THE COMPANY'S SITUATION ANALYSIS
A brief introduction to Curnon
History of establishment and development
• 2016: Nguyen Quang Thai together with Trinh Anh Duc and Dinh Quang Huy founded and introduced his first watch brand Curnon Watch –
• Although newly established in 2016, in December 2017, Curnon officially launched the market with Vietnamese watches Curnon quickly attracted attention from the public thanks to its beautiful design and quality no less than international brands, but at a price suitable for young Vietnamese
• In 2018, Curnon Watch grew and became more popular after successfully raising money on Shark Tank season 2
• In 2019, Curnon has become a familiar name in the watch and accessories market in Vietnam Currently, Curnon has 5 stores (3 stores in Hanoi and 2 stores in Ho Chi Minh City), as well as a distribution system with high traffic and purchases
• In 2020, the milestone of 50,000 customers trusted and owned Curnon products Mission
Providing Vietnamese consumers with high-quality watches, modern and stylish designs, with outstanding value, inspiring spiritual symbols so that they can express themselves, confidently discover their potentials and values
With the motto "Start with customers, end with customers", each Curnon product is researched based on the needs that customers want, designed with the enthusiastic heart, desire and creativity of the young Vietnamese team Curnon insists that we can grow our products to the world
They believe that the best way to convey the "WHY NOT?" message must first start with Curnon's own team
Start and end with customers: With the spirit of warriors, Curnon fights with himself every day to bring the most "WOW" experience to young Vietnamese
Dare to think, dare to do: With the desire to become your companion, we believe that we must have the courage to overcome challenges, dare to think, dare to lead and be different Inspiring: The future for us is world-class products, the young generation of Vietnam full of confidence to pursue their passion, "WHY NOT?" becomes the philosophy of everyone.
Curnon brand
Curnon is Latin for "WHY NOT?"
Born based on inspiration taken from the spirit of dare to think, dare to do, not afraid of difficulties and ready to commit of youth Instead of asking "WHY?" every time you encounter obstacles, boldly say "WHY NOT?" to meet the challenge With the slogan "WHY NOT?" - Why not?, Curnon has been constantly exploring and creating new and better designs, thereby conveying to young Vietnamese the spirit of not being afraid of difficulties, knowing how to accept failure to gain experience and success for themselves Curnon is known as a high-end watch brand in Vietnam built by enthusiastic and passionate young people In the process of formation and development, the business has constantly changed to catch up with fashion trends and modern styles Not only stopping at the initial successes, the Vietnamese watch brand Curnon is making spectacular changes to become the leading unit in the jewelry watch market in the country
Products
Men's watches: Kashmir, Weimar, Colosseum, Jackson, Detroit, Futura, White sands
Women's watches: Melissani, Moraine, Hamilton, Santorini, Beverly
Overview of the influence of environmental factors
The stable political situation and legal transparency are a great advantage for Curnon in doing business in Vietnam
Vietnam's economy is on the verge of strong development, with an average GDP growth rate of 7% per year in recent years This creates an abundant source of income for the people, which in turn boosts consumer demand, including the demand for watches
Vietnam is a densely populated country of 97 million people, which is an attractive market for all businesses
Figure 1 2: Men s watches ’Figure 1 3: Women s watches ’
According to the General Statistics Office (Ministry of Planning and Investment), in the period 2011-2019, the middle class in Vietnam has experienced a significant increase, from 7.8% of the population in 2011 (equivalent to more than 6.8 million people) to 20.2% in 2019 (equivalent to 19.5 million people)
At such a rate, by 2026 the number of people in Vietnam's middle class will reach 26%
Opportunity: With the exponential growth rate with the middle class, people will have a greater need to care about appearances The watch will be a product that people are interested in when they need to be present
Technology is an extremely important meaning and if your business is at the forefront of technology, it will definitely be the leader in the market Fast and sustainable development based mainly on science and technology, innovation and digital transformation
