecting customer data in
open, interconnected industrial
IT systems
Connectivity
Secure and proven technologies connecting already ~300k devices
Smart networked devices & systems
System-aware, autonomous and app-enabled to meet industry and infrastructure needs
Sinalytics