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Lecture Communication research: Asking questions, finding answers (4e) Chapter 2: The research process: Getting started

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Tiêu đề The Research Process: Getting Started
Trường học McGraw-Hill Education
Chuyên ngành Communication Research
Thể loại Textbook
Năm xuất bản 2015
Thành phố New York
Định dạng
Số trang 14
Dung lượng 421,59 KB

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Lecture Communication research: Asking questions, finding answers (4e) Chapter 2: The research process: Getting started. After reading this chapter, you should be able to: Describe what a theory is and its role in communication research, explain why the research process starts with identifying a research problem, develop a preliminary question from a topic or issue, explain why a preliminary question is superior to a topic in conducting... Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới.

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Copyright © 2015 McGraw-Hill Education All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education.

THE RESEARCH PROCESS:

GETTING STARTED

Chapter 2

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CONSIDERING THEORY IN RESEARCH

 Research is the basis for developing or challenging theory

 Theory describes, predicts, or explains communication phenomenon

 Research  Theory link

 Deductive reasoning

 Inductive reasoning

 Developing theory

 Describe event or observation

 Create explanation for event

 Move from specific to more generalized form

 Derive predictions from explanations

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DEDUCTIVE RESEARCH MODEL INDUCTIVE RESEARCH MODEL

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IDENTIFYING THE RESEARCH PROBLEM

 Research ideas are based on

 Theories

 Experiences

 Current events

 Turn broad topics into preliminary questions

 What do your questions assume?

 Rephrase for clarity

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Copyright © 2015 McGraw-Hill Education All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education.

EVALUATING YOUR QUESTIONS

1 Clearly stated?

2 Do others agree about its

clarity?

3 Asks only one question?

4 Communication

orientation?

5 Any bias in the way the

question is asked?

6 Can it be observed or

measured?

7 Time and resources?

8 Who would be interested?

9 How could the

information be used?

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LIBRARY AND DATABASE RESOURCES

 Scholarly journals

 Scholarly books

 Online resources

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AS YOU GATHER INFORMATION,

YOU MAY HAVE TO ADJUST

YOUR QUESTION

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USING RESOURCES

 Read title and abstract

 Read the problem statement in the literature

review

 Find an interesting idea, track it in the

references

 What questions or hypotheses did they pose?

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Copyright © 2015 McGraw-Hill Education All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education.

ORGANIZING RESOURCES

 Start reading

 With an author(s) that is regularly cited

 From older to newer literature

 The article or chapter that provides a summary

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ARRANGING AND SUMMARIZING RESOURCES

 Major and minor points

 Chronological order

 Find answers to your questions

 Broad questions to narrow questions

 Use deductive approach

 Broad to narrow

 Use inductive approach

 Specific to general

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Copyright © 2015 McGraw-Hill Education All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education.

BEGINNING THE LITERATURE REVIEW

 Position problem statement in introduction

 What is the communication issue?

 What are the research objectives?

 Works as a roadmap

 What you are going to cover

 What you hope to accomplish

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BODY OF LITERATURE REVIEW

 Good literature reviews

 Include latest research

 Describe and analyze what researchers have

reported in previous studies

 Point out gaps in the literature

 Develop new arguments

 Create relationships with previous research

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Copyright © 2015 McGraw-Hill Education All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education.

WAYS OF ORGANIZING LITERATURE REVIEW

 Chronological

 General to specific

 Contrast-comparison

 Trend identification

 Methodological focus

 Problem-cause-solution

 Topical order

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CONCLUDING THE LITERATURE REVIEW

 Present research questions or hypotheses

 Is the summary of your analysis of the literature

 Use H1 H2, RQ1, RQ2

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