The IT industry, Electronics and telecommunications will be the bridge of innovation, which requires businesses to renew their thinking and actions, proactively seize promptly, effectively take advantage of the opportunities of the Fourth Industrial Revolution associated with the process of international integration to restructure the economy, Business development
Industrial Revolution 4.0 leads to the technological development of artificial intelligence, e- commerce, social media platforms or technology The widespread use of e-commerce platforms and social media provides an opportunity to increase brand awareness, reach more customers, and increase positive brand awareness Fintech now makes it quick and easy for customers to pay with any purchase or even receive promotions or cashbacks
Vietnamese people often prefer cheap products, with a watch product is similar Curnon's products have a mid-range price, suitable for the target customers Curnon focuses on Besides, according to Curnon's reports, Curnon's new products are almost out of stock when launched, Curnon has implemented restock campaigns for those product lines
This demonstrates that Curnon has a loyal customer base and quality products with an inspiring spiritual symbol, to motivate the young generation of Vietnam to constantly move forward Overall, customer strength in the Curnon brand is average
Currently, Vietnamese watch brands are quite few, almost nonexistent Compared to the customers that Curnon targets, there are only 3 direct competitors with Curnon: Dyoss, Viwat, Daniel Wellington
The watch company is famous in Vietnam for allowing customers to customize their watches to their liking
Offering customers watches designed according to famous landmarks of Vietnam
A brand from Europe with a minimalist watch design style
Life is developing, people are more and more aware of maintaining health and fitness by regular exercise and nutritional supplements This affects the need to monitor exercise results, nutrition, especially pay attention to important indicators of health such as heart rate, blood pressure, simple movement reminder solutions such as walking, jogging, counting steps, calories consumed, Remind to be physically active during the day, week
From the above fact as well as comparing the business data of brands, Smart Watch and Fit Watch lines are very popular These products are gradually replacing classic hand watches These alternative products are currently meeting the needs of today's customers when there are many functions to help customers monitor their health
MARKET AND BUSINESS OVERVIEW
Market analysis
Vietnam's watch market has been growing strongly in recent years, with an average growth rate of about 10% per year Vietnam's economy is also experiencing stable growth and people's incomes have also improved significantly, enabling consumers to have more money to buy high-end products, including watches Vietnam's watch market currently has about 10,000 watch shops According to a report by Euromonitor International, Vietnam's watch market reached a value of $272 million in 2019, and is expected to reach $350 million by
2023 In addition, the watch appraisal expert has information that of 20,000 watches sent for appraisal, up to 8,6000 products are counterfeit and counterfeit despite being chosen by consumers to buy from major stores Therefore, many people still choose to buy genuine goods from abroad to ensure quality
Currently, wristwatches in Vietnam can be divided into two main segments: casual watches and fashion watches:
• Regular watches: These are products from brands specializing in watches with 2 main lines: Japan and Switzerland The target audience of this segment is men, so it is mainly people who want to use a watch that works well or have a certain understanding of the product Product prices in this segment usually range from a few million to several tens of millions, located in the mid-range and high-end segments, often dominated by established or reputable retailers
• Fashion watches: These are products from famous fashion brands in the world but do not specialize in watches Most of these products have a highly aesthetic, eye-catching design with prices ranging from low to mid-range The target audience of this segment is usually women, wishing to spend on high-end fashion products Currently, this is a segment that attracts large retailers to participate with a variety of models, mainly at low average prices
Development potential of watch market in Vietnam
It can be seen that Vietnam's watch market still has a lot of untapped potential With a large market size, the growth rate and profit margin of this industry is still a lucrative piece of cake attracting more and more " big players " to participate
However, due to the large fragmentation as well as the lack of strict management policies, participating in this market is still a big challenge Especially the situation of counterfeit goods, counterfeit onions, poor quality goods is rampant today Therefore, customer trust for genuine watches in Vietnam is still not high In addition, a large part of customers still prefer to choose cheap products, not too concerned about the brand or quality Therefore, the
S.W.O.T
O1 Large market size – O2 There is no official watch brand of – Vietnam
O3 High level of social media usage by – customers
T1 Foreign watch brands – T2 Counterfeit products –
S4: Network of KOLs and influencers
S1 + O2 Diversify product models more – S2+O1 Produce more products –
S4 + O3 Find and partner with KOLs and – influencers
S1 + T1 Create outstanding – value for customers
S1+T2 Spread the brand – image in a better way
W1 Focus on – expansion, not quality
W1 + O3 Develop, sell products on online – platforms, e-commerce sites such as Shopee, Lazada,
W2 + O2 Design more products related to – Vietnam
W2+T1 Drive breakthroughs – in products W3+T1 Emphasizing the – Curnon Spirit
STP
There are three criteria that can be used to segment the customer market, namely: segmentation by income, by geography, and by purchase behavior:
• By income: o Premium segment: Curnon targets high-income customers who can afford to pay a large amount of money for a luxury and high-quality watch o Mid-range segment: Curnon is aimed at customers with moderate income but still want to own a stylish, beautiful and worthwhile watch
• By geography: o Concentrated in big cities such as Hanoi, Ho Chi Minh City These are places where there are high-income customers who are willing to pay for Curnon's mid- to high-end products
• According to purchase behavior: o Direct purchase: This is currently the first purchase channel that many customers can think of, as well as being Curnon's main distribution channel o Online shopping: is a new, convenient trend, widely developed since the epidemic season in 2020 This trend is expected to grow even more in the future, requiring Curnon to invest more in developing this type
Curnon is aimed at fashion lovers and those wishing to own unique and stylish watch models The brand focuses on designing fashionable watches for younger customers who can afford to spend on high-end designer products
Curnon also targets customers who have diverse fashion tastes and require uniqueness in products Curnon's target market is also young, dynamic people who love personal style and want to express their ego through owning unique and stylish watches
Viwat Quintessence II, Viwat Quintessence V9, Viwat
Daniel Wellington Classis Park, Daniel Wellington Petite Special Edition, Daniel
Melissani, Moraine, Hamilton, Santorini, Beverly, Kashmir, Weimar,
Colosseum, Jackson, Detroit, Futura, White sands Price 2.500.000 –
Advantage Beautiful and diverse design:
Dyoss is known for its beautiful and diverse design, suitable for many different styles and fashion tastes
Dyoss products are often made from high- quality materials such as stainless steel and sapphire glass, ensuring the durability and precision of the watches
Some product lines of the
Dyoss Watch have smart features such as
The Viwat watch brand often features unique and innovative designs, from geometric cases to small details such as hands, bracelets, dials and unique functions
Viwat watches are made from high quality materials such as stainless steel, sapphire, genuine leather and others to ensure the durability and precision of the watch
Daniel Wellington is famous for his minimalist watch design, which is not picky about the wearer and suitable for many different fashion styles
High product quality: Daniel Wellington watches are made from quality materials and exquisitely crafted
The watches are usually made from stainless steel and have a lightweight gold plating, which provides high durability and finish
Luxurious and modern design: Curnon produces refrigerators with modern, sophisticated and luxurious designs, suitable for the interior space and decoration in the house
Stable quality: Curnon guarantees product quality with high-quality components and materials, ensuring the durability and stability of the refrigerator throughout use
Advanced technology: Curnon uses advanced technology to provide smart features and heart rate measurement, pedometer and connection to smartphones
Watch offers products at relatively competitive, reasonable prices compared to the quality and design of the product has meticulousness and sophistication in the design of every detail, from small needles to the shapes and styles of watch cases
Reasonable price: Despite their premium quality and design, the Viwat brand still offers their watch models at affordable prices, helping customers save costs
Daniel Wellington uses Japanese or Swiss watch movements, manufactured by reputable manufacturers, ensuring high precision and durability
Daniel Wellington offers a wide range of watch models in a variety of sizes, colours and strap types to give customers a wide range of choices convenience to users, such as temperature control via mobile phones, multi- purpose sensors, automatic ice and rapid cooling
Energy saving: Curnon focuses on producing environmentally friendly and energy-efficient products that reduce home operating power costs
Table 2 2: Direct competitor 2.4.3.2 Indirect competitors
Curnon's indirect competitors are other watch brands, which do not have the same customer and product segments but can serve the same purpose There are some indirect competitors of Curnon in Vietnam such as: Smartwatch, Smart Watch
Smartwatches and smart watches are new technology products that can meet consumers' needs for a stylish, modern watch and has many useful features This leaves Curnon competing on design, features, and price to attract customers
With product prices from mid-range to high-end, Curnon wants to bring users quality products, unique luxurious designs The quality is on par with high-end brands, but the urban price is on par with mid-range brands
DEVELOPING A COMMUNICATION PLAN FOR LDEDICATE PRODUCTS
Product launches
Curnon's LDEDICATE is designed for customers who love sophistication, simplicity and elegance A product with a new combination of hand and electronic watches, a simple, compact and powerful design Gorgeous polished metal
Designed by young Vietnamese: The product is designed with the enthusiasm, desire and creative minds of the main team of young Vietnamese
Using Japanese technology: The watch movement used belongs to Miyota, a specialized movement assembled for famous watches in the world with high durability and precision, beautiful design, compactness Integrated with diverse features
Strap imported from Italy: The urethane strap of the watch has a meticulous square dot texture to every detail Sophisticated casting technology has created complexity in the
Figure 3 1: B máy Miyota ộ structure when each dot has a different size The slide lever makes it easy to attach and remove the strap
Compact and robust: The watch is shock resistant while the thickness remains minimal thanks to the application of a metallic shockproof construction The circuit board structure is optimized and arranged with high density to make the components thinner The finished product is an ultra-slim design that combines a metallic and dial watch with a metal case and feels comfortably snug on the wrist
The LDEDICATE is both sleek, sharp and bold with the standard LDEDICATE watch, which breaks with a metallic-coated octagon based on the original signature design Forged from stainless steel with a surface with rounded thin lines, strong moldings for a super stylish look The dial is treated by steam deposition, giving it a meticulously designed metallic appearance that is in keeping with classic metal Dyoung watches The conventional urethane bracelet is enhanced by an improvement in the intricate square dot pattern Choose your own style in silver, blue, grey or grey and red with the first electronic display from Curnon Features of the watch
World Time 31 time zones (48 cities + Coordinated Universal Time), daylight saving time on/off
Timer: Countdown timer Unit of measurement: 1 second Countdown interval: 24 hours Countdown start time set: 1 second to 24 hours (1-second increment, 1-minute increment, and 1-hour increment)
Lighting: Two leds for watch faces (Ultra-powerful lighting, selectable lighting duration (1.5 seconds or 3 seconds), rear glow), LED backlight for digital display (Ultra-powerful lighting, selectable lighting duration (1.5 seconds or 3 seconds), glow after)
Fully automated calendar (until 2099) Accuracy: ±15 seconds a month
Stopwatch 1/100th of a second Measuring capacity: 00'00''00~59'59''99 (for the first 60 minutes) 1:00'00~23:59'59 (after 60 minutes) Unit of measurement: 1/100 second (for the first 60 minutes), 1 second (after 60 minutes) Time has passed, pause, time for the first - second mail
Hourly alarm/time signal: 5 daily alarm modes, Hourly time signal
Normal current hours: Hand clock: 2 hands (hours, minutes (hands move every 20 seconds)),
Campaign objectives
In the first 6 months of 2024:
• 1500 products have been pre-ordered since the communication strategy was launched, of which 60% are returning customers and 40% are new customers
• Reinforce Curnon's brand image: luxurious, high-quality, affordable products
• Create a Brand Touchpoint to help brands connect and interact more with Target Audiences
• Awareness: Increasing customer awareness to 60%
• Knowledge: Increase customer's knowledge to 40% in Vietnam watch market
• Liking: Increase popularity to 30% in Vietnam watch market
• Preference: Increase customer preference to 20% in Vietnam watch market
Target Audiences
Geographic Hanoi, Ho Chi Minh City
Psychographic & Behavioral They value self-expression, have the ability to choose brands/products that suit them personally Easy acceptance of the new brand
Frequent use of social networking sites (Facebook, TikTok, Youtube)
With more emphasis on spending issues, they often opt for affordable products that offer little more benefit than cheap ones There is Vietnamese brand support Frequent use of social networking sites ((Facebook, TikTok, Youtube) Table 3 1 Target Audiences
• Group 2: Educators: KOL, Influencers have a certain understanding of the fashion industry
• Group 3: Media: Social networking platform such as Facebook, Youtube, Instagram, TikTok
Insight
• Truth: Having high-quality, exquisite watches will be a huge advantage
• Tension: Not being able to afford it financially
• Motivation: The desire to shine and be confident
Big idea and message
" LDEDICATE THE BREAK OF POWERFUL –
Through the product launch campaign, save the minds of customers with LDedicate a – watch line from Curnon, the first brand to come to Vietnam with a breakthrough, thin and compact design A minimalist watch with maximum durability
With products designed with the enthusiasm, desire and creative minds of the main team of young Vietnamese people, we believe that the spirit of "Why not" will always accompany and inspire you every day
The future for us is world-class products, the young generation of Vietnam full of confidence to pursue their passion, "WHY NOT?" becomes the philosophy of everyone.
Campaign Framing
BIG IDEA LDEDICATE THE BREAK OF POWERFUL–
Knowledge: Increase customer's knowledge to 40% in Vietnam watch
1500 products have been pre-ordered since the communication strategy was launched, of which 60% are returning customers and 40%
Liking: Increase popularity to 30% in Vietnam watch market
Preference: Increase customer preference to 20% in Vietnam market Reinforce Curnon's brand image: luxurious, high- quality, affordable products Create a Brand Touchpoint to help brands connect and interact more with Target Audiences are new customers watch market
KEY HOOK Promote upcoming products
TACTICS Advertising Public relation, Sale promotion Sale Promotion
Deploy banners and posters at Curnon branches:
• Hanoi Branch: o 33 Ham Long, Hoan Kiem o 9 B7 Pham Ngoc Thach, Dong Da o 173C Kim Ma, Ba Dinh
• Ho Chi Minh City Branch: o 25 Nguyen Trai, Ben Thanh Ward, District 1 o 348 Le Van Sy Street, Ward 14, District 3
Around the world, on-train advertising has grown immensely, including implementing ads inside and outside trains and advertising at stations With diverse forms of deployment, combined with extremely large commuter traffic, advertising on the train promotes strongly and effectively, is an effective communication channel to help the Curnon brand spread the brand image to customers
The attraction of the Cat Linh Ha Dong ship has been proven in practice In just the first 2 days of testing, the train welcomed more than 80,000 passengers Since the train runs on 2 weekends, the number of passengers is considered to have increased dramatically But on the following weekday, the number of visitors remained quite stable, only decreasing by about 20-25% Since then, we have chosen to deploy advertising on the Cat Linh Ha Dong ship, which will help Curnon get a large number of visitors
Figure 3 1: Cat Linh Ha Dong Railway Station –
We select the following forms of advertising:
• At the walking staircase: Deploy with a banner system, wall poster or a striking ultra- thin advertising light box
• Advertising on escalators: Decal advertising stickers along the length of moving up and down of the station with large, prominent sizes, helping to reach a large number of customers
Figure 3 2: Advertisement at the staircase
CONTENT UNIT PRICE (VND) TIME INTO MONEY
Cat Linh Ha Dong staircase
We choose to hold an LDedicate product launch event for the following reasons:
• Number of Internet users: According to research by Wearsocial and Hootsuite in early
2021, the number of Internet users in Vietnam is 68.72 million people (70.3% of the population) Moreover, the percentage of Social Media users also accounts for 73.7% of the total population This shows the great opportunity of online communication channels
Figure 3 4: WearSocial 2020 study on Internet penetration rate in Vietnam
• Age of social media use: This study also shows that the age of social media users is 18-24 and 25-34 years old (in Curnon's customer segment) with rates of 12.4% and 16.3% respectively for men
• Online buying and selling habits: The fashion and beauty industry ranked 2nd in the ranking of the most consumer categories on e-commerce channels with $ 1.44 billion Figure 3 5: WeareSocial research on the percentage of social media users by age
Facebook is a large network of connections with a large number of users Facebook statistics
2021 are generally as follows: 2.8 billion is the number of monthly active users on Facebook 1.84 billion Number of daily active users on Facebook –
With the effectiveness of Brand search on social media (62.6%), Facebook was chosen as the main communication channel of the Campaign and the branding platform of the product
Figure 3 8: WeareSocial 2020 research on new brand search information channels
FULL TIME POST TITLE CONTENTS BUDGET TIME
LDedicate's new product poster The – Break of Powerful
Revealing the new product Ldedicate – The Break of Powerful
Offers when pre-ordering products
The pros customers received when pre- ordering Ldedicate watches
New Product Launch Livestream Announcement
Announcing the new product launch date – Ldedicate
Table 3 5: Facebook ad planning board 3.6.2 Phase 2 (02/04/2024 30/4/2024) –
3.6.2.1 Public relation a Influencers (April 2 April 20, 2024) –
• Criteria for choosing Influences: o Gender: Male o Age: 24 34 – o Followers: 10,000 100,000 followers on social networking sites (Facebook, – Youtube, TikTok, Instagram) o Content shared: travel
• Reason: The target audience of the campaign is men aged 18-35, divided into the following 2 audiences: o Target 1: Male GenZ, usually between the ages of 18 and 24, they value self- expression, have the ability to choose brands/products that suit them personally Easy acceptance of new brands Regularly use social networking sites Facebook, Youtube, TikTok, Instagram) o Target 2: Male Young Millennials, aged 25-34 At an age when spending needs to be more focused, they choose affordable products that offer more benefits than cheap ones There is Vietnamese brand support Frequent use of social networking sites (Facebook, Youtube, TikTok, Instagram)
Fashion, wellness and men's self- development
Fashion and things related to personal life
Vlogs, lifestyle, reviews Table 3 6: Influencers
FULL Day Activity Publication format
10/04 Submit 1 Curnon watch product to experience
Sharing about how to mix with watches, reviews about Curnon watches
4 dishes that will help men become attractive with immediate women (including clock) Share your experience when using Curnon's LDedicate
Choose the right watch for your outfit Share your experience using Curnon's LDedicate watch Table 3 7: Activity plan sheet
CONTENT UNIT PRICE INTO MONEY
3 video posts By Viet Nau: 2,500,000
Khoai Lang Thang is one of the most influential travel Vloggers on social media today
Real name: Dinh Vo Hoai Phuong Year of birth: 1991
Location: Ho Chi Minh City
A travel blogger loved by netizens thanks to his handsome appearance, bright smile and charming humor With 1.9 million followers on Facebook page, 1.82 million followers on Youtube and 644.3K followers on Tiktok
This guy is a great fit for Curnon's target audience With the desire to discover new things, experience and especially love the S-shaped land of Vietnam, this guy's Vlogs are almost sharing about Vietnamese culture and cuisine
Curnon is a Vietnamese brand, with products designed with the enthusiasm, desire and creative mind of the main team of young Vietnamese, Curnon always accompanies and inspires young Vietnamese every day
CONTENT UNIT PRICE INTO MONEY
1 short video about the product launch date
FULL Day Activity Publication format
Submit 1 Curnon watch product to experience
Share the experience of using the product:
Felt during use (substance volume, convenience, comfortable strap)
New LDedicate – The Break of Powerful
Share experiences, interact with the audience fake Table 3 9: Activity plan sheet launch
Table 3 10: Cost 3.6.2.2 New Product Launch even online (02/04 30/04) –
• Product launch name: LDedicate The Break of Powerful –
• Time: 30/04/2024 19h30 21h00, Livestrwam on Curnon's Facebook Fanpage – –
• Type of Show: Launch of the new LDedicate, a revolutionary design product
• Venue: CGV Vincom Thu Duc Cinema
• Guest speakers: Influencer Wandering Potatoes, CEO Curnon –
Search for a rental location, brainstorm stage setup ideas, prepare logistics
Minigame: Share livestrwam in public mode, randomly give 5 friends vouchers of 500,000 VND
Live streaming: CEO of Curnon will give a speech about the new product, its outstanding features
"Wandering Potatoes" guests and ask questions
CONTENT UNIT PRICE INTO MONEY
Hire an MC for the livestream 2.000.000 2.000.000
With a target of 1400 pre-orders and 100 orders in the "New Product Launch Event Online" Curnon launches the following promotions for these 1500 applications a Pre-order program with LDedicate – The Break of Powerful
Promotion policy for 1400 pre-orders of Curnon
• The first 400 orders are directly discounted 20% + FREESHIP and come with a gift
• The next 500 orders will receive a direct discount of 15% + FREESHIP and immediately give a voucher of VND 100,000 for the next order
• The next 500 orders will receive a direct discount of 15% + FREESHIP
PROGRAM UNIT PRICE (VND) THANH TIEN (VND)
Freeship 1400 orders 1 inner/suburban shipment:
Table 3 13: Cost b Close the first 100 customers to place an order in the "New Product Launch Event Online"
Promotion policy for 100 customers who order products in the "New Product Launch Event Online"
• Get 20% off with a gift "STELLA GUNMETAL" worth VND 254,000
PROGRAM UNIT PRICE (VND) THANH TIEN (VND)
Freeship 100 orders 1 inner/suburban shipment:
3.6.3.1 Sale promotion a Customers buy directly at the store
Promotion policy for the first 500 male customers who have ever owned Curnon products (only applicable when buying directly at the store)
• The first 500 male customers to purchase LDedicate products will receive a 30% discount b Customers buy online
Promotion policy for 500 male customers who have owned Curnon products
• The first 500 male customers to purchase LDedicate products will receive 10,000+ FREESHIP discounts
PROGRAM UNIT PRICE (VND) THANH TIEN (VND)
Freeship 500 orders 1 inner/suburban shipment:
Timeline and Budget
New Product Launch Event Online
Offer to book now during the Livestream
MEASUREMENT AND EVALUATION
Define assessment objectives
After implementing the communication activity plan, the team will monitor, review, measure progress and compare the results with the specific plan Thereby, our team will evaluate the effectiveness of communication quantitatively and qualitatively
Assess the level of consumer awareness of communication messages, the level of product awareness, evaluate the impact of communication campaigns on changing perceptions and buying behavior of target customers.
Conduct an audit
Advertising on Curnon Fanpage: evaluate the effectiveness of the article in terms of the number of people reaching and interacting with the article, the number of clicks on the link
Influencers and Kols contribute effectively to the promotion process with posts and videos on personal social networking sites with new views and visits to Curnon's website
In the LDedicate The Break of Powerful campaign, the coverage and spread of the – campaign will be evaluated
Does the creative and meaningful concept leave a big mark in the hearts of customers and affirm the quality of the launched product LDedicate –
Choose suitable and effective Influencers and KOLs with a campaign that creates a wide spread effect
Successful and impressive launch of the new men's watch line "LDedicate"
• https://laodongdongnai.vn/thi-truong-dong-ho-viet-nam-1649123421/
• https://vnetwork.vn/vi/news/thong-ke-tinh-hinh-internet-viet-nam-nam-2021?
• https://blog.leflair.com/dong-ho-viet-nam/
• https://curnonwatch.com/blog/review-curnon-watch
• https://donghoduyanh.com/tu-van-giai-dap/kham-pha-5-cong-nghe-dac-biet-o-dong- ho-casio-g-shock-n1704.html
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